amy O'bannon integrity knowledge results C: 940.445.0418 O: 817.458.0402 mw@clarkreg.com www.cregranch.com
Bio Originally from Mineral Wells, Amy O Bannon s career in real estate started in 2005 by following her father into the business. She immediately discovered it was the perfect fit for her, and after three years of experience and success, she decided to get her Broker s license in 2008. As a result, she has built a successful business in and around Mineral Wells and Palo Pinto County. In 2019, she decided to join us here at Clark Real Estate Group to become a part of a bigger team with an established brand. Her goal being to expand her outreach and to grow her business to the outlying counties. She has a passion for the industry itself, loving the simple act of looking at different properties, the nature that surrounds them and their design. She prides herself in providing excellent customer service and in keeping on the cutting edge of the real estate market. She is dedicated to working hard for each client, helping them in every way to achieve their goals in buying and selling. In her free time, she enjoys spending time with her three beautiful children. You might hear her say with a smile, I have been successful in real estate, but my children are my greatest accomplishment in life.
PROPERTY MARKETING PLAN Our brokers and agents will provide you with the level of personal service that will bring you the comfort you need at each stage of the purchasing, sales, or leasing process. It s our job to understand your needs and respond to them promptly, professionally, and with the highest level of professional ethics and integrity. The relationship between agent and client is truly one of trust, and our practice is to listen, hear, and truly understand your needs in the buying and or selling of your property. Clark Real Estate Group is leading the way in farm and ranch real estate. Hardworking, energetic, and detail oriented. What our clients have to say: Your knowledge of ranches was amazing. There are so many things to consider when purchasing land. We can t thank you enough for the professional way you handled the sale of our family farm!
OUR CORE VALUES & MISSION With every transaction and client, we follow a seven-point principle of CORE VALUES that you ll come to know well in working with us: TRUTH We honor and impart principles of truth and integrity. In all our business dealings, we strive to be friendly and courteous, as well as fair and compassionate. COUNSEL We share our market knowledge to ensure you have the tools to locate a property that fits your criteria. We are with you each step of the contract process to keep your best interest a priority. INTEGRITY We do the right thing, not the easy thing. Our work with our customers is special. PARTNERSHIP Team work is paramount in all that we do, in our relationships with clients and with alliances and with the community. COMMUNICATION We have clarity in understanding our mission and our goals. We seek first to understand...we listen. EXCELLENCE We relentlessly pursue continuous improvement and excellence in projects, products, processes, and services, and define success as finding or selling something special for our customers in the land of enchantment. SUCCESS Clark Real Estate Group is successful because we serve our clients successfully. It s a win-win philosophy that works for us and you. Our MISSION is to bring our passion, knowledge and creativity to the job at hand.
MARKETING ACTION PLAN The property information and material will be sent to targeted users in the ranch real estate market and DFW area brokers. This tool is effective in reaching a prospect or broker with little knowledge of a particular market or county. CLIENT CULTIVATION In order to generate a comprehensive buyer lead source for the property, the following measures will be employed: Company Websites In today s market, web presence is a crucial tool in business. The majority of people buying or selling, look to the web for a great deal of their information. Clark Real Estate Group has highly effective website: www.cregranch.com Signage Broker will place approved FOR SALE signs on the property to advertise the services broker is providing and increase exposure of the property. Cold Calling Prospective buyers are contacted by direct solicitation and through telephone calls. Surrounding Community Prospecting Residential buyers located in Hood, Parker, Johnson, Somervell, DFW, and surrounding markets will be contacted and catalogued. These buyers become prospects as they explore relocation or expansion or investment opportunities. Direct Marketing Such things as ground breaking construction updates, broker recognition, or a particular tenant can be highlighted. This is a vehicle to keep the Center in front of the community. Direct marketing is done on a national scale to reach buyers local to the area. Follow-up Calls A key ingredient to any mail-out is follow-up phone calls. After a broker receives material, a quick call to confirm receipt, answer any questions, and an invitation to come by and tour the area and property will increase exposure. Customized Marketing Packets Social Media
COMPANY WEBSITE www.cregranch.com COMMERCIAL FARM & RANCH RESIDENTIAL
FEATURED TRADE SHOWS ARIZONA: Barrett Jackson Auto Auction DFW: Fort Worth Hunters Extravaganza Dallas Safari Club Fort Worth Home & Garden Show Cattle Raisers Convention NCHA Tradeshows LAS VEGAS: Cowboy Market Place - Mandalay Bay/National Finals Rodeo Cowboy Christmas - Convention Center/National Finals Rodeo Western Gift Show - South Point/National Finals
INTERNET MARKETING & ORGANIZATIONS Clark Real Estate Group is a member of the following national and local list services that provide a forum for sharing property information to a wide range of brokers and buyers nationwide. published venues Clark Real Estate Group Websites Local Multiple Listing Services (MLS) Lands of America LoopNet.com CIBList.com Lands of Texas Co-Star Texas Real Estate Magazine Trulia.com Zillow Realtor.com Plus other syndicated websites. SYNDICATION Disclaimer: Properties may not be advertised on all websites. It will depend on type, style, acreage, etc. of the specific property.
