Christine Madrid French Heritage Preservation 456 Piney Croft Lane Maitland, Florida 32751 321-439-6367 madridfrench@gmail.com www.madridfrench.com
Christine Madrid French Qualifications A native of Los Angeles, Christine is an award-winning historian and architectural advocate who specializes in the study, preservation, and rehabilitation of historic structures. She graduated with a B.S. in Architectural Studies from the University of Utah and a Master s in Architectural History (MArH) from the University of Virginia. She is an Expert Member of the Scientific Committee on Twentieth-Century Heritage for the International Council on Monuments and Sites (ICOMOS). Please see resume and website at www.madridfrench.com for a complete list of qualifications. Recent Professional Experience Faculty, University of Florida, College of Design, Construction and Planning, Historic Preservation Program (2016-present). Strategic Project Consultant, Frank Gehry's Winton Guest House, University of St. Thomas, St. Paul, MN (2014-2015), developed a series of four options for the second move of the house, deaccessioned by UST. Preservation Project Director and Director of Development, Preservation Capen, Winter Park, Florida (2013-2015), supervised preservation advocacy campaign and construction process; raised $1.1 million to float (in two pieces) and restore the historic 1885 Capen-Showalter House. Director, Modernism + Recent Past Program, National Trust for Historic Preservation, headquartered in San Francisco, CA (2009-2011), two-year project funded by the Henry Luce Foundation. Architecture Surveys, Contexts, and Nominations National Historic Landmark Nomination, J. Andre Smith-designed Research Studio, 1938, Maitland, FL, 2014. St. Louis Modern Architecture Survey and Context, 1945-1975, for the City of St. Louis, MO, 2013. National Historic Landmark Nomination, Neutra and Alexander-designed Gettysburg Cyclorama Building, 1962, Gettysburg National Military Park, Pennsylvania, co-authored with Dr. Richard Longstreth on behalf of the Society of Architectural Historians, 2000. Publications American Modern Architecture: Frame and Character in Alfred Hitchcock s Cinematic Spaces, to be published by the University of Virginia Press, Charlottesville, VA, 2019. The Visitor Center as Monument: Recontextualizing Richard Neutra s 1962 Cyclorama Center within the Commemorative Landscape of the Gettysburg Battlefield, in Public Nature: Scenery, History, and Park Design, eds. Ethan Carr and Richard Guy Wilson (Charlottesville: University of Virginia Press, 2013). Modernism + the Recent Past, editor, Forum Journal, National Trust for Historic Preservation, Summer 2010, vol. 24. no. 4. Including essays by Theodore Prudon, Alan Hess, and Paul Goldberger. "Survival by Design: Nationalizing Modernism in the Name of Preservation," published in Identification, Advocacy, and Protection of Post-World War II Heritage Session; ICOMOS International Scientific Committee on 20th Century Heritage, S. J. Kelley and T. Gunny Harboe co-editors, 2008. Saving, moving and restoring the 1885 Capen House. Strategizing the future of Frank Gehry s Winton Guest House. 2
Fundraising & Development Funding organizational missions and goals requires assertive action in the area of fundraising and development. My approach focuses on building persuasive arguments, leveraging collaborative relationships, compiling networking teams, and producing visuallyappealing materials to convey key points. I also envision individual projects within the comprehensive framework of the organization, to ensure that funding benchmarks address larger institutional goals. Over the years, I have worked with many organizations and the University of Florida to raise funds for programs and operations, moving and rehabilitating a historic house for commercial/museum use, historic house museum restoration, a statewide architectural survey, and special events. Thaddeus Seymour, president emeritus of Rollins College, leading grant review committee tour, Polasek Museum, 2016. Leading teams composed of executive directors, board members, patrons, community leaders, and the general public, these efforts resulted in funding an $800,000 lawsuit against the U.S. Department of the Interior and $1.6 million in projects since 2013. The sources for the funds were composed of: institutional 25%; grants 20%; foundations 20%; private 15%; naming 10%; and in-kind materials and services 10%. Details of some of the grants and foundation awards I researched, wrote, submitted, and managed to support these projects are listed below. Total Awarded: $792,386 Florida Department of State, Division of Cultural Affairs General Program Support $81,886; Albin Polasek Museum, 2016-2017 Small Matching Grant $50,000; Friends of Casa Feliz, Envisioning Sustainability at Historic Casa Feliz $50,000; University of Florida, Survey & Planning Project, Florida s Mid-Century Modern Resources, 1945-1975: Historic Context Statements & 50 Flagship Structures Orange County (Florida) Arts & Cultural Affairs Cultural Facility Grants, for Museums and Auditoriums $114,000; Preservation Capen Phase 1: Restoring the Capen-Showalter House and Kalmanson Gardens, Albin Polasek Museum, FY 2014 $107,000; Preservation Capen Phase 2: Museum Connections & Renewal, Albin Polasek Museum, FY 2015 $85,000; Friends of Casa Feliz, Envisioning Sustainability at Casa Feliz, FY 2016 Cultural Tourism Grants $40,000; Winter Park Paint Out annual plein air event, Albin Polasek Museum, FY 2015 $40,000; Winter Park Paint Out, Albin Polasek Museum, FY 2016 The Galloway Foundation $90,000; Preservation Capen Phase 1, FY 2014 (grant match) $100,000; Preservation Capen Phase 2, FY 2015 (grant match) 3
