2 Fundació UPC In 1994, the Technical University of Catalonia (UPC) created the Fundació UPC in order to meet a growing need in our society: to update knowledge in UPC's areas of expertise. The foundation's goal is to help professionals successfully face the new challenges that continually appear in the business world. Every year, the Fundació UPC receives more than 8,000 students. Its teaching staff consists of over 2,000 professionals from academia and the business world. More than 300 leading companies and organisations collaborate in our training programmes, which ensures that the knowledge conveyed is always up-todate and meets companies' demands. Human and technical training resources The Fundació UPC knows that support services are very important to training activities. We offer resources for business and educational projects not only to the participants in our programmes but also to the teaching staff, professionals and companies. Facilities: The Vertex Building, the Fundació UPC's headquarters in Barcelona, has 31 classrooms, one multi-purpose auditorium, one conference hall, and one free-access, state-of-the-art computer/multimedia facility. The building also has rest areas, cafeterias and a bar/restaurant. Professional guidance and development: In collaboration with the UPC Friends Association, the Fundació UPC offers its students a professional guidance and development service and can arrange work placements. Services for international students: The Fundació UPC provides services to help foreign students adjust to the academic dynamics of the University and to the pace and style of life in Students who use this personalised service receive: Information about how they can register as foreign students. Materials that will help them get their bearings in the city. Information about the language courses offered by UPC and the housing options in UPC libraries: A permanent offer of library services related to studies, learning, research and continuing education. The following are available to students in the training programmes: All manner of learning material. Scientific and technical documentation and information for research and technological development. A digital library with access to electronic information worldwide. A digital journal archive with the full text of more than 2,000 journals.
Presentation 3 Tourism. Catalonia is the most visited autonomous community of Spain, which itself is the second-place country in terms of number of tourists and income generated by tourism. Catalonia is recognised as one of the world's best and most experienced coastal laboratories. In the 21st century, tourism will continue to encourage the discovery and settlement of high-quality coastal areas. However, new geopolitical, logistical and infrastructure-related parameters above and beyond the economic efficiency of the tourism sector are now leading the development of the sector, our landscape and our most highly valued land: the coast. Coast. Catalonia and Barcelona are major nodes in the current and future process of building the European Union's new urban conurbation: the Mediterranean coast. The 25-member European Union now has 456,791,700 inhabitants. The coastal regions of the Mediterranean are home to a total of approximately 458,000,000 people. Populations no longer shift from the country to the city, but from inland regions to the coast. In Spain alone, the coastal population currently 22 million people is expected to triple in the next fifteen years. How can we comprehensively rethink the coast to make it habitable? If tourism is the epitome of the contemporary urban scene, what essential issues should the disciplines responsible for its development be dealing with in order to transform this market phenomenon into an exceptional field of research with great potential? How can we turn the process of coastal migration into an opportunity for local development? This one-year master's programme is divided into three quarters. In the first quarter, students learn about and analyse the coast and the phenomenon of tourism using advanced digital techniques: geographic information systems (GIS). The second quarter is a transdisciplinary exploration of various models of tourism, from their political and economic development to their city-planning and architectural characteristics. Students analyse not only Mediterranean models but also those of natural competitors in the Caribbean and the Asian Pacific. In the third quarter, students apply the knowledge they have acquired during the programme to a comprehensive project involving a real case study. Each quarter is divided into a theoretical/active segment and proactive practice segment. Class time is complemented by workshops, seminars, field trips and lectures open to the general public. Laura Cantarella, 2003
