THE FUTURE OF URBAN RETAIL

THE FUTURE OF URBAN RETAIL CONTACT: LEO SCARCELLO Vice President Retail Development D. 587.393.4988 C. 403.804.2217 T. 403.910.1101 lscarcello@wcdt.ca WEST CAMPUS DEVELOPMENT TRUST Alastair Ross Technology Centre Suite 110A, 3553 31st Street NW T2L 2K7 myuniversitydistrict.ca 1

A NEW DESTINATION FOR URBAN RETAIL 1

8.85 MILLION TOTAL SQUARE FEET 300,000 RETAIL SQUARE FEET 7,100 RESIDENTIAL UNITS 1.5 MILLION OFFICE SQUARE FEET 2

CALGARY S COMMUNITY. MINDFULLY MADE. UNIVERSITY DISTRICT is a comprehensive, 200-acre master planned community located in northwest Calgary. The neighbourhood plan applies the best ideas in urban design, intelligently adapted to our local urban fabric. The University District sits in one of the city s highest density employment areas outside of downtown, in an area that is currently underserviced by retail. Upon full buildout, University District will add over 7,000 homes and a population of 15,000 people and jobs. The community will provide a wide selection of new community amenities including grocery, daycare, restaurants, retailers, professional and personal service providers. Residents of University District will be able to fulfill everyday shopping needs within a short walking distance of their homes and the community which will create a new vibrant retail node for the surrounding communities. This premiere retail experience, combined with diverse housing choices, class A office space, hotel and 40 acres of natural green space and trails, make this community the source for Calgary s most connected and complete urban lifestyle. 3

Macleod Trail LOCATION BRIGHT URBAN VITALITY University District is in one of northwest Calgary s most desirable locations the 200 acres of inner city land is bound by the TransCanada Highway, Shaganappi Trail, 32nd Avenue, and the University of Calgary main campus. With direct access to key traffic arteries, and some of Calgary s finest communities within easy walking distance, University District is the ideal spot for a new urban experience and the perfect location for a thriving new node of smart retail and services. BANFF 90 MINS AWAY N UNIVERSITY DISTRICT Crowchild Trail NW DOWNTOWN 10 MINS AWAY Deerfoot Trail NE 16 Ave (TransCanada Hwy) Stoney Trail CALGARY INTERNATIONAL AIRPORT 30 MINS AWAY Memorial Drive Glenmore Trail Stoney Trail SW SE 22x Hwy 4

32ND AVENUE NW SHAGANAPPI TRAIL UNIVERSITY BLVD TRANSCANADA HWY (16TH AVENUE) 5

AMENITIES & ACCESSIBILITY CF Market Mall VARSITY 18,000 TRAFFIC COUNT Innovate Calgary Research Park BRENTWOOD LRT CALGARY INTERNATIONAL AIRPORT 30 MINS AWAY 83,000 TRAFFIC COUNT The community promotes green methods of transportation and by design will remain convenient for customers who visit by car. The site is accessible from the TransCanada Highway, Shaganappi Trail, 32nd Avenue, and 24th Avenue. A 15 minute walk to the University LRT station and in close proximity to Brentwood and Banff Trail LRT stations. There are 12 current bus stops with 6 Bus Rapid Transit (BRT) locations. MONTGOMERY Alberta Children s Hospital 32 AVE NW Outdoor Centre Olympic Oval University of Calgary UNIVERSITY HEIGHTS Foothills Athletic Park UNIVERSITY LRT EXISTING FACILITIES AND AMENITIES WITHIN 3 KM OF DEVELOPMENT UCALGARY MAIN CAMPUS 5,000 faculty & staff 30,000+ students 10,000 continuing education students TRANSPORTATION 3 LRT Stations 12 Bus Stops 6 BRT Stops Retail-friendly transit strategy CF MARKET MALL Regional shopping centre 940,000 gross floor area FOOTHILLS MEDICAL CENTRE 17,200 staff and physicians 1,000 volunteers 700,000 annual outpatient visits ALBERTA CHILDREN S HOSPITAL 3,500 staff and physicians 800 volunteers 315,000 annual outpatient visits FOOTHILLS ATHLETIC CENTRE Ultimate frisbee, soccer, tennis, little league baseball, track and field, rinks, volleyball, aquatics MCMAHON STADIUM 37,000 seats OLYMPIC OVAL The Fastest Ice on Earth 2,000 seat ice rink UNIVERSITY OUTDOOR CENTRE The largest centre of its kind in North America: 30 unique activities and skills 20,000 clients BANFF 90 MINS AWAY EDWORTHY PARK MAJOR TRAFFIC ROADS 23,000 TRAFFIC COUNT SECONDARY TRAFFIC ROADS SIGNALIZED ALL TURNS ACCESS SIGNALIZED 3 WAY ACCESS ACCESS (EXIT OFF OF 16TH AVENUE) Numbers 2013 average daily weekday traffic volume. Source: City of Calgary. 40,000 TRAFFIC COUNT PARKDALE Foothills Medical Centre 18,000 TRAFFIC COUNT ST. ANDREWS HEIGHTS McMahon Stadium DOWNTOWN 10 MINS AWAY BANFF TRAIL LRT 6

