SPONSOR PROSPECTUS Serviced Apartment News @ServAptNews #SAAwards FREE TO ENTER
ABOUT THE ORGANISERS The Serviced Apartment Awards have been co-created by Serviced Apartment News and Travel Intelligence Network. Serviced Apartment News is the only online 24/7 news and networking resource for the serviced apartment, extended stay and aparthotel sector. Travel Intelligence Network is a content marketing and thought leadership consultancy that specialises in the serviced apartments sector. 1 www.servicedapartmentnews.com www.the-tin.com ABOUT THE HOST Georgina Burnett is a TV presenter, journalist and life coach. She can currently be regularly seen and heard presenting the weather forecast on BBC television and radio. The Serviced Apartment Awards 2016 Sponsor Prospectus Serviced Apartment News @ServAptNews #SAAwards
ABOUT THE SECTOR The serviced apartment, aparthotel and extended stay sector is booming. Hotel operators, serviced apartment specialists, residential and commercial developers and investment funds all investing heavily to establish and expand their presence. Global supply has grown by 86.2% in four years* International demand growing from an increasingly mobile workforce. 2 80%+ of corporates are now using serviced apartments for relocation, assignment working or business travel* (* source: Global Serviced Apartments Industry Report 2015/16)
ABOUT SERVICED APARTMENT NEWS www.servicedapartmentnews.com has established a reputation as the leading publication for hospitality executives within the sector worldwide. Updated 24/7 it is the go-to website for the latest industry news and comment on the burgeoning serviced apartment, aparthotel and extended stay sector. Serviced Apartment News further connects with its readers at the annual Serviced Apartment Summit and has recently announced two new events Serviced Apartment Summit Middle East and Africa, October 26-27, Dubai; And Americas April 13-14 2016, NYC offering unrivalled knowledge and networking opportunities. Serviced Apartment News spearheads the serviced apartment charter document, endorsed by all the major serviced apartment and aparthotel brands, and hosts a series of bespoke round table discussions in which industry leaders debate the topics, developments and challenges. For its readers, Serviced Apartment News has become a trusted source of knowledge and industry information, keeping them informed on the topics, trends and news to help them do their job more effectively. For commercial partners, Serviced Apartment News provides multiple touchpoints to reach decision makers and purchasing influencers online, in person and in print. 3
ABOUT INTERNATIONAL HOSPITALITY MEDIA International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion. Our conference experience spans three continents and covers high growth segments including boutique and lifestyle hotels, serviced apartments / aparthotels and extended stay, hostels and budget travel, and leisure real estate and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. info@internationalhospitality.media 4
ABOUT THE AWARDS The only awards event created for and by the entire serviced apartment, aparthotel, extended stay and short term rental industry, Open to UK/European serviced apartment operators, alliances, providers and suppliers. Recognises excellence at corporate and individual levels. POWERED BY Recognises multiple aspects of apartment operation, sales & marketing. Grange Tower Bridge Hotel, London, March 21st 2016 300 350 guests. 18 award categories. Tables of 10 1,750 Tables of 5 875 Individual seat 200 SUPPORTING PARTNERS It s super news that the inaugural Serviced Apartment Awards will be a standalone event. Putting the spotlight on the individuals and businesses, and rewarding best in class achievements, will help drive the serviced apartment, aparthotel and extended stay sectors quality standards and awareness. That s great news for all of us. Andrew Fowler, acquisitions director SACO Apartments It s great to see our industry celebrating best practice with the first standalone awards evening. This gives the sector more recognition within the wider hospitality industry and collectively drives us forward. Serviced Apartment News should have done it sooner! Ricky Kapoor, commercial director of The Edinburgh Collection and Holyrood Aparthotel Roomzzz will definitely be entering the awards. I m delighted Serviced Apartment News has taken the initiative for our sector, see you in March 2016. The inaugural Serviced Apartment Awards are a great initiative. The event promises to be a super opportunity to recognise and celebrate the achievements of the industry s leading businesses, teams and individuals who have performed outstandingly in their chosen field over the last 12 months. Jan Jacobsen, global project manager, travel, meetings & events, AIG BridgeStreet Global Hospitality has remained a steadfast supporter of the Serviced Apartment Summits since its inception, directly experiencing the benefits of increasing awareness of our industry, networking and challenging growth and leadership within the serviced apartment sector. The awards are a welcome addition, celebrating industry leadership, achievements and hospitality excellence together. Kelly Murphy, vice president, marketing, BridgeStreet Global Hospitality 5 Naveen Ahmed, owner, Roomzzz Apartment Hotels The Serviced Apartment Awards 2016 Sponsor Prospectus Serviced Apartment News @ServAptNews #SAAwards
