Media Kit 2018/2019
Paul Clarke of Studio 2 Architects designed this stunning beach house in the sand dunes at Hahei, Coromandel.
THE MAGAZINE Since 1936, HOME has been a showcase for New Zealand residential architecture: we feature homes designed to inspire, challenge and delight, by the country s best architects. Each issue, we invite our readers in to these homes, telling their owners stories at the same time as explaining how these remarkable buildings came to be. Whether it s a casual beach house or a finely crafted house on a tiny urban site, a modernist classic or a contemporary masterpiece, we approach every house with a critical eye and a thorough enthusiasm for the power of architecture to improve people s lives. With a number of design awards under our belt, we also like to think the magazine reflects the values of the houses we showcase HOME is a highly collectible and beloved part of people s lives, at once contemporary and timeless, thoughtful and stimulating. THE EDITOR Simon Farrell-Green took over the editorship of HOME in September 2016. An obsessive follower of architecture, he has contributed to the magazine for most of his career and his previous role was as New Zealand launch editor of Houzz. An award-winning journalist and writer, he began his career at Metro magazine before going on to work for glossy monthly magazines in New Zealand and around the world, including Monocle, Cuisine and British Esquire. But HOME is my first love, he says. I read it as a teenager, I ve contributed to it for 15 years and now, I m honoured to edit it. He is also in the middle of the world s longest and, naturally, architecturally designed renovation.
INSIGHTS & STATISTICS Reader profile An affluent audience with money to spend. FEMALE 62% MALE 38% Average household income by buyers: 175,806 (+76% above average) HOME s design-savvy readers are 61% more likely to want their home to have the finest furnishings and fittings. They re also 31% more likely to intend to carry out a major improvement in the next year.* They re also spending 38% more than the typical New Zealander on altering, adding to, improving or maintaining their property. TRADE 1500 NZ registered architects READERSHIP 102,000 CIRCULATION 13,001 Source: Nielsen CMI Jan17-Dec17 ABC Average Net Circulation Oct16-Sept17 Touchpoints: HOME NZ Print readership, HTL Unique Visits, HTL EDM, HOME NZ Social & NZ Only Facebook reach to March18 TOUCH POINTS 550,000 CORE TARGET all people 35-54
A beautiful house by Patterson Associates in Christchurch, built to replace a much-loved family home destroyed by the earthquakes.
CONTRIBUTORS Kate Sylvester fashion designer If I didn t design clothes, I d be designing houses, and I read HOME because I know I ll see the most exciting, inspiring architecture and design in New Zealand. I m only interested in the best. Nicholas Stevens and Gary Lawson Stevens Lawson Architects All our clients read HOME and we do too. It s a magazine that takes architecture (and its readers) seriously, and makes for a world-class showcase of New Zealand creativity. Paul Doran owner, Doran & Doran Ltd I m amazed at how motivated HOME s readers are. Right after a small story was published on me and my atelier, I had 50 enquiries for purchases through my website. It s been incredibly helpful to my business. Karen Walker fashion designer I m in the business of aesthetics and I m always inspired by great interiors and architecture. HOME consistently curates the best and most inspirational ideas and I read every issue from cover to cover. Every page is well-considered and worthy.
PUBLISHING CALENDAR August/September Small Homes Now in its fourth year, the small homes issue celebrates the trend to smaller homes and denser cities. These houses show living small doesn t mean living with less but they also show how dynamic and exciting our architecture is becoming, even as building becomes ever more expensive. On sale: 6 August 2018 October/November The Spring Issue As the weather warms, HOME considers houses built for indoor-outdoor living, in the country and in the city. This issue is dedicated to the idea of escape and relaxation, whether you re in the city or at home. Includes outdoor living spaces content. On sale: 1 October 2018 December/January 2019 Best Baches HOME celebrates the best of summer living in this issue with a range of beautiful baches and beach houses around New Zealand. Includes kitchen and bathroom content. On sale: 3 December 2018 February/March Summer at Home HOME s February/March issue features five special houses that celebrate the joys of late summer and indoor-outdoor living. From a stunning beachside house in Takapuna to a modest-yet-clever home in Coromandel town, they are homes that you want to come home to, throw open the doors and settle in with a glass of wine. On sale: 4 February 2019 April/May Home of the Year The country s most prestigious architecture competition is guaranteed to surprise, inspire and delight anyone interested in residential design in New Zealand. Six of the country s best homes will be featured at an awards ceremony in late March, along with a winner. On sale: 28 March 2019 June/July The City Issue In which HOME considers the particular demands of our cities houses on difficult slips of land once considered unbuildable, new houses in heritage zones, multi-generational homes and renovations of existing spaces. Includes bathroom and kitchen content On sale: 3 June 2019
A home by Crosson Architects just outside Coromandel town features the same shade of white across bricks, windows and walls.
REGULAR FEATURES Homes Every issue, we profile at least five houses that speak to a theme from small homes to beach houses. Spread over a lush 11-15 pages, these are features to spend time on. Design: Products, spaces and trends Each issue, HOME scours the country and the world for the best new examples of design and architecture, taking in design trends, products, and new spaces in retail and hospitality. Projects Our Project section takes in smaller projects including renovation features. These cover architectural projects that are on a smaller scale to the main features, though no less interesting. Spaces: Kitchens, bathrooms and outdoors In which we consider projects on a smaller level, zeroing in on one space, featuring dense detail on the design process, specifications and products to use in your own project. Special Reports A couple of times a year, we dedicate 16 pages on special paper stock to our special reports the Milan Report in June/July or this year, Off the Shelf in the August/September issue. Filled with practical information, they're at once inspiring and thoughtful. Features: Issues, artists and places Beautifully made stories and features in design, art and architecture, including heritage issues, up-and-coming artists and thoughtful travel stories.
EVENTS February April Home of the Year Our events programme around Home of the Year starts with talks and a dinner with our international guest judge and finishes with the awards evening in late March. November HOME Tour Our newest event brings the homes you see in the magazine to life. On one Saturday in November, HOME opens the doors to six special homes for 200 lucky readers. September Festival of Architecture HOME s editor Simon Farrell-Green leads a live discussion and podcast with architects featuring recent projects and their story so far.
RATECARD Magazine DPS $12,000 Full page $6,500 Half-page vertical/horizontal $3,600 Third-page vertical $2,700 Inside front cover DPS $13,000 Outside back cover $7,000 Full-page sponsored content $8,125 Double-page spread sponsored content $15,000 Digital (homestolove.co.nz) CPM banner advertising Run of Site $45 CPM Billboard 970 x 250 Med mrec 300 x 250 Banner 760 x 120 Half page 300 x 600 Mobile banner 30 x 50 Integrated Content Solutions Sponsored Content (sponsored editorial article with logo and link content supplied by client) $2,500 Custom Content (article by online editor with logo + link) $3,500 *edm + custom Facebook social post (created by online editor) $POA * Purchased with content Weekly e-newsletter Image + content tile $1,500
CONTACT MEDIA ENQUIRIES Alice Harwood commercial brand manager 027 592 5423 aharwood@bauermedia.co.nz Amelia Murray associate commercial brand manager 09 308 7459 or 021 0294 3845 amurray@bauermedia.co.nz Nicola Saunders advertising account manager 027 433 7528 or 09 366 5345 nsaunders@bauermedia.co.nz