TRADE AREA POPULATION PROJECTIONS within 1 km within 3 km within 5 km 2015 estimates 1,807 22,627 65,699 2020 estimates 4,457* 27,802* 74,748* 2025 estimates 7,150** 33,226** 83,167** *estimates 2,500 University District Residents **estimates 5,000 University District Residents 2015 DAYTIME POPULATION AT WORK within 1 km within 3 km within 5 km 30,687 51,711 155,931 TRADE AREA DEMOGRAPHICS 2014 population 25,427 2014 average income $126,686 2014 to 2017 change in average household income $15,336 POPULATION: 3,900 AVERAGE HOUSEHOLD INCOME: $88,144 DRIVE TIME: 5 min POPULATION: 10,000 AVERAGE HOUSEHOLD INCOME: $124,138 DRIVE TIME: 5 min TRADE AREA North UofC CAMPUS UNIVERSITY TRADE AREA DISTRICT West TRADE AREA East MONTGOMERY VARSITY DALHOUSIE BRENTWOOD UNIVERSITY DISTRICT POPULATION: 15,000 PROJECTED AVERAGE HOUSEHOLD INCOME: $104,513 POPULATION: 2,900 AVERAGE HOUSEHOLD INCOME: $129,059 DRIVE TIME: 4 min TRADE AREA POPULATION BY AGE age total % of total population Total population 25,427 0 to 9 years 2,273 8.9% 10 to 19 years 1,998 7.9% 20 to 29 years 4,904 19.3% 30 to 39 years 4,458 17.5% 40 to 49 years 2,299 11.8% 50 to 59 years 3,273 12.9% 60 to 69 years 2,298 9.0% 70 to 79 years 1,588 6.3% 80+ years 1,636 6.4% Median age total 37.6 PARKDALE TRADE AREA South ST. ANDREWS HEIGHTS POPULATION: 6,700 AVERAGE HOUSEHOLD INCOME: $138,853 DRIVE TIME: 4 min 7

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LIFE WORKS HERE UNIVERSITY DISTRICT takes the world s brightest ideas in urban living, and delivers them in true Calgary style. By weaving current design, technology and lifestyle options into the strong social fabric of the city, we are creating an urban environment where retail thrives. 9

VARSITY CF MARKET MALL CONNECTED & COMPLETE 32ND AVE LEBEL CRES NORFORD AVE KOVITZ AVE THIRSK STREET 39TH ST NORFORD AVE KOVITZ AVE MCCAIG ST UNIVERSITY AVE COLLEGIATE ROAD UCALGARY MAIN CAMPUS SMITH ST PROFESSIONAL DISTRICT CHILDRENS WAY UNIVERSITY AVE ALBERTA CHILDREN S HOSPITAL MCLAURIN ST CENTRAL PARK WARREN AVE PERRATON AVE SHAGANAPPI TRAIL CHILDRENS WAY 24TH AVE DINNING ST UNIVERSITY BLVD PALMER AVE FRILEY ST CUTHBERTSON ST UNIVERSITY HEIGHTS MONTGOMERY TRANS-CANADA HIGHWAY FOOTHILLS MEDICAL CENTRE 10

