MEDIA KIT
CONTENTS THE RE/MAX STORY... 3 RE/MAX FOUNDERS... 4 RE/MAX FACT SHEET... 6 RE/MAX vs. COMPETITORS... 7 2017 RE/MAX vs. THE INDUSTRY... 8 THE RE/MAX BALLOON... 9 RE/MAX NATIONAL HOUSING REPORT... 10 PUBLIC RELATIONS AND SOCIAL MEDIA TEAM... 11
THE RE/MAX STORY RE/MAX WAS FOUNDED IN DENVER, COLO., IN 1973 BY TWO TRUE REAL ESTATE PIONEERS. DAVE AND GAIL LINIGER HAD A VISION TO REVOLUTIONIZE THE INDUSTRY, CREATING A NEW SYSTEM TO ATTRACT AND REWARD PROFESSIONAL, TOP-PRODUCING AGENTS. At that time, real estate was mostly a man s world, and real estate brokerages relied on a commission split that often required agents to hand over half of their commissions to their brokers. The Linigers wanted to change that. They offered opportunities to men and women, with an agentcentric strategy that allowed high-performing agents to keep almost all of their earned commissions. In return, RE/MAX asked its agents to share the costs of operating the office, just like other professional partnership arrangements. The strategy worked, and RE/MAX experienced unprecedented growth, becoming recognized as the home of top-producing agents. RE/MAX franchises spread across the United States, into Canada then Europe and around the world. In October 2013, RE/MAX became a publicly traded company on the New York Stock Exchange, under the symbol RMAX. With a presence in over 100 countries and territories, the RE/MAX network s global footprint is unmatched by any other real estate brand. RE/MAX resources and education are among the most extensive in the industry. The remax.com website is one of the most visited real estate franchisor websites and has generated over 16 million leads for RE/MAX agents. 1 RE/MAX University has won many international film/video awards and delivers a comprehensive curriculum on-demand, online and on personal digital devices to audiences around the world. All of this contributes to the fact that RE/MAX is the most productive real estate network. 2 In fact, RE/MAX associates average more sales than other real estate agents. And in an industry that has been characterized by frequent ownership turnover and corporate consolidations, Dave and Gail Liniger continue to lead at the headquarters of the company they created in 1973. BASED ON RESIDENTIAL TRANSACTIONS, NOBODY IN THE WORLD SELLS MORE REAL ESTATE THAN RE/MAX. 1 Source: Hitwise data, full-year 2016. Real Estate Franchisor websites identified by RE/MAX. 2 As measured by residential transaction sides. 1973: FIRST OFFICE OPENED IN DENVER 1975: FIRST FRANCHISEE OFFICE OPENED OUTSIDE COLORADO 1978: RE/MAX HOT AIR BALLOON ADOPTED AS OFFICIAL CORPORATE LOGO 1987: #1 IN CANADA REAL ESTATE SALES 1994: FIRST OFFICES OPENED OUTSIDE NORTH AMERICA 1994: LAUNCHED RSN, THE FIRST PROPRIETARY SATELLITE NETWORK IN REAL ESTATE 1997: NOBODY IN THE WORLD SELLS MORE REAL ESTATE. RE/MAX BECAME THE FIRST REAL ESTATE ORGANIZATION TO COMPLETE 1 MILLION TRANSACTIONS 2006: VIRTUALLY ALL U.S. REAL ESTATE LISTINGS OFFERED TO CONSUMERS ON REMAX.COM 2007: RE/MAX UNIVERSITY DEBUTED, A 24-7, ON-DEMAND, WORLDWIDE EDUCATIONAL PLATFORM 2009: PROMOTED LEGISLATION AND TRAINED AGENTS TO ADDRESS DISTRESSED PROPERTIES IN THE U.S. 2013: RE/MAX HOLDINGS INC. BECOMES PUBLICLY TRADED COMPANY 2015: RE/MAX TOPS 100,000 AGENTS 2016: FRANCHISE NETWORK NOW 100% INDEPENDENTLY OWNED, WITH NO COMPANY-OWNED BROKERAGES. 7,343 6,986 6,751 RE/MAX Worldwide Office Growth 3,993 5,401 6,259 2,620 20 365 813 1,176 1975 1980 1985 1990 1995 2000 2005 2010 2014 2015 2016
