Halcyon Hotel, 2017 Denver Design Merit Award Winner 2018 AIA Colorado Sponsorship Opportunities Updated as of February 2018
Why Partner with AIA Colorado? We see the evidence of Colorado s development boom all around us, and it s our architect members who are designing the future in our state and beyond. Architects design and manage projects, select products, contract vendors and guide clients in a variety of industries including commercial, healthcare, residential, hospitality, education and more. AIA Colorado s sponsorship opportunities are geared toward providing you with ways to cultivate strategic relationships with our members, who are decision-makers and thought leaders in the industry. As a sponsor, you can accelerate your business goals and increase brand visibility to position your company as an industry leader committed to creating quality spaces where we all can live, work and play. Exposure Each year, AIA Colorado offers a robust mix of educational programs, networking events, industry resources and volunteer opportunities to our nearly 2,500 members. Each of these opportunities offers uniquely targeted ways to promote your business to the architectural community and other design and construction leaders. Positioning Distinguish yourself among your competitors by partnering with AIA Colorado. As a sponsor, you ll have the opportunity to position your company as a thought leader, premier provider and trusted source of information within the design community. Relationship-Building Sponsoring is a cost-effective way to gain access to AIA Colorado members and build the necessary relationships to propel your company in an increasingly competitive business environment. AIA Colorado 2018 Sponsorship Opportunities Page 1
2018 AIA Colorado Sponsorship Opportunities Choose exposure and brand-alignment opportunities based on your marketing goals and budget. If you commit to a total program sponsorship of $5,000 or more during the 2018 calendar year, you ll become an AIA Colorado Corporate Partner, which means we ll work with you to increase and customize the benefits that best meet your business goals. AIA Colorado Corporate Partners receive additional organization-wide benefits including complimentary memberships, brand visibility, messaging opportunities, advertising discounts and special access to AIA Colorado members. How does AIA Colorado sponsorship work? 1. Select programs to sponsor Based on your business goals, select one or more of our programs to sponsor. (See descriptions of programs on the following pages.) 2. Determine your sponsorship level for each program Note: some programs offer limited sponsorship opportunities that will sell out quickly. 3. Determine your total sponsorship amount for the year The total of your program-specific sponsorship(s) in the calendar year will determine whether you are an AIA Colorado Corporate Partner (starting at $5,000 or more). For example, two programs sponsored at $2,500 each would total $5,000 and position your company as a Silver Corporate Partner and trigger additional benefits. AIA Colorado 2018 Sponsorship Opportunities Page 2
1 AIA Colorado offers program-specific sponsorship opportunities to give you targeted marketing and visibility benefits (see below) as well as annual partnerships for organization-wide benefits (see page 6). Select one or more program(s) that you would like to sponsor by marking your choice in the selection column in the charts on pages 3 through 5. For detailed descriptions and dates of each program, please see pages 8 through 12. The total of your program-specific sponsorship(s) in 2018 will determine whether you are a 2018 AIA Colorado Corporate Partner, which gives you additional organization-wide benefits, including complimentary memberships, brand visibility, messaging opportunities, advertising discounts and special access to AIA Colorado members (see page 6 for details.) Program-Specific Sponsorship Opportunities Cost Selection Practice + Design Conference (October 11-13) All sponsorships include recognition and logo on event marketing materials and signage. Welcome remarks, welcome display tables and attendee list benefits vary. Practice + Design Conference Select Programs to Sponsor Opening Keynote Speaker Introduction (Thursday, Friday or Saturday) $2,500 Expo Hall Learning Center Presenter (Thursday or Friday) $1,000 General Session Introduction (Thursday, Friday or Saturday) $2,000 President s Reception (Thursday, includes logo on drink tickets) $2,500 Friday Happy Hour (includes logo on drink tickets) $2,000 Annual Meeting and Sit-Down Breakfast (Saturday) $2,000 Saturday Lunch $2,500 Expo Hall Booth with