BUILDERS AND DEVELOPERS! It s WOW time! This is your Official Guide to Entering the 2019 Parade of Homes TM in Lake and Sumter Counties! OFFICIAL PARADE ENTRY PACKET
IMPORTANT DATES! TM 2019 PARADE OF HOMES Saturday, March 30 - Sunday April 7 EARLY BIRD ENTRY DEADLINE - November 29, 2018, at 4:00 pm ENTRY DEADLINE & ALL MATERIALS DUE - January 10, 2019 at 4:00 pm (Add $500 after this date IF time and space permits) MORNING BUZZ AT RALSC - February 12, 2019 at 9:00 am (Realtor Association of Lake & Sumter Counties) BUILDERS BREAKFAST - March 7, 2019 at 8:30 am JUDGING DAY - March 22, 2019 REALTOR DAYS BUS TOURS - March 26 28, 2019 AWARDS BANQUET - March 29th, 2019 2
PARADE HOURS! HAVE YOUR MODEL ENTIRES OPEN AND STAFFED TM 2019 PARADE OF HOMES Saturday, March 30 - Sunday April 7 SATURDAY, MARCH 30 SUNDAY, MARCH 31 MONDAY, APRIL 1 TUESDAY, APRIL 2 WEDNESDAY, APRIL 3 THURSDAY, APRIL 4 FRIDAY, APRIL 5 SATURDAY, APRIL 6 SUNDAY, APRIL 7 10:00 am - 5:00 pm 12:00 pm - 5:00 pm 10:00 am - 5:00 pm 10:00 am - 5:00 pm 10:00 am - 5:00 pm 10:00 am - 5:00 pm 10:00 am - 5:00 pm 10:00 am - 5:00 pm 12:00 pm - 5:00 pm 3
ENTRY FEE SCHEDULE! COMMUNITY ENRIES MUST INCLUDE AT LEAST ONE ENTRY FROM EVERY BUILDER IN THAT COMMUNITY ALL PRICES INCLUDE A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY EARLY BIRD / MEMBERS ONLY Single Family Homes, Multi-Family Homes and Communities ON OR BEFORE NOVEMBER 29, 2018 / 4:00 PM 1st Entry - $2,200 2, 3, 4 + Entry - $1,900 COMMUNITY EARLY BIRD $4,000 Single Family Homes, Multi-Family Homes AFTER NOVEMBER 29, 2018 / BY JANUARY 10, 2019 / 4:00 PM 1st Entry - $2,500 2, 3, 4 + Entry - $2,200 Community Entries - Members Only BY JANUARY 10, 2019 / 4:00 PM All Entries - $4,300 Remodel Entries BY JANUARY 10, 2019 / 4:00 PM All Entries - $1,500 Virtual Entries BY JANUARY 10, 2019 / 4:00 PM All Entries - $1,000 PRICE PLUS A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY PRICE PLUS A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY PRICE PLUS A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY PRICE PLUS A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY NON-MEMBER Single Family Homes, Multi-Family Homes BY JANUARY 10, 2019 / 4:00 PM All Entries - $3,500 PRICE PLUS A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY 4
YOUR ENTRY INCLUDES! ALL PRICES INCLUDE A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY HALF-PAGE GUIDEBOOK ENTRY Entry Listing Featured in the Official Parade of Homes Guidebook Produced and Distributed by the Orlando Sentinel in 5 Central Florida Counties MARKETED ON PARADE OF HOMES Website ENGAGE WITH REALTOR DAYS BUS TOUR participants who visit your entry* AWARD OPPORTUNITY. Based on Judges Scores OPPORTUNITY TO WIN REALTOR S CHOICE AWARD* PROFESSIONAL POH ENTRY AND DIRECTIONAL SIGNAGE POH PRESS RELEASES RECOGNITION at the Parade of Homes Awards Banquet OUTSTANDING FEATURE AWARD - Judges identify their favorite feature of every entry AWARDS BANQUET TICKET(S) INCLUDED - (1 or 2) Pending type of entry. * Builder must be Broker friendly. 5
ENTRIES DEFINED! ALL PRICES INCLUDE A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY IMPORTANT NOTE FOR CUSTOM BUILDERS! If you re including the lot in the price of the home, then enter it as Single Family. If you re not including the lot, then you will need to enter it as a Custom Home - Excluding Lot. SINGLE FAMILY AND MULTI-FAMILY ENTRY Price for judging must be AS SHOWN with LOT CUSTOM HOME ENTRY (ON YOUR LOT) Price for judging must only be for the home AS SHOWN including all upgrades, pools, hardscapes and amenities do not include cost of lot. COMMUNITY ENTRY (Golf Course or Non-Golf Course Community) The judges for community entries will look at entry design, landscaping, signage, fountains, streetscapes, and amenities including pool, tennis, golf, clubhouse, playgrounds, nature trails, and sales center, etc. If a Developer enters as a Community Entry, and if there are multiple Builders in that community, then all the Builders must also enter. CUSTOM - OCCUPIED ENTRY Custom Home Occupied entries may be permitted into the Parade, however, the following guidelines must be met: Proof of Certificate of Occupancy date on or after February 28, 2018 must be submitted with entry form. Homeowner and Builder must submit a written agreement acknowledging the entry home will be open to the public at least during the first weekend (March 30 - April 1) of the Parade, Saturday 10:00am 5:00pm and Sunday Noon 5:00pm. The Homeowner and Builder are responsible for any issues that may arise. It is strongly recommended that the builder engage with their HBA ambassador to preview the home prior to the Parade of Homes, and consider their advice/tips on how to prepare the home. The entry is subject to approval from the HBA. The homeowners contact information and approval must be provided to HBA Staff when the entry is submitted. 6
