Where it begins...
About Majella With over three decades of knowledge and experience, Majella Property Developments brings exciting new development projects and wise business investments to the market. We build, own and manage the development of a diverse portfolio of assets across the commercial, retail and residential sectors. Proven success of past projects and friendly, straightforward service and advice, separates us from the market. At Majella Property Developments we want you to feel secure in knowing when you buy from any of our projects, you have bought wisely. We ask you to have a look at our quality finishes, innovative designs, prime locations and our competitive pricing to the rest of the market. Take a moment and share in our passion OUR VALUES Majella Property Developments provides our clients with proper developments built upon Majella s three pillar mantra comprising of Quality, Integrity and Innovation. Because of these values, Majella is dedicated to developing long-term, beneficial relationships with each and every one of its clients, generating wealth in a sustainable way. QUALITY From our moment of engagement to the desired return and results you achieve. Beyond our products and services, the true metric of our client s success is that they actually achieve a greater quality of life. INTEGRITY The tie between Quality and Innovation. With our certainty and your dream, we believe great relationships and the ability to anticipate what s coming now, is the integrity of your future. INNOVATION We believe everyone has the ability to win - In a world with constantly changing political and economic spheres, what keeps you ahead, is the ability to innovate and think differently. Where it begins... 7
How to stand out in an inner-city marketplace... Generation Y and young families are embracing inner city living, but what are they looking for in an apartment and, when they have more choice than ever before, how can your apartments stand out from the marketplace? 9
Key drivers So successful has the story of apartment living and its lifestyle benefits been, that the density of population in parts of inner Brisbane is some of the highest in the country. CHANGING PERSPECTIVES While a large proportion of the rental market belongs to younger, university educated, single and working residents, there is an increase in families choosing the inner city to live. This does not necessarily require larger apartments, but it does require access to more communal spaces. Additionally, ABS data reveals that almost half (42.6%) of Generation Y (20-39) choose the inner city to live. This segment demands functionality, social space and an active and healthy lifestyle. DIFFERENCE MATTERS Along with these more strategic issues is the need for developments (and developers) to differentiate themselves from one another. The marketplace is dominated by a highly effective, but essentially similar model that is defined by its efficiency and ability to meet the investor market. In this context, a key lever that can be used to drive differentiation within a constrained envelope is amenity, primarily associated with outdoor spaces and landscapes. Executed well, a thriving landscape and strong sub-tropical theme that plays to the market and climate equally, gives a compelling reason to buy one apartment over another. If all else was equal, it is the same reason someone would choose to rent one apartment over another. Technology has aided in making these investments more realistic and sustainable, however the lens through which they are viewed needs to be recalibrated. Each element needs to be high performance; each element needs to do two or three jobs. For example, a garden that is also a gym, or a facade element that is also a trellis for each resident, or a lap pool that can also be used to project movies onto. No longer are theses amenities costs to be managed, rather they are latent value to be added, and more importantly, a pathway to speed of sales and longterm rental returns. 11
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Brisbane 42.6% 9% GEN Y (20-39) LIVING IN THE INNER CITY POP GROWTH (BRISBANE) IN GEN Y DEMOGRAPHIC Spotlight Woolloongabba... Brisbane s growth suburb SUBURB GROWTH & INFRASTRUCTURE Image Credits: Brisbane City Council: [https://www.brisbane.qld.gov.au/]. POPULATION GROWTH IS INCREASING DENSITY PRIMARY SALES TARGET MARKET BRISBANE INNER CITY SMALLER LIVING SPACE MORE THAN 2,500 FAMILIES LIVING IN THE INNER CITY [2011] INTERNATIONAL & REGIONAL INVESTORS Woolloongabba is an inner-city area with opportunities for living, working and recreation. Home to a variety of restaurants, cafés, retail, commercial businesses and residential buildings, Woolloongabba is a prime location for further high-density, mixed-use development due to its outstanding inner-city location and public transport accessibility. It is located 2km south-east of the CBD, and contains the Brisbane Cricket Ground and the Princess Alexandra Hospital. Woolloongabba will see significant population growth over the next 25 years. Population in 2011 was 5082 people and is forecast to increase to 16,930 people by 2036. The population of Woolloongabba is a mix of family compositions. Couple families with no children represent 45% of families which is higher than the average across Greater Brisbane. Almost 60% of occupied private dwellings in Woolloongabba are rented, which is also significantly higher than the proportion