PPOR UN TIES EXPOSURE AWARENESS INFLUENCE SPONSORSHIP OPPORTUNITIES November 2018
2 4 OUR REACH 6 BENEFITS OF SPONSORSHIP 7 OPPORTUNITIES BY QUARTER 8 CUSTOM 10 AWARDS 12 25TH ANNIVERSARY 14 CELEBRATION 16 LEADERSHIP 18 DEVELOPMENT 20 STUDENTS 22 OTHER
3 From networking events to student-focused programs, IIDA has the right sponsorship opportunity for you. In addition to annual events and programs, we can work with you to create custom opportunities, such as programs at any scale, focus groups, webinars, podcasts, Perspective CEUs, scholarships, and other remaining 2019 and 2020 possibilities. IIDA also offers additional opportunities including advertising, career postings, IIDA Event and Conference Space rental, and postal and email address list rental. For questions or more information, please email sponsorship@iida.org.
4 IIDA is the commercial interior design association with global reach. OUR REACH $58.2 MILLION ADVERTISING VALUE OF IIDA NEWS COVERAGE IN THE PAST YEAR 285,000 FACEBOOK LIKES 34,400 TWITTER FOLLOWERS 15,500 INSTAGRAM FOLLOWERS 6.3 BILLION IMPRESSIONS OF IIDA NEWS COVERAGE IN THE PAST YEAR 26,200 LINKEDIN FOLLOWERS 231,000 VISITORS TO IIDA.ORG 27% AVERAGE EMAIL OPEN RATE 15,000+ MEMBERS 35 CHAPTERS GLOBALLY 98 CITY CENTERS 115 CAMPUS CENTERS
5 MEMBER TYPE 32 ESTABLISHED % DESIGNERS 17 EMERGING % DESIGNERS AGE 18.6% 28 INDUSTRY % MEMBERS 17.1% 23 STUDENTS 16.8% ARCHITECTURE/ENGINEERING FIRM 23 % INTERIOR DESIGN FIRM % CORPORATE DESIGN DEPARTMENT 2 FIRM FIRM TYPE 2 UNDER 35 5 13.6% 33.8% % 25% 1 35-44 45-54 55-64 65+ 17% 12% UNDER 10 50-99 9% 48% 0-19: 100+ 14% 20-49 1 Mailchimp predicted demographics from September 2018 2 Based on 2016 IIDA compensation survey
6 BENEFITS OF SPONSORSHIP As a sponsor, you ll not only increase your company s influence and reach within the A&D industry by building vital professional relationships, you will also support and enrich the success of the commercial design community. Our exclusive sponsor benefits include 3 : Sponsor logo placement Digital collateral Print collateral Signage Invitations Landing and/or registration pages Program page on IIDA.org Social media posts Facebook and/or Instagram ads Targeted email blasts E-newsletter marketing to over 15,000 members Company name in press release, media alert, and pitches to select press Event calendar listing on IIDA.org Company name announced during formal programing Complimentary attendance for sponsor representative(s) Opportunity to address attendees at select programs and events
7 OPPORTUNITIES BY QUARTER IIDA major events for the year are listed below by quarter. Sponsorship is initiated and formal promotion begins, on average, three to six months prior to the event. 4 Q1 JANUARY MARCH CUSTOM: CEU, Focus Group, Podcast Starting at $2,500 Perspective CEU and ad $8,000 AWARDS: Diversity Award $7,500 CELEBRATION: Global Excellence Awards Reception $3,000 PROFESSIONAL DEVELOPMENT: IIDA and AIA Present Starting at $5,000 LEADERSHIP: Chapter Leadership Council (CLC) $8,000 Industry Roundtable $4,800 International Board of Directors Meeting $5,000 STUDENT: Student Design Competition $7,000 OTHER: Foundation Endowment Starting at $25,000 IIDA.org website Starting at $25,000 Q2 APRIL JUNE CUSTOM: CEU, Focus Group, Podcast Starting at $2,500 Perspective CEU and ad $8,000 AWARDS: Best Thing Ever (Chapter Awards) $5,000 Educator of the Year $15,000 Member of the Year $10,000 Student of the Year $10,000 CELEBRATION: 25th Anniversary (multiple events) Starting at $1,000 The IIDA Gala Starting at $1,800 PROFESSIONAL DEVELOPMENT: IIDA and AIA Present Starting at $5,000 LEADERSHIP: Annual Meeting Starting at $5,000 Chapter Leadership Council (CLC) $8,000 International Board of Directors Meeting $5,000 STUDENT: Powered by Design Series $6,000 Student Design Charrette Starting at $1,500 OTHER: Foundation Endowment Starting at $25,000 IIDA.org website Starting at $25,000 Q3 JULY SEPTEMBER CUSTOM: CEU, Focus Group, Podcast Starting at $2,500 Perspective CEU and ad $8,000 CELEBRATION: Latin America Design Awards Reception $3,0000 PROFESSIONAL DEVELOPMENT: Advocacy Symposium Starting at $1,500 LEADERSHIP: International Board of Directors Meeting $5,000 OTHER: Foundation Endowment Starting at $25,000 IIDA.org website Starting at $25,000 3 Benefits are subject to change. Not all benefits available for all programs. Final details outlined in final contract. 