Food Station $3,000 Expo Hall Booth without Food Station $1,800 Second adjacent Expo Hall Booth $1,600 Second Adjacent Expo Hall Booth for AIA Colorado Corporate Partners $0 - $1,350 WiFi Sponsor $5,000 Student & Volunteer Sponsor $5,000 Lanyard & Badge Sponsor $2,500 Bag Sponsor $2,500 Seeking a conference Host Sponsor, which offers customized premier benefits. Requires minimum investment of $15,000. Design & Honor Awards Gala (August) Includes complimentary tickets, recognition and logo on all event marketing materials and event signage. Host Sponsor (+ opening remarks, podium recognition and welcome display table) $5,000 Premium Table Sponsor $4,000 Excellence Sponsor $2,500 Merit Sponsor $1,500 Friends of the Gala Sponsor $800 AIA Colorado 2018 Sponsorship Opportunities Page 3
1 2 3 4 Select Programs to Sponsor Determine Your Total Sponsorship Level Complete Commitment Form Return Pages 3-7 1 Select Programs to Sponsor (continued) Program-Specific Sponsorship Opportunities Cost Selection Business of Architecture Series (six sessions) Sponsorship of entire series with options for opening remarks, display table and marketing giveaways. Complimentary tickets included. New in 2018! Exclusive! $6,000 Box City Colorado Springs Recognition and logo on all event marketing materials and event signage Host Sponsor (+banner and ability to distribute promotional items) $750 Builder Sponsor $250 Member Milestone Reception Includes complimentary tickets, recognition and logo on event marketing materials. New in 2018! Host Sponsor (includes display table and opening remarks) $3,000 Celebration Sponsor $1,000 Friends Sponsor $500 Early Career Boot Camps (price per boot camp) New in 2018! $500 - Includes attendee mailing list, welcome display table, opening remarks and recognition $1,000 and logo on event marketing materials and signage. Group Mentorship Series Includes attendee mailing list and recognition and logo on event marketing materials and signage. Denver Series (six sessions) $1,000 Colorado Springs Series (four sessions) $300 Christopher Kelley Leadership Development Program (nine sessions) Seven possible sponsorship levels, which include brand recognition, ability to distribute promotional materials and complimentary ceremony tickets. Call for details. Materials Matter Series (five sessions) New in 2018! Sponsorship of entire series with recognition and logo on marketing Exclusive! materials and event signage. Complimentary tickets included. $500- $2,500 Host Sponsor (+opening remarks and welcome display table at each session) $5,000 Supporter $2,500 Path to Licensure Series ARE 5.0 Exclusive! Includes attendee mailing list, recognition and logo on event marketing materials and signage, with reinforcement across multiple sessions. $6,000 Code Classes (six sessions) Sponsorship of entire series with options for opening remarks, welcome display table and marketing give-aways. Complimentary tickets included. Hard Hat Tours (price per tour) Promotion of company throughout event, option to provide refreshments. Exclusive! $6,000 $300 AIA Colorado 2018 Sponsorship Opportunities Page 4
1 2 3 4 Select Programs to Sponsor Determine Your Total Sponsorship Level Complete Commitment Form Return Pages 3-7 1 Select Programs to Sponsor (continued) 2018 Additional Sponsorship Opportunities Cost Selection Architect Registration Examination (ARE) Library Sponsor Sponsorship includes exclusive signage in the AIA Colorado office and satellite locations and recognition on website and collateral. AIA Colorado Office Conference Room Sponsor Exclusive naming rights for AIA Colorado office conference rooms. (Includes room plaque and room name listed on meeting agendas) New in 2018! Exclusive! New in 2018! Exclusive! $5,000 Conference Room 1 $5,000 Conference Room 2 $5,000 Flexible Conference Space $2,500 AIA Colorado Office Guest WiFi Sponsor New in 2018! Includes customized login password, recognition on WiFi cards, website and select printed materials. Exclusive! $2,000 AIA Colorado 2018 Sponsorship Opportunities Page 5