RE/MAX FOUNDERS RE/MAX CAREER: The Linigers revolutionized the real estate industry with the RE/MAX business model, which combines a maximum commission concept with world-class support services. The name RE/MAX was coined from the words real estate and maximums. The model continues to attract experienced, top-producing agents who lead the industry in sales and professional education. Dave has been recognized for his dedication to the real estate industry and was named the Inman News People s Choice Most Influential Real Estate Leader. He has been featured in Entrepreneur, Forbes, Fortune, Inc., Success and other leading publications and media outlets across the globe. COMMUNITY INVOLVEMENT: DAVE LINIGER (ABR, CDPE, CRB) CO-CEO, CHAIRMAN OF THE BOARD AND CO-FOUNDER RE/MAX, LLC Dave Liniger is the visionary leader of the Denver-based global real estate franchise he co-founded with his wife, Gail, in 1973. Dave is well respected internationally for his vast knowledge of the real estate industry and influence on housing policy. Dave is a major advocate of advanced training and education and, as a result, RE/MAX agents sell more real estate than any other brand.* The Linigers set a tone of philanthropy in the early days of RE/MAX, and the culture of giving attracts professionals who care about making a difference in their communities. RE/MAX is the official real estate sponsor of Children s Miracle Network Hospitals. The Linigers also own the acclaimed Sanctuary Golf Course, which is devoted primarily to charity golf tournaments. Events held at the private course have raised more than $80 million for hundreds of organizations. ROOTS: Dave was born and raised in the small town of Marion, Indiana. Prior to starting his real estate career, Dave served in the Air Force and in Vietnam. Dave spent much of 2012 recovering from a life-threatening infection. And after multiple surgeries, weeks in intensive care, and months in the hospital, he returned to RE/MAX World Headquarters. He chronicled his ordeal and recovery in an inspirational New York Times Best Seller, My Next Step: An Extraordinary Journey of Healing and Hope. In 2016, Dave disrupted the real estate industry once again with the launch of Motto Mortgage, an innovative mortgage brokerage franchise that gives consumers more choice when obtaining a mortgage. * As measured by residential transaction sides.
RE/MAX CAREER: Gail moved to Denver in 1973 and became the first RE/MAX employee. The same year, she was promoted to Vice President. She became Executive Vice President in 1978 and President in 1979. In 1991, she was named Chief Executive Officer and in 2002 became Vice Chair of the Board. Gail has been recognized as one of the top 10 U.S. women for her outstanding achievement in business, the arts, and public service. She was awarded Entrepreneur of the Year for the State of Colorado, in the real estate and construction category, by the international accounting firm Ernst & Young and Inc. Magazine. From a national field of nearly 8,000 participants, she was named first runner-up. COMMUNITY INVOLVEMENT: GAIL LINIGER VICE CHAIR OF THE BOARD AND CO-FOUNDER Gail Liniger is actively involved in day-to-day operations at RE/MAX World Headquarters. She has her finger on the pulse of departmental and company-wide initiatives. Her presence and leadership fortify an office culture of collaboration, productivity, gratitude and giving. After being injured in a small-plane crash in 1983, Gail overcame incredible odds to reclaim her leadership role at RE/MAX and help turn RE/MAX into the number one real estate franchisor. Her courageous recovery is an inspiration to those both inside and outside the RE/MAX organization. Gail has been instrumental in establishing a culture of giving across the RE/MAX network. Most notably, she and Dave championed the RE/MAX sponsorship of Children s Miracle Network in 1992 which continues today. In 2011, Gail and Dave were presented the prestigious Children s Miracle Network Hospitals Founder s Award (an award that only five other individuals had received) for their example and leadership that led to RE/MAX Associates surpassing $100 million in donations. To date, RE/MAX Associates have raised more than $157 million for the Children s Miracle Network Hospitals and other charities. ROOTS: Gail was born in St. Louis, Missouri, and earned a bachelor s degree in Marketing at Southern Illinois University Edwardsville, where she was inducted into the Alumni Hall of Fame.
