ARC 6989 MAAD. Wenhao Sun

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Study of 'ARCHIGRAM' ARC 6989 MAAD Wenhao Sun 08/05/2011

Introduction When I was standing in front of the Villa Savoye, which is a classical building in the last century, and watching it carefully, I thought this White House has totally become a delicate exhibits for everyone to visit and worship. Villa Savoye,as same as the Versailles and the Notre Dame de Paris, has a souvenir shop, which selling something about itself. Villa Savoye seems to use less than a hundred years to make itself turn into a building with classical temperament, which is much more quick than those gothic architecture. This is probably the characteristic of our age. The development and blending of economy, technology, media, and other various elements accelerated our paces, architecture is also changing rapidly in a critical process. Georges pompidou art center has already become a life container: different people with different background arriving, leaving or passing the square, entering or going out of the building, where their life and personality happened. It is difficult for us to describ its state because of that it changing all the time. The previous controversy with its form now has completely disappeared in human activities. Obviously, the building has no definite completion status, just like consumer goods from our impression: transition, expansion and collapse. Therefore, the evaluation criterion architecture has become quite different from that of before, more and more ways of study came out and various trends of thought and theory collided and gave us different shock and inspired. Need less to say, Archigram is one of the most unique group is last 50 years. It rose in the early 1960s. they were based in London, and the main stage for their activities was the magazine that shared their name, Archigram. Published from 1961 to 1974, its avant-garde architectural designs and urban plans, combined with an experimental editing style, ran counter to the main- stream architectural magazines of the era, a unique phenomenon. Although their bold, utopian proposals were rarely brought to fruition at the time, the ideas they championed greatly expanded the vision of architecture, directly or indirectly influencing the architectural perspectives and spatial concepts that were to follow. There is no doubt that now all areas of status, compared with last century from the 1960s to 1970s, had undergone tremendous changes, all sorts of social problems and contradictions forced architectural schools frantically diversification, architecture have no longer led by one or two authority anymore, the worldwide architecture activities unprecedentedly impetuous and uncontrollable. Against this background, we can easily find that Archigram's numerous proposals still have strong forward-looking and guidance today. Archigram owned a huge number of proposals and concepts. I will try mt best to analyzing and exploring their design and thinking method in this essay, researching the significance and influence of their projects, and then contacting with this current society, talking about their roles and enlightenments for us. Design methodology "Drawing is to architects whit writing is to authors." In Archigram's active period, they published many theory articles in their magazines, in addition with plenty of pictures and posters, to express their unique architectural ideas and concepts. First of all, drawing can be

motive of design and theoretical. As we all know that building will develop in retorts and criticism, so the new theory really need a powerful way to vent, as peter cook said, to insist, awaken, and reveal. Archigram often used some distinctive and exaggerated drawings,which are filled with pop culture, to show to the world their thoughts, this method gave people a great impact. Plug - In city, 1964 For example, the Plug - In city was put forward by Peter cook in 1964, it combined with Nottingham shopping viaduct and Montreal tower and then became such a maturing project. Peter cook used a clarify axonometric view from above to expressed this concept, at the same time he spent several bright color to distinguish different components: insert cabin, sentence structure, equipment and traffic network and so on, we can see from the drawing that the Plug-In City was hardly a familiar built form, and most of the viewers can easily get the main idea from it. These similar advertising techniques, which are quite similar with advertisement, are very attractive, also accord with contemporary pop art. Sometimes, drawing may not tell us about the form and structure of urban or architecture, it often becomes a powerful describing picture. In this situation, architecture intention could be a process, which can make people involved, it also contains the change of environment and cultural features, evenmore, different characters or culture with different background may contact and interweave with each other very well in drawing by collage gimmick, and formed new environment, it always expresses architects outlook for the upcoming world, or for architecture a new definition of significance. Before Georges pompidou art center' s form known by the whole world, the planning plaza, which occupy half areaof the site, has demonstrated that human life and culture has already considered by architects. In 1968, for example, archigrampresented their project, Instant City, into several stages: 1. Before ic-a sleeping town. 2.descent. 3.event. 4.highest intensity. 5.infiltration. 6.network takes over.

