EXECUTIVE SUMMARY You currently have 4,836 listings, and you are subscribed to 55 publishers. 2 of your brokers currently have a paid subscription to ListHub. You currently have 44 registered brokers using ListHub. Top Publishers by Number of Views Publisher Property Views % of Views Zillow Real Estate Network 317,927 62% Trulia 143,038 28% Homes.com 28,737 6% Top Locations of Your Online Consumers City Property Views % of Views New York, NY 16,665 11% Poughkeepsie, NY 15,249 10% Brooklyn, NY 11,668 8% Listing Inventory Number of Views - Last 12 Months Number of Inquiries - Last 12 Months Broker registrations Top Property Categories Description Listing Count Property Views Inquiries Performance Rank $200K - $300K - 3BR Residential Detached - For Sale 568 62,560 337 62 1st $100K - $200K - 3BR Residential Detached - For Sale 308 44,751 215 66 2nd $1K - $2K - 2BR Residential Rental - For Rent 151 24,363 121 210 3rd Page 1 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Zillow Real Estate Network 4,522 317,927 521 469 0 Trulia 4,522 143,038 1,490 341 74 Homes.com 4,770 28,737 8 327 0 HudsonValley.com/Homes 4,751 7,311 171 25 17 LandWatch 4,709 5,746 613 57 140 Chase My New Home 3,279 3,377 34 0 2 LakeHomesUSA 4,746 2,384 181 13 0 Homes&Land 4,780 1,110 7 0 0 AOL Real Estate 4,191 1,055 Not Applicable 5 0 ApartmentList 266 920 13 41 0 RealtyStore 4,773 912 46 0 0 GovListed.com 4,712 332 3 0 0 RealEstateCentral 4,746 214 0 0 0 New Home Source 197 211 8 0 2 USHUD.com 4,736 177 28 0 0 HouseHunt.com 4,715 152 3 3 0 Harmon Homes 4,784 80 1 0 0 eppraisal 3,781 76 0 0 0 Total 513,999 3,255 1,281 235 Phone Page 2 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone RealQuest Express 4,728 65 0 0 0 elookyloo 4,749 39 0 0 0 Foreclosure.com 4,729 30 0 0 0 FreedomSoft 4,735 29 0 0 0 The Real Estate Book 4,783 20 0 0 0 LearnMoreNow.com 4,746 19 16 0 0 LotNetwork 737 17 2 0 0 RentRange 454 10 0 0 0 Property Pursuit 4,758 9 0 0 0 Guidance Realty 3,752 1 0 0 0 HUD Seeker 4,712 1 0 0 0 BuyerHomeSite.com 4,711 0 0 0 0 FindAPlace4Me by VisualTour 3,781 0 0 0 0 Home2.me 4,711 0 0 0 0 HomeFinder.com 4,822 0 0 0 0 ImagesWork by CirclePix 3,755 0 0 0 0 L2L Network 7 0 0 0 0 Lands of America 1,718 0 20 0 0 Total 513,999 3,255 1,281 235 Page 3 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone MobileRealEstateListings by Dee Sign 3,755 0 0 0 0 NY Times 3 0 0 0 0 RealtyTrac 4,815 0 0 0 0 RentSocial 262 0 0 0 0 Revestor 3,781 0 0 0 0 StreetEasy 3,541 0 0 0 0 USAGolfHome 661 0 0 0 0 USALifestyleRealEstate 4,711 0 0 0 0 Homes By Lender 4,123 Not Provided 0 0 0 HomeSteps 11 Not Provided 0 0 0 HomeTourConnect 4,720 Not Applicable 0 0 0 HomeWinks 4,746 Not Provided 0 0 0 Juwai 4,682 Not Provided 2 0 0 LandAndFarm 1,716 Not Provided 72 0 0 LiquidusMedia 4,067 Not Applicable 0 0 0 Property Shark 4,718 Not Provided 6 0 0 Showing Suite 3,782 Not Provided 0 0 0 Vast 4,784 Not Provided 2 0 0 Total 513,999 3,255 1,281 235 Page 4 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email XiLi Mobile 3,853 Not Applicable 0 0 0 Organic Not Applicable Not Applicable 8 0 0 Total 513,999 3,255 1,281 235 Phone Views by Publisher Inquiries by Publisher Page 5 of 8
