Ashland Transit Triangle:

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Ashland Transit Triangle: Strategic Approach to Implementation Fregonese Associates Inc. 12/19/16

Phase I of the Transit Triangle Study Conducted in the Fall of 2015 Tasks Completed: Market analysis Initial developer interviews Demographic analysis Analysis of current zoning Pro forma testing conducted Detailed site level analysis conducted at 3 sites across the study area

Demographics Market Segmentation: ESRI Tapestry Housing from Envision Balanced Housing Model, Jackson Co. 2013

Age Population Pryamid Median Age Comparisons: Ashland 43.9 Jackson Co. 42.5 Portland 36.3 Oregon 38.7 85 years and over 80 to 84 years 75 to 79 years 70 to 74 years 65 to 69 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years 10000 8000 6000 4000 Female 2000 Male 0 2000 4000 6000 8000 10000 2013 ACS (5 year estimates) via Social Explorer Table SE:T12. Source: Census, ACS Table B01001 Geography: City of Ashland

Age Cohorts 85 years and over 80 to 84 years 75 to 79 years 70 to 74 years 65 to 69 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years Population Pryamid Median Age Comparisons: Ashland 43.9 Jackson Co. 42.5 Portland 36.3 Oregon 38.7 2013 ACS (5 year estimates) via Social Explorer Table SE:T12. (1200) (1000) (800) (600) (400) (200) 0 200 400 600 800 1000 1200 Persons Female Male Source: Census, ACS Table B01001 Geography: City of Ashland

Persons per Household Persons per Household by Tenure 100% 90% 80% 12% 12% 9% 16% 70% 60% 50% 42% 30% 40% 30% 20% 10% 37% 43% 0% Owner Renter 1 person household 2 person household 3 person household 4 or more person household

Housing 7000 Renter 45% 6000 5000 Households 4000 3000 Owner 55% 2000 1000 0 Single Family Townhome Multifamily Mobile Home Source: Census, ACS Geography: City of Ashland

Income 1,800 1,600 Median Income Comparisons: Ashland $45,596 Jackson Co. $44,005 Portland $52,657 Oregon $50,229 1,400 1,200 2013 ACS (5 year estimates) via Social Explorer Table SE:T57. Households 1,000 800 600 400 200 Less than $10,000 $10,000 to $14,999 $15,000 to $24,999 $25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 or more Source: Census, ACS Geography: City of Ashland

Incomes Converted to Affordable Rents (30%) 1,800 1,600 1,400 1,200 Households 1,000 800 600 400 200 $250 $250 to $375 $375 to $625 $625 to $875 $875 to $1,250 $1,250 to $1,875 $1,875 to $2,500 $2,500 to $3,750 $3,750 to $5,000 $5,000 + Source: Census, ACS Geography: City of Ashland

What impacts development performance? Land cost Market demand Zoning standards Cities can influence these New zoning & incentives Streetscapes, parks and amenities?

What is Envision Tomorrow? Suite of open source planning tools: Prototype Builder Return on Investment (ROI) model Scenario Builder Extension for ArcGIS 20+ modules or apps funded by HUD Sustainable Communities Grants

Almost 400 Projects Dozens of users

Envision Tomorrow for Zoning Diagnostics

Testing Physical Parameters

Testing Financial Performance

Tipping Point Not Feasible Feasible Costs Revenue adjustable settings and tools Building form Costs Revenues Gap tools 17

Tipping Point Not Feasible Feasible Revenue Costs adjustable settings and tools Building form Costs Revenues Gap tools 18

Tipping Point Not Feasible Feasible Costs Revenue adjustable settings and tools Building form Costs Revenues Gap tools 19

Building form Height Costs $$$ Hard affordable Revenues $$$ Rent 1 Set back $ Soft $ Rent 2 $$$ Taxes $$$ Rent 3 Landscaping $$ Fees $$ Parking Parking Ratios tuck under Parking structured surface 20

Live Demo of ROI Spreadsheet www.envisiontomorrow.org

Building Level Development Feasibility Analysis

Development Analysis: Common Assumptions Land Costs: Maximum price in study area is about $25 / Sq Ft (from interviews) Achievable rents for new construction: Residential rent range: $1.75 $1.90 per square foot Residential sale price range: ~$250,000 $300,000 Commercial rents: Retail: $15 20 / sq ft Office: $15 20 / sq ft Construction costs: $120 150 / sq ft Required Return Rates 10% IRR 20% Rate of Return (for for sale units)

Current Zoning Map

Building Prototypes Several prototype buildings were modeled The building started being built to current zoning code Several strategies were applied to modify the building to make it more feasible The final building prototype was used as a model for future changes

Mixed Use Apartment & Retail C 1 Site Characteristics Current Zoning Market Feasible Change Lot Size (Sq Ft) 20,000 20,000 0% Max Land Cost (/Sq Ft) $23 $25 9% Height (Stories) 3 3 0% Parking Spaces 30 (1 per Unit) 28 (1 per Unit) -6% Units on Site 14 20 43% Density (Net) 30 DU / Acre 44 DU / Acre 46% Floor Area Ratio 0.95 1.17 23% Landscaping 15% 10% -50% Project Value $3.7 Million $4.5 Million 22% Average Unit Size 775 sq ft 655 sq ft -15% Unit Rent Affordability (% AMI) (100% AMI for family of 2: $44,800) $1,473 /month ($1.90 / sq ft) $1,211 /month ($1.85 / sq ft) -18% 131% 108% -18%

