DESIGNING DESIGNERS 2002 International conference of university courses in Design

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DESIGNING DESIGNERS 2002 International conference of university courses in Design Promoted by the Faculty of Design, Politecnico di Milano Organized by Fondazione Cosmit Eventi Under the patronage of Federlegno - Arredo and ADI Milano Fairgrounds - Hall 14 Europa and Oceania meeting rooms Saturday 13 April 9.30 10.00 Arrivals and registrations 10.15 11.20 Plenary session: 10.15 Official Addresses Alberto Seassaro, Dean of the Faculty of Design, Politecnico di Milano Rodrigo Rodriquez, Chairman of Federlegno - Arredo Giancarlo Spinelli, President of the Center for International Relations, Politecnico di Milano Giuliano Simonelli, Chairman of the Designing Designers Scientific Committee 10.30 MEDES A EUROPEAN DEGREE COURSE IN DESIGN Holger Mueller, Cologne - GERMANY How to get intercultural Competence, University of Applied sciences Norman McNally, Glasgow School of Art Glasgow - UNITED KINGDOM Presentation of the Program Students case studies 11.20-11.40 Coffee break 11.40-13.00 14.00 -.17.00 Parallel workshops

Workshop A - Design and local identities M O D E R A T O R S : Luisa Collina and Giuliano Simonelli, Politecnico di Milano - ITALY 11.40 A.1. INNOVATION TRANSFER DRIVEN BY DESIGN IN NEWLY INDUSTRIALIZED COUNTRIES 13 14 Lunch Eric Wear, The Hong Kong Polytechnic University - CHINA Chinese traditional views on material culture as sources for critical strategies for contemporary design innovation Henri Christiaans, Jan Carel Diehl, Delft University of Technology THE NETHERLANDS The Introduction of industrial Design (Engineering) in developing countries Alpay H. Er, Ozlem Er, Istanbul Technical University - TURKEY The role of Design Consultancies based in Advanced Countries in the Transfer of design capabilities to clients in New Industrializing Countries Samuel Khumomotse University of Botswana - Gaborone - BOTSWANA Industrial design for Economic Diversification: A Model for Souther African Development Community with special Reference to Botswana Dijon De Moraes, Universidade do Estado de Minas Gerais Gameleira - BRAZIL Globalization as new design scenario: Brazil as a local case 14.00 A.2. DESIGN TO ENHANCE THE VALUE OF LOCAL CULTURAL HERITAGE Marta Canavés, Jaime Canavés, Florida International University U.S.A. Wayfinding in Miami Beach: The Use of Street Furnishings to create identity Antonio Marano, Andrea Vallicelli, Università di Chieti - ITALY Design to enhance the value of local resources Giorgio De Ferrari, Politecnico di Torino - ITALY Polytechnic design. Project agreements embarked on by the ID degree course at the Politecnico di Torino Vincenzo Cristallo, Alfonso Morone, Marina Parente, Università degli studi di Napoli Federico II - ITALY The practice of design to enhance local identity Claudio Germak, Politecnico di Torino - ITALY Design for handicraft and small industry: a wood design district in Piemonte, Cayetano Cruz, Maria Eva Dominguez Gomez, Centro Universitario de Merida - SPAIN Strategic program for development and expansion of the cultural, industrial and architectural heritage from Merida with the help of design, Luca Scacchetti, Politecnico di Milano - ITALY How the international value of industrial design can be adapted to different local experiences

16.00-16.15 Coffee break Goya Lopes, Promo Bahia - Brazil Presentation of the Design Centre of Bahia Margaret - Catherine Perivoliotis, Technological Educational Institution Athens - GREECE Designing designers in a European Module The Greek case study within a European module of different cultural backgrounds

Workshop B: The teaching and practice of design MODERATORS: Arturo Dell Acqua Bellavitis, Politecnico di Milano - ITALY Sanna Simola, University of Lapland - FINLAND 11.40 B.1. UNIVERSITY COURSES IN DESIGN AND RELATIONS WITH THE LOCAL COMMUNITY Ricardo Blanco, FADU Universidad de Buenos Aires - ARGENTINA How the industrial designer can partecipate in development in spite of local realities Peter Di Sabatino, Art Centre College of Design - Pasadena - USA The new curriculum at Art Center College of Design: the joint roles of disciplinary education, the role of liberal arts and science courses, and of students choice/electives in the education of designers. 12.15 B.2. DESIGN AND ENVIRONMENT 13.00 14.00 Lunch Ezio Manzini, Politecnico di Milano - ITALY Design through the construction of scenarios, Mike Stevenson,, University of Plymouth - UNITED KINGDOM Sustainable design Involvement 14.00 B.3. DESIGN FOR/WITH THE USER 16.00 16.15 Coffee break Rina Bernabei and Jonathan Talbot, The University of New South Wales - Sydney - AUSTRALIA Terra Nova : reflections on student design work as exhibited in Salone Satellite 2001 Diane Bisson, Université de Montréal - Montréal - CANADA Anthropology in design education, Raphael Van Amerongen and Henri Christiaans, Rotterdam Polytechnics - Rotterdam THE NETHERLANDS The relation between culture and design: a new challenge for retail and product designers Aldo Bottoli, Politecnico di Milano - ITALY The contribution of Design to development of productive systems and local identities

16.15 B4. DESIGN FOR/WITH INDUSTRY Juha Jarvinen,, UIAH University of Art and Design - Helsinki - FINLAND Report of drafting the Finnish Techn. Development Centre TEKES Programme for Design Miles Park, Oya Demilberek, Surrey Intitute of Art and Design Farhnam Surrey - UNITED KINGDOM and University of New South Wales - Sydney - AUSTRALIA Design education with real life projects: Lexon/FBE corporate gift experience

DESIGNING DESIGNERS 2002 International Conference of university courses in Design Sunday 14 April Plenary session: 10.15-12.30 10.00-10.15 Welcome coffee 10.15 RESULTS OF THE WORKSHOPS Luisa Collina, Giuliano Simonelli, Workshop A moderators Arturo Dell Acqua Bellavitis, Sanna Simola, Workshop B moderators 11.00 DESIGN AND THE JOB MARKET- JOB DESCRIPTIONS MODERATOR: Rodrigo Rodriquez, Chairman of Federlegno Arredo, Javier Poyatos, Univerisdad Politecnica de Valencia - SPAIN The design requirements of companies, a comparative study between Spain and France Paola Bertola, Antonella Penati, Politecnico di Milano - ITALY Knowledge society, Using context research in designing new educational programs Kuno Prey, Bauhaus Universitaet Weimar GERMANY Job market in Mittel Europa 12.10 CONCLUSIONS OF THE CONFERENCE Giuliano Simonelli, Chairman of Designing Designers Scientific Committee 12.15 SALONE INTERNAZIONALE DEL MOBILE Rodrigo Rodriquez, Chairman of Federlegno - Arredo, Presentation of the Salone Internazionale del Mobile and guided tour