LAND USE LEGEND BUILT FORM LAND USE 200 ACRES TOTAL AREA OVER 7,100 RESIDENCES 40 ACRES OPEN SPACE 12 KM MULTI-USE PATHWAYS & TRAILS M-G & DC (M-G) Residential-Low Density 2-3 Storeys/±32.9 ac M-2 & DC (M-2) Residential- Medium Density 4 Storeys/±24.9 ac M-H1 Residential - Higher Density Up to 8 Storeys/±4.3 ac M-H2 Residential - Higher Density/Tower Opportunity Up to 16 Storeys/±3.0 ac DC (C-COR1) Mixed Use - Retail/Residential 2-3 Storey Podium, up to 6 Storeys above/±14.3 ac *Hotel site up to 16 storeys DC (C-O) Mixed Use - Retail/Office 4-8 Storeys/±10.7 ac OPEN SPACE LAND USE S-SPR Municipal Reserve S-CRI PUL S-UN Environmental Reserve Land Use Plan Statistics Anticipated Maximum Colour Zoning Designation Anticipated List Land Use Area (acres) Area (hectares) % of Total GDA Density Density Maximum Units Code (assumed*) Units (units/ha) (units/ha) Residential Space 1 Low Density Residential M-G & DC (M-G) 32.93 13.33 18.2% 67 80 893 1,067 Population Statistics Ancitipated Maximum Occupancy Rate Number of Units People Number of Units People (Pop.per Unit) Townhouses 2.4 893 2,143 1,067 2,560 Apartments Mid-density 2.0 1,997 3,995 2,534 5,069 Apartments High-density 1.6 3,178 5,084 3,582 5,731 11

RETAIL OPPORTUNITY GROSS LEASABLE AREA Stage 1 90,000 sq. ft. Stage 2 110,000 sq. ft. Stage 3 70,000 sq. ft. Stage 4 30,000 sq. ft. STAGE 2 ENTERTAINMENT & LIFESTYLE SHOPPING DISTRICT PARKING Stage 1 Anticipated parking ratio of 3.5 stalls per 1,000 sq. ft. STAGE 1 FOOD PROFESSIONAL SERVICE AMENITIES DISTRICT STAGE 3 LARGER FORMAT HOME FASHION DISTRICT Stage 2 Anticipated parking ratio of 3.5 stalls per 1,000 sq. ft. upon neighborhood buildout TIMING Stage 1 2020 Possession PROFESSIONAL SERVICE SHOPS, CAFES, RESTAURANTS SHOPS, CAFES & RESTAURANTS SHOPS, CAFES & HOME FASHION STAGE 4 GENERAL MERCHANDISING CONVENIENCE DISTRICT SPECIALTY RETAIL ZONING DC C-COR1 (Mixed Retail/Residential) ALT HOTEL SPECIALTY RETAIL OPPORTUNITIES: Grocery Store Restaurants and Cáfes Financial Services Sporting Goods Home Décor Hardware Professional/Personal Services Fitness Hotel Specialty Foods General Merchandise SAVE-ON-FOODS RESTAURANTS & ENTERTAINMENT RESTAURANTS & ENTERTAINMENT LARGE FORMAT RETAIL 12

RETAIL DEVELOPMENT PLAN STAGING STAGE 1 FOOD PROFESSIONAL SERVICE AMENITIES DISTRICT ENTERTAINMENT LIFESTYLE SHOPPING DISTRICT LARGER FORMAT HOME FASHION DISTRICT GENERAL MERCHANDISING CONVENIENCE DISTRICT LEGEND Anticipated Opening Stage 1 Summer 2020 Stage 2 Fall 2021 Stage 3 Stage 4 TBD TBD 13

ANCHORS LARGE FORMAT POSITIONING (GROUND LEVEL RETAIL) Second Floor: Cineplex VIP Cinema LEGEND Anchors / Large Format Positioning Food Store 40,000 ft 2 Professional Service 6,000-8,000 ft 2 Theatre / Entertainment 25,000 ft 2 Large Format / Impact Retailer 8,000 ft 2-75,000 ft 2 General / Misc. Merchandiser 8,000 ft 2-10,000 ft 2 14

