CALIFORNIA SFUTUREHOMEBUYERS WHAT YOUNEEDTOKNOWTOCONVERT RENTERSINTOBUYERS. Presented by Carmen Hirciag, MBA Research Analyst

CALIFORNIA SFUTUREHOMEBUYERS WHAT YOUNEEDTOKNOWTOCONVERT RENTERSINTOBUYERS Presented by Carmen Hirciag, MBA Research Analyst

2013 C.A.R. Renter Survey Methodology 1,675 telephone & online surveys Conducted in April, May & Aug 2013 with CA renters Overall error range: + 3.5% at 95% confidence interval

RENTER DEMOGRAPHICS

Gender Male 46% Female 54% What is your gender?

Renter vs. Buyer Gender Female Male 100% 80% 46% 47% 60% 40% 54% 53% 20% 0% Renter Buyer What is your gender? (Home Buyer Data from C.A.R. 2013 Home Buyer Survey)

MedianAge: 42 25% 20% 21% 21% 20% 15% 12% 13% 12% 10% 5% 0% <25 25-34 35-44 45-54 55-64 65+ What is your age?

Renter vs. BuyerAge Renter Buyer 25% 20% 22% 21% 21% 21% 20% 20% 18% 15% 12% 13% 12% 10% 5% 3.0% 0% <25 25-34 35-44 45-54 55-64 65+ Years Age What is your age? (Home Buyer data from C.A.R. 2013 Home Buyer Survey)

Marital Status Other 5% Married 37% Single 58% What is your marital status?

Renter vs. Buyer Marital Status Single Married Other 100% 80% 60% 40% 20% 0% 5% 37% 58% Renter Buyer 63% 37% What is your marital status? (Home Buyer Data from C.A.R. 2013 Buyer Survey)

Education 35% 30% 25% 20% 15% 10% 5% 0% 4% 19% 34% 6% 26% 10% What is the highest level of education you have completed?

Buyer vs. Renter Education 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 19% 9% 6% 34% 16% 15% High School Vocational Some College 26% 45% 4 Year College Degree 10% 16% Graduate School Renter Buyer What is the highest level of education you have completed? (Home Buyer Data from C.A.R. 2013 Buyer Survey)

Hispanic / Latino 18% Ethnic Background Other 7% African American / Black 11% Asian 10% Caucasian / White 54% What is your ethnic background?

Renter vs. Buyer Ethnic Background Renter Buyer 60% 54% 50% 40% 37% 30% 20% 10% 11% 8% 10% 20% 18% 26% 7% 8% 0% Black Asian White Hispanic Other What is your ethnic background? (Home Buyer Data from C.A.R. 2013 Buyer Survey)

Ethnicity by Age 6% 9% 8% 5% 8% 7% 2% 13% 29% 21% 73% 75% 38% 62% 49% 15% 12% 7% 4% 5% 12% 9% 10% 11% 10% Other Hispanic White Asian Black <35 35-44 45-54 55-64 65+ What is your ethnic background?

Household Income 40% 35% 35% 30% 25% 20% 15% 10% 5% 0% 13% 15% 7% 5% 1% 2% What is your annual household income?

Household Income 48% Renter Buyer 33% 30% 15% 19% 3% 7% 5% 14% <$50,000 $50-$74K $75-$99K $100-$149K 1% 2% $150-$200K >$200,000 What is your annual household income? (Home buyer data from the C.A.R. 2013 Home Buyer Survey)

Student Loan Debt Student Loan Debt Amount of Debt <$10,000 78% Refused 2% $10-$20K 8% No 75% Yes 23% $20-$50K $50-$100K 6% 3% > $100K 2% Refused 2% Do you have any outstanding debt from student loans? How much is the outstanding student loan debt?