1 2 3 4 Select Programs to Sponsor Determine Your Total Sponsorship Level Complete Commitment Form Return Pages 3-7 2 Determine Your Total Sponsorship Level Total your program-specific sponsorships from the previous charts to determine your total sponsorship level and year-round, organization-wide benefits. For example, two programs sponsored at $2,500 each would total $5,000 and position your company as a Silver Corporate Partner. Corporate Sponsorship Level & Organization-wide Benefits Brand recognition on AIA Colorado website throughout 2018 Platinum $10,000+ Large Logo Gold $7,500+ Small Logo Silver $5,000+ Company Name Brand recognition on AIA Colorado email newsletter throughout 2018 Logo Name Exclusive Feature Interview by AIA Colorado (featured in email news and posted on website) Opportunity to provide a ten-minute presentation to AIA Colorado Board on industry updates or emerging trends Opportunity to submit a blog post to be featured on the AIA Colorado Website Industry Insights Blog (subject to approval) 3 2 1 AIA Colorado Professional Affiliate Memberships 4 3 2 Free direct-mail list rental 3 2 1 Advertising discount (member rate) on AIA Colorado email news Discount (member rate) on AIA Colorado Job Board postings Discount on second adjacent Practice + Design Conference Expo Hall Booth 100% Discount (complimentary) + 2 full conference passes 50% Discount + 2 full conference passes 25% Discount + 2 full conference passes Ability to customize benefit package options. Call for details. AIA Colorado 2018 Sponsorship Opportunities Page 6
1 2 3 4 Select Programs to Sponsor 3 Complete Commitment Form Company Information Determine Your Total Sponsorship Level Complete Commitment Form Return Pages 3-7 Please complete the company and contact information below. Total your sponsorship commitment from pages 3-5 and enter the total at the bottom of this page. Company Name (please print name exactly as you would like it to appear on marketing materials, the AIA Colorado website, etc.) Mailing Address City State Zip Contact Information Primary Point of Contact Phone Email Marketing Contact (if different than above) Phone Email Billing Contact (if different than above) Phone Email Billing Address (if different than above) Phone Email Add up the dollar amount of the program(s) you are sponsoring and write it in the space provided below: Total Sponsorship Commitment Amount from Pages 3-5: $ 4 Return Pages 3-7 Return pages 3-7 to Carin Poland, member and sponsor engagement manager; carin@aiacolorado.org, 303.228.3911. Attach your high-resolution company logo when you send this commitment form. Note: this is the logo that will be used in all promotional materials associated with your sponsorship. Once we receive your commitment form, we will send you an invoice. After we receive payment, your 2018 sponsorship is secure. AIA Colorado 2018 Sponsorship Opportunities Page 7
AIA Colorado 2018 Programs Practice + Design Conference October 11-13; Keystone Conference Center; Keystone, Colorado Audience: Architects, design professionals, academics, architecture students, contractors, engineers, developers and homebuilders, local media, international, national and local leaders in the A/E/C and design profession Attendance: Approximately 600 Goals: Inspiration, education, exposure to best practices & products and networking for all attendees Our banner event, the annual Practice + Design Conference is the largest gathering of architecture professionals in Colorado. Spanning two-and-a-half days, the conference features keynote presentations from industry leaders, interactive design-thinking sessions, an expo hall featuring the latest in products and services, a President s Reception and ample networking opportunities. Participants will leave with new and enhanced skills that make them more competitive in their field. Design & Honor Awards Gala August; Denver Metro Audience: Architects, engineers, contractors, local media and the broader design community Attendance: Approximately 400 Goals: Honor & celebrate our members, recognize statewide achievements and networking This prestigious annual gala honors the work of AIA Colorado members and recognizes them with a variety of design awards, including local and Best of State awards. New this year, young architects and emerging professionals will also be recognized with awards at this gala. This event is traditionally wellattended by a broad spectrum of architecture, design and construction professionals. The awards will be featured in a variety of media outlets, including Colorado Homes & Lifestyles and Colorado Construction & Design. Business of Architecture Series April - September, six sessions; Denver Metro Audience: Firm principals and business managers Attendance: Approximately 40 Goals: Provide architects with the skills necessary to build prosperous firms This multi-part series is designed to equip mid-career architects with business know-how, tools and resources necessary to lead stable, prosperous firms. Exclusive sponsorship opportunity! AIA Colorado 2018 Sponsorship Opportunities Page 8
