DESIGN HOTELS ARENA* 2018

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D E S I G N H O T E L S A R E N A * 2 0 1 8 S I L E N T K N O W L E D G E

Consistently measured among the world s most livable cities, Copenhagen is an epicenter of innovative design, forward-thinking urbanism, and contemporary culture. Where better, then, to envision the future and look ahead at what s to come for our community of creative hoteliers? This year s Arena* is especially meaningful, because it marks the 25th anniversary of Design Hotels a quarter century of pioneering design and original experiences. What began in 1993 as a radical vision of what a hotel could be is now a remarkable global movement that s changed the face of hospitality. How can we continue to blaze a trail, to think two steps ahead, to offer our community extraordinary new experiences and aesthetic environments? With these questions in mind, we present our theme for this year s conference: S I L E N T K N O W L E D G E In a sea of noise and data to be cultivated and mined, we celebrate intelligence that sings in silence implicit wisdom that cannot be analyzed or replicated. As we look back on 25 years of Design Hotels and celebrate the future ahead, let s consider the Silent Knowledge that has always been and will remain our animating force. With an eye to the future, we will explore the changing nature of our environment, teasing out various strategies and forms of understanding that can move us instinctively ahead. We look forward to welcoming you to Copenhagen!

PROGRAM WEDNESDAY OCTOBER 10 THURSDAY OCTOBER 11 FRIDAY OCTOBER 12 WELCOME COCKTAIL Glyptoteket 1 7:00 pm midnight CONFERENCE DAY 1 The Royal Danish Academy of Music 2 08:30 am 6:00 pm CONFERENCE DAY II The Royal Danish Academy of Music 2 09:30 am 1:00 pm DINNER & PARTY Copenhagen Contemporary 3 7:30 pm 02:00 am

THURSDAY, OCTOBER 11 CONFERENCE DAY 1 at The Royal Danish Academy of Music 2 08:30 am ARRIVAL & REGISTRATION 09:00 am 10:00 am SILENT KNOWLEDGE Kjell Nordstrøm, Economist & Writer 10:00 am 10:30 am 25 YEARS AND BEYOND Claus Sendlinger, Founder & CEO of Design Hotels 10:30 am 11:00 am CONVERSATION ON THE STATE OF THE INDUSTRY Rick Hoffman, EVP Mergers, Acquisitions & Business Development at Marriott International Claus Sendlinger, Founder & CEO of Design Hotels 11:00 am 11:30 am BREAK 11:30 am 12:00 pm POSITIONING FOR OUR SHARED SUCCESS Peter Cole, Designated CEO of Design Hotels 12:00 pm 12:30 pm THE EVOLUTION OF THE BRAND INSTINCT, VISION, AND CREATIVITY Serdar Kutucu, EVP Brand & Strategy at Design Hotels 12:30 pm 1:00 pm CREATING AN INTEGRATED SERVICE PORTFOLIO Christian Malcher, VP Commercial Operations at Design Hotels 1:00 pm 2:30 pm LUNCH ON THE BALCONY

2:30 pm 3:00 pm CHALLENGE THE STATUS QUO Wladimir Klitschko, Owner of 11 Mirrors 3:00 pm 3:30 pm CONVERSATION ON SHIFTING ECONOMIC MODELS FROM COMPETITION TO COLLABORATION Reto Gurtner, Owner of Rocksresort Josh Fehnert, Executive Editor at Monocle Peter Cole, Designated CEO of Design Hotels 3:30 pm 4:00 pm THE DEATH OF RETAIL AN OPPORTUNITY FOR THE HOSPITALITY INDUSTRY Marc Schumacher, Managing Partner at Liganova 4:00 pm 4:30 pm BREAK 4:30 pm 5:00 pm CONVERSATION ON HOSPITALITY & CULTURE Valeri Chekheria, CEO of Adjara Group Josh Fehnert, Executive Editor at Monocle Serdar Kutucu, EVP Brand & Strategy at Design Hotels 5:00 pm 5:10 pm WHEN ARIANA MEETS HADAS Ariana Vafadari, Musical Artist & Opera Singer Hadas Kleinman, Musical Artist & Cellist 5:10 pm 5:40 pm THE LONG NOW Ping Fu, Founder & CEO of Geomagic 5:40 pm 6:00 pm FURTHER THOUGHTS

THURSDAY, OCTOBER 11 ARENA* 2018 DINNER at Copenhagen Contemporary 3 7:30 pm 02:00 am DINNER & PARTY FRIDAY, OCTOBER 12 CONFERENCE DAY II at The Royal Danish Academy of Music 2 09:30 am ARRIVAL 10:00 am 11:30 am TREND BRIEFING PART I: EMBRACING OR RESISTING A WORLD OF SUBCONSCIOUS COMMERCE Chris Sanderson & Martin Raymond, Co-Founders of The Future Laboratory 11:30 am 12:00 pm BREAK 12:00 pm 1:00 pm TREND BRIEFING PART II: LUXURY & HOSPITALITY FUTURES AND CREATING THE RIGHT EXPERIENCES Chris Sanderson & Martin Raymond, Co-Founders of The Future Laboratory

3 2 1 1 2 3 GLYPTOTEKET Welcome Cocktail October 10 Dantes Plads 7 1556 Copenhagen GET THERE THE ROYAL DANISH ACADEMY OF MUSIC Conference Days October 11 & 12 Julius Thomsens Gade 1 1974 Frederiksberg GET THERE CONTEMPORARY Dinner & Party October 11 Refshalevej 173 A 1432 Copenhagen GET THERE