Instant City, 1968 Here, the begining and ending of architectural and urban design have already gone, it is described as a process or some segments. Drawing can easily express such kind of changes. meanwhile, architectural form as a supporter was slackened, architects want to emphasize that the activity, culture, entertainment, transportation and how these realistic elements work and connect with each other. MAD's drawing project - China town was emphasizing only a very aggressive architectural form, it is only a kind of static display, and we cannot see how the city is running. China town by MAD Obviously, although archigram with plenty of illustrations and painting pounding the world, but most of these solutions are basically paper buildings, which are difficult or cannot achieve, those fantastic scene, scale, structure and users always let people feel panic and incomprehensible. actually a lot of architects early works, such as Rem Koolhaas and Zaha hadid, were all paper architecture. they mostly expressed architect's ideas and declaration, directly or indirectly affect whole world architectural design, at this moment, these design works were not for actual build out but just a theoretical exploration method. However, however, these projects will be refused by investors or the government. When Ron Herron mentioned Walking City, he said: yet in visionary architecture such concepts as prefabbed apartments hoisted into position on a skeletal frame, to be plugged into prepared utilities, are still considered impractical by most designers and builders. MAD once used a drawing of a

satirical metaphor the government's ambition which is in imminent danger in a skyscraper competition, and need less to say, he failed. 800M Tower by MAD However, most of the time in practical projects, they willuse some more realistic language and technique to transform and response their declarations and theorys. Such as Peter cook's project of Gas Council house in 1961, which is almost a completely dogmatic modern architecture. The interesting thing is, John Hejduk, who was always using drawing for architecture research and education, owned a lot of admirer. after he died for one year, one of his design - walls house, was really built up in Groningen, but according to the people who has visited this house, it is really a beautiful mistake, paper architecture should stay on paper. Walls house by John Hejduk Effect and significant Archigram never avoid dependent technology and pop culture to carry on the design, they think it will be the tendency of architecture development, it has great differences with then and now many architectural schools. The original intention of Modern architecture no longer exists, modernism became a kind of luxury fashion, a fake classical skin, it is quite like the Classical Revival Movement. Modern form, material and function became a dogma. On the other hand, archigram was unexpectedly interested in all the human needs. Peter cook boldly announced

the coming of Consumption Period: almost without realising it, we have absorbed into our lives the first generation of expendables...foodbags, paper tissues, polythene wrappers, ballpens, EPs...so many things about which we don't have to think. We throw them away always as soon as acquire them. It is a sophisticated cosumer society, rather than a stagnant society. Archigram define building as consumer products which can satisfy human needs,such as politics, economy, science, technology, art, movies, pop music, fashion and so on, and these things effect and control with each other. This forward-looking ideas gave us a lot of inspiration and guidance. It is probably of interest that whereas Archigram tried to make what is essentially an inert object, a building, into something fluid the formal evolution of a contemporary building such as the Guggenheim at Bilbao is an insert object. - Mike Webb The pace of change in the contemporary society is very rapid, many problems constantly be produced, we have to response and conform to these changes as soon as possible. Archigram always concentrated on a series of design which have ability to comply with these changes, and try to predict possible problems in the future. In their proposals, city and building were not passive objects, they have self-development, mobile or updated ability. In Ron Herron's project - Walking City, he proposed building massive mobile robotic structures, with their own intelligence, that could freely roam the world, moving to wherever their resources or manufacturing abilities were needed. Various walking cities could interconnect with each other to form larger 'walking metropolises' when needed, and then disperse when their concentrated power was no longer necessary. Individual buildings or structures could also be mobile, moving wherever their owner wanted or needs dictated. Walking City, 1964 There is no doubt that Non-linear building is very popular nowadays, many buildings are using a new and dynamic architecture vocabulary to decorate themselves, what is more, so many architectural institutes using the latest software and construction technology to create Non-linear form for coping with many changing contradiction of architecture such as the

