Preface Table of Contents Chapter 1: Overview of the Liquor Store Industry... 13

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Preface.................................................................... 3 Who Should Read This Book 3 Organization and Content 4 Chapter 4: Liquor Store Business Valuation 4 Acknowledgments 5 Contacting the Author 5 About the Author 5........................................................... 7 Chapter 1: Overview of the Liquor Store Industry.............................. 13 History 13 Industry Snapshot 14 Industry Profile 14 Industry Makeup 14 Organizations 15 Government Agencies 16 Regulatory Oversight 17 Regulation - Control and License States 19 Regulation Inventory Selection 20 Regulation Liquor Tax 21 Regulation Sunday Sales Ban 21 Regulation Three-Tier System 22 Regulation Product Tastings 23 Regulation Quota Licenses 23 Industry Trends 24 Major Products 24 Major Products - Beer 24 Major Products - Wine 25 Major Products Distilled Spirits 26 Major Product Trend Implications for Retailers 27 Number of Stores 28 7

Competitive Advantages and Emerging Trends 28 Computerized Inventory 28 Internet Sales 29 Revenue Streams 29 Wine, Spirits and Beer 29 Revenue Per Employee 29 Supply 30 Three-Tier Distribution System 30 Demand 30 Demand by State 30 Beer Demand 30 Distilled Spirits 30 Wine Demand 31 Demand Demographics 32 Marketing Focus 34 Competition 35 Competition Grocery Stores 35 Competition Convenience Stores and Gas Stations 35 Competition Indirect Competitors 36 Competition Liquor Superstores 36 Risk 37 Risk Underage Drinking 38 Risk Drunk Driving 38 Chapter 2: Financial Statements & Operations................................ 39 A Liquor Store Operator s Business Strategy 39 Discount Operations 39 Consolidation of Smaller Stores 39 Operating Revenue From Liquor Stores 40 Liquor Store s Revenue Sources 40 Product Sales 40 Advertising Revenue 40 Other Revenue Streams 40 Operating Expenses From Liquor Stores 40 Operating Costs 40 Rent 41 Cost of Products Sold 41 Personnel Expense 41 Summary 41 Liquidity and Capital Resources 42 Working Capital 42 Review of Liquor Store s Financial Position 42 Liquor Licenses 44 Zoning Permits 44 Quota System 44 Activity Ratios 45 Liquidity Ratios 46 Long Term Debt and Solvency Ratios 47 Liquor Store Profitability Ratios 48 DuPont Model 51 Liquor Store Industry Composite Analysis 54 Typical Liquor Store Activity Ratios 54 Inventory Turnover 55 Receivables Turnover 55 Working Capital Turnover 56 Fixed Net Asset Turnover 56 Typical Liquor Store Liquidity Ratios 56 8

Current Ratio 56 Quick Ratio 57 Typical Liquor Store Long Term Debt & Solvency Ratios 57 Debt to Total Capital 57 Debt to Equity 58 Interest Coverage Ratios 59 Typical Liquor Store Profitability Ratios 59 Gross Margin & Operating Margin 59 EBIT Margin 60 EBITDA Margin 60 Profit Margin 60 Alcoholic Beverage Sale Profitability Margins 60 Return on Assets 61 Return on Equity 62 Return on Investment 62 Secondary Sources of Liquor Store Norms and Business Ratios 62 Adjustments for Extraordinary and Nonrecurring Items 63 Choice of Business Entity 69 Checklist of Important Items for Liquor Store Valuations 69 Company History and Background 69 Industry Analysis 70 Marketing and Sales 70 Liquor Store 71 Financial and Accounting Overview 71 Reporting Systems/Controls 72 Taxes 72 Personnel and Management 72 Chapter 3: Summary of Business Valuation Approaches........................ 73 Overview 73 Cost Approach 74 Market Approach 74 Summary 75 Income Approach 76 Reconciliation 76 Chapter 4: Liquor Store Business Valuation................................... 77 Adjusted Balance Sheet (Business Valuation) 77 Goodwill 77 Liquor License Value 77 Market Approach-Use of Publicly Traded Securities (Business Valuation) 78 Market Valuation of Small Companies (Business Valuation) 79 Owner s Discretionary Cash Flow (ODCF) 80 Subject Liquor Store Value Based Upon ODCF Multiples 80 Subject Company Concluded Value Based on ODCF and Revenue 80 Market Valuation (Rules of Thumb) 80 Income Approach Example (Business Valuation) 81 Assumptions 81 Equity Discount Rate Calculation 82 Firm Discount Rate Calculation 83 Single Stage Growth Model 84 Chapter 5: Liquor Store Asset Valuation (Real Estate)........................... 87 Introduction 87 9

Valuing the Real Estate Assets 87 Valuation Example 87 Ownership Interests 88 General Land and Building Analysis 90 Market Analysis 91 Market Analysis Example 91 Valuation Approaches 91 Cost Approach to Value 93 Land Value 93 Estimate of Improvement Cost 93 Entrepreneurial Profit 95 Accrued Depreciation Estimates 95 Cost Approach 96 Depreciated Value of the Subject 96 Direct Comparison Approach (Market Approach) 97 Sales Comparison Approach Analysis 98 Summary of Adjustments 100 Income Approach 101 Comparable Leases 102 Expense Characteristics of the Lease 104 Vacancy and Collection Loss 104 Explanation of Operating Expenses 105 Selection of Capitalization Rate 105 Direct Capitalization Summary 106 Summary (Concluded Value) 107 Leases & Lease Statistics 108 Why Location is Important 111 Retail 112 Chapter 6: Liquor Store Asset Valuation (Equipment).......................... 115 Introduction 115 Value Definitions 116 Purposes of Valuation Relative to Definitions of Value 117 Approaches to Valuation 117 Cost 118 Sales 118 Income 118 Identification/Classification of Property 120 Data Sources 121 A Detailed Look at Typical Liquor Store Equipment 121 Description of Equipment 121 Refrigeration System 121 Point of Sale System 122 Cost Approach 123 Installation Expenses 123 Indexes (Trending) 123 Trending Example 123 Depreciation 124 Example (1) of Age Life Analysis 126 Example (2) of Age/Life Analysis 126 Example of Economic Obsolescence 129 Market Approach 129 Items of Comparability and Techniques 129 Income Approach 131 Equipment Valuation Example 131 TrueTM Wine Merchandisers 132 Refrigerator Glass Merchandiser Display Valuation 132 10

Observation & Rule of Thumb 134 Basic Budgetary Estimates for our Liquor Store Equipment 134 Data Specification Sheet for Furniture, Fixtures & Equipment 135 Appraisers, Liquidators & The Auction Game 136 Auctions 136 Liquidation 137 Data Resources 140 References, Definitions & Glossary.......................................... 141 Selected References 141 Liquor Store Industry Specific 141 Private Equity Business Valuation & Brokerage 142 Real Estate 145 Machinery & Equipment 145 Liquor Industry Definitions 146 Business Appraisal Definitions 150 Real Estate Appraisal Definitions 150 Machinery and Equipment Appraisal Definitions 151 Glossary of Business Valuation Definitions 152 Business Valuation Resources and Where to Obtain It 156 Index................................................................... 163 11