U/D RETAIL DISTRICT The heart of every great community is its people. And when great people come together, for any and every reason, the experience is electric. U/D s Retail District was designed to thrive off how the patrons that come to shop, eat, explore, and get social, experience the community and share with one another. EAT, SIP & GET SOCIAL For families taking the whole gang out for a meal. For business owners entertaining clients. For a ladies night, a night out with the guys, or to celebrate a birthday. No matter your reason for coming together, find food, drink and entertainment options to satisfy your every event, and choice in coffee shops to fuel your mornings and compliment your relaxed weekend schedule. ENTERTAINMENT & LIFESTYLE DISTRICT While shopping and getting social are high on the list, having the services within walking distance that keep you healthy and balanced makes a huge difference. Get your movement fill in at boutique fitness studios. Attend galleries and cultural events and let your creativity soar. Going out for the evening is easy in U/D with a variety of entertainment options. HOME & FASHION Because no two seasons, and no two shoppers, are alike, we ve gone to great lengths to make sure your diverse needs, no matter the nature, are fulfilled with the retailers opening their doors in U/D. Updating your style is as easy as walking out your front door. EVERYDAY CONVENIENCE Imagine being able to access all the things that make you love your life in one community. Take care of your fur baby s or your real baby s needs or just treat yourself. Tackle both your wine list and your grocery list. With everyday staples right in U/D, we ve got a shop for the daily needs of your busy life. 15

STAGE I FOOD, PROFESSIONAL SERVICES, AMENITIES DISTRICT Block 22A 22A KEY PLAN Analog Coffee Freshii Scotiabank Copper Branch Press d Sandwich Shop Denim & Smith Barbershop Curious Hair Skin Body J. Webb Market Wines Save-On-Foods 16

STAGE I FOOD, PROFESSIONAL SERVICES, AMENITIES DISTRICT Block 14B&C 14B&C KEY PLAN University District Dental OEB Breakfast Co. OrangeTheory Fitness UC Noodles & BBQ YYC Cycle Blaze Fast Fire d Pizza 17

STAGE II ENTERTAINMENT, LIFESTYLE, SHOPPING DISTRICT Block 15C 15C KEY PLAN MAIN RETAIL STREET 18

STAGE II ENTERTAINMENT, LIFESTYLE, SHOPPING DISTRICT Block 16C 6C - SITE PLAN_OPT-1 DEC. 2018 16C KEY PLAN RAMP DOWN 1 17 18 23 32 30 CRU 16-8 (±855 sf) LOADING (±13,785 sf) 31 40 STORAGE (±436 sf) MEC/ELEC (±436 sf) CRU 16-8 (±2,342 sf) MAIN RETAIL STREET 19