daylighting, ventilating, heating and so on. but these buildings will remain inactive when finish, their contribution is mainly subverting the traditional architectural form, becoming landmarks, satisfying investors' business requirements, etc. Archigram advocated use change to cope with change decades ago, they did not care about to overturn all the frames, send their voices in a new political, cultural, management environment. Arata isozaki mentioned that Japan's Metabolism Group, in contrast to Archigram, lacked the perspective on the necessity of discovering counter-cultural values. As a result. It made the easy identification with the ideas of managerial planning in the rapidly expanding city economy, and ultinately found it self being manipulated in the interests of the government's meretricious policies. We still remember that The Nakagin Capsule Tower designed by Kisho Kurokawa never expected replacement and renewal since it built up, and in his old age, in order to meet the existing system and various new demands, this building, which is his masterwork, also faced to be demolished. Jean Nouvel had spent a lot of money in the Arab culture center's south facade, trying to use a series of aperture - like equipments for improving the architecture daylighting, it seems more like archigram's idea, but because of the technical limitation, management and budget problems, It is no longer work well. Institut du Monde Arabe by Jean Nouvel Walking city walking in the human world indomitably, their free and nomadic feature make it beyond traditional urban settlements, which also cross the inherent boundary of city, and become a free and democratic social unit. This huge fantasy apparently based on unlimited energy consumption assumption, but the energy crisis and environmental problems until recently expose that the unlimited energy consumption based technology civilization is unsustainable: 'automatic' makes labour, material, capital and information of society can circulate efficiently by automotive, aviation, communication or web technology. however when the motor circulationon overstep the natural circulationon such as water, oxygen, and carbon, and the energy production and environmental self-purification capability, 'automatic' system will fail because of environmental degradation and underpower, and then release the hidden hazard in technology totally. Walking city, just like the giant in Greek mythology who absorb energy from our earth, must be based on the material and energy foundation which the earth can provide. archigram have led architecture into a technology based time. nowadays, many design requirements of environmental and sustainable also need the support of the strong technology power, it is hard to say whether the situation produce some more problems. Maybe, on the other side of their technological supremacy, it was telling us that we should use a new round of thinking and eye to carefully examining and dreaming about our future, when we have to consider more about energy and environment, and other such problems, architectural development motive also should be changed accordingly.

Archigram use various drawing attract our eyes on kinetic potential. In their scheme, the huge urban can deformation, walking, fly, or update and architecture has become the industrial or consumer goods completely. They explored their thought in these ways because of the background which lead by western philosophy. conceited people get some benefit from developt technology and material thing,but they also lost some original skills and put themselves on a wrong status in the nature, it is absolutely a spiritual deterioration. Today, human society have entered a self-examination stage from a high-speed development stage,the eastern philosophy which emphasizing the natural point seems to receive more attention. In traditional Chinese natural point, People affiliated with everything in an equal status of the nature, and the building should also be a modest attitude thing, which is attached to human. This point of view seems to be more sustainable. Japan contemporary artist Susumu Shingu use a very simple art equipment to capture the wind, which stimulate us to feel the subtle change of nature. In this view, the advantage of technology is no longer the main topic. Sometimes designers may try to arouse people's pristine thinking with a kind of 'inconvenient' design. The roll toilet paper, designed by a Japanese architect - SHIGERU BAN,have a square column core, not a cylinder core, when we use it, we may feel that it is really inconvenient, but the designer's 'environmental protection concept' has been conveyed very well. Toilet paper by SHIGERU BAN Bibliography Peter Cook, Drawing, UK: John Wiley & Sons Ltd, 2008 Taipei Fine Arts Museum ARCHIGRAM ARCHIVES, A Guide to Archigram, Taiwan: Garden city Publishing Ltd, 2003 Simon Sadler, Archigram: architecture without architecture, USA: MIT Press, 2005 Peter Cook, Archigram, USA: Princeton Architectural Press, 1999 Kenyahara, Design of design, China: Shandong people Press, 2006 Susumu Shingu, Wind Traveler, Japan: Fuso Publishing Inc, 2001 MAD, http://www.i-mad.com