Other Debt None 50% Credit Cards 26% Auto Loan 9% 7% All Other Private Debt 3% Personal Debt 3% Don't Know 2% 0% 10% 20% 30% What other type of debt do you have that would make it difficult to buy a home? 40% 50%

Residence Location Other Northern California 23% of respondents 21.3% Occupied Rental Units Median Income: $50,000 Mean Income: $63,689 Median Rent: $1,221 Mean Rent: $1,341 18% of respondents 20.8% Occupied Rental Units Median Income: $24,000 Mean Income: $29,412 Median Rent: $675 Mean Rent: $733 Southern California 57% of respondents 57.9% Occupied Rental Units Median Income: $40,000 Mean Income: $50,031 Median Rent: $1,050 Mean Rent: $1,130

Average Household Size: 2.6 30% 27% 28% 25% 20% 19% 15% 14% 10% 6.9% 5% 3.3% 0% 1 2 0.8% 3 4 How many adults age 18 or older live in the home? How many children under 18 live in the home? 5 6 7 0.5% 0.4% 0.2% 8 9 10

Household Composition Couple With Kids 26% Single, No Kids 30% Couple, No Kids 11% Single, Kids 33%

Single Parents Female Single Head of Household with Children Male Single Head of Household with Children 39% 61%

Property Ownership Currently Own Real Estate Ever Owned Primary Residence Yes 6% No 94% Q: Do you currently own real estate? Q: Have you ever owned a primary residence? Yes 26% No 74%

Reasons for Selling Primary Residence 24% Needed to move for family reasons 13% Needed to move for work 14% Foreclosure 11% Short Sale Bankruptcy Why did you sell your primary residence? N = 439 3%

Reasons for Selling Primary ResidenceAfter 2007 Foreclosure 24% Other 23% Family 21% Short Sale 17% Work Bankruptcy Why did you sell your primary residence? N = 187 11% 4%

CURRENT RESIDENCE

Type of Rental Apartment 100% 80% 60% 40% 20% 0% What type of home do you rent? Single Family Home Townhouse 15% 3% 3% 27% 51% Condominium Other

Number of Bedrooms 45% 42% 40% 35% 30% 29% 25% 21% 20% 15% 10% 5% 0% 6% One How many bedrooms do you have? 1% Two Three Four Five +

Number of Bathrooms 56% 29% 6.7% 4.5% 1 1.5 2 2.5 Number of Bathrooms How many bathrooms do you have? 2.6% 3 0.8% >3

Utilities & Amenities Included in Rent Parking 64% Exercise Facility 13% Water 66% Jacuzzi 13% Trash Collection 66% Central Air Conditioning 19% Sewer 48% Central Heating 21% Appliances 48% Electricity 16% Recycling 38% Club House 11% Storage Space 27% Cable or Satellite 7% Secured Entrance 22% Internet Service 7% Pool 28% Basketball Courts 3% Barbecue Area 18% Tennis Courts 5% Gas 16% Which utilities and amenities are included in your rent?

Most Important Reason for Selecting Rental Reasonable Rent 30% The Neighborhood 22% Amenities 10% Near Work 7% Near Family 6% Size: More/Larger Rooms 4% Quiet/Privacy 3% School District 3% Near Shopping 2% 0% 5% 10% 15% What was the most important reason for selecting the place you currently rent? 20% 25% 30% 35%

Importance of Each in Selecting Rental (1-10Scale, 10=Most Important) Reasonable Rent Price The Neighborhood Near Shopping Amenities Near Work Allows Pets Near Park/Outdoor Activities Near Restaurants Near Family Near Public Transportation The School District Near Children's School Near Your School 8.62 8.10 6.86 6.73 6.60 6.33 6.26 6.22 6.19 6.14 5.53 5.29 4.92 Please rate how important each of the following was in selecting the home you are currently renting.

Years in Current Residence 11% 20% < 2 Years 18% 2-5 Years 5-10 Years 10-20 Years 20% How long have you been renting your current residence? 31% > 20 Years

Monthly Rent 20% 10% 0 - $500 $501-$1,000 $1,001-$1,500 38% 32% How much is the monthly rent? > $1,500

Most Recent Rent Increase 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% % Rent Increase By how much did the rent increase?