Mid Rise Apartment R 3 Site Characteristics Current Zoning Market Feasible Change Lot Size (Sq Ft) 10,000 10,000 0% Max Land Cost (/Sq Ft) $16 $25 56% Height (Stories) 2 3 50% Parking Spaces 4 (1 per Unit) 14 (1 per Unit) 250% Units on Site 4 14 250% Density (Net) 19 DU / Acre 61 DU / Acre 221% Floor Area Ratio 0.53 1.04 96% Landscaping 55% (because of density caps) 15% -73% Project Value $1 Million $2 Million 100% Average Unit Size 1000 sq ft 630 sq ft -37% Unit Rent Affordability (% AMI) (100% AMI for family of 2: $44,800) $1,750 /month ($1.75 / Sq Ft) $1,072 /month ($1.70 / Sq Ft) -39% 156% 96% -38%

Mixed Use Apartment & Retail C 1 Site Characteristics Current Zoning Market Feasible Change Lot Size (Sq Ft) 20,000 20,000 0% Max Land Cost (/Sq Ft) $23 $25 9% Height (Stories) 3 3 0% Parking Spaces 30 (1 per Unit) 28 (1 per Unit) -6% Units on Site 14 20 43% Density (Net) 30 DU / Acre 44 DU / Acre 46% Floor Area Ratio 0.95 1.17 23% Landscaping 15% 10% -50% Project Value $3.7 Million $4.5 Million 22% Average Unit Size 775 sq ft 655 sq ft -15% Unit Rent Affordability (% AMI) (100% AMI for family of 2: $44,800) $1,473 /month ($1.90 / sq ft) $1,211 /month ($1.85 / sq ft) -18% 131% 108% -18%

Mid Rise Apartment R 3 Site Characteristics Current Zoning Market Feasible Change Lot Size (Sq Ft) 10,000 10,000 0% Max Land Cost (/Sq Ft) $16 $25 56% Height (Stories) 2 3 50% Parking Spaces 4 (1 per Unit) 14 (1 per Unit) 250% Units on Site 4 14 250% Density (Net) 19 DU / Acre 61 DU / Acre 221% Floor Area Ratio 0.53 1.04 96% Landscaping 55% (because of density caps) 15% -73% Project Value $1 Million $2 Million 100% Average Unit Size 1000 sq ft 630 sq ft -37% Unit Rent Affordability (% AMI) (100% AMI for family of 2: $44,800) $1,750 /month ($1.75 / Sq Ft) $1,072 /month ($1.70 / Sq Ft) -39% 156% 96% -38%

Mixed Use Office/Retail C 1 or E 1 Site Characteristics Current Zoning Market Feasible Change Lot Size (Sq Ft) 20,000 20,000 0% Max Land Cost (/Sq Ft) $10 $25 150% Height (Stories) 3 3 0% Parking Spaces 34 (2.5 per 1000 sq ft) 33 (1.67 per 1000 sq ft) -3% Density (Net) 60 Emp / Acre 78 Emp / Acre 30% Floor Area Ratio 0.75 0.98 31% Landscaping 15% 10% -50% Project Value $2.8 Million $3.9 Million 39%

Flex Employment /Office E 1 Site Characteristics Current Zoning Market Feasible Change Lot Size (Sq Ft) 10,000 10,000 0% Max Land Cost (/Sq Ft) $22 $23 5% Height (Stories) 2 2 0% Parking Spaces 14 (2 per 1000) 15 (2 per 1000) 7% Density (Net) 69 Emp / Acre 74 Emp / Acre 7% Floor Area Ratio 0.72 0.76 6% Landscaping 15% 10% -33% Project Value $1.5 million $1.6 Million 7%

Conclusions Current average commercial rents are too low in the corridor to support new construction Required rents for residential spaces are higher than market Making the public improvements in the corridor will stimulate the market for development The current zoning is quite restrictive and prevents a feasible unit form being constructed The zoning changes that would be effective are: Slightly lower commercial parking rates Slightly less landscaping Eliminate the maximum units per acre cap The unit per acre cap in the zoning is out of sync with the FAR otherwise permitted Since the unit cap is low, it forces a larger unit than would otherwise be built Larger units are more expensive and there is limited market for them

Possible Solutions examined in Phase 2 Focus on mixed use residential in the corridor Adjust the prototype to best meet market conditions Smaller specialized commercial space to achieve $20 per foot rent Encourage smaller apartments to meet rent thresholds and affordability Attempt to develop a prototype that can pay land costs in the are and still be affordable to the median income household Assume that land costs will be about $25 per foot Develop visualizations to guide development standards Develop build out scenarios to evaluate impacts and benefits.