FACT SHEET TRUE TO ITS ROOTS RE/MAX was founded in 1973, in Denver, Colo., by Dave and Gail Liniger, who still lead the network today. RE/MAX has held number one market share in the U.S. and Canada since at least 1999, as measured by total residential transaction sides completed by its agents. The RE/MAX brand is built with an agent-centric approach, designed to attract and retain the best-performing and most experienced agents. NOBODY SELLS MORE REAL ESTATE 1 RE/MAX has a presence in over 100 countries and territories, more than any of its competitors. RE/MAX Associates have more real estate sales experience than other real estate agents. RE/MAX leads the industry in professional designations, illustrating increased expertise in working with buyers and sellers. NO. 1 NAME IN REAL ESTATE 2 RE/MAX leads the industry in unaided brand awareness. 2 With more than 100 balloons, the RE/MAX Hot Air Balloon fleet is the largest in the world. 1 As measured by residential transaction sides. 2 Source: MMR Strategy Group study of unaided brand awareness. RE/MAX AGENTS GIVE BACK TO THE COMMUNITY RE/MAX agents have raised more than $157 million for Children's Miracle Network Hospitals since 1992, and RE/MAX is one of the charity s top three donors of all time. RE/MAX agents have been recognized for their community service through the National Association of Realtors annual Good Neighbor Award program. RE/MAX SEEN AS INDUSTRY LEADER RE/MAX agents outsell other agents by more than 2 to 1 at large brokerages. 3 RE/MAX leaders are frequently invited to talk about real estate issues in the news media and on national TV news programs. Dave Liniger is a recurrent, well-respected keynote speaker at a variety of industry events. REMAX.COM MOST VISITED REAL ESTATE FRANCHISOR WEBSITE 4 More home shoppers searched remax.com in 2016 than any other national real estate franchisor site. 4 The website had more than 95 million visits in 2016. 3 Source: Two surveys of the largest participating U.S. brokerages. The 2017 Real Trends 500 includes data for 1,705 brokerages with at least 500 transaction sides each. The RISMedia 2017 Power Broker Report includes data for 1,000 brokerages with the highest sales volume and a minimum of 500 residential transaction sides each. 4 Source: Hitwise data, full-year 2016. Real Estate Franchisor websites identified by RE/MAX.
RE/MAX vs COMPETITORS TOP RANKED: In 2017, for the 14th time in 18 years, RE/MAX was the highest ranking real estate company in Entrepreneur magazine s 38th annual Franchise 500. AVERAGE TRANSACTION SIDES PER AGENT: In 2016 RE/MAX was the leading real estate organization in the Franchise Times Top 200 for the eighth consecutive year. The annual survey is based on worldwide sales. TOP PRODUCING: Prestigious real estate industry surveys ranked RE/MAX agents as the most productive agents. 16.2 17.2 Data in the RISMedia Power Broker Report, which surveyed the country s 1000 largest brokerages, shows agents at participating RE/MAX brokerages averaged 16.2 transaction sides in 2016 compared to the 7.5 average of agents at all other participating large brokerages. In the REAL Trends 500 survey of the largest U.S. brokerages, RE/MAX agents averaged 17.2 transaction sides in 2016, compared to the 7.8 average of all competing agents in the survey. And, when the 1,705 of the largest participating U.S. brokerages in the report were ranked by transaction sides per agent, RE/MAX held 88 of the top 100 positions. In the REAL Trends The Thousand ranking, RE/MAX agents and teams held 112 of the 1,000 spots for most transaction sides and sales volume. That s more than any other real estate brand in the report, which ranked participating agents based on 2016 residential production. In America s Best Real Estate Agents, another REAL Trends survey based on 2016 residential sales, 20 percent of the more than 12,000 participating agents were RE/MAX professionals. 7.5 2017 RISMedia Power Broker Report 7.8 2017 REAL Trends 500 Survey of largest participating U.S. brokerages