ENTRIES DEFINED! (p2) ALL PRICES INCLUDE A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY REMODEL ENTRY Remodel Entries are given the same marketing opportunities, appearance in the guidebook, online exposure, etc., however, they will NOT be judged. Two photos are required both a before and after image. Remodel Entry must be open to the public at least during the first weekend (March 30, 31) of the Parade from 10:00 am 5:00 pm on Saturday and Noon 5:00 pm on Sunday. With advanced notice to the HBA (by December 7th), entry may choose to be open for all 10 days or first weekend only. VIRTUAL ENTRY A Virtual Entry is an entry that cannot be visited because it does not physically exist. These entries get the same marketing exposure as a NEW HOME entry, but they are not judged and there is no home or address to send consumers to see. Submit a rendering or photo and/or a floor plan of a virtual home, remodel or community. Call to action for consumer is directing them to your website, phone or to visit your sales center. 7
Feeling overwhelmed yet? WE MADE YOU A CHECKLIST! ALL PRICES INCLUDE A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY STEP 1 BUILDERS AND DEVELOPERS DECIDE which homes and communities they would like in the 2019 Parade of Homes. Enter Early Bird by Thursday, November 29, 2018-4:00 pm. STEP 2 KNOW WHO YOUR PARADE COMMITTEE AMBASSADOR IS! They can answer most of your basic questions, help you fill out your entry forms, give sound advice. STEP 3 PROVIDE ALL required materials to the HBA on time. STEP 4 PROOF YOUR ENTRY LISTINGS! STEP 5 ATTEND THE MORNING BUZZ Program at RALSC, February 12, 2019, 9:00 am. Be ready to meet REALTORS who love to sell new homes! STEP 6 MAKE RESERVATIONS FOR THE PARADE BANQUET EARLY!! STEP 7 ATTEND BUILDER BREAKFAST - Pick up your Parade entry signs! March 7, 2019 8:30 am. STEP 8 BE PREPARED FOR JUDGING DAY!!! March 22, 2019-9:00 am - 5:00 pm. PUT PARADE ENTRY SIGNS UP IN FRONT OF YOUR ENTRY. STEP 9 BE PREPARED FOR REALTOR DAYS BUS TOUR MARCH 26-28, 2019. STEP 10 ATTEND THE PARADE BANQUET FRIDAY MARCH 29, 2019. STEP 11 BE OPEN and STAFFED FOR THE PARADE. STEP 12 DISPLAY YOUR PARADE GUIDEBOOKS prominantly during and after the Parade. STEP 13 RETURN YOUR PARADE SIGNS to the HBA by April 17, 2019. STEP 14 ENJOY THIS GREAT MARKETING OPPORTUNITY and sell, sell, sell! FOR QUESTIONS OR COMMENTS, PLEASE CONTACT THE HBA OFFICE VIA EMAIL: Dawn Condlin, Administrative Assistant, Admin@LakeSumterHBA.com Lisa Templin-Rayborn, Executive Director, Exec@LakeSumterHBA.com 8
ENTRY WORKSHEET REFERENCE THE PRICING ON THE ENTRY FEE SCHEDULE PAGE 4 EARLY BIRD ENTRY PRICING ENDS NOVEMBER 29, 2018-4:00 PM Model or Development Name Entry Category Cost Sign Deposit 1 $ $ 2 $ $ 3 $ $ 4 $ $ 5 $ $ 6 $ $ 7 $ $ 8 $ $ 9 $ $ TOTAL $ $ GRAND TOTAL $ 9
IMPORTANT INFORMATION! PARADE HOURS (MOST ENTRIES) Monday thru Saturday: 10:00 am to 5:00 pm Sundays: Noon 5:00 pm PARADE HOURS REMODEL AND CUSTOM - OWNER OCCUPIED ENTRIES Must be open at least first weekend (remainder of the Parade, optional) Monday thru Saturday: 10:00 am to 5:00 pm Sundays: Noon 5:00 pm PARADE BANQUET As entrants, your presence at the banquet is very important to show pride and teamwork throughout the building industry family. If you cannot personally attend, it is vital that you send representative(s) to accept your award and represent your company. Entrants receiving comp tickets who choose not to attend without notifying the HBA will be billed the normal banquet fee for each unused ticket. Your complimentary Awards Banquet ticket is for open seating; if you want your team to sit together, you are welcome to purchase a corporate table, which are signed with your company name and are arranged in the front section of the room. The other option is to enter the banquet room as soon as the doors open for the