AIA Colorado 2018 Programs Box City Colorado Springs April/May; Colorado Springs Audience: Families with children in southern Colorado Attendance: Approximately 100 Goals: Community service and inspiring/educating the next generation of architects A fun, one-day event, which allows children and their families to learn about and participate in the process of architecture and construction. By the end of the day, participants will have learned about design, permitting and constructing through a hands-on activity of building a city the size of a school gym out of cardboard. Member Milestone Reception May; Denver Metro Audience: AIA Members including AIA, Assoc. AIA, FAIA and architecture students Attendance: Approximately 150 Goals: Recognizing career progression and encouraging networking across career levels We believe in promoting and celebrating career progression, from students to retirement. This celebration will recognize new graduates, newly-licensed architects, Architectural Education Foundation scholarship recipients and new Fellows. Newly-licensed architects will receive a special AIA Colorado gift. Early Career Boot Camps June - August; Colorado Springs & Denver Metro Audience: Recent architectural school graduates employed at firms Attendance: Approximately 20 in Colorado Springs, approximately 50 in Denver Goals: Enhancing the skill-sets of young architects so they may thrive within Colorado firms One of AIA Colorado s 2018 strategic goals is fortifying tomorrow s prosperous Colorado architecture firms. We heard from many of our member firms that earning a degree in architecture is not necessarily enough to fully prepare young architects to succeed when they join a firm. Each boot camp will equip participants with the additional skills necessary to thrive within a firm and grow in their careers. Participants will leave with new and enhanced skills that make them more productive, knowledgeable and self-sufficient employees. AIA Colorado 2018 Sponsorship Opportunities Page 9
AIA Colorado 2018 Programs Group Mentorship Series August 2018 - February 2019; Colorado Springs & Denver Metro Audience: Members in all career phases seeking mentorship to enhance their career goals Attendance: Up to 25 per group Goals: Encourage networking, collaboration and career advancement among participants Small groups of mentees identify relevant topics to explore and rotate between several mentors who help to facilitate dialogue and share real-world learnings. Location-specific exclusive sponsorship opportunity! Planning four sessions in Colorado Springs and six sessions in Denver. Christopher Kelley Leadership Development Program September 2018 - May 2019; Statewide Audience: Recent architecture school graduates and licensed architects with up to ten years experience who are seeking opportunities to grow and lead in their careers Attendance: 18 participants Goals: Developing and investing in young architects to create the next generation of leaders Selected by application, participants are ambitious, young architecture professionals who are up-andcoming leaders and have full support of their firms. Together, participants generate a series of monthly programs focused on leadership development within their firms and their communities. Materials Matter Series Fall 2018, five sessions; Denver Metro Audience: Architects, engineers, contractors, local media and the broader design community Attendance: Approximately 50 Goals: Shared learning about practices and products for designing resilient buildings Sustainability and building performance matters to our members and their clients. Through this fivesession series, we will provide members with education, training and resources for choosing sustainable materials that have a positive impact on human and environmental health. Participants will learn about best practices, new technologies, building science and materials impacting buildings energy performance and resource usage. AIA Colorado 2018 Sponsorship Opportunities Page 10
AIA Colorado 2018 Programs Path to Licensure Series ARE 5.0 June - December; Denver Metro Audience: Architectural School Graduates preparing for licensure Attendance: Approximately 40 Goals: Supporting members through the licensure testing process and preparing them for the ARE 5.0 exam Training and facilitated study for individuals preparing to take the Architectural Registration Examination Code Classes Year-round, six total; Multiple Locations Audience: Architects, design professionals, planners, engineers, educators Attendance: 25-50 per session Goals: Train members on the latest codes and code updates This year s series of six classes will feature a variety of code-related topics. Each year, code experts determine the most relevant topics to focus on, including recent local code updates, existing building requirements, accessibility