4 Opportunities, dates, and details listed are subject to change. Contract and payment to be finalized prior to formal promotion. Q4 OCTOBER - DECEMBER CUSTOM: CEU, Focus Group, Podcast Starting at $2,500 Perspective CEU and ad $8,000 AWARDS: Campus Center Awards $2,500 CELEBRATION: Best of Asia Pacific Awards Reception $3,000 Healthcare Design Awards Reception $3,000 PROFESSIONAL DEVELOPMENT: Educator Roundtable Starting at $20,000 Healthcare Design Conference Power Lunch $7,500 STUDENT: Student Roundtable Starting at $10,000 OTHER: Foundation Endowment Starting at $25,000 IIDA.org website Starting at $25,000
8 CUSTOM IIDA works with you to establish a sponsorship opportunity tailored to fit your company s goals. By creating a custom sponsored program with IIDA, your company gains exclusive brand recognition through a unique connection with our membership. We will target your desired demographic, wherever they may be and whatever they may be interested in. Custom opportunities can be a one-time event in a city of your choosing, a series in multiple cities, or a digital program accessed anywhere in the world. Focus areas can include: An industry sector, such as workplace, healthcare, retail, or hospitality interiors A specific demographic, such as emerging professionals or firm leadership A thought-leadership topic, such as the business of design, wellness, or technology Current custom programs include a multi-city, exclusive salon-style dinner series with select designers and architects and a roundtable discussion offering first-hand insights into the career trajectories of design professionals.
9 CONTINUING EDUCATION (CEU) DATE YEAR ROUND COST STARTING AT $2,500 VARIES IIDA will work with you to host a live CEU program or webinar on a topic you re an expert in or develop a new program with you. For example, the webinar Designing for Human Behavior, a CEU released in 2018, had over 500 participants. Additional Benefits: IIDA-managed IDCEC-approval process Attendee contact info If recorded, link to audio and video FOUNDATION ENDOWMENT DATE YEAR ROUND COST STARTING AT $25,000 Create a custom endowment that supports your company s mission while elevating deserving individuals in design and architecture through the development of a scholarship, award, or program. Endowments to the IIDA Foundation, a not-for-profit 501(c)3 philanthropic organization, are tax deductible. FOCUS GROUP DATE YEAR ROUND COST STARTING AT $5,000 VARIES IIDA can assemble a best-in-class virtual or in-person focus group boasting an array of designers from different demographics and market segments that meet your company s needs. PERSPECTIVE CEU DATE COST PUBLISHED MARCH, JUNE, NOVEMBER $8,000 PER ISSUE Perspective, an award-winning design journal with a circulation over 10,000, focuses on the professional practice of interior designers, the business of design, and the development and education of the design community. Additional Benefits: Four-page advertorial spread in issue of Perspective ($21,800 value) Full-page, four-color ad in issue of Perspective ($6,000 value) CEU questionnaire and CEU featured on www.iida.org PODCAST DATE YEAR ROUND COST STARTING AT $2,500 Put your company in front of potential customers by sponsoring a custom podcast for IIDA members seeking continuing education credits. Podcast topics may vary to meet your marketing needs, from education to healthcare to hospitality. CEU accreditation available.
