CLAIMING YOUR FIND A REALTOR PROFILE August 21, 2016 2016 Move, Inc. All rights reserved. Do not copy or distribute.
THE REALTOR.COM PROFILE Make a stunning first impression Promote your personal brand Showcase your trustworthiness and expertise Connect with more online buyers and sellers Boost your online searchability 2016 Move, Inc. All rights reserved. Do not copy or distribute. 2
SOLUTIONS FOR AGENTS At every level Listing Agents Increase visibility for your experience, certifications and local knowledge Buyer s Agents Showcase areas of expertise and specialty, and display recent buyer closings where provided by the MLS New Agents Highlight professionalism with personal recommendations from friends and family, and show local knowledge on your activity map Agents with a mix Display past transactional data for both sales and listings sold, when provided by the MLS Teams Leverage your power with individual bios of each team member 2016 Move, Inc. All rights reserved. Do not copy or distribute. 3
COMPLETED PROFILE ABOUT 4
COMPLETED PROFILE LISTING ACTIVITY 5
COMPLETED PROFILE LISTING ACTIVITY 6
COMPLETED PROFILE LOCAL EXPERTISE RATINGS AND REVIEWS 7
THE REALRATING DIFFERENCE Qualified, transaction-based feedback from actual clients Only evaluation system in the industry that empowers agents: Rating and reviews only accepted from clients with closed transactions Agents have ability to respond directly to every rating and review Only rating and review system that meets NAR guidelines 2016 Move, Inc. All rights reserved. Do not copy or distribute. 8
COMPLETED PROFILE LOCAL EXPERTISE RECOMMENDATIONS 9
FIND A REALTOR SEARCH 2016 Move, Inc. All rights reserved. Do not copy or distribute. 10
CONNECT WITH CONSUMERS IN AN INNOVATIVE NEW WAY Industry-first map based REALTOR Zoomable map interface Sort Filter Active, Sold* (where available) and Rental listings Consumer can select one agent and see agents mini profile and listings only discovery 1 Data must be provided by your MLS to realtor.com 2016 Move, Inc. All rights reserved. Do not copy or distribute. 11
SEARCH TERM: REALTOR REVIEWS Interest over time Google Trends 2005 2007 2009 2011 2013 2015 2016 Move, Inc. All rights reserved. Do not copy or distribute. 12
REALTOR.COM PROFILE IN ACTION Showcase your talents & expertise to the millions of consumers searching on Google and other search engines. 2016 Move, Inc. All rights reserved. Do not copy or distribute. 13
ACCESSING YOUR REALTOR.COM CONTROL PANEL 14
LOG IN TO THE CONTROL PANEL Hover over Sign in/sign Up Click Agent Sign In 15
OR GO DIRECTLY TO solutioncenter.realtor.com 1. Enter Account Email 2. Enter Account Password 3. Select Log In Button 16
TERMS AND CONDITIONS Review and accept Click I Accept button 17
NRDS IDENTIFICATION NUMBER Enter your NRDS number here or Click Ask me later After skipping 3 times please contact Realtor.com Customer Care at 800.827.0346 2016 Move, Inc. All rights reserved. Do not copy or distribute. 18
NRDS IDENTIFICATION NUMBER Click Confirm to accept 2016 Move, Inc. All rights reserved. Do not copy or distribute. 19
CLAIMING YOUR PROFILE 20
CONTROL PANEL DASHBOARD Click Profile Manager 21
PROFILE MANAGER STEP 2 Contact Info Enter your phone number Enter your email address Click Save and Continue 22
PROFILE MANAGER STEP 2 Do you have a Facebook Business Page? YES? Click Connect to Facebook NO? Click Skip 23
PROFILE MANAGER STEP 2 Optional - Facebook Connect to Facebook Enter your email/phone Enter your password Select Log In 24
PROFILE MANAGER STEP 3 Fill our your profile Click Go to Profile Settings 25
PROFILE MANAGER ABOUT ME Your Photo Click to add your photo 26
PROFILE MANAGER YOUR PHOTO Your Photo Click Browse and select your photo Click Upload 27
PROFILE MANAGER BACKGROUND PHOTO Background Photo Click to add a background photo 28
PROFILE MANAGER YOUR PHOTO Background Photo Click Browse and select a background photo Click Upload 29
PROFILE MANAGER ABOUT YOU Professional Title Your Specialties Zip Codes You Serve First Year of Service Website Bio Listing Display Options Save your changes 30
PROFILE MANAGER ABOUT YOU Your Brokerage Info Save Form Watch a Help video 31
PROFILE MANAGER COVER PHOTO Click Preview Your Profile 2016 Move, Inc. All rights reserved. Do not copy or distribute. 32
PROFILE MANAGER PROFILE PREVIEW #1 2016 Move, Inc. All rights reserved. Do not copy or distribute. 33
PROFILE MANAGER RECOMMENDATIONS Add Recommendations manually Add Recommendation from RealSatisfied Send and email to past clients asking for a recommendation Post a request for recommendations on social networking Watch a helpful video 34
AFTER A CLOSING, REALTOR.COM WILL REMIND YOU TO ASK FOR A RECOMMENDATION VIA EMAIL 35
PROFILE MANAGER RATINGS & REVIEWS Select to display Rating score on profile Request a new review 36
PROFILE MANAGER RATINGS AND REVIEWS Enter MLS ID for property Enter the date that the transaction took place Enter the property address Select Go to Step 2 37
PROFILE MANAGER RATINGS AND REVIEWS Enter the client s name Select if your were the Buyers rep or the sellers rep Enter the client s email address Enter the client s phone number Enter a message to the client Submit Request 38
PROFILE MANAGER BLOGS & SOCIAL Have a Blog? Add it here 1) Facebook Posts 2) Link to your Facebook page Link to your Twitter profile Link to your Foursquare profile Watch a Help video 39
PROFILE MANAGER ALSO AVAILABLE My Account Help & Support Logout 40
PROFILE MANAGER MY ACCOUNT Edit your first, middle, nickname, last name, and suffix, if needed Enter your business email address 41
PROFILE MANAGER MY ACCOUNT Your MLS & NRDS Info Emails you want to receive Visit Support Site 42
PROFILE MANAGER HELP AND SUPPORT Scroll down for more! 43
PROFILE MANAGER HELP AND SUPPORT Scroll down for more! 44
PROFILE MANAGER HELP AND SUPPORT 45
NEXT STEPS Best takeaways from today 1. Claim Your Profile! Make it an immediate goal 2. Upload your photo, add your information 3. Get recommendations and reviews Strategies: New Agents: Solicit recommendations from anyone you know Experienced Agents: Add to your recommendations, but also focus on getting reviews/ratings (transaction-based) 2016 Move, Inc. All rights reserved. Do not copy or distribute. 46
THANK YOU FOR ATTENDING Claim your profile today! For additional questions Call: (866)878-4166 or Email: Customercare@realtor.com 2016 Move, Inc. All rights reserved. Do not copy or distribute. 47