THE FUTURE OF BUSINESS vs. THE BUSINESS OF THE FUTURE

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9. GERMAN-AMERICAN BUSINESS DAY July 16, 2018 10 am - 6 pm THE FUTURE OF BUSINESS vs. THE BUSINESS OF THE FUTURE LITERATURHAUS Salvatorplatz 1 München

AGENDA 9.30 Registration - Anmeldung 10.00 Welcome & Introduction 10.20 Keynotes - Q&A 13.00 Lunch - Networking 14.00 Presentation of Interns & Alumni 14.45 Panel Discussion - Q & A 16.30 Drinks - Networking Sprache: Während der Konferenz wird sowohl Englisch als auch Deutsch gesprochen. Am Morgen wird Englisch als auch Deutsch gesprochen. Die Podiumsdiskussion ist auf Deutsch. Der Moderator ist zweisprachig, zudem ist eine Dolmetscherin anwesend. Language: The conference will be held in a mixture of German and English - the morning in German and English, the panel discussion in the afternoon in German. The moderator is bilingual and an interpreter will be present.

INTRODUCTION When it began, Google s corporate code of conduct motto was: Don t be evil. Today, many question both the accuracy and relevance of that slogan. Today s global business environment presents current firms, the upcoming generation of students entering the workforce, and would-be entrepreneurs with completely new challenges. The 9 th Annual Business Day is dedicated to exploring and navigating potentially successful paths to the future of business vs. the business of the future. It also will link those paths to the German-American Student Exchange Program and incorporate presentations from former and current U.S. student interns in their first two months in Germany. Our speakers will discuss, among other topics: The emerging role of new technology (i.e. blockchain and cryptocurrencies) in the future economy What are the growth jobs of the future? How will Big Data and Artificial Intelligence change how we work and do business, and What are the potential limits on future economic growth?

Particularly in the German-American business relationship, we must face the new challenges that will help define the jobs and business opportunities of the future. This includes anticipating the requirements and skill sets needed by young workers and the moral and ethical considerations that businesses must confront. In other words, what will it mean to do no evil in the future working environment? International compliance, German-American management principles, the future role of social media, the impact of an aging workforce, new conceptions of business ethics all are setting a new agenda. Ethical considerations inevitably will play a role in this evolving future. Finally, a critical focus of the event will be exploring the future of the German-American Student Exchange Program and the existing student internship program. www.german-american-exchange.com www.german-american-exchange.de

AGENDA 9.30 Registration - Anmeldung 10.00 Welcome & Introduction Dr. Christoph Rueckel, President GAE e.v., Munich (Germany) and GAE, Inc., Atlanta (USA) Welcome Address by a representative of the U.S. Consulate General, Munich 10.20 Keynotes From Germany Egbert Deekeling, Senior Partner, Gründer / Founder, Deekeling Arndt Advisors, Düsseldorf Der Stand der digitalen Transformation in deutschen Unternehmen - Herausforderungen der Unternehmenskommunikation The status of digital transformation in German companies - Challenges for future corporate communication

Georg Eisenreich, Bayerischer Staatsminister für Digitales, Medien und Europa / Bavarian State Minister for the Digital Agenda, Media and Europe Der Megatrend Digitalisierung durchdringt eine Vielzahl von Lebensbereichen und betrifft alle Menschen weltweit. Diese Chancen möchten Bayern und München nutzen. The megatrend of digitalization is infiltrating all parts of life and is affecting mankind worldwide. Bavaria and Munich want to take advantage of the opportunities that arise from this trend. From Israel (in English) Sigalit Klimovsky, Partner, Grove Ventures, Tel Aviv, Israel Neue Chancen durch Industry 4.0 Industry 4.0 - the opportunity

From the USA Timothy Kelley, Director International School Stuttgart Erziehung und Ausbildung: die Notwendigkeit der transatlantischen Bindung The need of the transatlantic bridge for education 12.30 Questions & Answers Moderator: Rüdiger Lentz, Executive Director Aspen Institute Germany, Berlin 13.00 Lunch - Networking - Get together 14.00 Interns & Alumni Presenter and Interviewer: Keith Calhoun-Senghor, Rechtsanwalt / Attorney-at-law, Munich Deutsch-amerikanische Internships sind die Grundlage für transatlantisches Lernen. German-American internships are the basis of transatlantic learning. Impressions from Germany Video films by 2018 interns

Alumna Interview Alumna Alina Bikineyeva reports about her experiences as an intern and her way into her current job Interview with 3 Interns of the 2018 program round 14.45 Panel Discussion Dr. Fritz Audebert, Vorstandsvorsitzender/CEO ICUnet.AG, Passau Globalisierung und die nächste Generation Globalization and next generation Anton Klees, Geschäftsführer/CEO Active Value GmbH, Düsseldorf Die digitale Transformation in Deutschland und USA aus der Sicht eines deutschen Mittelständlers Digital transformation in the US and in Germany from the viewpoint of a German midsized company

Sebastian Meis, Shareholder, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, Atlanta Der Weg zu der digitalen Zukunft und der Globalisierung gerade für mittelständische Unternehmen The road to the digital future and globalization of SMEs Dr. Stefan Piëch, Alleinvorstand/Sole Director Your Family Entertainment AG, München, Aufsichtsratsmitglied / Member of the Supervisory Board Porsche Automobil Holding SE, Stuttgart: Die Medienwelt in historischer Transformation The world of media: historical transformation Stefan Wirtz, Geschäftsführer/CEO uniexperts, Köln Der Kampf um die Talente War on talent 15.45 Discussion - Questions & Answers Moderator: Rüdiger Lentz, Executive Director Aspen Institute Germany, Berlin 16:30 Drinks, Networking (until 18.00 pm)

PARTICIPATING UNIVERSITIES Columbus State University, Columbus, GA Emory University, Atlanta, GA Georgia Institute of Technology, Atlanta, GA Georgia State University, Atlanta, GA Kennesaw State University, Kennesaw, GA Morehouse College, Atlanta, GA Piedmont College, Demorest, GA University of North Carolina at Chapel Hill, Chapel Hill, NC University of North Carolina at Charlotte, Charlotte, NC University of North Carolina at Greensboro, NC University of North Florida, Jacksonville, FL University of Georgia, Athens, GA University of North Georgia, Dahlonega, GA Wake Forest University, Winston-Salem, NC Washington and Lee University, Lexington, VA PARTICIPATION THROUGH GACC NEW YORK Middlebury College, Middlebury, VT New York University, New York, NY

HOST COMPANIES 2018

HOST COMPANIES (SELECTION 2010-2017)

HOSTS & GOLD SPONSOR HOSTS GOLD SPONSOR

BRONZE & TICKET SPONSORS BRONZE SPONSORS H. Alexandra Kauka, Palm Beach, USA (Kauka Promedia Inc, copyrights of Rolf Kauka) Prof. Dr. Torsten M. Pieper, Charlotte, USA TICKET-SPONSORS

SUPPORTERS GACC New York & GACC South, Atlanta

CONTACT German American Exchange e.v. Susanne Meyer c/o Rückel & Collegen Kardinal-Faulhaber-Str. 15 80333 München Tel. +49-89-23 88 69 80 info@german-american-exchange.de www.german-american-exchange.com www.german-american-exchange.de