10 AWARDS IIDA awards are designed to honor and celebrate individuals who impact the commercial interior design industry. CHAPTER AWARDS DATE JUNE 8, 2019 COST $5,000 100 CHAPTER LEADERS The annual IIDA Chapter Awards brings together commercial interior design leaders from across the globe to celebrate outstanding chapter achievements, best practices, program excellence, and the Best Thing Ever (BTE) awards. Additional Benefit: Opportunity to present award at the June Chapter Leadership Council DIVERSITY AWARD DATE MARCH 2020 5 COST $7,500 The IIDA Foundation with the Interior Design Educators Council Foundation honors a full-time educator from a diverse background who is devoted to inclusivity both inside and outside of the design classroom. Additional Benefit: Opportunity to present award at the IDEC Annual Conference 0.555 5 Contract and payment to be finalized in Fall of 2019.
11 6 EDUCATOR OF THE YEAR DATE JUNE 9, 2019 COST $10,000 Created to recognize and celebrate outstanding accomplishments and commitment to interior design education, the IIDA Educator of the Year Award honors a full-time educator. Additional benefit: Opportunity to present award at the IIDA Annual Meeting Opportunity for exclusive meeting with award recipient STUDENT OF THE YEAR DATE JUNE 7, 2020 (SPONSOR CONFIRMED FOR 2019) COST $10,000 The Student of the Year Award was created to recognize and honor an IIDA Student Member who has demonstrated outstanding academics, volunteer service, and personal achievement. Additional Benefits: Opportunity to present award at the IIDA Annual Meeting Opportunity for exclusive meeting with award recipient MEMBER OF THE YEAR DATE JUNE 7, 2020 (SPONSOR CONFIRMED FOR 2019) COST $10,000 The IIDA Member of the Year Award recognizes and honors an IIDA member who has demonstrated outstanding volunteer service through commitment, passion, professionalism, and dedication to advancing and advocating for the interior design profession. Additional Benefits: Opportunity to present award at the IIDA Annual Meeting Opportunity for exclusive meeting with award recipient
12 ANNIVERSARY This year, IIDA celebrates its 25th anniversary with elevated events in addition to annual NeoCon programming. Custom opportunities welcome. 25 TH ANNIVERSARY PARTY DATE JUNE 10, 2019 COST STARTING AT $1,500 500 ATTENDEES One of our most anticipated and exclusive events of 2019, the IIDA 25th Anniversary Celebration will take place during NeoCon with specialty cocktails, generous hors d oeuvres, and great company. HOST (EXCLUSIVE) $35,000 20 tickets PATRON $16,000 15 tickets ASSOCIATE $8,000 10 tickets CHAMPION $4,000 Five tickets SUPPORTER $2,000 Three tickets CONTRIBUTOR $1,500 Two tickets
13 5 X 5: 25 YEARS OF DESIGN DATE JUNE 11, 2019 COST STARTING AT $1,000 50-100 ATTENDEES An intimate networking lunch and multi-generational discussion about the next 25 years of design moderated by IIDA Executive Vice President and CEO, Cheryl S. Durst, Hon. FIIDA, and featuring past IIDA Star and Titan Award winners, futurists, and emerging designers. HOST (EXCLUSIVE) $12,000 10 tickets Welcome remarks KEYNOTE $10,000 Eight tickets Speaker introduction PATRON $6,000 Five tickets ASSOCIATE $3,000 Four tickets CHAMPION $1,500 Three tickets SUPPORTER $1,000 Two tickets CONTRIBUTOR $500 One ticket IIDA EXPRESS DATE JUNE 9-12, 2019 COST STARTING AT $2,000 MULTIPLE OPPORTUNITIES Be seen around Chicago with IIDA-branded transportation from select NeoCon-approved hotels to the IIDA Annual Meeting, IIDA HQ, and the Mart. Additional stops available. IIDA VIGNETTE DATE JUNE 5-12, 2019 COST STARTING AT $2,000 AND IN-KIND CONTRIBUTION MULTIPLE OPPORTUNITIES During NeoCon, refresh the IIDA Headquarters award-winning office with your product. Create the perfect lounge, informal meeting space, or stage set for IIDA programming and office tours.
