Proptech is the new Industry 4.0 Increase in opportunities and creation of a start-up ecosystem Skills and competences adjustment Proptech is the digital transformation in property industry. It considers both the technological and mentality change of real estate industry J.Dearsley, PropTech consult Advent of Digital Real Estate PropTech Short-term rental search Commercial RE sector Shared economy PropTech Real estate FinTech FinTech Proptech pioneers Contech Facility management Home services IoT home Construction management Smart real estate Portfolio management Commercial RE sector Long-term rental/sale search Short-term rental search Home insurance RE agent tool Indoor mapping 1
Proptech Market scene Construction management Established Heavyweights Home insurance Facility management Most of real estate technology categories are pioneers and show large potential for growth and development Average age Indoor mapping Portfolio Management Property Management Agent Tools Average funding IoT Home Pioneers Long-term Search Home Services Short-Term Search Commercial Search, Short-term Search and Long-term Search are receiving most of the venture funding in the market Commercial Search Disruptors PropTech Global Network Source: Venture scanner, 2018 2
Research methodology What is the PropTech scenario in Italy? What are the main gaps to overcome? How is it possible to monitor the Digital Real Estate at national level?? Step 01 Definition of the sources and PropTech selection Internet Fintastico Assolombarda Polihub Key words Dedicated PropTech section List of associated startup Dedicated startup section Step 02 Data gathering and sample map Name Sector Description Year City Source Step 03 Proptech startup analysis a) Most relevant sector b) Geographical distribution c) Year of foundation Step 04 Questionnaire and Interviews with digital property leaders a) Perception of innovation b) Business identikit c) People identikit d) Perception of PropTech market 3
National state of the art Homeppl Smart real estate Digital rental resume - - UK www.homeppl.com 35 start-ups selected Most of PropTech are located in the North of Italy (88%) especially in Milan Homepal Shared economy Social network real estate 2016 MI www.homepal.it Name Sector Description Year City Source Brickvest Real estate Online real estate investment platform - - UK www.brickvest.com Sweetguest Real Estate Ethiscrowd Hospitality management service 2015 MI www.sweetguest.it Real estate islamic crowdinvesting Real estate - - SGP www.ethiscrowd.com WikiRE Real Estate Real estate platform for sell\rent 2014 MI www.wikire.it Brain Juice Smart real estate Platform for meeting of 2017 MI brainjuicetechnologies.com Technologies demand-offer in hospitality S.r.l. service Ambiensvr Brave M&T Smart S.r.l. real Smart Virtual real estate reality service Evaluation of the performance 2016 2016 RM MIwww.ambiensvr.com www.braverating.com estate of buildings / estate assets through the BRAVE system Gromia S.r.l. Real estate (owned Real estate by the platform Politecnico for di Fairone Real Estate Marketplace for comparison online 2011 2014 MI MIwww.mutuisupermarket.it www.gromia.it mortgages sell\rent North 88% Centre-South 12% 11 out of 35 PropTech start-ups were created in 2016 this was due to the decree on tax incentives for investment in innovative start-ups (I.D 23\02\2016) InteriorBe S.r.l. Smart real estate Platform for meeting of 2016 MI www.interiorbe.com spoon.city Smart real Platform for meeting demand-offer demand-offer in architectural 2015 MI www.spoon.city estate in architectural field field Klimake S.r.l. Smart real estate Virtual reality service in 2014 MI www.klimake.com Whataspace Shared Marketplace of architectural temporary shop field 2012 MI www.whataspace.it economy spaces Opstart S.r.l. Real and estate events Real Estate crowdfunding 2015 MB www.opstart.it Talent Shared platform coworking network 2011 MI www.talentgarden.org garden economy Scrollidea S.r.l. Smart real estate Hospitality management service for hotel 2014 MI www.scrollidea.com Homstate Real Estate Real estate low-cost platform 2016 TO www.homstate.it Seven Stars S.r.l. Smart real estate Development and promotion of a new certification and 2015 MI www.condomio7stelle.com Walliance Real Estate Crowdfunding platform classification system for 2016 condominiums developed by TO www.walliance.eu Optimus host WeAgentz Immobiliare.it Real Estate Smart real estate Real Estate Hospitality management service 2012 MI www.optimushost.it Platform for compare, choose and contact the best real estate agent based on customer needs. 2015 PU www.weagentz.com Real estate platform for sell\rent 2005 MI www.immobiliare.it/ 4
Digital real estate framework Italy April 2018 PropTech #35 Real estate Fintech #17 Smart Real Estate #15 RE Portal and Marketplace #6 Real estate #6 RE management #5 3D\VR #4 Smart building #3 RE management #4 Crowdfunding tool Service #4 Shared economy #3 Co-working #1 Temporary market place #2 The majority of the analysed PropTech operates in the Real Estate Fintech 5
Headline results Perception of innovation Business identikit Perception of PropTech market 3/6 Said Big Data & Analytics is the emerging technological innovation that will have the biggest impact on real estate over the next 5 years 5/6 Expect to collaborate with existing start-up and non-tech businesses Agree with the statement traditional real estate market needs to engage with PropTech startups in order to adapt to the digitalization of the industry 5/6 6/6 See PropTech Italian market in its infancy Feel the need to build networking among national and international PropTech startups eco-system 6/6 4/6 Think that the greatest challenges for PropTech start-ups are the lack of data transparency and the lack of capacity to adapt to a changing environment 6
Headline results People identikit Perception of PropTech market People identikit High level of education Small-medium entrepreneur Financial and technical skills Young age Real estate background Main challenges Mind-set Transparency Credibility Trust P.A. Digital property monitor 100% expressed an extremely positive opinion about the necessity of a digital property monitor at national level 7
Permanent observatory of Digital real estate Digital real estate Sector Independent observatory Networking and Reliable data Reference point for the PropTech sector Independent Operates in transparency Reports most significant data The mission of the observatory is to create culture, spread knowledge and create opportunities in the field of digital real estate. Furthermore, it is proposed as a tool for the analysis and research concerning the evolution of real estate Purposes: Monitoring the spread of the PropTech start-up ecosystem in Italy To develop support tools to create a general overview To identify the best practices that characterize successful start-ups To analyse new role and new skills Deepen the impact of Proptech on traditional real estate To identify and analyse main challenges 8