Page 1 of 6 Office Meeting March 9 Thought of the Week: Opportunity is missed by people because it is dressed in overalls and looks like work. ** A Well Deserved Congratulations to Our February 2016 s: Top Producing Agent: Top Listing Agent: Kay Yoon Kai Kyi *** Congratulations! Agents who opened escrow since last meeting: Ken Shen, S/ 1048 Mildred St., La Verne Sophia Tuan S/ 617 N. Mar Vista Ave. #3, Pasadena Kai Kyi S/ 4504 Bella Ct., Riverside Jason Chuah / Mei Li L/ 27601 Sunset Way., Murrieta Jason Chuah / Mei Li S/ 45851 Camino Rubi., Temecula I. OFFICE ANNOUNCEMENTS: 1. Agents, Don t Forget To Sign Up For April 2016 Floor-Time TODAY! Before the start of our Office Meeting at 9:50 AM, if you desire to have floor-time as a way to obtain NEW prospects, don t forget to sign-up for floor-time! Sign-up sheet is located on the counter in front of Thomas desk. A friendly reminder, only one slot per Agent prior to the Office Meeting. You can pick up ONE additional floor-time after the Office Meeting. Don t forget to mark your appointment book for your scheduled floor-time! 2. CRMLS 2ND Quarter MLS Dues for 2016 have been emailed to all active members. They are due and payable NO Later than THURSDAY, MARCH 31st. Please make sure payment is on time to avoid re-connection fee that will be implemented if paid after due date. 3. Downlaod Today and Keep Your Clients Close with your Free CRMLS HomeSeekers App. A mobile app that extends CRMLS Matrix access to a smartphone or tablet. Agents can search listing data, access Realist tax data, maps, photos, and driving directions. By sharing this app with clients, agents can utilize the Home Assist feature to communication and share property information. Agent branding is included. II. UPCOMING EVENTS (Mark Your Calendar/Appointment Book!): 1. NANCY CHAN (Saturday) Morning Training Class from 10am 11:30am. ~ 3/12/2016 Notify the office no later than noon on Friday on your attendance prior to class. Don t miss this great opportunity to gain valuable knowledge. If you would like Nancy to address a topic contact her NChan@ltic.com or (626) 318-8897.
Page 2 of 6 2. Sign-up and learn how to deal with EVICTIONS! March 31 st Thursday Office Seminar from 5-7pm!! Speaker Frank Lay from At Your Service has processed literally thousands of evictions under every imaginable scenario. He is experienced in cases for nonpayment of rent, termination of Section 8 tenancies, eviction after foreclosure, mobile home situations, rent control situations, commercial and residential tenancies as well as just about every other situation imaginable. Mr. Lay will describe the general timeframes for processing unlawful detainer actions and will cover in more detail the preparation and service of the various notices of termination of tenancy on which the eviction action is based. Mark your calendar and sign up today for this informational seminar event. Please email info@longdragonrealty.com 3. Up coming Dates and Holidays in February to Remember: 3/13 (Sun) Daylight Savings Spring Forward! 3/17 (Thu) St. Patrick s Day 3/27 (Sun) Easter Sunday III. AGENT SAFETY TIPS: Tip - 19: Dress for the weather. If your car breaks down, or you need to escape a dangerous situation on foot, you will need to be dressed appropriately. IV. REMINDER ITEMS: 1. LEGAL HOTLINE APP! Just in case you haven't tried it yet, take a look at this new California Association of REALTORS free member benefit. The C.A.R. Legal Hotline App will connect you to C.A.R. Legal and give you a quicker, more user friendly experience while in the field. The Legal Hotline App includes information from the C.A.R. website such as the What s New articles, Recent Laws and News from the current and previous year, all of the legal articles (Q&As), information on new and revised Standard Forms, webinar videos, quick access to zipform mobile, Outreach Requests, RPA Class Requests, quick links to the social media pages, and direct dialing capabilities to the Legal Hotline, Customer Service, the Finance Helpline, and the Ombudsman Hotline. Just type in "Legal Hotline" in your app store. 2. Free Legal HOTLINE for all ACTIVE agents! Hours are Monday Friday from 9am 6pm and Saturdays from 10am-2pm. When in doubt, give the C.A.R. HOTLINE a call to answer your questions on real estate proceders, contracts, and all other Real Estate related matters, speak to C.A.R. attorneies that can adivise you on your legal questions. The CAR Hotline Number Is: 213-739-8282 3. Arcadia Association always has great events, training, and services so get Involved and Get Educated!!! We encourage all agents to look into what our association has to offer. For more Information on AAR Upcoming Events and see they re Interactive Calendar. Please go to www.theaar.com for dates, time and location