14 CELEBRATION Throughout the year, IIDA celebrates the industry with special events that promote the power of design and create networking opportunities with leaders in the industry. From galas to intimate soirees and custom, invite-only events happening around the world, IIDA has the gathering for your audience. AWARD RECEPTION DATE YEAR ROUND COST STARTING AT $3,000 50-100 ATTENDEES IIDA places high importance on honoring design excellence. To recognize winners, we host several award receptions complete with a networking cocktail hour and short awards presentation. Opportunities include: Latin America Design Awards Reception Chicago July 2019 Healthcare Design Awards Reception Chicago November 2019 Best of Asia Pacific Design Awards Reception Hong Kong December 2019 Global Excellence Design Awards Reception Paris January 2020
15 THE IIDA GALA DATE JUNE 9, 2019 COST STARTING AT $1,800 500 ATTENDEES The annual, black-tie IIDA Gala hosted in the Ritz Carlton Grand Ballroom kicks off NeoCon with a special evening of networking, dinner, and dancing to honor the winners of two of the most prestigious competitions in interior design the 46th Annual Interior Design Competition and the 27th Annual Will Ching Design Competition. HOST (EXCLUSIVE, Industry Member) $35,000 (Sponsor confirmed for 2019) Three tables6 PATRON $15,500 Two tables ASSOCIATE $12,500 Two tables CHAMPION $6,500 One table VIP BAR $5,000 One table SUPPORTER $3,600 Four tickets CONTRIBUTOR $1,800 Two tickets 6 Each table seats 10 persons.
16 LEADERSHIP From hosting panel discussions with industry titans to private speaking engagements at chapter events across the globe, IIDA leadership connects, consults, and engages with commercial design powerhouses. Get your brand in front of the industry s leaders by sponsoring an IIDA leadership event. ANNUAL MEETING NeoCon kicks off with the Annual Meeting to celebrate the accomplishments of IIDA, our members, and the interior design community. CHAMPAGNE TOAST DATE JUNE 9, 2019 COST $5,000 300 ATTENDEES Congratulate the recipients of multiple awards following the Annual Meeting with a champagne toast. RECEPTION DATE JUNE 9, 2019 COST $15,000 300 ATTENDEES Ahead of the Annual Meeting guests are welcome to network and mingle. Light appetizers served. STAGE SET DATE JUNE 9, 2019 COST $5,000 AND IN-KIND CONTRIBUTION 300 ATTENDEES Be center stage with your product when you sponsor the stage set seen in person and streamed on Facebook Live (over 284,000 likes).
