FOCUS ON Cersaie 2016
Cersaie 2016 Cersaie 2016: an international showcase These figures confirm Cersaie s status as a leading event for global business development for ceramic and bathroom furnishing manufacturers, and a powerful driver of international trade: visitors to last year s edition came from 170 countries, and the exhibitors stands received countless visits from international delegations, organised within the framework of the Cersaie Business programme, in conjunction with the Italian foreign trade institute (ICE) and the Emilia Romagna Regional Council. The 2016 edition of Cersaie will undoubtedly see a major influx of foreign visitors, who last year accounted for 47.4% of total attendance. So the event will again be the international showcase that it was in 2015, which saw total EXHIBITORS AT CERSAIE 2015 attendance of 101,809 people (+0.8%), 48,231 of whom were from outside Italy, representing a rise of 1,632 on the previous edition. Exhibitors 2015 INDUSTRY EXHIBITORS 872* of which: Ceramic tiles 491 Bathroom furnishing 226 Raw materials and semi-finished products 27 Equipment and materials for the display and installation of ceramic products Publishing and services 85 * of which: 553 Italian and 319 foreign (from 39 countries) 43 The 156,000 square metres of exhibition space at the Bologna trade fair complex are now being prepared once again to showcase the products of about 900 companies from all over the world: in 2015, 37% of the 872 exhibitors were from outside Italy and represented 39 different countries. VISITORS TO CERSAIE 2015 Vittorio Borrelli, Chairman of Confindustria Ceramica, said: The fact that all the standspace was fully booked three months before the event s opening proves that Cersaie is the world s leading trade fair for ceramic and other flooring and bathroom furnishing materials, and that the industry sees Cersaie - and its ability to forge relations with the international distribution system - as the key fixture in its calendar. 5 2014 2015 % TOTAL VISITORS 100,985 101,809 +0.8 Foreign trade operators: 46,599 48,231 from 153 countries 170 countries +3.5 Italian trade operators 54,386 53,578-1.5 Tile International 2/2016 128
DESIGN HAS ITS HABITAT. The place where one should live. floor COLLECTION STILE URBANO - FERRO 60x120 wall COLLECTION LOFT DESIGN - WHITE LOFT 6x25 CERSAIE 2016 HALL 54 STAND 26 B www.polis.it
Cersaie 2016 Beautiful Ideas! The poster for Cersaie 2016 Four factors - trade fair, meeting place, interaction between people and knowledge of the material - lie at the root of the poster for Cersaie 2016. The new image revolves around the concept of the trade fair as a meeting point between different levels and spaces held together by the common thread of ceramic in its many creative and technological forms, but also as a forum for interaction between people who are interested in learning about this exceptional material and innovating and designing with it. The concept uses a compilation of photographic images to represent tiles in cross section and emphasise their character as a product and a building component. The image derives from the creativity and graphic design of Silvia Spilateri, a third-year student of Industrial Design at the University of Palermo, and was selected as the institutional image for the 34th edition of Cersaie, the international exhibition of architectural ceramic and bathroom furnishing, which again this year - through an invitation-only competition - gave students at Italian universities the opportunity to create the new image for 2016. Three universities took part in the 2016 edition of the Beautiful Ideas competition: Università La Sapienza di Roma (Design, Visual and Multimedia Communication); Università Politecnica di Genova (Product and Event Design) and Università di Palermo (Industrial Design). The jury that picked the winner was made up of professionals from the world of design, such as Anna Steiner, a lecturer at the Politecnico di Milano, and Gianluigi Colin, Art Director of Corriere della Sera, and representatives of Confindustria Ceramica. Silvia Spitaleri - Scuola Politecnica - Università di Palermo Laboratorio di Disegno Industriale III, C.d.S in Disegno Industriale BOLOGNA, 26-30 SETTEMBRE 2016 promosso da in collaborazione con CONFINDUSTRIA CERAMICA organizzato da segreteria operativa Promos srl www.cersaie.it Tile International 2/2016 130
Cersaie 2016 ISSUU multimedia, links in text! Living, dwelling, thinking: Ugo La Pietra set to deliver a Lesson in reverse He has put on over 900 personal and collective exhibitions at the Venice Biennial, the Milan Triennial, the Museum of Modern Art in New York, the Pompidou Centre in Paris... Cersaie is a trade event that has long been enhanced with special initiatives encompassing architecture, interior design, installation and end-users. The programme of cultural events known as Building, dwelling, thinking was launched in 2009, in the wake of the financial crisis, as the world became more aware of the need to reflect on the past and present to imagine the future and invent new ways forward. This prompted Cersaie to look beyond its traditional boundaries and open up a platform for discussion between architects, and examine the issues