PROJECT BRIEF 11 March 2011 THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. ALL PLANS, DETAILS, AND INFORMATIONS CONTAINED HEREIN ARE SUBJECT TO CHANGE AT ANYTIME AT THE DEVELOPER S DISCRETION.
GENERAL INFORMATION THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY.
General Information Project Name Stellar Place Project Type Mixed Development Location Visayas Avenue, Quezon City Land Area 8,608 sq.m. Three (3) Buildings Vega Claris Magna Description MRB - 6 Floors MRB - 6 Floors HRB - 15 Floors No. of Units 84 Units 84 Units 311 Units Total Units 479 Units No. of Parking 63 Slots 186 Slots Total Parking Slots 249 Slots
Visayas Avenue, Quezon City How to get there: From Makati: Take EDSA Northbound, turn right at East Avenue, head straight until you reach the Quezon Memorial Circle. From there, turn right at Visayas Avenue, further down prior to reaching Congressional Avenue, the property is on the left side. From Caloocan or Monumento: Take Congressional Avenue heading towards Visayas Avenue. Upon reaching Visayas Avenue, turn right and the site will be on your right.
Nearby Business and Media Centers BUSINESS CENTERS Distance in Landmark KMS. Eton Centris, Quezon Avenue 3.3 UP-Ayala Techno Hub, Diliman 3.6 ABS-CBN Broadcasting Center 3.86 GMA 7 Media Center 4.8 Ortigas Center 10 Makati Central Business District 15.5
Nearby Commercial Centers COMMERCIAL CENTERS Distance in Landmark KMS. Cherry Fooderama Congressional 0.8 Circle C Robinsons Supermarket 1 Trinoma 2.5 SM City North Edsa 2.6 Eton Centris 3.3 Waltermart Monumento 4.5 Timog Avenue 4 Tomas Morato Strip 4.8
Nearby Learning Institutions LEARNING INSTITUTIONS Distance in Landmark KMS. Maria Montessori School of Q.C. 0.26 Colegio De San Lorenzo 1.1 New Era College 1.9 St. James College 2.5 Philippine Science High School 3 University of the Philippines 3.5 St. Mary s College 5.1 Miriam College 5.7 Ateneo de Manila University 6
Nearby Hospitals HOSPITALS Distance in Landmark KMS. Veteran s Hospital 2.4 Lung Center of the Philippines 2.5 Philippine Heart Center 2.8 East Avenue Medical Center 2.9 Philippine Children s Medical Center 2.9 V. Luna Medical Center 3.7 Capitol Medical Center 5.2 St. Luke s Medical Center 6.4
Other Nearby Landmarks OTHER LANDMARKS Distance in Landmark KMS. Our Lady of Mt. Carmel 0.9 Quezon City Hall 1.6 Our Lady of Annunciation 2.7
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. MARKET LANDSCAPE Competition Scan
Competition Scan NORTH BELTON COMMUNITIES Developer Location Value Statement Description Target Market Eton Properties Located along Quirino Highway, near SM North Edsa and Trinoma A fresh new way to live in the city. Two (2) major components: A. Commercial complex B. Residential area divided into three (3) (West Wing Residences, West Wing Villas, The Manors). On-the-go young professionals, ready-tosettle-down couples, newly weds, start-up families, out-of-town students, and overseas contract workers who want a home in Quezon City at an affordable price.
Competition Scan GRASS RESIDENCES Developer Location Value Statement SMDC Located at Nueva Vizcaya St., between SM North Edsa and SM Annex. Creating an oasis where your family can grow - and prosper. Description Target Market Three (3) buildings; 40 floors per building Young families with modest income.