2.23 ESCALATORS 3 SD51.01 3 SD51.01 3 SD51.01 TERRACE 202 EXIT STAIR 2 SD51.01 2 SD51.01 2 SD51.01 C L C L 1 SD51.01 1 SD51.01 1 SD51.01 C L.. (YYYY-MM-DD) Date Date (YYYY-MM-DD) Revision Number Revision Number STAGE II ENTERTAINMENT, LIFESTYLE, SHOPPING DISTRICT Block 23 10 A1 B1 10 C1 A1 B1 D1 C1 E1 F1 D1 E1 F1 2.23 11 11 12 12 CL 10349 C L 33' - 11" CRU E101 CRU E102 CRU E103 CRU E104 CRU E105 CRU E106 CRU E107 CRU E108 13 14 15 16 17 18 19 130 m² 20 106 m² 21 22 23 24 25 WEST LOBBY 130 m² 115 m² 121 m² 126 m² 130 m² 130 99000 m² (1400 ft²) (1145 ft²) (1395 ft²) (1245 ft²) (1300 ft²) (1360 ft²) (1400 ft²) (1400 ft²) 126 m² 5293 (1355 ft²) 7800 7800 7800 7800 7800 7800 7800 7800 7800 17' - 4" 7800 7800 8250 4950 600 UP UP 13 13821 45' - 4" STAIR 3 DN 46513 152' - 7" 14 RESTAURANT 101 686 m² (7380 ft²) 15 15177 2400 C 17284 L 56' - 8" 49' - 10" 7' - 10" 16 CL 7800 25' - 7" TYP. STAIR 5 UP UP 17 C L 3884 12' - 9" CORRIDOR CORRIDOR 18 99000 7800 7800 7800 7800 7800 7800 7800 7800 7800 7800 7800 8250 4950 600 POTENTIAL ROOF TOP PATIO PARK W/C MEN 29 m² (315 ft²) PARK W/C UNIVERSAL 10 m² (110 ft²) PARK W/C WOMEN 33 m² (355 ft²) PARK STORAGE 26 m² (280 ft²) CINEMA BIKE CORRIDOR 17132 56' - 2" BIKE STORAGE 109 m² (1175 ft²) 19 16852 2400 2400 55' - 3" 7' - 10" 7' - 10" BIKE SHOWERS 1 23 m² (250 ft²) 20 BIKE SHOWERS 2 24 m² (255 ft²) CL 6376 20' - 11" 21 STAIR 8 CORRIDOR STAIR 6 CRU ELECTRICAL 3050 10' - 0" C L 57207 187' - 8" EAST LOBBY 77 m² (830 ft²) STAIR 8 DN STAIR 6 15555 51' - 0" UP STAIR 7 MECHANICAL WASTE & RECYCLING 85 m² ELECTRICAL (910 ft²) 7 m² (70 ft²) 12705 41' - 8" 5000 16' - 5" 22 12912 42' - 4" CORRIDOR 2400 7' - 10" 10922 LARGE FORMAT CRU 1405 m² (15120 ft²) LOADING DOCK 262 m² (2815 ft²) 9500 31' - 2" 35' - 10" 7200 7990 23' - 7" 26' - 3" 29887 98' - 1" ENMAX ELECTRICAL VAULT 51 m² (545 ft²) 23 20875 68' - 6" BALCONY 301 36822 120' - 10" OFFICE TENANT 301 425 m² (4570 ft²) OFFICE W/C MEN 17 m² (180 ft²) OFFICE W/C WOMEN 17 m² (180 ft²) 13659 44' - 10" PARKADE RAMP OFFICE TENANT 302 485 m² (5225 ft²) 24 25 C L C L C L C L 4500 4500 4500 9000 9000 4500 9000 4500 9000 9000 4500 9000 2165 9000 4500 2165 40500 54000 A B C A B D C E F D G E H F I G Notes: Dimension to face of stud (interior partitions), concrete, concrete block, exterior wall sheathing - unless noted otherwise Note when required minimum clear dimensions will be identified. Verify all dimensions, elevations, and datum; report any errors and/ or discrepancies to the architect prior to construction. Do not scale drawings. This drawing supercedes previous issues. Notes: Dimension to face of stud (interior partitions), concrete, concrete block, exterior wall sheathing - unless noted otherwise Note when required minimum clear dimensions will be identified. Verify all dimensions, elevations, and datum; report any errors and/ or discrepancies to the architect prior to construction. Do not scale drawings. This drawing supercedes previous issues. PRELIMINARY - NOT PRELIMINARY FOR CONSTRUCTION - NOT FOR CONSTRUCTION 23 KEY PLAN 1 SD - MAIN FLOOR 1SD20.06SD 1 -: 150 LEVEL 3 1 : 150 PROJECT SD20.07 NORTH A1 B1 C1 D1 E1 F1 10 2 SD20.07 11 SD - LEVEL 2 1 : 150 TERRACE 201 134 m² (1445 ft²) 12 9643 31' - 8" 13 BALCONY 201 DN DN 14 UPPER LOBBY 63 m² (685 ft²) 22422 73' - 7" RESTAURANT 201 422 m² (4535 ft²) CINEMA LOUNGE 229 m² (2470 ft²) 4916 16' - 2" C 12400 L 40' - 8" 15 CINEMA ENTRY 256 m² (2755 ft²) DN DN STAIR 4 16 CINEMA OFFICE TERRACE 202 EXIT STAIR CINEMA BOH 3859 CINEMA RM. CINEMA RM. CINEMA RM. CINEMA W/C MENS CINEMA W/C WOMENS CINEMA STAFF ROOM CINEMA RM. 13155.000000 12' - 8" 14480.000000 17 18 7800 7800 7800 7800 7800 7800 7800 7800 7800 7800 7800 8250 4950 600 Restaurant 12450.000000 Cineplex 13155.000000 99000 13155.000000 14480.000000 13155.000000 19 14480.000000 20 CINEMA RM. 13155.000000 14480.000000 21 CINEMA STORAGE STAIR 6 UP UP ELECTRICAL 6 m² (65 ft²) CORRIDOR 112 m² (1205 ft²) DN MECHANICAL 19 m² (210 ft²) EXIT TO PARK 22 2400 7' - 10" 11100 C 16594 L 54' - 5" 36' - 5" 23 23816 78' - 2" OFFICE TENANT 201 348 m² (3745 ft²) OFFICE W/C MEN 17 m² (180 ft²) OFFICE W/C WOMEN 17 m² (180 ft²) 13659 44' - 10" OFFICE TENANT 202 392 m² (4215 ft²) 24 25 C L C:\Users\amaishment\Documents\BCP-EAST-ARCH_andrew.maishment@gibbsgage.com.rvt E 2018-10-22 9:18:53 AM C L 4500 4500 9000 9000 9000 4500 2165 C:\Users\amaishment\Documents\BCP-EAST-ARCH_andrew.maishment@gibbsgage.com.rvt 2018-10-22 9:18:56 AM A B C D F G No Description Issued For / Revisions Project Project Number: PROJECT NAME Calgary, Alberta Legal Description Development Permit No. 350,140 10 Ave SE, Calgary, Alberta. No T2G Description 0R1 Ph: 403.233.2000 Fax: 403-264-2077 Issued For / Revisions Project Drawing Title Project Number: PROJECT EAST BLDG NAME - MAIN FLOOR PLAN Drawn by: Author Calgary, Alberta Reviewed by: Legal Manager: Description Tech Review: Development Permit No. Drawing Number Building Permit No. DSSP No. SD20.06 Scale 1 : 150 Building Date (YYYY-MM-DD) Permit No. Copyright 2017 Gibbs Gage A0 Title Block - R17 Rev 1 (2017-02-08) 350,140 10 Ave SE, Calgary, Alberta. T2G 0R1 Ph: 403.233.2000 Fax: 403-264-2077 Drawn by: Reviewed by: Manager: Drawing Number DSSP No. Drawing Title EAST BLDG - LEVEL 2 & 3 FLOOR PLAN Tech Review: Author Scale 1 : 150 SD20.07 Date (YYYY-MM-DD) Copyright 2017 Gibbs Gage A0 Title Block - R17 Rev 1 (2017-02-08) PRELIMINARY - NOT PRELIMINARY FOR CONSTRUCTION - NOT FOR CONSTRUCTION 20

