2016 Ithaca Market Statistics Ithaca 101 OFFICES ACROSS NEW YORK STATE
VALUE DRIVEN BEHAVIOR CONSISTENT FOCUS ON THESE SIMPLE YET POWERFUL VALUES FUEL OUR DECISIONS AS WELL AS OUR INTERACTIONS WITH OUR CLIENTS, AGENTS AND EMPLOYEES. - Merle Whitehead, CHAIRMAN RealtyUSA.com, 1st Priority Mortgage ACTING WITH TRUTH AND INTEGRITY Do what is Best for the Whole Use Timely and Effective Communication Honor Your Commitments POSITIVE WORK ENVIRONMENT Exercise Respect for All Take Personal Responsibility Maintain Equitable Business Relationships IMPROVING LIVES Be Agent Driven A L i fe of Abundance Build Our Communities CLIENTS... OUR 1st PRIORITY Make Every Contact a Positive One Be a Trusted Source for Real Estate/Mortgage Knowledge Understand, Advocate & Achieve Client Goals PURSUIT OF EXCELLENCE Realize your Unlimited Potential Be the Best and Accept Nothing Less Life-Long Learning
Average/Median Selling Prices* 850 $250,000 $200,000 800 750 NUMBER OF $150,000 HOMES SOLD 700 Price Average Selling Price Median Selling Price $100,000 650 $50,000 600 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 YEAR $- 2009 2010 2011 2012 2013 2014 2015 2016 Year * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County
Average Days on Market* DAYS 145 140 135 130 125 120 115 110 105 100 95 90 85 80 75 70 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 YEAR List to Contract Date List to Closing Date List to Contract Date - Changed by the MLS System * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County
Accepted Contracts by Month* 140 850 120 800 100 NUMBER OF HOMES Contracts SOLD 750 80 60 700 40 650 20 600 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jan Feb Mar Apr May YEAR Jun Jul Aug Sep Oct Nov Dec Month * Based on both transaction sides in all property types for RealtyUSA - Ithaca in 2016
Accepted Contracts by Month* Five Year Average 140 850 120 800 100 NUMBER OF HOMES Contracts SOLD 750 80 60 700 40 650 20 600 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Jan Feb Mar Apr May YEAR Jun Jul Aug Sep Oct Nov Dec Month * Based on both transaction sides in all property types for RealtyUSA - Ithaca in 2016
Homes Sold in Tompkins County* Homes Sold Through Ithaca Board of Realtors MLS in Tompkins County 850 800 NUMBER OF HOMES SOLD 750 700 650 600 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 YEAR * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County
Average List to Sold Ratio* 98.0% 145 140 135 130 97.0% 125 120 115 96.0% DAYS 110 105 Percentage 100 95 95.0% 90 85 80 94.0% 75 70 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 93.0% YEAR 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Year * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County
Pricing Pyramid
The RealtyUSA Advantage Market Image Serving the Ithaca market for 28 years Hundreds of signs and recognized leadership in the local market bring buyer s inquires to the office Statewide presence with over 101 affiliated offices, #1 Family Owned Real Estate Company in the nation RealtyUSA.com, featuring weekly open houses, mapping and mobile version Three Convenient Locations 2333 North Triphammer Road Ithaca, New York 14850 Open 7 days a week 710 Hancock Street Ithaca, New York 14850 36 Main Street, Cortland NY 13045 (By appointment only) Service Award winning Support Staff Global Relocation Department Leading Real Estate Companies of the World Responsible for more referrals than any other company in the nation, including all franchises Full-time in-house Marketing Specialists, and corporate graphic design services available to Agents Home Warranty available In-house Lender: 1 st Priority Mortgage Full-Time Agents o Predominance of Brokers o Agents hold many advanced designations such as CRS, GRI, GREEN, ABR, CBR, and e-pro o Agent dedication to personal service and client care Facilities and Technology o Direct-dial Agent extensions o Voicemail 24 hours a day o Conference rooms for client confidentiality o Spacious meeting rooms for large group and community get-togethers o Website receiving millions of hits monthly Networking/Team Working o Active Agent involvement in professional associations such as Tompkins and Cortland County Chamber of Commerce o Extensive volunteer contributions to the community