Competition Scan CHERRY ORCHARD SUITES Developer LK Global Development Location Located along Congressional Avenue. Value Statement Live life in full bloom. Description Three (3) clusters of 16-storey buildings. Target Market Filipinos, Korean
Competition Scan EDSA GRAND RESIDENCES Developer Location Value Statement Description Edsa Grand Realty Located along EDSA, near Congressional Avenue. Everything here is within your reach. One (1) 30-storey building. Target Market Young employees and families
Competition Scan BLUE RESIDENCES Developer Location Value Statement Description SMDC Located in front of Ateneo Blue Eagle Gym. The latest student hub near Ateneo and Miriam College. One (1) 41-storey building. Target Market Students, Young Professionals
Summary of Competitive Landscape Most residential projects in the area are horizontal (subdivisions), however, there is also a prevalence of townhouses, especially in the areas around Visayas Avenue Majority of the unit mix for existing vertical competitors (condominium developers) consists of 1BR units Majority of competitor unit inventory has already been absorbed by the market Current pricing per SQM: minimum = Php46,000 maximum = Php84,000 average = Php64,000 Opportunities for DMCI Homes Opportunity to capture the market of upgraders in the area Ability to provide for the underserved segment in the area (young families) with a diverse mix of larger unit cuts Opportunity to serve spill-over buyers Competitive pricing at Php64,000 per SQM
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. TARGET MARKET
Target Market 1. Primary Market A. End-Users and Upgraders from Quezon City and to some extent, CAMANAVA (young couples and start up families). B. Young families who have just been renting or still living with parents, and are looking at finally purchasing their own home. C. Growing families who want to improve residential condition. 2. Secondary Market Those from the provinces in the North and other provinces in the Philippines looking for a half-way home or primary home within Quezon City proximate to broadcasting centers, learning institutions/universities, government institutions.
Psychographics Career-driven professionals with a middle-class income, but with an AB mindset. Discerning individuals who have a taste for the finer things in life. Driven to succeed and live the high life, the way their AB counterparts and acquaintances do. They are free thinkers, passionate and academically driven, family oriented individuals who value quality time spent with family and friends. They are hard working individuals who know the importance of having a home near their place of work, study and leisure in order to allot more time doing the things that they value more unhurriedly. Though they occasionally spend for their interests and the things that they value, they are still for the most part, practical and discerning, on how they spend their money. They also aspire to upgrade in a secured residential community, near their primary homes; a new home where they can live comfortably yet still enjoying the same neighborhood experience they used to have. They consider home as their de-stressor.
Needs Segment Framework HARMONY SEEKERS Functional Need The Home Near schools; near hospitals; homeowner s association. Space and light; warmth; Social Need The Situation Family starters,;homebuilders Kitchen & Living room the hub in the house Emotional Need The Owner and his Feelings Sociable; balanced Harmonious; togetherness; belonging
Needs Segment Framework COMPETENT INDIVIDUALS Functional Need The Home Near business and commercial centers Social Need The Situation Business/corporate lifestyle yuppies, professionals, executives, career-oriented individuals Technology, study/work area Emotional Need The Owner and his Feelings Driven Controlled Focused
Personification For 10 years now, Charlie, a sculptor, has been married to Maine, an events specialist. They have been living in Caloocan since they got married. It has been a long time dream to finally have their own abode. Now that the Charlie s business is flourishing, they have decided to move out from his parents home. Being an only son, he prefers to settle down in an area that is accessible from where his parents are living. Since Maine is now carrying their first born, it is important for them to be within proximity to all places of interest, such hospitals, schools, government offices, malls, & corporate districts. For the couple, their place of comfort is where privacy, security and a serene environment is present. Stellar Place is an ideal community for them to nurture their growing family.
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. VALUE PROPOSITION AND REASONS TO BELIEVE
Why would I choose to live at Stellar Place?
Value Proposition Statement WHAT HOW WHO WHY WHERE The only resort-inspired and family-oriented residential condominium village in Visayas Avenue, Quezon City that features energy-efficient and innovative community solutions through DMCI Homes trademark garden atriums and single-loaded building configuration, and property management services for young upper-middle income families who seek comfort and rejuvenation in a community enclave within close proximity to their places of interests (work, study, government, and service institutions).
Reasons to Believe The Ideal Setting Stellar Place is highly accessible via Visayas Avenue with convenience to PUVs via MRT North Station, Quezon City Hall Terminal and Quiapo-Taft Manila. The development is within close proximity to top academic institutions, commercial centers and government offices and hospitals along the Elliptical Road and East Avenue. The location of the project allows its residents to move, work, learn and play, at their own pace thereby enjoying unhurried lives.