Advocacy & Outreach Crafting successful advocacy and outreach campaigns to preserve historic resources and promote the value of an organization requires a layered approach encompassing print, film, presentations, online resources, webinars, and social media. I specialize in and enjoy the process of public outreach, and have development and implemented a number of projects, including: Print. Conception, editing and production of the Modern Modules Booklet and Public Forum Series. Produced as part of the Modernism + Recent Past Program at the NTHP (TrustModern), this two-year endeavor aimed at building public support for and engaging in practical discussions focused on the study and protection of America's modern architectural resources. The project was funded by grants from the National Endowment for the Arts and the Henry Luce Foundation. A series of four, full-color booklets highlighted historic 20 th -century resources in four cities/states: Aspen, CO; Boston, MA; Los Angeles, CA; and Minnesota. A two-day symposium marked the release of each booklet, with a professional roundtable followed by a free, public presentation. Film. In 2010, I worked with director Manuel Huerta, an East Los Angeles native, to produce a short film promoting community efforts to purchase and save a local market and handball court. Maravilla Handball Court: A Place That Matters examines the history and significance of the ca. 1920s Maravilla Handball Court, built by Michi and Tommy Nishiyama and now one of the oldest courts remaining in East Los Angeles. The site is an important part of the cultural heritage of the Latino and Japanese-American community. The video is online at vimeo.com/26789713 Presentations. Since 1998, I have presented more than 40 lectures, including six keynote speeches. My scholarship focuses on historic preservation practice and theory and the history of our built environment. The venues included professional conferences, seminars, and public events intended to raise visibility for projects and institutions. Social Media/Webinars. The majority of today s audience looks online as the first source of information. My social media work extends the range of the preservation message, through microblogs at my @archmod account on Twitter (2454 tweets, 3071 followers), photographs on Instagram (138 followers), longer pieces published on LinkedIn (500+ contacts), and as a contributor to blog sites. I have also participated in a number of educational webinars for non-profits, including the California Preservation Foundation. Print Film Presentations 4
Organizational Operations As a director and project leader, I understand and appreciate the critical importance of building effective, cross-disciplinary teams, managing budgets, and developing effective organizational goals. My career history includes leading teams of up to 100 people to complete non-profit projects, including general contractors, subcontractors, board members, community leaders, funders, architects, historians, and volunteers. My non-profit leadership positions including the following: Recent Past Preservation Network, Co-founder and President. In 2000, I worked with a small group to begin a new non-profit focused on the preservation of buildings less than 50-years old. RPPN began when major national organizations refused to support saving the Gettysburg Cyclorama Building designed by Richard Neutra in 1962 due to the young age of the structure. Our larger goal was to address and initiate changes to established regulations that hindered historic recognition of the recent past. As president of RPPN (until 2010), I coordinated a national alliance of advocates, architects, and allied professionals, and worked closely with our board to develop innovative programs and preservation solutions. National Trust for Historic Preservation. Director, Modernism + Recent Past Program. As director of this national, two-year, grantfunded initiative, I was charged with developing public programs, endorsing best practices in preservation, and generating media coverage of preservation challenges and successes. I worked with the leadership team of the NTHP, regional directors, local representatives, volunteers and fellow colleagues to promote the goals and mission of the project and the NTHP as a whole. Preservation Capen, Project Director. Preservation Capen was tasked with raising $450,000 in four months to save an historic building and demonstrate capacity to move the structure. Three local non-profits established a groundbreaking collaboration, sharing contacts and resources to generate the momentum needed to win this effort. As project director, I coordinated the fundraising team, volunteer team, and design and construction team. I worked closely with the officers and boards of the three organizations, authored two matching grants of over $100,000 each, and raised additional funds through foundations and private individuals. Eventually, we raised more than $1.1 million to move the house, complete the rehabilitation, and improve the sculpture gardens and surrounding landscape at the Polasek Museum. Top: The Preservation Capen team in front of Ginger, after the successful move. Fred arrived the next day, 2013. Middle: The reopened Capen-Showalter House at the Polasek Museum, 2016. Bottom: Florida Trust for Historic Preservation awards ceremony, recognizing the collaborative effort, 2014. 5