2017 RE/MAX vs THE INDUSTRY TRANSACTION SIDES PER AGENT LARGE BROKERAGES ONLY 1 U.S. RESIDENTIAL TRANSACTION SIDES 2 BRAND AWARENESS (UNAIDED) 3 COUNTRIES & TERRITORIES OFFICES WORLDWIDE AGENTS WORLDWIDE 17.2 1 million+ 27.6% 100+ 7,343 111,915 11.0 Not released 0.5% 11 500 8,000 9.2 Not released 4.3% 1 1,240 42,747 8.4 727,415 14.2% 49 3,000 88,400 8.2 420,184 19.7% 77 7,300 110,800 8.2 128,812 1.1% 31 2,300 37,900 6.9 70,980 0.6% 3 300 10,900 6.8 977,603 7.3% 16 800 154,979 6.5 111,950 2.1% 66 850 20,300 2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. ¹Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,705 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. ²Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. ³MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
THE RE/MAX BALLOON The RE/MAX Balloon is recognized all over the world. At seven stories tall, the RE/MAX Hot Air Balloon grabs attention wherever it flies. It s a popular attraction at balloon events, air shows and festivals in countries around the world where RE/MAX agents live and work. BALLOON FAST FACTS: The RE/MAX Hot Air Balloon fleet is the largest in the world. There are a total of 120 balloons in 26 countries on six continents. An average RE/MAX Balloon stands 70 feet tall (the height of a seven-story building) and is 57 feet in diameter. The volume of balloon envelopes is anywhere from 42,000 cubic feet to 90,000 cubic feet. In October 1978, the RE/MAX Hot Air Balloon first appeared at the Albuquerque International Balloon Fiesta. Soon after, it was adopted as the company s logo. The word RE/MAX on the balloon features blue letters and a red slash because red letters on a white background are difficult to see from the ground. Red letters with a blue slash are the colors of the RE/MAX logo. The first RE/MAX commercials that featured the balloon were so successful that the company also adopted the slogan, Above the Crowd, which made perfect sense for a quickly growing company that prides itself on outstanding agents.
THE RE/MAX NATIONAL HOUSING REPORT QUICK FACTS: Reports on actual MLS data in 54 U.S. metropolitan areas. Distributed around the 15th of every month. Measures home sales, median sales price, days on market, number of homes for sale and months supply. The first Report was distributed in August 2008. VISIT REMAX.COM/NEWSROOM TO DOWNLOAD THE CURRENT HOUSING REPORT INFOGRAPHIC. Includes all residential property types and is not annualized. For maximum representation, many of the largest metro areas in the country are represented, and an attempt is made to include at least one metro area from each state. Metro area definitions include the specific counties established by the U.S. Government s Office of Management and Budget with few exceptions.
PUBLIC RELATIONS AND SOCIAL MEDIA TEAM GENERAL EMAIL newsroom@remax.com CORY VASQUEZ DIRECTOR, PUBLIC RELATIONS & SOCIAL MEDIA 303.796.3667 cjvasquez@remax.com JASON LINDAMAN SENIOR MANAGER, PUBLIC RELATIONS 303.796.3546 jlindaman@remax.com JENNIFER ARMBRUSTER MANAGER, PUBLIC RELATIONS 303.796.3368 jarmbruster@remax.com KAITLIN MCMURRY SPECIALIST, PUBLIC RELATIONS 303.796.3222 kmcmurry@remax.com KAYLA ROOFE SOCIAL MEDIA COORDINATOR 303.770.3489 kroofe@remax.com RE/MAX HEADQUARTERS 5075 S. SYRACUSE ST. DENVER, CO 80237 2017 Each RE/MAX office is independently owned and operated. 17_196440