MEGA Adygea-Kuban Krasnodar, Russia
Inspired by people 13 MLN VISITORS ANNUALLY 18 MLN VISITORS ANNUALLY AFTER RENOVATION With over 14 million visitors a year, MEGA Adygea-Kuban has been a well-established shopping centre at the heart of a thriving region since 2008. Thanks to an exciting mix of international and national brands, shoppers already flock to find the latest fashions with IKEA, and things are about to get even better. KRASNODAR Kanevskaya 30 Primorsko -Akhtarsk Tikhoretsk minutes from Krasnodar Int. Airport Timashyevsk Korenovsk Slavyansk-na-Kubani KRASNODAR Anapa Novorossiysk Gelendzhik Goryachiy Klyuch Maykop Catchment Areas People Distance Area 1 1,000,000 < 25 km Area 2 3,200,000 25-211 km 20 Tuapse Total: 4,200,000 + 6% by 2020 public transport routes 150 MIN AVERAGE DWELL TIME AFTER RENOVATION YOUNG FAMILIES CUSTOMERS COME BY CAR
The power to reach millions Our guests Krasnodar territory is in North Caucasus in the South of Russia with the Black Sea and the Azov Sea coast. The region stretches 327 km from the North to the South and 360 km from the West to the East. The major cities in Krasnodar territory are Krasnodar, Sochi, Anapa, Armavir, Gelendzhik, Yeysk, Novorossiisk and Maikop. MEGA Adygeya Kuban is situated in the very center of the territory, which is the third-best in Russia in terms of the maturity of the economy thanks to favorable climatic conditions, permanent population growth and inflow of investments. MEGA Adygeya Kuban attracts buyers from the whole city and the nearest districts. People come to MEGA as families; the guests like it for the opportunity to get high quality goods and entertainment suiting any taste. The target audience of MEGA Adygeya Kuban consists of three major groups: independent young people (29 %), young families with children (39 %), visitors of senior age group (29 %). 124 MINS AVERAGE DWELL TIME GUESTS VISIT MEGA 39% 2.95 TIMES 64% HAVE KIDS UNDER 16 OF CUSTOMERS PER MOTHS ARE MARRIED Adygeya region (The Republic of Adygeya): 813.12 EUR AVERAGE MONTHLY INCOME 81% 38.9 YEARS OLD REGULAR AVERAGE CUSTOMER VISITORS 57% WOMEN 18.3 BLN EUR RETAIL TURNOVER 75,500 km 2 REGION OF THE TERRITORY Economy of the region: AGRICULTURAL MACHINERY AGRICULTURE HEALTH RESORT INDUSTRY POWER GENERATION RECREATION 5.570.945 ADYGEYA POPULATION
The destination of tomorrow Imagine a retail destination with alfresco dining and a beautiful lagoon. A place of incredible natural beauty, where you can relax by a glistening lake one minute and visit your favourite brands the next. Already a sought after shopping location, we are extending MEGA Adygea-Kuban to create the next generation leisure destination and double the available GLA to 190,000 sqm. A getaway within a city that will revolutionise the way consumers spend their time redefining the landscape of retail. INCREASING GLA C 111.800 SQM to 190.000 SQM
INCREASING FASHION from 25.000 sqm to 57.700 sqm INCREASING SPORT OFFER from 3.000 sqm to 11.000 sqm INCREASING KIDS SHOPS from 3.600 sqm to 12.000 sqm INCREASING F&B from 2.000 sqm to 6.000 sqm
A fashion sensation Our new fashion experience will be the largest concentration of quality brands in the Krasnodar region. Our collection already includes stores like: Marks & Spencer, ZARA, Benetton, Nike, Quiksilver, Bershka, New Yorker, Reserved, Levis, MANGO, Adidas, Kiabi and LC Waikiki, with more stores being introduced, adding extra 6,00 sqm GLA including a gallery of middle plus fashion brands our new collection will really turn some heads. 250 SHOPS ON 57.700 sqm of fashion 6.000 sqm DEDICATED TO MIDDLE PLUS FASHION LARGEST NUMBER OF LEADING FASHION BRANDS IN THE REGION
A world of taste and fun Food is not simply to just eat. It's a port of entertainment, leisure, a way to re-energise yourself, spend time with friends, along with meeting and connecting with people. FOOD & BEVERAGE EXPERIENCE 6.500 sqm Healthy, high-quality, affordable and delicious. A 6,500 sqm. experience including both enclosed and open air concepts will host around 30 restaurants and cafés. OZ MALL 3,000 m 2 GALEREA 5,000 m 2 30 CAFES AND RESTAURANTS
Sensational day out for all the family At MEGA Adygea-Kuban, anything is possible. Picnics, BBQs, interactive children s entertainment, running tracks, a climbing wall and more. With innovative edutainment concepts and all the top children s fashion and toy brands, everything you need to keep the kids and parents engaged is at hand. Entertainment is at the core of MEGA Adygea-Kuban, increasing dwell time at the centre. By continually engaging and re-energising visitors, we will switch the emphasis from shopping to leisure and entertainment inspiring our guests to visit more often, stay longer and enjoy their lives with us. INNOVATIVE EDUTAINMENT CONCEPTS 32 KIDS FASHION STORES ON 12,000 SQM OUTDOR LEISURE ACTIVITIES SPORTS FLAGSHIP STORES FROM LEADING BRANDS
Extension Existing Mega 190.000 sqm TOTAL GLA 111.000 sqm TOTAL GLA MORE THAN 250 STORES LEROY MERLIN 147 STORES 7.750 PARKING SPACES 202.000 EURO INVESTMENT INTO THE PROJECT Family fashion Sport Young fashion Electronics Classic fashion Food 6.000 PARKING SPACES
IKEA Centres Russia +7 495 221 33 11 leasing.russia.ru@ikea.com www.ikeascr.com