MARKETING STRATEGIES Brochures Brochures are an important component to increase broker awareness of projects. Brochures are sent to brokers upon inquiry as well as handed out at face-toface meetings. Brochures include details about the property, site plans, aerials, etc. Amy O Bannon Mobile: 940.445.0418 Email: mw@clarkreg.com
print advertising STATION RANCH BRANCH EXQUISITE RANCH LACED WITH TWO FLOWING CREEKS $4,500,000 333 + ACRES MANAGERS HOUSE 5 ACRE LAKE NLRA RANCH MARKETING TIM 817.578.0609 TIM@REG.COM QUAIL POINT RANCH ESTATE SETTLEMENT MIXED USE RANCH $2,199,426 JEFF 254.433.2561 JEFFTEXAS@GMAIL.COM 1228.73 ACRES NINE STOCK TANKS 5 ACRE LAKE
SELLING YOUR RANCH If your ranch has a significant agricultural operation that makes money on an annual basis, you ll need good books because you ll have to show how you do it. The next owner may change the operation from grain to hay or from a cow/calf operation to yearlings, so your numbers may not be applicable to what they do going forward. However, if you want to market the ranch as an operation that makes money, you ll have to have understandable books. This is also a good time to fix that loading shoot you ve been meaning to get to. Cleaning up before offering your ranch for sale is beneficial, it will show better. As you consider selling your ranch, it is important to have an PREPARE YOUR RANCH FOR SHOW TAKE CARE OF FAMILY MATTERS understanding of the process ahead of you, and to prepare your ranch to be as attractive as possible to potential buyers. This often involves cleaning up the junk. Ideally, this begins prior to putting the ranch on the market. If you hire a good ranch broker to help you with the sale, one of the first things he or she will determine is the most engaging aspects of your ranch and how to best show these off to a potential buyer. As a landowner, these assets may be different from those you have always felt were the most valuable characteristics of your ranch, but a good broker will have a sense of what buyers are looking for and help you prepare. An integral part of preparing to sell your ranch (again, this is primarily for multi-generational ranch owners) is communicating with your family members. There is an unfortunate irony regarding ranches that have been in the same family for generations; selling the ranch can be a wedge that splits families apart. Planning and communicating can decrease the possibility of this happening to your family. Here s a typical scenario: There are six grown kids who now have families of their own. One of the kids stayed on and has worked the ranch for the past 22 years. The others moved off after high school to Arizona or California and have lived lives very separate from the ranch. The parents pass on; the kids who don t live on the ranch want to sell; the sibling who has spent a lifetime working the ranch doesn t want to sell. They have poured sweat and tears into the land while their siblings were chasing careers elsewhere. They have a connection to the ranch their siblings may not understand. Selling means uprooting the family. They have nowhere to go and they may have a child of their own who wants to stay on and continue ranching. Working with a family that is at odds on whether or not to sell the ranch is not only a negative process, it s also a waste of everyone s time. I don t have a silver bullet solution for this situation. My advice is to plan, communicate and remember that there is nothing more important than family.