dinner. Virtual / remodel entries receive one (1) open seating ticket per entry, and Single Family / Custom / Community Entries receive two (2) open-seating tickets per entry. DEADLINES & PAYMENT ENTRY DEADLINES All entry materials are due no later than 4:00 pm, Thursday, January 10, 2019. Prices and Square Footage (SF) may NOT be changed after this date. PAYMENT All entry fees are due at time of submission. Entries will not be published in guidebook without full payment. Entry fees are not refundable. To receive the member rate, members must have an active membership through April 7, 2019; the Dream Builder or Community must remain in good standing through September 1, 2019. If any entry is not renewed for the appropriate time, an additional $600 will be owed for each entry, including Dream Entry. 10
IMPORTANT INFORMATION (2) PARADE AMBASSADOR An experienced ambassador will be assigned to each builder entry to help keep you apprised of upcoming events, deadlines and offer suggestions to help you prepare your entry for judging, Realtor Days and the actual Parade of Homes. BUILDERS BREAKFAST All Entrants are required to attend, or send a representative, the Builders Breakfast on Thursday, March 7, 2019 at 8:30 am. During this breakfast, the Parade of Homes team will update you with necessary final information regarding judging and updates for the POH. You will also receive your large display entry sign and directional signage and guidebooks (if available) to display at your home entries during the Parade. Please bring a vehicle large enough to carry a large sign. JUDGING Judging will be on Friday, March 22, 2019. All entries must be open by 9:00 am and ready for judging. Please ensure that your home(s) / community are unlocked and available for the judging team. Judging sheets are available by request. Unfinished homes will not be judged. Any entries in gated communities need to ensure Gate Attendants have been made aware of the event. GUIDEBOOK Each entry will receive a half-page listing in the Parade of Homes Official Guidebook. Each entry will include a color rendering/photo, name of model/community, floorplan, square footage, home address, directions to the home, description/highlights/features in a bulleted format, prices, logo, phone number, web site address and license number. You will be emailed a Word document to complete for each entry; Save the completed WORD document as a.docx file (or a.doc) file and return it to Admin@LakeSumterHBA.com Each entry will receive one chance to proof their guidebook listing. All copy is subject to editing for space and style requirements. The HBA of Lake-Sumter assumes no responsibility for errors or omissions upon publication. PARADE OF HOMES LOGO USAGE To further enhance the marketing of the Parade, entrants are encouraged to use the Official Parade of Homes Logos in all of their advertising (print, TV, billboard, website, social media, etc.) leading up to the Parade. We also encourage you to post the logo on your website and Facebook pages with a link to the official Parade of Homes website. The logos can be found on the HBA website, www.lakesumterhba.com. The 2019 Parade of Homes Logos are shown below. Also, when referring to the Parade of Homes, be sure to include the insignia. 11
IMPORTANT INFORMATION (3) SIGNAGE Parade signs for each entry will be provided by the HBA of Lake-Sumter. To protect the Parade of Homes branding and to prevent confusing the public, these are the only signs that may be used. Signs must be put up and taken down in accordance with municipal and county ordinances immediately before and as soon as the POH ends. A deposit of $200 is required for each entry sign and will be refunded if sign is returned within two weeks of the conclusion of the Parade. Directional arrow signs will also be supplied, and even though they are not required to be returned, HBALS appreciates the return of these signs for reuse to save expenses each year. LIABILITY The HBA will not be liable for any loss or damage to homes, property or persons for any reason whatsoever that may arise from the participation in the 2019 Parade of Homes. The Builder agrees to indemnify and hold harmless the HBA of Lake~Sumter and its officers, directors, executive officer and staff. The Builder, furthermore, indemnifies and holds harmless the HBA of Lake~Sumter from any and all claims of third parties, including but not limited to, copyright infringement or conversion, which may be asserted as a result of the inclusion of the house in the Parade or the inclusion of drawing or floor plans in the Parade guidebook or other advertising. DISPUTE In the event that this agreement becomes subject to dispute between the parties, both parties agree to settlement by arbitration. 12