Reasons to Believe Living Inspired A lush and invigorating experience just outside your unit- green open spaces and refreshing water elements blend to bring the pitch-perfect balance that people crave to be inspired. The areas surrounding Visayas Avenue have long been a venue for art and expression; as such, Stellar Place is an ideal environment to encourage creativity, and to foster ties with old friends and new neighbors by providing a space where passion and people come together.
Reasons to Believe Worry-free Living Day to day upkeep is never a problem with DMCI Homes Property Management Team, professionally trained to look after the daily maintenance of the building structures, landscaping, facilities, common areas and amenities and more importantly ensuring round the clock security to ensure residents safety at all times.
Reasons to Believe Exclusive Enclave While residents may enjoy the best of what the city has to offer due to its proximity to major city landmarks, they would still feel at ease knowing that their home is safely tucked away in a less-crowded portion of the city, providing them an exclusive and safe haven to retreat to at the end of the day.
Reasons to Believe DMCI Heritage and Quality Craftsmanship With 50-year heritage of building recognized landmarks around the country, the same expertise and world class standards are offered in every DMCI Homes property for the past 10 years. The passion to build residential communities with only the highest quality is relentless. This workmanship allows DMCI Homes to give homeowners the peace of mind knowing that their homes are quality constructed and timely delivered.
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. THE PROJECT
MODERN TROPICAL It is a theme reflective of the country's climate and evokes a feeling of warmth, serenity and relaxing comfort.
Building Façade
Site Development Plan Building C 311 units
Amenity Core Building C 311 units
Amenities Indoor Amenities Multi-purpose Hall Fitness Gym Audio-Visual Room Game Room Open Lounge Skylounge Outdoor Amenities Lap Pool Children s Pool Pocket Gardens Al Fresco Roof Deck Gardens
Amenity Core
Features and Facilities Building Features Garden Atriums Single-loaded Corridors Balconies in all units Breezeways Impressive Façade Facilities Property Management Office 24-Hour Security Electrified Perimeter Fence
Atrium
FLOOR PLANS AND UNIT LAYOUTS THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY.
Ground Floor Plan (Magna HRB)
6 th and 11 th Plan (Magna HRB)
14 th to 16 th Floor Plan (Magna HRB)
Unit Mix (Magna HRB) Unit Type Unit Area Magna % 3 Bedroom 65.0 SQ.M. 35 11% 2 Bedroom A 49.5 SQ.M. 84 27% 2 Bedroom B 48.0 SQ.M. 30 10% 1 Bedroom A 30.0 SQ.M. 23 7% 1 Bedroom B 28.0 SQ.M. 23 7% Studio 24.0 SQ.M. 116 37% Unit Totals 311 100%
Upper Ground Floor Plan (Vega & Claris MRB)
Typical Floor Plan (Vega & Claris MRB)
Unit Mix (Vega & Claris MRB) Unit Type Unit Area Vega Claris Total 3 Bedroom Special 71.5 SQ.M. - 6 6 4% 3 Bedroom 65.0 SQ.M. 24 18 42 25% 2 Bedroom A 49.5 SQ.M. 30 24 54 32% 2 Bedroom C 45.0 SQ.M. 30 36 66 39% Unit Totals 84 84 168 100%
Studio Floor Plan (Magna HRB) STUDIO UNIT LAYOUT
1 Bedroom Plan (Magna HRB)
2 Bedroom Floor Plan (Vega & Claris MRB)
3 Bedroom Floor Plan (Vega & Claris MRB)
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. Unit Mix
Unit Mix Unit Type Unit Area Vega Claris Magna Total % 3 Bedroom Special 71.5 SQ.M. - 6-6 1% 3 Bedroom 65.0 SQ.M. 24 18 35 77 16% 2 Bedroom A 49.5 SQ.M. 30 24 84 138 29% 2 Bedroom B 48.0 SQ.M. - - 30 30 6% 2 Bedroom C 45.0 SQ.M. 30 36-66 14% 1 Bedroom A 30.0 SQ.M. 23 23 5% 1 Bedroom B 28.0 SQ.M. 23 23 5% Studio 24.0 SQ.M. - - 116 116 24% Unit Totals 84 84 311 479 100%
Unit Pricing (Vega & Claris MRB) Claris & Vega Average Area Pricing No. of Service Units Unit Area Balcony Area Area Gross Area Min Average Max 3 Bedroom Special 6 71.5 sq.m. 10.5 sq.m. 6.5 sq.m. 88.5 sq.m. 5.55 Mn 5.61 Mn 5.77 Mn 3 Bedroom 42 65.0 sq.m. 7.0 sq.m. 6.5 sq.m. 78.5 sq.m. 4.08 Mn 4.13 Mn 4.24 Mn 2 Bedroom A 54 49.5 sq.m. 6.0 sq.m. 6.5 sq.m. 62.0 sq.m. 3.29 Mn 3.36 Mn 3.44 Mn 2 Bedroom C 66 45.0 sq.m. 6.0 sq.m. 6.5 sq.m. 57.5 sq.m. 2.77 Mn 2.84 Mn 3.23 Mn Note: Prices are subject to change without prior notice.