STAGE III LARGER FORMAT, HOME FASHION DISTRICT Block 24A 24A 0.0 M SETBACK MIN. KEY PLAN 3.0 M SETBACK MIN. PROPERTY LINE 21

STAGE III LARGER FORMAT, HOME FASHION DISTRICT Block 17 17 KEY PLAN 3.0 M SETBACK MIN. 3.0 M SETBACK MIN. PROPERTY LINE 22

STAGE IV GENERAL MERCHANDISING, CONVENIENCE DISTRICT Block 18 18 KEY PLAN 3.0 M SETBACK MIN. 3.0 M SETBACK MIN. PROPERTY LINE MAIN RETAIL STREET 23

STAGE IV GENERAL MERCHANDISING, CONVENIENCE DISTRICT Block 19 19 KEY PLAN 3.0 M SETBACK MIN. 3.0 M SETBACK MIN. PROPERTY LINE MAIN RETAIL STREET 24

COMMUNITY DEVELOPER West Campus Development Trust is an independently operated, wholly owned subsidiary of the University of Calgary. The Trust was established in 2011 to hold and develop the lands on behalf of the University of Calgary. Since its creation, the Trust has engaged in comprehensive consultation with stakeholders to finalize the master plan and successfully secure land use approval from the City of Calgary. The West Campus Development Trust model provides an innovative approach to land development. It is based on a unique public-private development structure. The development will maximize the return on the land for the benefit of the University of Calgary while creating a vibrant destination for the city. 25

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