DETAILED ANALYSIS: PROPERTY CATEGORIES This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings. Listing Activity by Inventory Category Description Listing Count Property Views Inquiries Performance Rank $200K - $300K - 3BR Residential Detached - For Sale 568 62,560 337 62 1st $100K - $200K - 3BR Residential Detached - For Sale 308 44,751 215 66 2nd $1K - $2K - 2BR Residential Rental - For Rent 151 24,363 121 210 3rd $1K - $2K - 3BR Residential Rental - For Rent 98 18,579 76 193 4th $200K - $300K - 4BR Residential Detached - For Sale 256 34,443 151 51 5th $300K - $400K - 4BR Residential Detached - For Sale 258 24,494 121 17 6th $300K - $400K - 3BR Residential Detached - For Sale 260 23,076 117 21 7th $100K - $200K - 2BR Residential Detached - For Sale 165 17,998 88 15 8th $100K - $200K - 4BR Residential Detached - For Sale 89 12,603 92 26 9th $400K - $500K - 4BR Residential Detached - For Sale 156 14,405 62 10 10th There are an additional 367 inventory categories that are not shown. Page 6 of 8
DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding. GIS coding is technology used to geographically locate online consumers. Top States Property % of State % of Views % of Visits Inquiries Views Inquiries New York 122,262 79% 2,426 78% 487 74% New Jersey 5,149 3% 120 4% 27 4% Connecticut 3,395 2% 91 3% 14 2% Massachusetts 3,302 2% 45 1% 17 3% Georgia 3,058 2% 11 0% 72 11% California 2,934 2% 69 2% 2 0% Florida 1,835 1% 37 1% 11 2% Pennsylvania 1,785 1% 25 1% 6 1% North Carolina 1,051 1% 36 1% 0 0% Texas 885 1% 11 0% 3 0% Virginia 864 1% 13 0% 1 0% Maryland 717 0% 12 0% 0 0% Top Cities Property % of City % of Views % of Visits Inquiries Views Inquiries New York, NY 16,665 11% 364 12% 75 11% Poughkeepsie, NY 15,249 10% 211 7% 41 6% Brooklyn, NY 11,668 8% 209 7% 49 7% Wappingers Falls, NY 6,754 4% 141 5% 35 5% Bronx, NY 6,497 4% 106 3% 35 5% Hopewell Junction, NY 3,456 2% 37 1% 12 2% Hyde Park, NY 3,208 2% 36 1% 4 1% Atlanta, GA 2,769 2% 1 0% 72 11% Rhinebeck, NY 2,752 2% 29 1% 8 1% Beacon, NY 2,114 1% 36 1% 8 1% Yonkers, NY 2,066 1% 55 2% 5 1% Fishkill, NY 1,863 1% 39 1% 9 1% Page 7 of 8
EXPLANATION OF TERMS Explanation of Terms Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction. Publisher labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the publishers, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page. - occurs when a consumer is redirected from a publisher website to a property page chosen by the company. Inquiries - an event where the consumer starts an email interaction with the broker or agent using a link on the website. This would result in the broker/agent receiving an email with a return email address for the consumer. Includes the number of times a consumer clicked on "Click to view phone number" or called the listing broker or agents via a mobile app. Listing Count - the number of active listings that each agent has on the date of the report or the number of active listings in a property category on the date of the report. The Listing Count may include properties that are no longer active but were at some point active during the time period of the report. Listing Inventory - the total active listings that are being pulled from the MLS each month. Not Applicable - this indicates that the website does not include the feature that would generate metrics in this category. For example, some websites do not have a property detail page for each listing, and therefore the reports would not display "views" for that site. Not Provided - this indicates that the website does not provide this category of data for inclusion in the reports. Performance Rank - unique algorithms determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of views, visits/click-throughs, and the number of inquiries. Property Views - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the publisher website. - indicates that the traffic reported by the site includes traffic from mobile applications. Page 8 of 8