across Greater Brisbane. Sources: (1)Brisbane City Council: Brisbane Metro Subway System: [https://www.brisbane.qld.gov.au/sites/default/files/20160610_communications] July, 2014. (2)Brisbane City Council: Brisbane Inner City Investment Prospectus: [https://www.brisbane.qld.gov.au/sites/default/files/20140923] Sep 18, 2015. A new $600 million development plan, boasting residential, retail, lifestyle and leisure amenities, is set to revitalise Woolloongabba and turn it in to one of Brisbane s most popular suburbs. The new development (named South City Square - pictured opposite) has just been granted approval from Brisbane City Council and is set to be completed by 2022. The project is one of Brisbane s largest development plans, boasting six residential buildings, one five-star hotel, a full-line underground supermarket and an eight-screen boutique cinema amongst many other community focused provisions all critically placed to the Woolloongabba precinct. Brisbane City Council is also proposing a $1.54billion investment in the Brisbane Metro Subway System where it will help to address the city s public transport capacity problem. It will provide a high-frequency transport system that will reduce CBD congestion, travel times and allow for the redirection of buses to improve services in the suburbs. Woolloongabba and Herston will mark the furthest points of the route at each end, becoming interchanges where connecting bus services will link commuters with the metro to then carry them more efficiently into the CBD. 15
Australia Brisbane CBD Broadway, Woolloongabba The Broadway is a stunning 25 storey project comprised of 276 generously-sized one, two, and three bedroom apartments. Overlooking Moreton Bay and the Brisbane CBD, the building features a 3-level commercial podium incorporating the historic Broadway Hotel with all amenities within easy reach. Located within a huge and highly regarded educational precinct, The University of Queensland and the Queensland University of Technology are just one ferry stop away, and the Royal Brisbane Institute of Technology and James Cook University are also easily accessible. The Broadway is within the prestigious school catchment zone that includes Shafston, St Laurence s, Viva, Shillington, Spencer, Villanova, St Joseph s, and Brisbane Colleges, Somerville House, Anglican Church Grammar School, and Brisbane and Brisbane Girls Grammar Schools. All necessary amenities are within walking distance including Davies Park Market, Oarleigh Park, a child care centre, several bus stops, a Ferry Station, and several cafés, restaurants and bars. Other nearby amenities include The Wesley and Lady Cilento Children s Hospitals, Toowong Village, Brisbane Convention & Exhibition Centre, South Bank Parklands, Queensland Museum and Science Centre and Toowong Train Station. A B C D E F G H I J K L The Gabba Marter Hospital St Vincent Private Hospital University of New England University Ferry Terminal Queensland University of Technology Parliament House of Queensland Queensland Performing Arts Schools The Wheel of Brisbane Chinatown Brisbane Convention Centre East Brisbane State School M Brisbane Casino Pacific Motorway & The Clem Jones Tunnel (Clem7) Brisbane Metro Subway System Future Residential 17
The project RESIDENTIAL 25 level mixed used tower; Approximately 276 apartments in total, with the following mix; 36 One Bedroom Apartments approx 15% Just 3 km from Brisbane CBD; Tallest building in Woolloongabba; Fantastic developer incentives on offer. 142 Two Bedrooms Apartments approx 50% 72 Three Bedrooms Apartments approx 25% 26 Broadway Skyhomes approx 10% Over 1,500 m2 of rooftop and podium level resort style recreation and communal space including an elegant rooftop pool. COMMERCIAL 3 level commercial podium, incorporating the historic Broadway Hotel; 7,000 m2 of retail and commercial space; Proposed facilities are still under consideration, however Majella are looking to enhance the community offering of the development. 19
3 bedroom Apartments 405 / 410 Bedroom: 3 Bathroom: 2 Internal Area: 120.62m 2 REF Refrigerator Stove WM Washing Machine 21
3 bedroom Apartments 403 / 412 Bedroom: 3 Bathroom: 2 Internal Area: 119.18m 2 REF Refrigerator Stove WM Washing Machine 23
2 bedroom Apartments 406 / 409 Bedroom: 2 Bathroom: 2 Internal Area: 92.77m 2 REF Refrigerator Stove WM Washing Machine 25
1 bedroom Apartments 404 / 411 Bedroom: 1 Bathroom: 1 Internal Area: 74.72m 2 REF Refrigerator Stove WM Washing Machine 27
Overview floorplan 405 406 407 408 409 410 City Views 404 411 402 413 401 414 403 412 Levels 4-19 only Typical Broadway residential floor plate representative of levels 4 19. 29
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PRINCIPAL PARTNER: Where it begins... MAJELLA GROUP 10 Downing St, Spring Hill, QLD 4000 Australia ausinvest@majellagroup.com majellagroup.com BELLE PROPERTY INTERNATIONAL Level 11, Chuangju Commercial Building, 185 Yuexiu South Rd, Guangzhou, Guangdong Province China 510100 WeChat: BellePropertyAU Copyright 2016 Majella Group The images, graphics, illustrations and text contain information provided by third parties either sourced directly by the developer or publicly available. The developer does not guarantee the accuracy of the information in the report and interested parties should make their own investigations. Contracts will contain the relevant detailed information and potential buyers must rely on their own enquiries.