Sumitomo Realty s Competitive Advantages The Company s business activities are based on the principle of direct involvement in all operations. As a result, Sumitomo Realty has unique strengths in each stage of the value chain, from acquiring land for building to development and sales. These strengths create our competitive advantages, and allow us to achieve sustained growth. 1 Basic Policy Direct Involvement in All Operations Our Value Chain Information Collection Land Acquisition Strength 1 LEASING SALES Proprietary Expertise in Assembling Commercial Land for Leasing We did not inherit assets from the Sumitomo zaibatsu business group, and made our full-scale entry into the leasing business in the second half of the 1970s, somewhat later than the major, zaibatsu-affi liated, domestic real estate companies. At that time we did not own buildings that were generating cash fl ow, which meant that instead of bidding on one large site, we needed to focus on the low-cost approach of assembling small pieces of land. Against that backdrop, we began purchasing land one lot at a time. Our employees implemented a variety of initiatives, such as visiting landowners and negotiating land purchases as well as creating associations through which land owners can also participate in the project. In this way, we built up our expertise in assembling land for redevelopment. Assembling these scattered lots increases their asset value, and buildings constructed on the land generate cash fl ow. This expertise will be the source of our strength going forward. Large parcels of land in have become increasingly scarce in recent years, and there are limits to what can be achieved through bidding. Using the expertise we have cultivated to date, we will continue to grow by building a pipeline focused on redevelopment projects. Redevelopment Case Before redevelopment Sumitimo Fudosan Iidabashi First Tower (completed in April 2010)
3 1 2 4 LEASING 1 Sumitomo Fudosan Shinjuku Grand Tower 2 Mita Twin Building West (Entrance hall) SALES 3 World City Towers 4 City Tower Azabu Juban Planning Development Sales Property Management LEASING SALES Strength 2 Product Planning in Office Building Development Strength 3 Marketing Activities in Condominium Sales Our offi ce building development is based on product planning that incorporates the changing needs of tenants. In addition to being chosen by tenants for unique, attractive features and added value, we aim to help revitalize the area surrounding the property. We develop offi ce buildings that incorporate functionality, safety in the event of a disaster, and comfort. These buildings main features include entrances that project a sense of high quality as the face of the tenant, and the use of seismic isolation and vibration control structures that are compatible with advanced business continuity planning. We also strive to improve the surrounding environment by creating open spaces that can be used as evacuation sites in emergencies. We aim to develop condominiums that retain their value in the future. We also take the time to ensure the customer understands that value. To that end, we employ a unique sales strategy that clearly sets us apart from the industry standard of aiming to sell all units prior to the completion of construction. We believe that being able to actually show a completed property is the best way to promote the property. We understand this may create some inventory risk, but as a comprehensive developer that has core businesses with different individual characteristics, including an offi ce leasing business, we are able to comprehensively control this risk. This strategy in turn contributes to stable profi ts in the sales business.
Sumitomo Realty s Competitive Advantages Gross Floor Area (Years ended March 31) 2Specific Projects in Sixth Management Plan Thousands of Tsubo 680 1st Plan 2001 870 2nd Plan 2004 1,020 3rd Plan 2007 1,160 4th Plan 2010 1,250 5th Plan 2013 +11% 1,390 6th Plan 2016 (Forecast) +140,000 tsubo Principal Projects during the 6th Management Plan (2014 2016* 1 ) LEASING Under the Sixth Management Plan, we are aiming for cumulative revenue and profi t growth for the 3-year period, with record profi t as well as record-setting business results on a single-year basis. Including redevelopment projects in Nihonbashi and Roppongi scheduled for completion during the period of the Sixth Management Plan, we expect to make a solid contribution to business results with the addition of 140,000 tsubo of gross fl oor area. Going forward, we will continue to work for profi t growth by expanding the earnings base and enhancing the quality of our buildings. Name ( CBD* 2 ) Gross floor area (Tsubo* 3 ) Expected completion Total gross floor area of projects completed in 2014* 1 4,496 Sumitomo Fudosan Onarimon Ekimae Building Minato Ward 2,691 Apr. 2014 Hanzomon Rebuilding Project Chiyoda Ward 3,700 Dec. 2014 Nihonbashi 2-Chome Project Chuo Ward 42,000 Feb. 2015 Total: 2015* 1 48,391 Mita Rebuilding Project Minato Ward 7,400 Aug. 2015 Roppongi 3-Chome Project Minato Ward 61,000 Mar. 2016 Nibancho Project Chiyoda Ward 6,000 Mar. 2016 3 Other Buildings 13,000 Total: 2016* 1 87,400 Total: 6th Management Plan 140,287 *1. Fiscal year ending March 31 *2. CBD (Central Business District): 7 wards, comprising Chiyoda, Minato, Chuo, Shinjuku, Shibuya, Shinagawa and Bunkyo *3. 1 tsubo = 3.3 m 2 Sumitomo Fudosan Onarimon Ekimae Building Minato Ward 2,691 tsubo Completion Apr. 2014 11 above ground Hanzomon Rebuilding Project Chiyoda Ward 3,700 tsubo Expected completion Dec. 2014 10 above ground 1 below ground