4 Presentation Objectives Who is this programme designed for? To provide a framework for theoretical and practical exchange aimed at articulating a transverse view of the phenomenon of tourism and its impact on the landscape through research on new models of intervention and guidance and the participation of the various disciplines and stakeholders involved. To consolidate a national and international research network focused on the analysis and redefinition of certain paradigmatic tourism scenarios, such as specific case studies. The programme is designed for tourism professionals, sociologists, economists, engineers, geographers, architects, city planners and professionals from technical government departments. Modules This master's programme is organised in the following modules, which can be taken separately: P1 - Information and the coast (IC+). Instrumental framework (200 h). Start date: 09-10-2006 P2 - Models of the coast (MC+). Case studies (200 h). Start date: 22-01-2007 P3 - Development of the coast (DC+). Workshop-project (200 h). Start date: 24-04-2007 P4 - Theory and the coast (TC+). Theoretical framework (215 h). Start date: 09-10-2006
Programme 5 P1. Information and the coast. Instrumental framework (200 h) P2. Models of the coast. Case studies (200 h) P3. Developing the coast. Workshopproject (200 h) Participants will acquire the tools to create professional databases and construct a GIS Express of the Catalan coast in order to simulate various land-use models based on parameters related to tourism companies and the information economy. 1. Examining the coast: transverse views (90 h) theory module* a. Reviewing the coast: the 5 phases b. Surveying the coast: readings/cultures c. Interpreting the coast: the business of the territory d. Mapping the coast: simulations and the law e. Lectures and seminars 2. Mapping and managing the coast (30 h) a. Parameterising the coast: topographies of tourism b. Managing the coast: GIS and databases c. Field trips: Costa Brava (Catalonia), Costa Blanca (Valencia) 3. Translating the coast: tools for reinterpreting the coast (80 h) Based on the Harvard/IESE case study model, participants evaluate Spanish tourism models from a socio-economic, political and geographical point of view, compare them with international destinations, and benchmark each case. The main geographical areas considered are the Mediterranean region, the Mexican coast, the Caribbean and the Asian Pacific. The final output of the second postgraduate module is oriented toward developing case studies of Catalan areas, which is the focus of the project of the third postgraduate module. 1. Tourism and the coast: thematic analytical models (85 h) theory module* a. Thematic analytical models b. Lectures and seminars 2. The experience of Spain (40 h) a. Thematic analytical models b. Zonal analytical models 3. The international experience (40 h) a. Tourism models: the Mediterranean b. Tourism models: international focal points Participants develop a multidisciplinary method for performing urban regeneration in the Catalan coastal tourist towns of greatest interest based on the studies carried out in the first and second postgraduate modules. 1. Multi-costal planning (85 h) theory module* a. Advanced criteria, qualitative factors b. Resource planning and intelligent land management c. The logic of the coast: tourism-related employment. Models and impact d. Lectures and seminars e. Associated credits: exchange credits validated by other programmes 2. Strategies for the coast. Project on the urban regeneration of a mature tourist destination (115 h) 4. Models in Catalonia (35 h) a. The creation of models in Catalonia b. Field trips P4. Theory and the coast. Theoretical framework (215 h) This postgraduate module consists of the theory modules* of the courses listed above. Field trip to the coast of Malaga