SELLING YOUR RANCH CHOOSING A BROKER You will also want to list your ranch with a trustworthy broker that you like. Do they tell you the truth, or do they just tell you what you want to hear? Are they straight shooters, do they have a good reputation, and do you feel like you can trust him/her? Do you think they ll do a good job showing your ranch, provide a quality experience for the potential buyers, and show off the most important attributes? Or are they just going through the motions? Some brokers will just drive the potential buyers around and never get out of the truck. A good broker will figure out a way for the buyers to experience your ranch. They ll let you buyers take a walk, catch a bass, look for deer, have a nice picnic in a particularly scenic spot. If your agent has three or four ranches to show the buyer in a day, they may not have time to do this on their first visit, but if they come back for a second showing, it s important that your ranch stands out and the buyers have a chance to experience it. CONSIDER TAXES & FINANCIAL PLANNING The first and most important step in selling your ranch is making sure your family s tax and financial planning is current and competently prepared. This is particularly important for multi-generational ranch families. I say this because they are the most likely to neglect this stage. Modern ranch owners, who have purchased a ranch in the past 20 years or so as a family gathering place, often have excellent tax and financial advice. The traditional ranch families are more likely to be unprepared. It s never too early to start planning for the tax and financial implications of selling your ranch, but it can be too late. If this is something you family has neglected, there s still time; just be sure to do this before you list the ranch with a broker. This stage is enormously important if you want to keep as much of the proceeds of the sale for yourself and your family, and prefer not to pay Uncle Sam more than you have to. AFTER A SALE It is important to consider what to do with the proceeds from your sale before the day of closing. If you ve experienced a gain, there are tax implications to selling your ranch. Once option to consider is a 1031 Tax Deferred Exchange. For a better understanding of 1031 Exchanges, do some research on the internet and talk with your tax expert. Some clients we ve worked with have done 1031 Exchanges into commercial buildings, which both defers the tax payment on your gain and can provide income going forward. The intent of this article is to give landowners a sense of the process of selling your ranch. Each ranch is different and comes with its unique set of attributes and challenges too numerous to address here. No two transactions are the same, but hopefully you now have a general idea of what to expect.
SELLING YOUR RANCH DECIDING ON A LAND BROKERAGE COMPANY Once you ve assessed your property, you re ready to decide on which brokerage company to work with. If you have a ranch for a farm or timber tract, don t list with a company that sells residential or commercial real estate. Instead, work with a company that only sells land. As a land specialist, when I have a house I need to sell, I list with a residential agent because houses are their specialty and they know the residential market much better than I do. Selling land is a specialized business, so you want to work with a land broker. You ll also want to think about which land brokerage company will expose your ranch to the largest qualified audience. This is often referred to as reach. The more qualified buyers that are aware of your ranch, the better. Many land brokerage companies have websites, but rely almost entirely on local marketing, which greatly limits your audience. The other end of the spectrum are companies that have an extensive marketing program targeted at land investors. This is a very costly undertaking for a brokerage company, but from a seller s standpoint, highly desirable. Look to see which companies are marketing and doing business from coast to coast. The best companies have a multi-pronged marketing program that includes digital, print advertising and event sponsorship. It is also important that the company has spent many years developing relationships with land investors. The majority of a good company s transactions will come from these relationships. Look for the company that casts the largest net. Historically, land brokerage companies have been somewhat covetous of their listings, and some intentionally erect hurdles to deter agents from other companies from showing their listings so they don t have to share the commission. This approach is not in the best interest of the seller. It is important that your broker has spent time and effort developing relationships with land brokers from other companies and treating them in a manner that makes them want to show your ranch. The company you choose to list your ranch should have a reputation of playing well with others, which increases the exposure of your ranch to qualified buyers. Let us make choosing a real estate agency easy! Ranch Marketers has been serving the surrounding counties for several years and has consistently been a leader in sales of farms, ranches, and residential property. Our Brokers and Agents are proud long-time natives of the area which provides an unmatched familiarity with the people, places, and properties of the local surrounding communities. We will go to work hard, professionally, and honestly for their clients. Let us help you achieve your goals by assisting you in buying or selling your real estate. Stop by our office and meet our agents today!
FAQ's WHY DO I NEED REAL ESTATE REPRESENTATION? It is essential as owner to understand the benefits of real estate representation. Real estate, in some cases, is one of the highest expenses for an owner and seller must not overlook the benefits of hiring experienced real estate representation. With property representation you will save valuable time and money. WON T I SAVE MONEY IF I HANDLE IT MYSELF? No Our experience shows that with proper representation, you can successfully achieve a better negotiated price or lease structure. Every sale typically generates a commission paid to the Seller s Broker by the Seller. This broker fee is shared with the Buyer s Broker, if represented. WILL MY REAL ESTATE REPRESENTATIVE WORK WITH OTHER REAL ESTATE COMPANIES? Yes Our team will always work with other real estate companies to assure that the client s requirements and objectives are successfully satisfied by contacting the appropriate brokerage firms on your behalf. It is our duty to represent our client s best interest in all negotiations to ensure the best results. CONCLUSION It is extremely important that Clark Real Estate Group communicate an aggressive stance in responding to the needs of prospective buyers. Through the preceding Marketing Plan, Clark Real Estate Group will market your property to an expansive buyer group to assist to the sale of your property. This is a results oriented Marketing Plan with the objective of getting sales closed.