New Package Options Available! MEDIA PLANNER appraisalinstitute.org 2018 Leading the Way in Real Property Valuation
Advertising with the Appraisal Institute The Appraisal Institute serves over 19,000 real estate valuation professionals in nearly 60 countries throughout the world. We are one of the largest valuation organizations in the world. AI offers the latest news and information about the valuation profession and is seen by thousands of valuation professionals every month! Reach TOP PERFORMING valuation professionals and influence their business! Why AI? AI offers the LATEST NEWS AND INFORMATION about the valuation profession and is seen by THOUSANDS of valuation professionals every month! We will CUSTOMIZE A PACKAGE just for your organization. For personal assistance with your AI ad program contact advertising@appraisalinstitute.org or 312-335-4483. 2
1 2 VALUATION MAGAZINE Valuation is the magazine of the Appraisal Institute. It brings news and features of the real estate valuation profession with a circulation of over quarterly. Print ads purchased in Valuation are automatically included in the digital edition free of charge. VALUATION DIGITAL ADD-ONS An interactive edition of the magazine is posted on our website each quarter where it is accessed by appraisers, appraisal clients, students and the media. Even more advertising impact can be achieved with the purchase of Valuation Digital Add-Ons that will further highlight your message to these key audiences. Ways to advertise with the Appraisal Institute 3 4 5 APPRAISER NEWS ONLINE E-NEWSLETTER ANO is the Appraisal Institute s timely digital publication. Covering the latest issues affecting the valuation profession, ANO is published weekly and reaches over 36,000 AI Professionals and their colleagues. RESIDENTIAL UPDATE Residential Update is sent is sent monthly to over 6,800 residential professionals of the Appraisal Institute. This important newsletter recaps the most pertinent issues in the residential real estate valuation profession. APPRAISAL INSTITUTE WEBSITE ADS This resource for appraisers, as well as other real estate professionals, clients and consumers offers the news and information about the valuation profession and the Appraisal Institute itself. Appraisalinstitute.org averages over visitors monthly. 71,000 6 APPRAISAL INSTITUTE CAREER CENTER The Career Center is a virtual job board for appraisers and those hiring them. Career Center is a high traffic area, averaging over 13,000 page views per month. 3
Valuation magazine Appraisal Institute s Quarterly Magazine The Appraisal Institute s quarterly magazine is mailed to over 18,000 valuation professionals. The digital edition is distributed to over 36,000 AI Professionals two times each quarter. Valuation 2018 Rates FOUR-COLOR ADVERTISING RATES Ad 1x 2x 4x 2-page spread $7,860 $7,075 $6,368 Inside Front Cover 6,225 5,445 5,135 Inside Back Cover 5,950 5,225 4,825 Back Cover 7,545 6,790 6,112 Full page 4,650 4,230 3,975 1/2 page 2,715 2,700 2,230 Total number of insertions with in a consecutive 12-month period determines rates. Two-page spreads count as single insertion. Your print ad is included in the fully interactive digital edition free of charge. In a recent Valuation survey, readers overwhelmingly found its content exceptionally valuable. The winner of numerous national and international awards; Valuation is an indispensable source of information for real estate valuation professionals. For additional information about print rates contact advertising@appraisalinstitute.org or 312-335-4483. 4
Valuation magazine 2018 Calendar Issue Editorial Copy Due Ad Space Closes Ad Material Due Mail Out Date 1st Quarter January 18 January 29 February 9 March 8 2nd Quarter April 13 April 24 May 7 June 7 3rd Quarter July16 July 25 August 10 September 7 4th Quarter October 17 October 26 November 8 December 7 SEND EDITORIAL INQUIRIES TO: Jay Schneider, Executive Editor jschneider@appraisalinstitute.org 312-335-4459 Valuation magazine delivers the stories behind the headlines: Timely and informative articles on trends in real estate valuation. Ongoing coverage of important legal issues affecting valuation professionals. Insight into the business of valuation. PLUS: Valuation s regular columns and departments, include: News from around the valuation profession that impacts your business; Reviews of latest high-tech resources for appraisal professionals; Insurance tips and other small business tools; and The PwC Real Estate Investor Survey; quarterly economic indicators and additional market data. * BONUS DISTRIBUTION Your message reaches a wider audience (200,000 professionals!) via bonus distribution at 16 professional conferences and trade shows throughout the year. 2018 TRADE SHOWS INCLUDE: MBA/CREF Multifamily Servicing and Technology Valuation Expo East & West ABA Real Estate Lending Conference ARES Annual Meeting ABA Spring Symposia CLE Meeting CRE Finance Council June Conference IRWA Education Conference IAAO Annual International Conference on Assessment Administration MBA Annual Convention and Expo Appraisal Summit and Expo NAR Realtors Conference and Expo 5
Valuation magazine 2018 Valuation magazine Ad Sizes and Specs AD SIZES (Inches) 2-page spread full bleed 17.75 x 11.875 2-page spread no bleed 16.75 x 10.875 Full page/full bleed 8.375 x 11.875 1/2 page horizontal 6.875 x 4.875 All images must be CMYK or Grayscale EPS or JPG files with a minimum resulting resolution of 300 DPI. Adobe PDF format using the PDF/X-1a:a2001 specification is preferred DO NOT INCLUDE CROP MARKS FOR THIS PUBLICATION. Do not position critical elements (particularly text) within one half inch of trim size. Printer requires one half inch on all sides for bleed. Ads must be sized according to these requirements. The publisher reserves the right to reject ads or, when possible, to resize materials and to charge for those services involved if the correctly sized ad is not provided by the materials deadline. 6