of sustainability and environmental recovery that the building industry has no choice but to face. To tackle such important topics, past editions of Building, dwelling, thinking have involved speakers of the highest standing, such as Renzo Piano, Mario Botta, Enzo Mari, Cino Zucchi, Alessandro Mendini and Kazuyo Sejima from the world of architecture and design, and Luigi Zoja and Giuseppe Culicchia from the humanities. at the Venice Biennial, the Milan Triennial, the Museum of Modern Art in New York, the Pompidou Centre in Paris, the Museum of Contemporary Craft in New York, the Galleria Palazzo Galvani in Bologna, the Neue Galerie in Graz, the Palazzo dei Diamanti in Ferrara, the Fortezza da Basso in Florence, the Fondazione Ragghianti in Lucca, the MIC in Faenza and many more. He has taught at almost all the faculties of architecture in Italy, from Milan to Palermo and Turin to Venice, as well as at the ISIA in Faenza, the Istituto Europeo di Design in Milan, the Politecnico di Milano, the Accademia di Belle Arti di Brera and the NABA in Milan. Cersaie 2016 also has a top-level programme in the pipeline for Building, dwelling, thinking. On Friday 30 September at 10.00 am in the Europauditorium in Palazzo dei Congressi, for example, Ugo La Pietra will be delivering his Lesson in reverse, but for the events not yet finalised at the time of writing, we advise you to stay connected to: www.cersaie.it Ugo La Pietra was born in Bussi sul Tirino (Pescara) in 1938 and lives and works in Milan. Since the 1960s, his work has appeared in the most advanced artistic research (conceptual art) and in environmental experiments involving radical design and architecture. In 1979 he won a Compasso d Oro award for a study of furnishings for Case Gescal, and in 2009 he was given a life-long achievement award at Palermo Design Week and produced a design for Piazza di Giffoni in Salerno. He has put on over 900 personal and collective exhibitions Tile International 2/2016 132
as easy as... child s play Manual cutting system for porcelain tiles and slabs from 0 to 340 cm (134 ) (1 cm thickness max) Motorized dry cutting system for slabs and porcelain tiles, granite, marble from 0 to 340 cm (134 ) (2 cm thickness max) Looking forward to meeting you from 26 th to 30 th September 2016 Hall 44 - Stand 11 Brevetti Montolit SpA Largo Cav. Montoli 21050 Cantello (VA) Italy www.montolit.com
Cersaie 2016 ISSUU multimedia, links in text! CER-SAIL Italian Style Concept Event-exhibition A port will be the star of the 3rd collective exhibition held at Cersaie 2016, curated by Angelo Dall Aglio and Davide Vercelli. Angelo Dall Aglio Davide Vercelli The event draws inspiration from the Italian Council of Ministers approval of a strategic national ports and logistics plan aimed at improving the competitiveness of Italy s port system and boosting growth in through-flows of goods and people by means of a rationalisation process. With 8,000 km of coastline, after all, Italy is perfectly placed to become a major, organised, natural hub in the Mediterranean, and the upgrading of the country s port areas is an integral part of the plan. In this respect, the design of the collective exhibition Cer-Sail Italian Style Concept draws inspiration from classical Greek and Roman ports, as places of commercial and cultural exchange, in order to present new concepts intended to re-purpose and upgrade Italy s commercial and leisure ports. The exhibition will present the idea of a port as a living and liveable space all the year round, not just as a place that people transit through, but as somewhere to go for dinner or an aperitif, and somewhere to create appropriately designed venues for meetings, events and happy hours. In the wake of the success of the two previous editions, Cer-Sea in 2014 and Cer-Stile in 2015 which attracted a total of 23,500 visitors and 146 exhibitor companies Cer-Sail Italian Style Concept aims to provide economic stimulus by bringing a selection of top-end companies into contact with international buyers and an audience of professionals constantly on the look-out for new creative cues. Using surreal, ironic scenarios combined with realistic settings, equipped with products and solutions by leading companies in a wide range of sectors, Cer-Sail Italian Style Concept will occupy an extensive area measuring 1,500 square metres in Pavilion 30 of the Bologna trade fair complex. All the information you need about the exhibition is available on www.cersaie.it/it/k_cer-sail.php Cer-Sail Italian Style Concept - Themes: HOSPITALITY - Hotels, bars, restaurants and sports areas: a starting point for redesigning our habitat to make it fit the needs of people FASHION - Showrooms and boutiques: fashion and elegance in pure Italian style EVENTS - An area designed for meetings, conferences and happy hours. MATERIALS - The best of Italian manufacturing. The real valueadded of this cross-sectoral exhibition is the cross-pollination between the different materials and products. BUSINESS - Not just suggestions but tangible business opportunities DESIGN - A recovery project that heads in the direction of cultural change. The best Italian products on display in an unconventional context Tile International 2/2016 134