and compliance issues. Exclusive sponsorship opportunity! Hard Hat Tours Year-round, between six and 12 tours total; statewide Audience: Students, recent architecture school graduates, architects licensed less than ten years Attendance: Approximately 10-30 per tour Goals: On-site design inspiration and networking Anticipating between six and 12 tours in 2018, depending on building completion and permissions for access. These expert-led tours give participants the inside scoop on design and construction decisions and implementation in some of Colorado s nearly-complete and recently completed buildings. Often, participants designate a meet-up/reception immediately following the tour. Sponsors of the tour are given brand recognition in tour promotion. Sponsors may additionally plan and host an optional meetup following the tour. AIA Colorado 2018 Sponsorship Opportunities Page 11
2018 Additional Sponsorship Opportunities Architect Registration Examination (ARE) Library Sponsor Year-round, AIA Colorado office and satellite locations across the state Audience: Visitors to the AIA Colorado office and members preparing for their ARE Goals: To provide support and gain brand recognition among those on the path to licensure Exclusive signage opportunity at AIA Colorado s Denver office and satellite locations across the state. Sponsorship will also include recognition on AIA Colorado website and collateral materials. AIA Colorado Conference Room Sponsor Year-round, AIA Colorado office Audience: Visitors to the AIA Colorado office, members, committees, knowledge communities and task forces Goal: To promote your brand among active AIA Colorado members Three conference rooms available, each with their own exclusive naming rights for the 2018 year. Your organization s name will be advertised on all meeting agendas and notices. AIA Colorado Guest WiFi Sponsor Year-round, AIA Colorado office Audience: Visitors to the AIA Colorado office, members, committees, knowledge communities and task forces Goal: To promote your brand among active AIA Colorado members Exclusive sponsorship opportunity, which features a customized password incorporating your company name. Your logo will be included on cards handed to all guests who visit AIA Colorado for the 2018 year. Sponsorship will also include recognition on the AIA Colorado website and collateral materials. AIA Colorado 2018 Sponsorship Opportunities Page 12
About AIA Colorado AIA Colorado empowers architects to design a better world where we all can live, work and play. Through advocacy, leadership development, education and resources for architects, AIA Colorado empowers members to design a better world where we all can thrive. Our statewide network of nearly 2,500 members includes architects, those working towards licensure and allied industry professionals. They inspire each other, share knowledge, advocate on behalf of their profession and become leaders of quality design in Colorado and beyond. AIA Colorado Membership Facts 2,485 AIA Colorado members statewide as of December 2017 68% of members are in the Denver Metro area 17% are in northern Colorado 9% are on the Western Slope 6% are in Southern Colorado 71% are male, 25% are female and 4% have not specified 26% of the members are between the ages of 40 and 49 23% of the members are between the ages of 30 and 39 In a recent member survey: 39% reported that they believe the best ideas come from working with external sources 53% reported that learning from others is a top priority 61% of members reported that they prefer to learn from interactive, in-person environments 66% reported that they like hands-on demonstrations and tours Media Stats On average, aiacolorado.org receives 22,000 page views per month Users spend an average of three minutes per visit on our site Our bi-weekly digital newsletter to members and allied professionals has an average open rate of 30% and an average click-through rate of 13% (industry standards are 27% and 8.4% respectively) The bi-weekly newsletter reaches approximately 2,500 architects and industry professionals AIA Colorado s Facebook page has more than 2,000 page likes Organic Facebook posts have an average reach of 500 The AIA Colorado Twitter page has more than 6,000 followers, with an average of 5,000 impressions per week AIA Colorado has more than 900 Instagram followers, with an average of 1,200 impressions per week AIA Colorado 2018 Sponsorship Opportunities Page 13
With questions or to return your sponsorship commitment form, contact member and sponsor engagement manager, Carin Poland. Carin@aiacolorado.org 303.228.3911 AIA Colorado 2018 Sponsorship Opportunities Page 14