Sexy and innovative marketing for technical products 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 1
Value you receive from the 3D Product ecatalog by CADENAS Leads Conversions Support Better Marketing Increased Sales Better Service 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 2
Focus of this presentation is on MARKETING Solutions 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 3
How do you want to present your product? 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 4
How do you want to present your company? 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 5
Good marketing ideas for exhibitions?? 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 6
Everything started with RED CYAN glasses 5 act story 5 act story 1. Conversion Starter 2. Fascinating & Pacing 3. Give Away (Present) Reminder 4. Print 3D Digital 5. Follow Up Send Email With Part 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 7
Motivation of Marketing @ Fairs Spark curiosity and create a traffic jam of rubbernecks at your stand Find a way to open a conversation with transition to your product An innovative and creative appearance will have a positive effect on your company and products reputation People should remember your company and product respectively keep in mind something interesting! Campaign shouldn t be too expensive 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 9
Attraction? Conversion Opener? Innovative? Give Away Reminder? Pricing? 3D Required? Availability? Legend Balanced score card 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 10
Lenticular Brochure > 4000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 11
Anamorph technique motivates people to stop and take a picture 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 12
Anamorph pictures part > photo ~ 100 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 13
Stop and take a picture For Fixtures + Bolts, Fasteners, Screws > 10000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 14
White info @ a white screen > 5000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 16
The wizard > 10000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 17
The wizard 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 18
Presenting to customers > 10000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 20
App available in desktop version 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 21
Luminous Carpets > 5000 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 22
Coffee with your logo 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 23
The individual macchiato maker Serve your customers coffee with advertisement 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 24
3D foam with ripples > 5000 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 25
Want to show your components in action? 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 27
Mechatronics conceptual designer 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 28
Mechatronics conceptual designer 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 29
Siemens MCD + CADENAS Digital instead of real presentation > 10000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 30
Gamification Show 3D & functionality by playing > 250 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 31
15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 32
ibeacon Retargeting of customers 15.03.2016 (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 33
Usage Of CADENAS CAD Models App? We are reaching every 4th ENGINEER in Europe with the CAD Models App 15.03.2016 (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 34
ibeacon demo by CADENAS > 1000 15.03.2016 (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 35
Google Cardboard Lowcost VR Project 15.03.2016 (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 36
VR Cardboard Glasses > 2000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 37
VR McDonald s 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 38
Realfiction XXXL Holography > 2500 15.03.2016 (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 39
Tradeshow Entertainment Introducing the solution 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 40
Mini DREAMOC A good present for good customers > 1000 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 41
Animation Shoes > 1000 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 42
Augmented Reality Your product catalog never gets old! 15.03.2016 (c) 2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 43
Augmented Reality Real -> Video / Photo -> 3D / Photo -> Video > 1000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 44
In Every Man is a Child - Techie Demo Maybe components of your portfolio are used Children are always positiv in marketing 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 45
Social Media Marketing yesterday and today today 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 46
Motivate with realtime score To Like! Miot & Dotti > 1000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 47
Our Social Media Values 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 48
CADENAS PARTcommunity has more than 19.000 LIKES / Followers on Facebook 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 49
Pause the flying parts at the right time 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 50
Viral Video CANVAS already produced Animation/StopMotion videos with approx. 40.000 clicks! 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 51
Viral Video > 10000 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 52
Questions & Brochure Margarete Baczur 15.03.2016 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 53
Thank you for your attention Questions? Feedback? Juergen Heimbach Phone.: +49 / (0) 821 / 2 58 58 0-0 E-Mail: j.heimbach@cadenas.de 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 54
Property, Copyright and Disclaimer This document and all information contained herein is the sole property of CADENAS AG. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of CADENAS AG. This document and its content shall only be used for its intended purpose. The statements made herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, CADENAS AG will be pleased to explain the basis thereof. 15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 55
15.03.2016 (c) 1992-2016 CADENAS GmbH Dipl. Ing. (FH) Jürgen Heimbach 56