Unit Pricing (Magna HRB) Average Area Pricing Magna No. of Units Unit Area Balcony Area Service Area Gross Area Min Average Max 3 Bedroom 35 65.0 sq.m. 11.0 sq.m. - 76.0 sq.m. 4.35 Mn 4.44 Mn 4.55 Mn 2 Bedroom A 85 49.5 sq.m. 7.3 sq.m. - 56.8 sq.m. 3.44 Mn 3.57 Mn 3.70 Mn 2 Bedroom B 29 48.0 sq.m. 6.5 sq.m. - 54.5 sq.m. 3.36 Mn 3.42 Mn 3.53 Mn 1 Bedroom A 23 30.0 sq.m. 7.0 sq.m. - 37.0 sq.m. 2.31 Mn 2.34 Mn 2.38 Mn 1 Bedroom B 23 28.0 sq.m. 4.0 sq.m. - 32.0 sq.m. 2.14 Mn 2.17 Mn 2.20 Mn Studio 116 24.0 sq.m. 3.0 sq.m. - 27.0 sq.m. 1.91 Mn 1.96 Mn 2.04 Mn Note: Prices are subject to change without prior notice.
CLARIS AND VEGA (MRB) UNIT FINISHES THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY.
Unit Finishes (Vega & Claris MRB) Floor Finishes VEGA AND CLARIS UNIT FINISHES Living, Dining and Kitchen Bedrooms Balcony Toilet Wall Finishes Interior Walls Toilet Ceiling Finishes Living, Dining and Kitchen Bedrooms Toilet Kitchen Area Doors Entrance Door Bedroom Door Toilet Door Balcony Door ALL UNITS Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles Painted finish Painted plain cement finish above wall tiles Painted plain cement finish Painted plain cement finish Painted ficemboard ceiling Granite finish countertop with cabinet system Wooden panel door on metal jamb Wooden door on metal jamb Wooden door on metal jamb Aluminum framed glass panel (with insect screen)
Unit Finishes (Vega & Claris MRB) Windows VEGA AND CLARIS UNIT FINISHES Finishing Hardware Main Door Lockset Bedroom Lockset Toilet Lockset Toilet and Kitchen Fixtures Water Closet Lavatory Shower Head and Fittings Soap and Toilet Paper Holder ALL UNITS Aluminum framed glass panel with insect screen (except awning windows) Lever type keyed lockset Lever type keyed lockset Lever type privacy lockset Top flush, one-piece type 2-BEDROOM UNITS Under counter type lavatory Exposed shower and mixer type White, recessed type 3-BEDROOM UNIT Under counter type lavatory; Wall-hung with semi-pedestal type for common toilet Kitchen Sink Single bowl stainless steel Single bowl stainless steel with drain board Kitchen Faucet and Fittings Toilet Exhaust Kitchen Exhaust Fan Ceiling-mounted exhaust fan Wall-mounted exhaust fan Gooseneck type Ceiling-mounted exhaust fan / awning window Rangehood Wall-mounted exhaust provision fan
Unit Finishes (Vega & Claris MRB) VEGA AND CLARIS UNIT FINISHES ALL UNITS Service Area Floor Finish Wall Finish Roof Finish Miscellaneous Wall Finishes Exterior Wall Finish Hallway Stairwell Plain Concrete finish Combination of cyclone wire and ficemboard Fiberglass and pre-painted metal sheets Provision for tapping point of water Provision for electrical outlet Combination of plain and textured paint on plain cement finish Painted plain cement finish Painted plain cement finish Ceiling Finishes Hallway Stairwell Driveway / Parking Painted plain cement finish Painted plain cement finish Plain cement finish
MAGNA (HRB) UNIT FINISHES THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY.