PRE AND POST EVENT MARKETING CAMPAIGN The most tangible results of sponsoring are naturally felt on the night itself, when sponsors meet and mingle with industry peers, colleagues and clients. Sponsors also receive extensive coverage across a broad range of International Hospitality Media s products and supporting partners from November 2015 March 2016, namely: editorial coverage, networking events, investor and operator briefings, off and online advertising including MPU s, web banners, e-newsletters on www.servicedapartmentnews.com 6 MPU s, web banners, e-newsletters on www.boutiquehotelnews.com MPU s web banners, e-newsletters, e-shots via selected media partners, trade partners & associations Sponsor e-shots to ServicedApartmentNews.com and BoutiqueHotelNews.com databases Highlighted at Serviced Apartment Summit and other industry events Branding on invitations to 800+ guests Branding on eshot communications to 4,500 + opt-in subscribers
AWARD CATEGORIES Best marketing or branding campaign Best use of social media Best interior design Best sales / account management team Rising star (voted by Serviced Apartment News readers) Best architecture / external design Best use of technology Industry inspiration (voted by Serviced Apartment News readers vote) 7 Best service provider (products/services to serviced apartments) Best agent (specialist serviced apartment agent, TMC or RMC) Best short-term rental platform Best innovation / game changer Best extended stay hotel Best aparthotel Best branded residence Best international operator Best independent operator Best serviced apartment The Serviced Apartment Awards 2016 Sponsor Prospectus Serviced Apartment News @ServAptNews #SAAwards
WHY TAKE PART? WHY NOMINATE? VOTING PROCESS Be part of a 100% inclusive industry event Meet, greet and network with 300+ hospitality professionals, including decision makers and purchasing influencers on the night. People prefer to do business with an award winning organisation. Winning awards brings more business, greater opportunities and a first class reputation. Automated nominations process submissions made online. Video nominations & submissions using www.launchpadrecruits.com 8 Increase brand visibility and recognition before, during and after the awards. Align yourself with a must read media brand that leads the industry. A Serviced Apartment Award offers excellent opportunities to: Boost employee morale Benchmark your success Final assessments by independent judging panel. Online nomination process live from 1st January. Nominations assessed by judging panel. Associate your brand with success in the hospitality industry while cementing your position as part of the community. Stand out from your competitors as an award winner Boost client confidence in your products and/or services Selected shortlisted nominees to carry out presentations to judges. Recognise the achievements of your key personnel. Engage your clients at one of the year s most eagerly awaited industry events while meeting new prospects. Celebrate your potential win with industry peers
SPONSORSHIP OPTIONS PLATINUM Main sponsor (exclusive) 25,000 GOLD Main sponsor (non-exclusive) 12,500 SILVER Pre-awards reception sponsor 7,500 SILVER Post-awards party sponsor 7,500 9 BRONZE Award sponsor 3,995 BRONZE Award sponsor 3,995 BRONZE Award sponsor 3,995 BRONZE Award sponsor 3,995 18 award category sponsorship packages available. All prices quotes are exclusive of VAT.
SPONSOR BENEFITS PLATINUM SPONSOR SPONSOR BENEFITS GOLD SPONSOR The Serviced Apartment Awards sponsored by (BRAND NAME) Serviced Apartment Awards, in association with (BRAND NAME) Place on independent judging panel. Dominant branding: On nominations/submissions web pages On all collateral At the Awards Branding in pre-event editorial at www.servicedapartmentnews.com Dominant branding: On nominations/submissions web pages On all collateral At the Awards Branding in pre-event editorial at www.servicedapartmentnews.com Up to 2 tables of 10 at the Awards 10 Up to 2 tables of 10 at the Awards. Welcome address by sponsor representative at awards. Sector exclusivity (i.e. no competing sponsor). Pre/post-event e-mailings to attendees inc access to data for follow-up. Welcome address by sponsor representative at awards Pre/post-event e-mailings to attendees inc access to data for follow-ups
SPONSOR BENEFITS SILVER SPONSORS SPONSOR BENEFITS BRONZE SPONSORS PRE-AWARDS RECEPTION POST-AWARDS PARTY AWARD CATEGORY SPONSOR Primary branding in reception area including opportunity to theme Primary branding in reception area including opportunity to theme Branding on website Branding on event collateral 11 Welcome address by sponsor representative during reception Secondary branding: On nominations/submissions web pages On all collateral At the Awards Welcome address by sponsor representative during reception Secondary branding: On nominations/submissions web pages On all collateral At the Awards Sponsor representative to announce shortlist, winner and present award Table for 10 at the Awards 18 packages available 1 per category 1 x pre/post-event e-mailing to attendees 1 x pre/post-event e-mailing to attendees 1 tables of 10 at the Award 1 tables of 10 at the Awards Opportunity to provide delegate goody-bag
For more information or to book a sponsorship and / or table package, please contact: Mark Harris Tel. 07850 072166 Mark.harris@the-tin.com Or Piers Brown Tel. 07918 185840 Piers@servicedapartmentnews.com 12