Doesn t look Ashland Mixed Use Apartment & Retail

Doesn t look Ashland Mid Rise Apartment

Sellwood Library/Lofts Potentially better fit

Buckhurst Hill Station step back on upper floors may help

1896 Ashland St. Design Test and Visualization

1896 Ashland St.

1896 Ashland St. 3 story building

1896 Ashland St. 4 story building

1896 Ashland St. 5 story building

Effect of Stories on Density (current zoning 13.5 du/acre) Stories Stepback No Stepback 3 44.5 Du/acre 48.7 4 51.1 55 5 56.2 60

Prototype Summary (current zoning allows 7 units) Building Characteristics 1896 Ashland St. Lot Size (Sq Ft) 25,492 Land Cost $14.57 - $25 Height (Stories) 3 Parking Spaces 31(1 per unit) Units on Site 30 Housing Density (Per Acre) 52.4 Jobs on Site 6 Employment Density (Per Acre) 4.6 Floor Area Ratio 1.06 Landscaping 15% Project Value $5.55 million Average Unit Size 600 Sq Ft Unit Rent $1,151/ month

1896 Ashland St. Visualization

1896 Ashland St. Today

1896 Ashland St. with public improvements

1896 Ashland St. with corresponding private improvements

1896 Ashland St. with 3 full stories

1896 Ashland St. with 4 full stories

1645 Ashland St. Visualization

Site Plan for this site

Today

With public improvements

With corresponding private improvements

With corresponding private improvements

New Development 3 story MU Apartment & Retail

Scenario Summary Development Characteristics Summary New People 1,072 People per Net Residential Acre 68.6 Housing Units (Multifamily) 876 Land Area (Acres) 15.37 Housing units per Net Residential Acre 56.0 Jobs (Retail) 79 Land Area (Acres) 1.71 Jobs per Net Employment Acre 45.3 Households 823 Average Household Size 1.3

1896 Ashland St. Prototype used for feasibility

Proposed Development Program 4,600 sf Retail/office net 18,400 sf Residential net Average 600 square feet per unit Sample Mix: 6 2 bdrm 725 sq ft 18 1 bdrm 600 sq ft 6 studio 500 sq ft 31 Parking Spaces on 9,600 sq ft 60

Key Cost Assumptions Construction Costs Per Square Foot or Per Space (Core, Shell and Improvements) Residential Retail Parking $135 per foot $145 per foot $3,000 per space CONSTRUCTION COSTS TOTAL COSTS $(5,540,579) Land Costs $(637,300) Hard Costs $(3,795,915) Residential $(2,919,935) Retail $(784,057) Parking $(91,924) Soft Costs $(1,107,364) 61

Income and ROI Rent @ $1.92 per foot ($1,176 average) Retail @ $20 per foot triple net Stabilized NOI (year 3) $333,000 Cash on Cash (After Year 3) 6.7% IRR on Project Cost (Unleveraged Return) 10.0% IRR on Investor Equity 15.7% Debt Service Coverage Ratio (Year 3) 1.37 IRR = 12%, Rent = $1,340, Cash on Cash = 10.2% Vertical Property Tax abatement gives 10.2% Cash on Cash with $1132 per month rent 62

Conclusions The current zoning s limits on units per acre are a severe limit to affordable housing. Market units size would be between 500 square foot studio to 750 square foot 2 bedrooms, with current market being for smaller units to react to the 80% of renters that are one and two person households That would lead to about 40 to 70 units per acre as the most natural result based on the FAR permitted by the zoning standards The unit limits in the zoning code are far below what is otherwise achievable In other words, the zoning creates an unsolvable problem This forces a large, more expensive unit.

Conclusions The study of buildings and modeling various solutions yielded a variety of buildings that are far more feasible and affordable than current zoning The solutions range from 2.5 story residential style buildings to 4 story mixed use buildings Densities would range from about 40 units an acre to almost 70 units per acre, depending on the size of the units and the height of the buildings Given our assumptions, costs would range from about $1,000 a month to $1,300 a month, although actual land and construction costs will vary. This is approximately what a median income household can afford in Ashland. This suggests that a targeted program of change for the Transit Triangle would be effective in encouraging the development of more mixed use projects

Caveats and Cautions Different solutions should be developed for different zoning districts and situation in the Triangle Strong incentives should be developed to encourage smaller affordable units rather than large units, vacation rentals, or condominiums Incentives should be developed to encourage housing affordable to lower income persons Appropriate design standards should be developed at the same time Implementation of the public improvements adopted in prior plans should be accelerated, they will enhance the attractiveness for investment

Proposal: Authorize a process to prepare the following modifications and plans 1. Develop a Zoning Overlay for the C1 and E 1 that lift the density cap, and implement other small changes in the zoning changes 2. Evaluate changes for the R 2 and R 3 zones when property fronts one of the Triangle arterials. 3. Develop improved Site Design Standards for this area and for the new zoning standards 4. Clean up and consolidation of all the previous overlays 5. Develop Recommendations for an accelerated improvement strategy of the existing adopted plans 6. Develop inclusionary zoning strategy to comply with the new state law. 7. Investigate other incentives and regulations that will encourage affordable units.