Nihonbashi 2-Chome Project Located at Nihonbashi intersection, one of Japan s leading business districts, this site is about 8,800 square meters. This large-scale project will have a gross fl oor area of approximately 138,000 square meters, or 42,000 tsubo, and include offi ce space, commercial space and multipurpose halls. Roppongi 3-Chome Project On a large site of about 2.7 hectares adjacent to both Roppongi 1-chome Station and our fl agship property Izumi Garden Tower, this large-scale project will have a gross fl oor area of approximately 200,000 square meters, or 61,000 tsubo. It will include three types of facilities offi ce, residential and commercial in north and south sections. Ginza Line, Nihonbashi Station Chuo St. Eitai St. Tozai Line, Nihonbashi Station Section 7 Section 8 Showa St. Asakusa Line, Nihonbashi Station Roppongi St. Commercial building Offi ce building Residential building Roppongi 1-chome Station Izumi Garden Tower Project site Project site Chuo Ward Minato Ward 42,000 tsubo 61,000 tsubo Expected completion Feb. 2015 Expected completion Mar. 2016 35 above ground 4 below ground 40 above ground 5 below ground
Sumitomo Realty s Competitive Advantages 2Specific Projects in Sixth Management Plan SALES Under the Sixth Management Plan, we aim to increase deliveries volume to achieve growth in cumulative revenue and profi t for the 3-year period. We are targeting cumulative deliveries of 18,000 condominium units under the Sixth Management Plan, a roughly 30% increase from 14,000 units delivered during the period of the Fifth Management Plan. This target is equivalent to deliveries of roughly 6,000 units annually, which would be a record level for the Company. During the period covered by the Fifth Management Plan, we launched the Grand Mansion Gallery and Custom-order Service as new initiatives to strengthen our product planning and sales structure. We aim to achieve our new targets by making maximum use of the results of these initiatives. Revenue from Operations and Units Delivered (Years ended March 31) Revenue from Operations (Billions of yen) Units Delivered (Thousands of Units) 11 437 1st Plan 2001 15 13 12 567 2nd Plan 2004 660 3rd Plan 2007 605 4th Plan 2010 * Cumulative totals for the period covered by each plan. 14 670 5th Plan 2013 18 820 6th Plan 2016 (Forecast) Record high Principal Projects during the 6th Management Plan (2015 2016*) Name Sky Forest Residence Shinjuku Ward, No. of units for sale Scheduled delivery* 361 2015 The Grand Millennia Toshima Ward, 411 2015 Sky Tiara Itabashi Ward, 621 2015 Grove Avenue Kunitachi Kunitachi, 277 2015 City Terrace Imafuku Tsurumi Osaka 294 2015 Deux Tours Chuo Ward, 1,450 2016 City Tower Kanamachi Katsushika Ward, 840 2016 City Terrace Kichijoji Minami Mitaka, 268 2016 City Tower Musashi Kosugi Kawasaki 800 2016 The Tennoji Residence Osaka 413 2016 * Fiscal years ending March 31 Sky Forest Residence Shinjuku Ward, No. of units for sale 361 26 above ground 2 below ground Scheduled delivery 2015 Sky Tiara Itabashi Ward, No. of units for sale 621 West: 19 above ground East: 13 above ground Scheduled delivery 2015
Deux Tours Deux Tours is one of our fl agship projects, located in the Harumi district of s Chuo Ward, an area that is expected to see an increasing pace of development. In addition to being a competitive condominium property in a prime location, the project is being designed as a condominium package that aims to deliver customer satisfaction through residential functionality and lifestyle enrichment. Key Features Large, earthquake-resistant twin towers soaring 180 meters high With 52 fl oors and a total of 1,450 units, the scale of the twin tower complex makes a powerful statement as a landmark property. The extensive use of glass and materials that blend in beautifully with the waterfront landscape creates a striking exterior design that sets the development apart from other nearby towers. Chuo Ward, No. of units for sale 1,450 52 above ground 1 below ground Scheduled delivery 2016 Offering both convenient downtown access and the waterfront s feeling of relaxing at a resort Harumi, the district in Chuo Ward where Deux Tours is being built, is roughly 2.2 kilometers from Ginza for convenient access to central, while the Urban Area Bay location feels like a waterfront resort. As part of its program to boost s Bay Area international competitiveness, the Metropolitan Government s Bureau of Urban Development has designated DEUX TOURS Harumi as a priority zone, and the area is expected to become increasingly developed. Sky Deck Waterfront Diverse public facilities include spa and View Lounge & Bar In addition to the waterfront scenery and lush, green surroundings, Deux Tours has a diverse offering of public facilities possible only in a large-scale property, including a large entrance that conveys the property s landmark status, a large spa with sauna, the View Lounge & Bar, and a parent s salon with kids room. Entrance