Nokia Arctic, Tropic, Equator Innovation Center Juhani Risku, architect SAFA Nokia Owners Club Nokia Research Center Nokia Innovation Center Center of Communication Juhani Risku, architect SAFA, designer CCO Stone Chapel Vivamo Lohja Finland Architecture design construction stone structure wood wooden church religin orthodox ekumeeninen ecumenic
Comparison of branded centers The Getty Center Los Angeles, California Guggenheim Museum Bilbao, Spain New York, USA Architecture Juhani Risku Autostadt, Volkswagen Wolfsburg, Germany Salk Institute La Jolla, California Synopsis Pros Cons Research in art and humanities; conservation and leadership institute, museum New and consistent architecture. Arts, leadership and research as focus History in oil, Getty s dramatic personal life Museum of modern and contemporary international art Strong brand with diversity. Best contemporary architecture and content offering Art is sometimes marginal Volkswagen headquarters. Theme park, museum, architectural site Growing in brand asset and product portfolio. Best level of innovation and business Too large and entertaining Institute for biological studies Calm and quiet environment for modern biotechnology with history Hidden location but visited by enthusiasts Benetton communication research centre Benetton offers a cross-cultural forum with design management leadership Pictorial and vague in end-users perspective Research center in physical, computational, and social sciences Center was an early environment and tool for innovations Glory days behind, wrong timing in productizing Nokia at the cutting edge of enabling life and human communication Nokia can create a total offering aligned with present and future intents New concept for Nokia, no example and concept but Risku s Center to Lapland Vistors/a 1.2 million 3.0 million (global) 1.2 million??? est. 1.0 million
Location alternatives a c Nokia Owners Club America Europe Asia or Arctic Tropic Equator or Europe America China a b c Global positioning - highlands, wilderness - earth, air, fire, water - mobile but local b Nokia Research Center Nokia Innovation Center Center profile - free nature, clean air - friends and action - science and culture Center of Communication
One campus all interest groups Nokia Owners Club Nokia Innovation Center distance ca. 200 m distance ca. 500 m Nokia Research Center Center of Communication distance ca. 200 m Global positioning - highlands, wilderness - earth, air, fire, water - mobile but local Center Campus profile - free nature, clean air - friends and action - science and culture distance ca. 800 m
Profiles of premises Nokia Owners Club Nokia Research Center Nokia Innovation Center Center of Communication Proud to own Nokia Shares Creativity by Nokia Nokia Human Touch Nokia Archaeology Innovative and vital Nokia Profile: To strengthen the interest to own Nokia shares, phones and Brand signs. Nokia owners can meet each other close to the nature, beside the interesting and exciting buildings at Nokia Center. The owners can visit the open parts of NRC and Learning Center. Brand impact: Nokia gets new dimensions and arguments in stock exchange and brand value. Owner Club becomes the center of the mobile information society discussions. Ideas and the spirit gets Nokia brand coefficient. Profile: To give the impression of highest research and development in business. Visiting researchers and university faculty presence gives the center new driving force and connections for the achievements. Brand impact: Nokia gets the best and most innovative researchers in our network. This gives the leading position for future concept, product and process creation. The brand is based on real contents of future ideas. Profile: To strengthen and encourage Nokia people to new challenges in the ever changing future. Implements Nokia Brand Image to all Nokia products Synergy and tacit knowledge are the generators of a creative community. This Learning Center respects all human factors and tries to achieve the inner powers to enthusiastic teamwork. The architecture shows the stable and permanent dimensions in human life and communication. Nature, complexity and mystical dimensions are parts in the comprehensive experience. Brand impact: Nokia people as creative community supports the Nokia Brand. Profile: To record, research and present human communication habits, formats and ways of communication and the history of communication. In collaboration with a university and national Board of Antiquities the sponsorship of Nokia gets an outstanding facade and intellectual level for worldwide exhibitions and occasions. Nokia Center with all facilities is the best forum for conferencies and meetings. Brand impact: Nokia gets a cultural and intellectual forum for brand implementation. Also our sponsoring projects get a new dimension and directions to focus on. Profile: To strengthen the attitude of loyal customers and gives action for real commitment to our brand. members have competitions and goal-oriented action, they get prizes and they can spend time at Club Campus. Escapes to the nature are arranged daily. Brand impact: Adds value to customer experience and strengthens USP and ESP arguments of Nokia products. New architecture shows how a Club can be like jazz. Club members want to commit to the vital and innovative Nokia. Architect: Masaharu Takasaki, Japan Architect: Santiago Calatrava, Spain Architect: Laïa Karelïa, Finland Architect: Laïa Karelïa, Finland Architect: Frank Gehry, USA
"All is enough" Juhani Risku
Juhani Risku Facts Juhani Risku s biography Juhani Risku a.k.a. Laïa Karelïa has a career in arts & crafts, drama and technology. He started as a toolmaker in a power plant, continued as an architect where he planned and constrcuted buildingins according to his own theory of architecture He has engineered several concert halls and music studios as an acoustician, and finally he run his own carpenter s workshop as cabinetmaker. Beside arts & crafts Risku has been teaching scenography, stage and costume design at Tampere university s Drama studio for seven years. He has worked at several public theaters and directed documentary films. Photo: Bohyun Han 한보현 Architect Risku s nine years at Nokia consisted of Usability, User Experience Design and Innovation management. During some Nokia years he executed training for 3,5 million Forum Nokia developers and run Nokia showroom supporting operator, investor, analyst and journalist relations. After leaving Nokia in 2009 he wrote a book "New Nokia - the manuscript" which describes Nokia s biggest problems and how to solve them. Risku has his own concept of Creative Organisation for future product creation. Today Risku acts as strategist for companies in design and consumer product based businesses. He is Chief Creative Officer at Divalo ltd. Juhani Risku, CCO, architect SAFA, designer Inari Lapland, Finland Tel +35 850 62326 arkkitehti.risku(a)sci.fi http://uusinokia.livejournal.com http://kritiikkiblogi.wordpress.com/ Maison Björk, Iceland, concept 2006 by Risku Nokia Innovation Center, concept 2006 by Risku