Satisfaction with Property Management 25.0% 24% 21% 20.0% 15.0% 10.0% 5.0% 4.0% 2.1% 2.6% 3.7% 9.1% 11% 11% 0.0% What is your level of satisfaction with the management of your property? 12%

Intention to Remain or Move Don't Know 30% < 1Year 12% 1-2Year 15% >5Years 22% 2-5Years 21% How much longer do you intend to live in your current residence?

How Long Renters and Buyers Intend to Inhabit Current Residence Renter 50% Buyer 36% 40% 36% 30% 20% 47% 22% 12% 30% 10% 0% <1 Year 1-5 Years How much longer do you intend to live in your current residence? (Home Buyer Data from C.A.R. 2013 Buyer Survey) >5 Years Unsure 17%

RENTERS AS POTENTIAL BUYERS

Importance of HomeOwnership 25.0% 24% 20.0% 15.0% 10.0% 5.0% 18% 14% 9.3% 3.0%3.7% 3.8% 7.8% 0.0% How Important is home ownership to you on a scale of one to ten? 10% 7.2%

Advantages of Home Ownership Equity: Investment for future/ for children s future Freedom/Control: Can do what you want It syours: Ownership / Satisfaction / Pride 44% Tax deductions 24% Privacy / Less Noise / Less Crowded 26% Stability / Permanence / Security 26% Quality of Life / Better for family 19% Bigger / More Space 20% No advantage to ownership In your opinion, what are the advantages, if any, of home ownership compared to renting? 47% 35% 4%

Expect to Buy a Home don t know 17% yes 52% no 31% Do you expect to buy a home in the future?

Buying is Good Investment Online Yes 42% No 58% Has the recent (2007-2008) housing crisis made you less likely to consider buying a home a good investment?

Buying Still a Good Investment Telephone 14% 40% Less likely to see buying as a good investment 22% 24% More likely to see buying as a good investment No change Don't Know Has the housing crisis that started back in 2007 and 2008 changed your opinion of buying a home as a good investment?

When Renters Plan to Buy a Home 50% 43% 45% 40% 35% 31% 30% 25% 20% 14% 15% 10% 5% 6% 7% This Year Next Year 0% In 2 Years When do you plan to buy your next home? (N=385 that expect to buy) 3-5 Years In 5+ Years

When Renters Plan to Buy Started Renting After 2007 Started Renting Before 2007 30% 25% 20% 15% 10% 5% 0% Within this Next Year Year In 2 Years In 3-5 Years In 5 Years Don't Know or More When do you plan to buy your next home? (N=385 that expect to buy)

Reasons for Renting Instead of Buying Can't afford to buy 44% 9% Poor credit / Can't qualify Renting is easier 6% Young/Starting out/not ready 6% Flexibility/Freedom if renting 6% Cost/Upkeep/Responsibility 5% Plan to / Saving for down 5% Never considered it/no interest 3% Disabled/On disability 2% Why do you rent instead of buying?

HousingAffordability Index California vs. U.S. % OF HOUSEHOLDS THAT CAN BUY 80% 70% 60% 50% 40% 30% 20% 10% 0% SERIES: Housing Affordability Index of Traditional Buyers SOURCE: CALIFORNIA ASSOCIATION OF REALTORS CA US

What Renters Dislike about Renting No equity/money wasted/no investment No control/no freedom/ Can t make changes Rent: paying, high, increases, increases unpredictable No sense of ownership / It s not mine What do you dislike about renting? 24% 14% 15% 10% Neighbor issues (except noise) 6% Property not maintained / No or slow maintenance 5% Landlord/Management Issues 3% Lack of privacy 3% Rules / Restrictions / Inspections 4%

Where Potential Buyers Plan to Buy 23% Same neighborhood as current residence 14% Same County where currently reside 1% 10% 41% 11% In another County in California In another State In another Country Don't Know When you buy your next residence, where do you plan to buy? (N=385 who expect to buy)

Most Renters Plan to Purchase a House 2.0% Detached Single-family home 5.5% 7.1% Townhouse 8.6% Stacked/attached condo 77% Mobile home/manufactured House Other What type of residence do you plan to purchase? (N=385 that expect to buy)

Reasons For Not Planning to Buy a Home Can't Afford to Buy 41% Prefer to Rent 14% Economic Uncertainty Lack of Down Payment 6% Renting is Less Expensive 6% Job Uncertainty 3% Don't Know 3% Housing Market Uncertainty 7% 2% Why don t you expect to buy a home in the future?