Page 3 of 6 V. ADMINISTRATIVE Announcements: 1. Earthquake Booklet Receipt Is Always A Required Document (1-4 U s) The Earthquake Disclosure document is exempt/not necessary if the property is built after 1960. However, the Earthquake Booklet Receipt is required always to complete Agent s file. Agent may download an electronic file of the entire booklet on Agent Butterfly. Please follow these steps to download booklet from Butterfly: Sign into Butterfly Choose under Forms Under other useful form click link Scroll down to under other useful forms Choose Earthquake disclosure Booklet, then download to your computer to email to clients. 2. All New Office Listings Require A LD-POLIV Form: Please always verify your new listing has proper Liability Insurance using the Property Owner(s) Liability Insurance Verification (LD-POLIV). You can find this form at the counter at the 2 nd floor and this is mandatory form with every new office listing for sale or for lease. 3. Transaction Procedures - Agent Must Review and Provide Readable / Legible Documents for Contracts, Disclosures (signed/initialed) by both parties as "completed agreements during your transaction. All documents must be re-done before close of escrow if documents are not readable. DO NOT WAIT UNTIL AFTER ESCROW HAS CLOSED TO REDO UNREADABLE DOCUMENTS. Please note that Long Dragon Realty will not issue commission checks without completed files and signatures. VI. Property Management Department: For all property management questions, please contact Rebecca Loo at ext. 382 or her cell phone (626) 232-8623; our department s direct line is 626-614-8882 VII. LOAN DEPARTMENT Announcements: Our loan department can help your Buyers with pre-approval letters and loan applications for new purchases. Please support and come to our Loan Department to get a quote today!! Arcadia Financial Services offers many different Programs for your Client s needs. Please inquire with James Wong at ext. 380, Sophia Tuan at ext. 385 or James Wong (626) 627-9863 (mobile) * Conforming Rate: 30 years fixed = 3.625% (as of 03/8/16) Last week 3.625% 15 years fixed = 3.00% (as of 03/8/16) Last Week 3.00% (NOTE: These rates are only valid for FULL DOC LOANS and loan origination fees are subject to the client s credit score) Loan amount above $417,000 is subject to rate add-ons. The high balance loan limit is $625,500Loan limit of 1-4 unit properties will be: 1 Unit = $417,000 3 Unit = $645,300 2 Unit = $533,850 4 Unit = $801,950
Page 4 of 6 ***Jumbo loan is $625,501 ~ $2,000,000 [720 FICO or above]*** 30 years fixed = 4.125% w/0.375 pt. (as of 03/8/16) (Max. 80% LTV up to $1,500,000; $1,500,000+ LTV up to 70%) VIII. REAL ESTATE News & Market Trends: Exhibit I IX. REAL ESTATE Education & Legal Updates: Exhibit II X. NEW LISTINGS: Robert Ho Real Estate Search Related Websites www.crmls.org www.homes.com www.zillow.com www.realtor.com www.trulia.com www.homefinder.com www.homesearch.com www.loopnet.com Real Estate News and Info Websites www.rismedia.com www.inman.com www.realtytimes.com www.youtube.com www.realtormag.realtor.org Real Estate Associations and Marketing Websites www.realtor.org www.car.org www.theaar.com www.car.org/about/onecoolthing www.mapboundary.com www.supraweb.suprakim.com www.dre.ca.org www.longdragonrealty.com www.zipformplus.com
Page 5 of 6 Exhibit I Creative Ways Agents Can Use Video DAILY REAL ESTATE NEWS TUESDAY, MARCH 08, 2016 While most real estate agents are already using video to showcase their listings, there are a few other ways that video can be creatively used in your day-to-day business. Video can help maintain relationships, establish you as a thought-leader, and can also help you get new clients by showing a bit of your personality. Here are some suggestions on how to incorporate video to improve your business. Introduce Yourself In today's age when most people connect via text message, using a video to introduce yourself to potential clients or business partners can help you stand out. This short video message introducing your self can also be posted to your YouTube or LinkedIn profiles. Video Testimonials Testimonials are important, and using the medium of film as opposed to seeing a written testimonial is even more powerful. "If someone goes on camera to tout your brilliance, they are making a real commitment to you and that will impress the people who are evaluating you," advises a recent article by Forbes. Maintaining Relationships With all of the video conferencing technology on the market, there's no excuse to not keep in touch with clients or members of your estate team in a way that is perhaps more effective than sending dozens of e-mails back and forth. From Google Hangouts to Skype and everything in between, there is video conferencing tech that will be easy for everyone to adopt. The Power