17 CHAPTER LEADERSHIP COUNCIL (CLC) DATE FEBRUARY AND JUNE 2020 (SPONSOR CONFIRMED FOR 2019) COST STARTING AT $8,000 100 ATTENDEES CLC includes hundreds of leading commercial interior design professionals from IIDA chapter boards across the U.S. and globe that allow you to establish powerful connections between your company and attendees. KEYNOTE SPEAKER DATE YEAR ROUND COST STARTING AT $5,000 INTERNATIONAL BOARD OF DIRECTORS MEETING DATE MARCH AND SEPTEMBER 2019 COST STARTING AT $5,000 15 IIDA LEADERS A meeting of IIDA leadership to review Association business and plan for the future of commercial interior design. Additional benefit: Address the Board at start of the meeting Secure IIDA Executive Vice President and CEO Cheryl Durst, Hon. FIIDA, or IIDA Deputy Director and Senior Vice President John Czarnecki, Hon. IIDA, Assoc. AIA, to deliver a keynote or moderate a discussion at your next event.
18 DEVELOPMENT As an authority in the field of commercial interior design, IIDA provides its members with unique programs and opportunities for thought leadership, professional development, and learning. ADVOCACY SYMPOSIUM DATE SEPTEMBER 2019 COST STARTING AT $1,500 100 ATTENDEES The Symposium, being held in Boston, is an opportunity for commercial interior designers from across the U.S. to learn the critical skills necessary to advocate for interior design, learn how to work with stakeholder groups to achieve common goals, and promote grassroots involvement. HOST (EXCLUSIVE) $12,000 Five tickets Opening reception PATRON (EXCLUSIVE) $10,000 Four tickets Welcome remarks 7 ADVOCATE $8,000 Three tickets Welcome remarks CHAMPION (EXCLUSIVE) $5,500 Two tickets Lunch sponsor Lunch remarks SUPPORTER $4,000 One ticket Breakfast sponsor Breakfast remarks KEYNOTE $3,000 Speaker introduction CONTRIBUTOR $1,500 or In-Kind of equal or greater value Sponsor-produced, co-branded notepads, pens, and/or other items 7 Remarks can range from two to ten minutes depending on sponsorship level.
19 EDUCATORS ROUNDTABLE DATE OCTOBER 2019 COST STARTING AT $ 20,000 VARIES The multi-day IIDA Educators Roundtable, moderated by Deputy Director and Sr. Vice President John Czarnecki, Hon. IIDA, Assoc. AIA, offers participants the opportunity for crucial discussions regarding the future of the design profession and the impact of design education. Following the event, an executive report will be published and distributed to participants and IIDA members. HEALTHCARE POWER LUNCH DATE NOVEMBER 2019 COST $7,500 75-100 ATTENDEES INDUSTRY ROUNDTABLE DATE JANUARY 2020 COST $4,800 LIMIT 15 MANUFACTURERS Held at IIDA Headquarters in Chicago each year, the Industry Roundtable is an invaluable brain trust for IIDA Industry and Professional members for an open dialogue on issues facing the industry. Following the event, an executive report will be published and distributed to participants and IIDA members. Additional benefits: Hotel accommodations for one senior level industry member participant All meals included Each year at the Healthcare Design Expo and Conference, IIDA hosts a thought-provoking lunch with small group discussions facilitated by healthcare industry leaders. IIDA AND AIA PRESENT: DISCUSSION SERIES DATE MARCH 20, 2019 APRIL 17, 2019 MAY 22, 2019 COST STARTING AT $5,000 100-150 This three-part, panel discussion series, presented by IIDA Headquarters in a first-ever collaboration with AIA Chicago, will have high visibility to an audience of both IIDA and AIA members interior designers and architects in Chicago. The 2019 session topics include a discussion about a recently completed project, the women leading hospitality design, and a conversation with emerging design firms. IIDA CEU and AIA LU certified.