2016 Highlights Corporate Sponsorships and Community Involvement IPEI (Ithaca Public Education Initiative) Spelling Bee, Sponsor United Way Annual Campaign, Contribution Salvation Army Holiday Family, Sponsor Cayuga Chamber Orchestra, Sponsor Vitamin L Chorus, Sponsor Family Reading Partnership, Contributor Habitat for Humanity, Assistance with Playhouse Raffle Myers Park Harbor Fest, Sponsor Ithaca Festival Parade, Participant SPCA March for the Animals, Sponsor and Participant Ithaca Cooperative Softball Team, Sponsor Ithaca High School Sports Booster, Sponsor Festival of Black Gospel, Sponsor Advocacy Center of Tompkins County Alcohol and Drug Council of Tompkins County, Inc. Community School of Music and Arts Historic Ithaca Tompkins County Area Development Tompkins County Chamber of Commerce Wharton Studio Museum Fransizka Racker Center, Supporter Loaves and Fishes, Supporter ICSD Black History Month, Supporter Cortland Chamber of Commerce, Member
RealtyUSA Marketing Plan RealtyUSA.com website receives millions of hits and hundreds of thousands of unique visitors monthly Weekly print advertising with biweekly pull-out section Timely response to e-mail inquiries including evenings and weekends All leads from Zillow, Realtor.com and Trulia go directly to listing agent; unique to Howard Hanna companies Offices open 7 days a week to service our clients with two highly visible locations Enhanced Realtor.com listings with additional photos and office or agent contact Regional advertising of brokerage and crossover of listings across 8 states RealtyUSA holds more open houses than any other office including featured open house weekends throughout the year, with some benefiting charitable organizations (see chart) National and international referrals through Leading Real Estate Companies of the World, which out performs all national franchises Referrals from over 101 affiliated offices across the state Referral broker in Cornell University program Full service in-house marketing department staffed with graphic design artists Sellers Advantage Program 100% Money Back Guarantee Program to enhance sale and give Buyer confidence Home Warranty Program protection plan available Comparative Market Analysis, Buyer s Tour and Demographic Information available to our clients List Hub Report showing website response from syndicated websites
2016 RealtyUSA Open Houses* YEAR TO DATE OPEN HOUSES 2016 STANDARD 01/01/2016 12/31/2016 All Others, 9% COMPANY 2, 31% RUSA, 61% *Based on open houses listed in the Real Estate Journal and the Cortland Standard
RealtyUSA Market Comparison 2013-2016 Number of Transactions Price Range 2013 2014 2015 2016 Total Market 723 718 649 682 $0-$99,999 53 51 36 31 $100,000-$199,999 324 305 260 256 $200,000-$299,999 198 193 203 216 $300,000-$399,999 86 100 84 101 $400,000-$499,999 39 38 35 47 $500,000-$599,999 12 14 13 17 $600,000-$699,999 7 9 9 9 $700,000 + 4 8 9 5 Price Range 2013 2014 2015 2016 Total Market 723 718 649 682 $0-$49,999 10 10 7 10 $50,000-$74,999 12 11 10 8 $75,000-$99,999 31 30 19 13 $100,000-$124,999 61 49 36 42 $125,000-$149,999 84 83 60 55 $150,000-$174,999 91 101 79 98 $175,000-$199,999 88 72 85 61 $200,000-$224,999 80 63 64 67 $225,000-$249,999 51 50 58 62 $250,000-$274,999 32 49 48 54 $275,000-$299,999 35 31 33 33 $300,000-$324,999 23 29 36 32 $325,000-$349,999 26 27 22 28 $350,000-$374,999 22 26 15 20 $375,000-$399,999 15 18 11 21 $400,000-$449,999 22 27 15 34 $450,000-$499,999 17 11 20 13 $500,000-$549,999 6 11 8 12 $550,00-$599,999 6 3 5 5 $600,000-$649,999 5 5 5 3 $650,000-$699,999 2 4 4 6 $700,000 + 4 8 9 5 * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County
Link Your Future Success to Ours MLS Realtor Open Houses Public Open Houses Internet Data Exchange Independently Owned, Non Franchise Company Two Ithaca Locations Open 7 Days a Week Advanced In-House Tech Support Professional In-House Marketing Department In-House Nationally Recognized Trainers Home Warranty Largest Global Reach Relocation Network Regional Multi-State Company Advertising Bi-Weekly Advertising Pull-Out Section In-House Mortgage Company Nationally Ranked #1 Family Owned Company Brokers Listed in Top 10 Most Influential Real Estate Leaders in the US* 100% Money Back Guarantee Program Zillow/Trulia Leads Go Directly to Listing Agents to Better Promote Your Property REALTY USA Remax Warren *Ranked by Inman News