Valuation Digital Add-Ons The digital companion to Valuation in print Increase your visibility with even more prominent digital advertising on our Valuation publication site. Stay in front of our readers no matter which article they are accessing. Our digital edition on the Valuation publication site enjoys an average of more than 3,500 unique clicks and 71,000 page views per publication. The Return Visitor Rate (RVR) averages 35% per quarterly issue. ADVERTISING OPTION 728 x 90 Banner Ad Each issue has top-of-page banner ads that carry over from page to page; stay in front of readers no matter which article they are accessing. STANDALONE COMBINED* $2,260 $1,130 SPECS Image size: 728 w x 90 h pixels (industry standard) Supported media type:.jpg,.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided 180 x 150 Button Drawer Ad Each issue has one shelf ad positioned at the bottom of the navigation panel; stay in front of readers no matter which article they are accessing. $900 $450 SPECS Image size: maximum 180 w x 150 h pixels Supported media type:.jpg,.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided 500 x 300 Static blow-in Enhance the value of your print ad (which automatically carries over into the online edition free of charge!) with the addition of a blow-in ad. $1,100 $715 SPECS Image size: suggested maximum 500 w x 300 h pixel (smaller images are acceptable) Supported image type:.jpg,.gif Platform: web, ipad app Please provide: The ready-to-use image or animation URL, if the blow-in should be linked *Receive an additional advertising discount when combined with a print ad purchase. For additional digital advertising options contact advertising@appraisalinstitute.org or 312-335-4483 6 7
Appraiser News Online Weekly e-newsletter This award-winning digital e-newsletter is delivered weekly, offering a comprehensive selection of timely and important news items, reports and trends that affect the valuation profession. Appraiser News Online reaches our largest audience of more than 36,000 recipients. Distribution: 36,372 Open-rate: 28.12% Click-through: 5.48% *Average weekly per issue from Jan.-Nov. 2017 POSITION SPECS RATE/WEEK PREMIUM 3 468 x 60 PREMIUM 1 PREMIUM 2 Premium 1 $420 Premium 2 $370 Premium 3 468 x 60 $340 Regular 4 and 5 $290 Regular 7 468 x 60 $270 Regular 8 468 x 60 $250 REGULAR 7 468 x 60 REGULAR 4 REGULAR 5 120 x 90 REGULAR 8 468 x 60 8
Residental Update Monthly e-newsletter Recaps the most pertinent issues in the residential real estate valuation profession. Distribution reaches a select audience of over 6,800 residential appraisers. Distribution: 6,892 Open-rate: 33% Click-through: 8.45% *Average monthly per issue from Jan.-Nov. 2017 POSITION SPECS RATE/MONTH Premium 1 $235 Premium 2 $210 Premium 3 468 x 60 $185 Regular 4 and 5 $155 Regular 7 468 x 60 $125 Regular 8 468 x 60 $135 PREMIUM 3 468 x 60 PREMIUM 1 PREMIUM 2 REGULAR 7 468 x 60 REGULAR 4 REGULAR 5 120 x 90 REGULAR 8 468 x 60 9
Appraisal Institute Website Ads www.appraisalinstitute.org Align your company with the Appraisal Institute by advertising on one of our website s most viewed pages! Premier positions include: Member Log In Page, Find an Appraiser Directory, Education Main Pages and our Online Store. SPECS 300w x 250h pixels Medium Rectangle 728w x 90h pixels Banner Ad Supported media type:.jpg,.gif Support for JavaScript ad tags Ad tag must work in an iframe 300x250 Medium Rectangle 728x90 Banner Ad Ability to link to a URL, if provided BANNER SPECS AND RATE PER MONTH MEDIUM RECTANGLE SPECS AND RATE PER MONTH POSITION VISITS PER MONTH 728 x 90 $630 - - Member Login Page 29,775 - - 300 x 250 $315 Find an Appraiser 27,701 728 x 90 $525 300 x 250 $210 Education Main Page 8,379 468 x 60 $525 300 x 250 $210 Online Store 1,630 Website ads will display on a rotating basis. Maximum number of 3 ads per month/per location. Metrics: Based on 12-month average from Sept. 13, 2016 Oct. 12, 2017 NOTE ABOUT ELECTRONIC ADS: All banners and buttons must be viewable by all major web browsers. It is the sole responsibility and obligation of the advertiser to know the nature and operation of website browsers for the compatibility of the banner or button. All target URLs submitted by advertisers must be valid. Any banners with invalid URLs will be removed. 10
Appraisal Institute Career Center Virtual Job Board The Career Center is a virtual job board for appraisers and employers who hire them. It is a high traffic area, averaging 13,000 page views per month. Ads are placed alongside important content directed to enthusiastic job seekers and employer organizations. Banners drive traffic to your website after being noticed on AI s highly targeted site. Monthly Page Views: 13,369 Unique Page Views: 10,460 CC visits: 4,355 New Visits: 1,356 Unique Visits: 3,502 SPECS 300w x 250h pixels Medium Rectangle 728w x 90h pixels Banner Ad 300x250 Medium Rectangle 468x60 Banner Ad Supported media type:.jpg,.gif Support for JavaScript ad tags Ad tag must work in an iframe Ability to link to a URL, if provided POSITION SIZE RATE Medium Rectangle 300 x 250 $525 Banner Ad 468 x 60 $210 Advertising Policy: Appraisal Institute reserves the right to decline advertisements for programs, products and/or services similar to those offered by the Appraisal Institute. Advertising will be subject to review by the Appraisal Institute s Legal Department. Thank you for advertising with us! 11