20 STUDENTS As the future of the commercial design industry, student members look to IIDA for networking opportunities, competitions, mentors, and resources. Position your brand to be a name that supports and empowers emerging talent. CAMPUS CENTER AWARDS DATE FALL/WINTER 2020 (SPONSOR CONFIRMED FOR 2019) COST $2,500 The IIDA Campus Center Awards recognize outstanding achievement by an IIDA Campus Center through the development of superior programming that enhances the interior design profession at the student and local levels. POWERED BY DESIGN DATE JUNE 10, 2020 (SPONSOR CONFIRMED FOR 2019) COST $6,000 100 ATTENDEES The Powered by Design series ensures the next generation of designers are primed for the future and a successful career in commercial interior design from discussions on how to network, to how to take professional cues, to how to get the most from their education.
21 STUDENT DESIGN CHARETTE DATE JUNE 11, 2019 LIVE CHARETTE JUNE 12, 2019 RECEPTION COST STARTING AT $1,500 60-100 PARTICIPANTS This live, onsite annual design competition at NeoCon requires school-nominated IIDA Student members to create a design solution, develop a presentation, and pitch their concept to a panel of esteemed judges all in just six hours. HOST $8,500 (Sponsor confirmed for 2019) One product in design solution Distribution of cut sheets/product samples Welcome remarks Company collateral in winners gift bag Five tickets to the Winners Reception PATRON $5,000 Official Winners Reception sponsor Distribution of cut sheets/product samples Three tickets for company representatives to attend the Winners Reception Company collateral in winners gift bag Three tickets to the Winners Reception CHAMPION $3,000 Distribution of cut sheets/product samples Two tickets to Winners Reception SUPPORTER $1,500 Distribution of cut sheets/product samples STUDENT DESIGN COMPETITION DATE FEBRUARY 2020 8 COST $7,000 Celebrating the talent and fresh design ideas of interior design students throughout the world, this competition provides emerging professionals the opportunity to solve a design problem and showcase their work. STUDENT ROUNDTABLE DATE FALL/WINTER 2020 (SPONSOR CONFIRMED FOR 2019) COST STARTING AT $10,000 30 The Student Roundtable brings together a select group of IIDA Student members and design professionals to discuss the industry, what students need to transition from school to practice, and what established designers can learn from the next generation of designers. Following the event, an executive report will be published and distributed to participants and IIDA members. 8 Contract and payment to be finalized in Fall of 2019.
22 OTHER In addition to standard sponsor opportunities, IIDA also offers your company additional visibility and reach both in-person and online. Visit iida.org or click below for more information. ADVERTISING IIDA publications cover news, competitions, programming, events, industry trends, and more, providing our 15,000+ members with content tailored to the interests of commercial interior design professionals. Special member pricing available. EMAIL AND POSTAL MAILING LIST RENTAL Put your message directly in front of decision makers. IIDA offers rental of email and postal lists, so you can target your audience even more effectively. IIDA CONFERENCE CENTER AND EVENT SPACE Located inside the award-winning IIDA Headquarters in downtown Chicago, the IIDA Conference Center and Event Space boasts over 6,000 square feet of flexible space and offers a state-of-the-art venue. The Conference Center is the perfect location for panel discussions, large presentations, intimate social gatherings, and cocktail parties. Special member pricing available.
23 INAUGURAL WEBSITE SPONSORSHIP DATE COST $50,000 ONE YEAR FROM LAUNCH DATE 20,000 MONTHLY VISITORS ANTICIPATED LAUNCH Q2 2019 IIDA is the association with global reach and our website is the place our members and the industry go for thought-leadership, tools and resources, networking opportunities, and job openings. The inaugural sponsor will be the first official sponsor of the new IIDA.org for one year from launch. Following the first year, quarterly sponsorship will be available starting at $25,000. JOB POSTING ON THE CAREER CENTER Job postings on the IIDA Career Center receive nearly 3 million impressions annually. Whether you re a design professional seeking your next career move or a principal seeking high-quality design talent, the IIDA Career Center is here to help.
IIDA Headquarters 111 E. Wacker Drive, Suite 222 Chicago, IL 60601 +01 312.467.1950 sponsorship@iida.org www.iida.org