House Hunting? StartOnline Online Search 47% Real Estate Agent 22% 15% Friends/Family 0% 10% How would you begin your search for a home to purchase? (N=385 that expect to buy) 20% 30% 40% 50%

How Renters and BuyersWill Find their Homes Online/Website 100% 15% 80% 22% Agent Friends/Family 61% 60% 40% 47% 20% 37% 0% Renter How would you begin your search for a home to purchase? (Home Buyer Data from C.A.R. 2013 Buyer Survey) Buyer

Intent to Use a Realtor Yes No Don't Know 36% 56% 8% Do you intend to use a REALTOR to make your home purchase? (N=385 that expect to buy)

Meaning of REALTOR (Telephone) Positive Description (14%) Buying (9%) Knowledgeable / Professional (3%) Advisor / Assistant / Guide (2%) Other Positive Description (4%) Helps you buy a house (2%) Handles property buys and sells (1%) Buys houses / Buys property (0.3%) Helps/Helpful/Helps me (5%) Selling (14%) Other Descriptions (not in a NET) Other Negative Description (11%) Friend/Relative / REALTOR they know (6%) Agent / Real Estate Agent (5%) Money (3%) Commission (3%) RE Company / Name of RE Company (2%) Middleman (1%) Broker (1%) Rich (1%) Mortgage (0.4%) Bank (0.4%) Other Description (9%) Houses/Homes/Real Estate (8%) Other Answers (not in a NET) Homes (2%) Real Estate (2%) Nothing / Not Sure / Don t Know (13%) Sells houses & property (6%) Salesman / Salesperson (5%) Sell, Sales, Selling, Sell to me (2%) Handles property buys and sells (1%) Helps you sell your house (0.3%) Negative Description (12%) Negative comment about money (1%) Houses, Housing, Property (4%) Buying a house, Home buying, Buy (3%) When I say REALTOR what is the first word that comes to mind? Irrelevant / No need / Don t think about it (1%)

Meaning of REALTOR (Online) Positive Description (13%) Buying (3%) Knowledgeable / Professional (2%) Other Positive Description (5%) Handles property buys and sells (1%) Helps/Helpful/Helps me (6%) Selling (11%) Sells houses & property (2%) Salesman/Salesperson (4%) Sell, Sales, Selling, Sell to me (4%) Handles property buys and sells (1%) Negative Description (12%) Negative comment about money (1%) Buying a house, Home buying, Buy (2%) Other Descriptions (not in a NET) Friend/Relative / REALTOR they know (2%) Agent / Real Estate Agent (7%) Money (3%) Commission (2%) RE Company / Name of RE Company (11%) Middleman (1%) Broker (2%) Other Description (16%) Other Negative Description (11%) Houses/Homes/Real Estate (11%) Houses, Housing, Property (5%) Homes (3%) Real Estate (3%) When I say REALTOR what is the first word that comes to mind? Other Answers (not in a NET) Nothing / Not Sure / Don t Know (10%)

KEY CONCLUSIONS & OPPORTUNITIES

TheTypical Renter 54% white 63% annual income < $75k 54% female 36% college degree 42 years old 58% single

Intention to Remain or Move Don't Know 30% < 1Year 12% 1-2Year 15% >5Years 22% 2-5Years 21% How much longer do you intend to live in your current residence?

Intent to Use a Realtor Yes No Don't Know 36% 56% 8% Do you intend to use a REALTOR to make your home purchase? (N=385 that expect to buy)

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How to Access Presentation

QUESTIONS? ThankYou! carmenh@car.org