Unit Finishes (Magna HRB) MAGNA UNIT FINISHES Floor Finishes Living, Dining and Kitchen Bedrooms Balcony Toilet Ceramic tiles with baseboard (Studio) ALL UNITS Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles Wall Finishes Interior Walls Toilet Ceiling Finishes Living, Dining and Kitchen Bedrooms Toilet Kitchen Area Doors Entrance Door Bedroom Door Toilet Door Balcony Door Painted finish Painted plain cement finish above wall tiles Painted plain cement finish Painted plain cement finish Painted ficemboard ceiling Granite finish countertop with cabinet system Wooden panel door on metal jamb Wooden door on metal jamb (Not applicable to Studio) Wooden door on metal jamb Aluminum framed glass panel (with insect screen)
Unit Finishes (Magna HRB) MAGNA UNIT FINISHES Windows Finishing Hardware Main Door Lockset Bedroom Lockset Toilet Lockset ALL UNITS Aluminum framed glass panel with insect screen provision (except awning windows) Lever type keyed lockset Wooden door on metal jamb (Not applicable to Studio) Lever type privacy lockset Toilet and Kitchen Fixtures Water Closet Lavatory Shower Head and Fittings Soap and Toilet Paper Holder STUDIO UNITS Wall-hung lavatory Top flush, one-piece type 1-BEDROOM 2-BEDROOM UNITS UNITS Under counter type lavatory Exposed shower and mixer type White, recessed type 3-BEDROOM UNITS Under counter type lavatory; Wall-hung with semi-pedestal type for common toilet Kitchen Sink Single bowl stainless steel Single bowl stainless steel with drain board Kitchen Faucet and Fittings Toilet Exhaust Kitchen Exhaust Fan Gooseneck type Ceiling-mounted exhaust fan Rangehood provision
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. PAYMENT SCHEME
Payment Scheme Minimum down payment of 15% of List Price with discounts and pay terms stated in the Memo # FIN- 09-09-002. MRB HRB 15-85 Payment Scheme 49.5 2 BR 65.0 3 BR 24.0 Studio 30.0 1BR 49.5 2 BR 65.0 3 BR List Price 3,356,550 4,146,861 1,966,853 2,335,957 3,571,365 4,448,800 Discount 2.5% 2.5% Net Contract Price 3,272,636 4,043,190 1,966,853 2,335,957 3,571,365 4,448,800 Less: Additional Discount (PDCs) 65,453 80,864 39,337 46,719 71,427 88,976 Total Contract Price 3,207,184 3,962,326 1,927,516 2,289,237 3,499,937 4,359,824 Downpayment 15% 481,078 594,349 289,127 343,386 524,991 653,974 Reservation Fee 20,000 20,000 20,000 20,000 20,000 20,000 Net Downpayment 461,078 574,349 269,127 323,386 504,991 633,974 DP Per Month Until RFO (30 months) 15,369 19,145 8,971 10,780 16,833 21,132 If In House 5 years 85% Balance 2,726,106 3,367,977 1,638,389 1,945,852 2,974,947 3,705,850 Monthly Amortization 62,727 77,497 37,699 44,774 68,453 85,271 If In House 10 years 85% Balance 2,726,106 3,367,977 1,638,389 1,945,852 2,974,947 3,705,850 Monthly Amortization 49,120 60,686 29,521 35,061 53,604 66,774 Note: Prices and factor rates are subject to change without prior notice. Unit areas may change based on the final construction drawings. Closing fees not yet included.
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. MILESTONES
Project Milestones Milestone Date Advance Project Briefing March 11, 2011 Release of Pricelist March 18, 2011 Project Soft Launch March 28, 2011 Effectivity of Pricelist March 29, 2011 RFO Date August 2013
THE CONTENTS OF THIS PRESENTATION IS STRICTLY FOR SALES TRAINING PURPOSES ONLY. END Thank you and happy selling!