ENTRY CHECKLIST ALL PRICES INCLUDE A $200 REFUNDABLE SIGN DEPOSIT PER ENTRY COMPLETE AND SIGN PAYMENT AUTHORIZATION FORM (Page 9) COMPLETE ENTRY FORM FOR EACH ENTRY (There are 3 Entry Forms to choose from New Home, Community, or Remodel/Virtual form. Please complete form for each entry and save and send as a.docx format (preferred) or.doc file, then email to Admin@LakeSumterHBA.com ENTRY DESCRIPTION / MARKETABLE FEATURES / HIGHLIGHTS There is room for six (6) bulleted lines; ONLY INCLUDE FEATURES THAT ARE INCLUDED IN THE PRICE OF THE HOME. Each line should not exceed 70 characters (not including spaces) Complete Official Entry Form and email to Admin@LakeSumterHBA.com as a.docx file COMMUNITY DESCRIPTION (for Community Entries only) (not to exceed 70 words - approx. 420 characters) bullet point format. Digital Word file required (.docx or.doc) emailed to Admin@LakeSumterHBA.com COMPANY LOGO SENT VIA EMAIL TO HBA / 300 DPI or higher color image and if possible, a reversed-out, white logo. EPS format preferred DIRECTIONS TO EACH ENTRY (not to exceed 35 words - approx. 200 characters). Include on official entry (the.docx file) IMPORTANT: Before writing directions, pick a location from where the reader can gain a perspective of the starting point. FLOORPLAN FOR EACH ENTRY (single family or multi-family entry) in 300 DPI or better digital file in color or black & white. JPG preferred; submit only one floorplan IMAGES & PHOTOS New Home Entry (Exterior Photo or Rendering of Front Elevation) 300 DPI or higher digital file. JPG preferred Community Entry Community entrance or common area rendering or photograph in 0300 DPI or better digital color. JPG preferred Remodel Entry Architectural Rendering or Actual Photos one before and one after image: Large or High resolution images in a JPG format Virtual Entry Photo of Builder s office or a head shot of the builder 300 DPI or better digital color. FOR QUESTIONS OR COMMENTS, PLEASE CONTACT THE HBA OFFICE VIA EMAIL: Dawn Condlin, Administrative Assistant, Admin@LakeSumterHBA.com Lisa Templin-Rayborn, Executive Director, Exec@LakeSumterHBA.com 13
PAYMENT AUTHORIZATION Please read all of the entry form packet and sign below acknowledging you agree to participate and will comply with the rules set forth by the Parade of Homes Committee for the 2019 Parade of Homes. Unsigned entry forms will not be accepted. Email completed form to: Admin@LakeSumterHBA.com Company Name Community Name Builder Name (If Different) State License # Authorized Signature Date Contact Person (for Entries) Office # Contact s Email Cell # PAYMENT $ Entry #1 $ Entry #2 $ Entry #3 $ Entry #4 TOTAL DUE $ (Add 3% for credit card and add $200 refundable sign deposit for each entry) Company Check Credit Card (add 3%) MasterCard VISA AMEX Credit Card # Exp. Date Billing Address Billing Zip Code Name Card SIGNATURE INITIAL MEMBER IN GOOD STANDING AGREEMENT (Members Only) Ensure HBA Membership is in good standing for duration of Parade of Homes. If Membership does not remain in good standing, any links, images, future promotions and references to the Builder will be removed from the website and the builder/community will not be entitled to future promotion. In addition, the entry will be assessed the $600 non-member difference. INITIAL LIABILITY AGREEMENT I understand the HBA will not be liable for any loss or damage to homes, property or persons for any reason whatsoever that may arise from the participation in the 2018 Parade of Homes. The Builder agrees to indemnify and hold harmless the HBA of Lake~Sumter and its officers, directors, executive officer and staff. The Builder, furthermore, indemnifies and holds harmless the HBA of Lake~Sumter from any and all claims of third parties, including but not limited to, copyright infringement or conversion, which may be asserted as a result of the inclusion of the house in the Parade or the inclusion of drawing or floor plans in the Parade guidebook or other advertising. 14