of Personality Many agents these days are turning the video cameras on themselves, not their listings, in an effort to show off their personality. Jessica Edwards, a broker-associate with Coldwell Banker Sea Coast Advantage in Wilmington, N.C., started shooting conversational, relaxed videos in her car to stay in touch with her current clients. Her YouTube channel now boasts over 8,300 subscribers and has over 1.1 million views. "My biggest advice is don t look for specific results right away. Look at video as a way to stay in touch with clients. Look at video as a way to gather feedback from others around you, But it takes time, and you have to stay consistent." Thought Leadership Your knowledge about your community, or even a particular real estate niche, can provide effective video content that shows your position as a thought-leader. Film yourself discussing events in your area, share fun facts about your area of expertise, or break down recent housing data for prospects. Also, as Forbes points out, "If you are expressing your thoughtleadership in the form of an in-person presentation at your local professional association, get it videotaped. You will be able to break your talk up into a series of two to three minute clips that you can publish on your YouTube channel. This instantly multiplies your audience." Latest Unemployment Drop May Boost Housing DAILY REAL ESTATE NEWS TUESDAY, MARCH 1, 2016 The economy is adding jobs, and that likely will bode well for the housing market in the coming months as consumers feel more confident about their earnings, economists say. in February, the unemployment rate is now at 4.9 percent, according to new data released by the Bureau of Labor statistics. The unemployment level is now at the lowest point since May 2008. February s employment situation report should strengthen confidence, says Jonathan Smoke, realtor.com s chief economist. Additionally, the strong pace of job creation should lead to continued positive household formation. Combined with substantial pent-up demand for home purchases, we remain confident we will see the strongest spring buying season in a decade.
Page 6 of 6 Exhibit II Kitchen Remodeling Projects That Pay Off DAILY REAL ESTATE NEWS FRIDAY, MARCH 04, 2016 Kitchen redos can be pricey. That means home owners on a budget must be choosy when trying to decide what kitchen projects to spend money on and what improvements can wait. Realtor.com recently launched a new series Renovations That Really Pay Off," and their first article focuses on kitchen projects that have the best return on investment and won't be too much of a financial burden for your clients. Here are a few of the kitchen projects highlighted: Amped Up Appliances New appliances like a refrigerator, stainless-steel dishwasher, and stove can have a strong pull with home buyers, says real estate pro Al Cannistra. For example, Cannistra says he had a listing that lingered on the market with outdated appliances but as soon as the owners updated the appliances, the home received two offers in the first week and the home ended up selling above asking price. Just be sure to keep the appliances and plumbing where they are because the rule of thumb is to add $5,000 each time you relocate either, suggests Justin Riordan, founder of Spade and Archer Design Agency Spruce up the cabinets New cabinets can range from $3,900 and $12,000. That s why home owners may be better off trying to give a face-lift to what they already have, such as replacing the cabinet hardware or painting the cabinets. If you have existing wood cabinets that are still in decent shape, instead of completely refacing them, give them a fresh coat of paint, says Tracy Kay Griffin, designer for HGTV s Get It Sold. For example, Rust-Oleum offers a Cabinet Transformation kit. Add a charging station Everyone is looking for a plug to charge for their smartphones, tablets, and electronics. Nearly twothirds of remodelers say they ve added a charging station in the kitchen for the gadgets, according to the National Kitchen and Bath Association s annual trend report. Cabinets and drawers can be modified to add hidden power strips, for example. New countertops A new countertop can have a big impact on the look of the kitchen. And don t assume granite. NKBA says quartz countertops are gaining popularity. A new countertop provides an opportunity to install a new glass or subway backsplash for additional punch, says designer Erin Davis, co-owner of Mosaik Design & Remodeling in Portland, Ore. A budget-friendly option is to install a 4-inch-high splash out of the same countertop material. Wood floors NKBA s latest report shows that wood floors are the most popular kitchen flooring. Plus, averaging $9 to $12 a square foot, wood flooring tends to be cheaper than tile too.