6 Organisation Teaching staff Directors Gausa Navarro, Manuel. PhD Architecture, Banchini, Silvia. Architect, March UPC, Falcón Martínez de Marañón, Luis. Architect, March Berlage Institute, Advisory board Bàrcena, Juli. Civil engineer. Honourable Consul of Croatia, Martínez, Raimon. Secretary General for Tourism, Minister of Industry, Tourism and Trade, Spain. Muñiz, Ivan. Economist, Muñoz, Francesc. PhD of Geography, Nel.lo, Oriol. Geographer, Secretary for Territorial Planning. Generalitat de Catalunya. Nieto, Manuel. Environmental engineer, Director of Evren (Evaluación de Recursos Naturales), Valencia. Pie, Ricard. Architect, Urban planner, Director of ETSA of Malaga. Queralt, Arnau. Environmental engineer, Roca, Joan. Director of Consell Assessor per al Desenvolupament Sostenible, Ullied, Andreu. Civil engineer, Director of Mcrit, Aranguren-Gallegos. Architects, Madrid. Atzori, Marco. PhD engineering, March, Cagliari University, Cerdeña. Bailo, Manel. Architect, Bellmunt, Jordi. PhD of architecture, UPC, Cantarella, Laura. Photographer, Barcelona-Turin. Casado, Juan Palop. Architect, ETSA of las Palmas de Gran Canaria. Chamat, Oscar. Civil engineer, Falcón, Jorge. Mediating Lawyer, and coach. Las Palmas de Gran Canaria. Gonzalez, Francesc. Geographer, Tourism program at UOC, Bacelona. Iribas, José Miguel. Sociologist, Valencia. Karam, Nadim. Architect, Lebanon. Križnik, Blaž. Architec, Ljubljana. Llop, Carles. PhD architecture, Urban planner, UPC, Muñiz, Ivan. Economist, Muñoz, Francesc. PhD Geography, UAB, Penelas, José Luis. PhD architecture, UEM, Madrid. Pérez, Esther. Director of Tourism program, UOC, Pie, Ricard. PhD architecture, director of ETSA of Malaga. Prat, Ramón. Graphic designer, Editor, Dir. ACTAR publisher, Queralt, Arnau. Environmental engineer, Director of MTM Ambient, Randić, Saša. Architect, MArch, President of Croatian Association of Architects, Rijeka. Roca, Joan. PhD Consell Assessor per al Desenvolupament Sostenible. Romero, Juan. Professor of Geography, Universidad de Valencia Geography Faculty. Ruby, Ilka. Architect, Colonia. Ruby, Andreas. Architecture Critic and Theorist, Colonia. Rull, Rosa. Architect, de Santa Ana, Mariano. Journalist Art historian, Las Palmas de Gran Canaria. Scaglione, Pino. Architect, Calabria, Italy. Soriano, Federico. Architect, Madrid. Supersudacas. Architects, Latin America. Ulied, Andreu. Civil engineer, Director of Mcrit, Valls, Josep-Francesc. Phd Professor at Marketing Management Department, ESADE. Vila, Mar. Director of Centre for Tourism Management, ESADE, Evaluation At the end of each postgraduate course, students hand in a theory paper (worth 30% of the final mark) and a project (worth 60% of the final mark). Students' participation in debates, seminars and studies is evaluated on an ongoing basis (worth 10% of the final mark). Towards an Intelligent Coast, project for the 2nd International Architecture Biennial in Rotterdam, 2005. Manuel Gausa, Silvia Banchini & Luis Falcón, architects
General information 7 Degrees: T he master's degree is awarded by the Technical University of Catalonia. UPC awards a postgraduate degree to students who take any of the modules independently. In order to obtain these degrees, students must have a stateregulated university degree or a universityspecific degree. Otherwise, the Fundació UPC will only award them a certificate of attendance and completion. Duration: 600 hours (60 credits) Dates: October 9, 2006 to June 30, 2007 Timetable: Monday through Thursday, 5:00 to 8:00 p.m. Monday and Tuesday: Fundació UPC, Vertex Building. Wednesday and Thursday: Nau Ivanow, c/ Hondures, 28-30, Barcelona Fee: 8.400 Location: Barcelona Information session: September 14, 2006 at 7:00 p.m. in the Vertex Building. Please confirm your attendance. Technical coordinator Rosa Moreno Tel.: +(34) 93 401 77 53 info.general@fundacio.upc.edu Students in this course will have access to the virtual campus Àgora, an effective platform that allows the course's students, teaching staff, directors and coordinators to work together and communicate with each other. On Àgora, students can obtain the necessary documents before each class, work in teams, ask lecturers questions, see class notes, etc. Project to artificially restore the Garraf dump, 2000 Batlle i Roig, architects Teresa Galí-Izard, landscape architect Urban development project for Valencia Litoral, 2005 Jean Nouvel, architect José Miguel Iribas, sociologist Project for Speicherstadt Potsdam, Germany, 2002 Sadar Vuga, architects Companies training their employees can get back some of the money spent on training through discounts on their Social Security contributions, in accordance with Order TAS/500/2004 of February 13, 2004. For more information, visi www.fundacio.upc.edu i and go to the Company services section. The information contained in this document is for informational purposes only. Students should check that this information is still valid when they register for the course.