Heritage Education & Practice A primary component of my career is the dissemination of critical information necessary to address, adapt, and change the practice of historic preservation. Beyond the scope of public advocacy, I focus on creating scholarly essays, presentation materials, and journals intended for a professional audience. In 2010, I edited a special edition of the Forum Journal, produced by the National Trust for Historic Preservation. This edition focused on problematic issues surrounding the preservation of modern and recent past structures, and was the fourth in the series (released every five years since 1995). I Invited prominent scholars to address different aspects of preserving the built environment, including historic landscapes. The authors included Theo Prudon, architect and director of DOCOMOMO-US, Paul Goldberger, architectural critic, and Alan Hess, author of more than 30 architectural book and an outspoken advocate. During the effort to save the Gettysburg Cyclorama Building in the early 2000s, I collaborated with allied organizations and individuals to create a body of work that illuminated preservation options beyond those identified by the National Park Service and the U.S. Department of the Interior. I wrote articles for magazines, completed a scholarly essay for inclusion in Public Nature: Scenery, History, and Park Design (University of Virginia Press, 2013), and presented at professional conferences nationwide. Architects Jason Hart and Chris Johns, of CUBE design + research in Boston, produced a comprehensive study pro bono, identifying groundbreaking preservation solutions, including moving parts of the building to a nearby private property to be restructured as a visitor pavilion and educational space. The study is available online at http://cubedesignresearch.com/projects/modern-preservation. Top: Cover of Forum Journal, Modernism + Recent Past, National Trust for Historic Preservation, Summer 2010. Middle: Christine Madrid French putting on the finishing touches at the historic Capen-Showalter House, Winter Park, Florida, 2015. Bottom: Rethinking Preservation: The Gettysburg Cyclorama Building, page demonstrating the critical design components of this structure, courtesy CUBE design + research, 2009. 6
Professional Service & Programs Professional Service, Training, and Membership Community Redevelopment Agency, City of Maitland, FL, Member representing Orange County, FL. Orange County Arts & Cultural Affairs Advisory Council, Member, Cultural Facilities Funding Review Panel, Orlando, FL. The Advisory Council recommends how Tourist Development Tax revenues are invested to elevate the status of the arts and culture in Central Florida. Review panel chair: Dr. Rick Schell, Vice President & Chief of Staff, Office of the President, University of Central Florida. Futures School, Orlando, FL. A three-day, interactive program that empowers participants with the critical skills of Strategic Foresight and Futures Thinking for a new era of complexity and change. Led by futurists Frank Spencer and Yvette Montero Salvatico of Kedge. http://www.thefuturesschool.com/ Colloquium to Advance the Practice of Conserving Modern Heritage, Experts Meeting, Getty Conservation Institute, The Getty Center, Los Angeles, CA. Led by Kyle Normandin and Susan Macdonald. International Scientific Committee on 20th Century Heritage, International Council on Monuments and Sites (ICOMOS), Expert Member. Recent Past Preservation Network, co-founder and president. A grassroots national nonprofit, RPPN focuses on a moving window of 50 years in the past, to address conservation of heritage that is not typically recognized as historic under current regulatory guidelines. Date 2017 to 2020 March-April 2017 May 2015 March 2013 Jan. 2008 to present June 2000 to Oct 2010 Society of Architectural Historians, member. 1996 to present Awards & Honors Awarding Organization Excellence in Commercial Renovation, Historic Preservation Award, City of Winter Park. For the successful rehabilitation of the 1885 Capen House from single-family residential to commercial event and office space for the Albin Polasek Museum & Sculpture Gardens. Award of Merit, American Institute of Architects Orlando. For outstanding service and dedication to the community while advancing the cause of design excellence. Outstanding Organizational Achievement Award, Florida Trust for Historic Preservation. For successful non-profit partnership aimed at saving the Capen House in Winter Park; awarded to Project Director, Preservation Capen (Christine Madrid French), Winter Park History Museum, Casa Feliz Historic Home Museum, and the Albin Polasek Museum & Sculpture Gardens. Date April 2016 April 2015 May 2014 7