Industry Leaders Interviewed

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dr Industry Leaders Interviewed Appendix Section iii An Official Extract from the D.A.N.G.E.R. Report the definitive analysis of negative game changers emerging in real estate

141 DANGER Report REACHING OUT TO INDUSTRY LEADERS The National Association of requested the Swanepoel T3 Group to uncover, research, and clarify the imminent and potential dangers facing the real estate industry, and present those results in a comprehensive report to inform the industry of the dangers as the first step in focusing the collective forces of the industry on developing solutions. And we have done so by reaching out to 70 of the industry s most senior thought leaders from across the spectrum of Organized Real Estate, exploring their thoughts concerning the dangers facing the residential brokerage industry. THEIR THOUGHTS For the first time, CEOs of the largest franchisors, largest real estate brokerage companies, Associations (national, state and local), and MLSs have been interviewed face-to-face and confronted with the same key questions. 1. As you look across the U.S. residential real estate landscape, what causes you the most concern? 2. What is the U.S. residential real estate brokerage business greatest weakness? 3. Who in the real estate business is most at risk; Agents, Brokers, Franchisors, MLS, Associations, etc., and why? 4. Who or what is potentially organized real estate s worst enemy? 5. What do you think has a low probability of occurring but could have a huge impact on the industry? 6. Is there anything the industry is blind towards or that the industry simply fails to understand... Black Swans? Mark Allen Minneapolis Association of Robert Authier Massachusetts Association of Walter Baczkowski San Francisco Association of REAL- TORS Robert Bailey Bailey Properties Richard Barkett Greater Fort Lauderdale Association of Curt Beardsley VP Product Marketing Move, Inc. Russ Bergeron Midwest Real Estate Data Amy Bohutinsky Chief Marketing Officer Zillow Bobby Bryant President ibuy Realty Andrea Bushnell North Carolina Association of Michele Caprio Greater Las Vegas Association of David Charron MRIS Sherry Chris BH&G Real Estate Jon Coile Champion Real Estate (a BHHS affiliate)

Appendix 142 Industry Leaders Interviewed Title/Company as at date of interview Jeremy Conaway Consultant RECON Intelligence Services Matthew Consalvo ARMLS Kipp Cooper Huntsville Area Association of Rick Davidson Century 21 Real Estate Ginger Downs Chicago Association of Dave Liniger Founder and Chairman RE/MAX Tom Ferry YourCoach Michael Fischer Coldwell Banker Real Estate Steve Francks Washington Constance Freedman Managing Director Second Century Ventures Michael Golden Co-Founder and Owner @Properties Bob Hale Houston Association of Cindy Hamann CEO/Team Leader Keller Williams Realty: The Woodlands Wendi Harrelson Regional Director Keller Williams Realty Austin Dallas Hancock Peoria Area Association of Jim Harrison MLSListings Paul Hilgers Austin Association of Budge Huskey Coldwell Banker Real Estate Margaret Kelley RE/MAX Glenn Kelman Redfin Dawn Kennedy St. Louis Association of

143 DANGER Report Industry Leaders Interviewed Title/Company as at date of interview Gregg Larson Founder and CEO Clareity Consulting Kevin Levent President BH&G Real Estate Metro Brokers Victor Lund Partner WAV Group Craig McClelland BH&G Real Estate Metro Brokers Michael McClure T3 Experts Elizabeth Mendenhall RE/MAX Boone Realty Jack Miller Chief Technology Officer Swanepoel T3 Group Robert Moline President and COO HomeServices of America John Mosey Regional MLS of Minnesota Peter Niederman Kentwood Real Estate Pam O Connor Leading Real Estate Companies of the World Ron Peltier Chairman and CEO HomeServices of America Alex Perriello Realogy Franchise Group Spencer Rascoff Zillow Group Dale Ross Property Resource Diane Ruggiero Kansas City Regional Association of Errol Samuelson Chief Industry Development Officer Zillow Group Glenn Sanford exp Realty Greg Schwartz Chief Revenue Officer Zillow Gary Simonsen Canadian Real Estate Association Joel Singer California Association of

Appendix 144 Richard Smith Chairman and CEO Realogy Holdings Corp. Cary Sylvester VP Technology Innovation Keller Williams Realty International Alan Tennant Calgary Real Estate Board Mary Tennant Keller Williams Realty International Christine Todd Northern Virginia Association of Matt Widdows HomeSmart Mark Willis Keller Williams Realty International Thaddeus Wong Co-Founder and Owner @Properties Joe Valenti CBSHOME Real Estate Bruce Zipf NRT, LLC Terry Watson /Broker GM King Realty Philip White Sotheby s International Realty

Realtor.org/DANGERReport DANGERReport.com An Official Extract from the D.A.N.G.E.R. Report the definitive analysis of negative game changers emerging in real estate Extract from Item #E135-107 500 New Jersey Avenue, NW Washington, DC 20001-2020 800.874.6500 www.realtor.org