Emotional Engineering Volume 5

Emotional Engineering Volume 5

Editor Emotional Engineering Volume 5 123

Editor Keio University Minato, Tokyo Japan ISBN 978-3-319-53194-6 ISBN 978-3-319-53195-3 (ebook) DOI 10.1007/978-3-319-53195-3 Library of Congress Control Number: 2017930797 Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Contents 1 Experience Engineering: Age of Process Values... 1 2 Machine Team Management... 19 3 From Inside Out to Outside In: Needs for Holistic Sensing and Comprehensive Engineering... 25 4 Cognitive Mechanism in Selecting New Products: A Cognitive Neuroscience Perspective... 31 Kazuhiro Ueda 5 The Nostalgic Brain: Its Neural Basis and Positive Emotional Role in Resilience... 43 Yoshiaki Kikuchi and Madoka Noriuchi 6 Universal Design An Old-Fashioned Paradigm?.... 55 Susan Gretchen Zöller and Sandro Wartzack 7 Considering Users Emotions in Product Development Processes and the Need to Design for Attitudes... 69 Susan Gretchen Zöller and Sandro Wartzack 8 Design for Additive Manufacturing: Supporting Intrinsic-Motivated Creativity... 99 Anne-lise Rias, Carole Bouchard, Frédéric Segonds, Benjamin Vayre and Stéphane Abed 9 A Semiotics Inspired Framework Supporting Branding in Automotive Integrated Product Development... 117 Mark Cini and Philip Farrugia v

vi Contents 10 The Brand Gap: A Framework for Brand Experience Analysis.... 147 Itsaso Gonzalez, Ester Val and Daniel Justel 11 Food for Thought: Using the RECIPE Initiative to Increase Students Motivation in Vehicle Design Group Work.... 169 Aysar Ghassan and Elaine Mackie 12 Four Factors of Happiness as Design Parameters of a Product/Service... 183 Takashi Maeno 13 Win-Win Solutions Are Not Realized by Compromising and Yielding Behaviors... 191 Satoko Nozawa

Contributors Stéphane Abed Poly-Shape SAS, Salon-de-Provence, France Carole Bouchard Laboratory of Product Design and Innovation, Arts et Métiers ParisTech, Paris, France Mark Cini London, UK Philip Farrugia Concurrent Engineering Research Unit (CERU), Department of Industrial and Manufacturing Engineering, Faculty of Engineering, University of Malta, Msida, Malta System Design and Management, Keio University, Koho-ku, Yokohama, Japan Aysar Ghassan Faculty of Arts and Humanities, Coventry University, Coventry, UK Itsaso Gonzalez Mechanical and Industrial Production Department, Mondragon Unibertsitatea, Arrasate-Mondragon, Spain Daniel Justel Mechanical and Industrial Production Department, Mondragon Unibertsitatea, Arrasate-Mondragon, Spain Yoshiaki Kikuchi Division of Human Health Sciences, Department of Frontier Health Science, Graduate School of Tokyo Metropolitan University, Arakawa-Ku, Tokyo, Japan Elaine Mackie School of Engineering and Applied Science, Aston University, Birmingham, UK Takashi Maeno Graduate School of System Design and Management, Keio University, Kohoku-Ku, Yokohama, Japan Madoka Noriuchi Division of Human Health Sciences, Department of Frontier Health Science, Graduate School of Tokyo Metropolitan University, Arakawa-Ku, Tokyo, Japan vii

viii Contributors Satoko Nozawa Tokyo, Japan Anne-lise Rias Laboratory of Product Design and Innovation, Arts et Métiers ParisTech, Paris, France; Poly-Shape SAS, Salon-de-Provence, France Frédéric Segonds Laboratory of Product Design and Innovation, Arts et Métiers ParisTech, Paris, France Kazuhiro Ueda The University of Tokyo, Tokyo, Japan Ester Val Mechanical and Industrial Production Department, Mondragon Unibertsitatea, Arrasate-Mondragon, Spain Benjamin Vayre Poly-Shape SAS, Salon-de-Provence, France Sandro Wartzack Lehrstuhl für Konstruktionstechnik, Friedrich-Alexander- Universität Erlangen-Nürnberg, Erlangen, Bavaria, Germany Susan Gretchen Zöller Lehrstuhl für Konstruktionstechnik, Friedrich-Alexander- Universität Erlangen-Nürnberg, Erlangen, Bavaria, Germany