Briefing on China s Wardrobes & Cabinets Industry 1
Market Size of Wardrobes and Cabinets by Volume The market size of wardrobes and cabinets in China is estimated to be 63 million sets in 2018, with the projected CAGR of 2% Market Size of Wardrobes for Commercial and Residential Applications (million sets) 0.9 Commercial Residential 39.2 1.0 40.1 1.1 41.0 +2% 1.2 41.9 2016 2017E 2018E 2019E 1.2 42.8 2020E 1.2 43.7 2021E Market Size of Cabinets for Residential Applications (million sets) Residential +2% 21.5 21.9 22.4 19.9 20.4 20.9 Major assumptions: 1. Wardrobe market: Wardrobes are mainly used in residential apartments, hotels and offices Average number of wardrobes for residential apartments is 2 sets/apartment Average number of wardrobes for hotels is 1 set/guest room Average number of wardrobes for offices is 1 set/0 sqm 2. Cabinet market: Cabinets are mainly used in residential apartments Average number of cabinets for residential apartments is 1 set/ apartment 2016 2017E 2018E 2019E 2020E 2021E Source: National data, PIM research and analysis, Aug.2017 2
Wardrobes and Cabinets Products Allocation Middle to high-end wardrobes and cabinets account respectively for 43% and 61% shares Wardrobes High-end, Middle-end, Low-end % Cabinets High-end, Middle-end, Low-end % Low-end 57% High-end 14% Middle-end 29% Low-end 39% High-end 13% Middle-end 48% High-end wardrobes: Market price >=2,143 USD/set Middle-end wardrobes: Market price 1,429~2,143 USD/set Low-end wardrobes: Market price < 1,429 USD/set High-end cabinets: Market price >=4,286 USD/set Middle-end cabinets: Market price 1,429~4,286 USD/set Low-end cabinets: Market price < 1,429 USD/set Source: China CHUGUI.com, China YIGUI.com, PIM research and analysis, Aug. 2017 3
Market Size of Wardrobes and Cabinets by Value The market value of China s wardrobes and cabinets is estimated to be 114 billion USD in 2018, with a GAGR of 2% High-end Middle-end Market Value of Wardrobes (Billion USD) +2% 63 66 67 69 61 64 13 13 14 14 14 14 21 21 22 23 23 23 Low-end 27 28 29 30 30 31 2016 2017E 2018E 2019E 2020E 2021E High-end Market Value of Cabinets (Billion USD) +2% 49 50 52 52 54 48 12 12 12 13 13 13 Middle-end 27 27 28 29 29 30 Low-end 9 2016 Source: PIM research and analysis, Sep. 2017 2017E 2018E 2019E 2020E 2021E 4
Customized vs. Standard Products Customization of wardrobes and cabinets would be the main market strain in next 5 years, and the customization ratios of wardrobes and cabinets are projected to 43% and 70% respectively in 2021 Customization vs. Standard Wardrobes, % 28% 42% 31% 40% 34% 39% 37% 37% 40% 43% 35% 34% Customized wardrobes Standard wardrobes Onsite hand made wardrobes 30% 29% 27% 26% 25% 23% 2016 2017E 2018E 2019E 2020E 2021E Customization vs. Onsite Handmade Cabinets, % Customized cabinets 57% 59% 62% 65% 68% 70% Onsite hand made cabinets As the structures and the locations of infrastructures (gas outlets, water 43% 41% outlets, etc.) of kitchens would be quite 38% 35% 32% 30% different from apartment to apartment, thus there are no standard cabinets in 2016 2017E 2018E 2019E 2020E 2021E the market. Source: Wind, PIM research and analysis, Aug. 2017 5
Styles and Features Simple, modern style, and European style furniture are very popular in the market Styles Main Characteristics Main Materials Used for Doors Market Share by Styles, % Simple modern style European style Simple deign Flat shape Concave-convex shape Carving Main color: white coffee magneta, etc. Double veneer panels Lacquered panels Solid wood panels Molded panels Lacquered panels 12% 8% 3% % 16% 51% Pastoralism Chinese style (including classicism) American style Light color: off-white white burlywood Carving Concave-convex shape Carving Main color: brown or deep brown, etc. Concave-convex shape Carving Solid Wood Molded panel Wood-based panels Solid wood panels Double veneer panels PET plate (mainly used for cabinet) Solid wood panels Molded panels Simple Mordern European Pastoralism Chinese (inlcuding classicism) American Others* Others Mixed Diversified Notes: * Other styles including mixed style, fashion style, etc. Source: 1.www.chinachugui.com 2. 2016 China wardrobe industry white paper 3. 2016 China cabinet industry white paper 4.PIM research and analysis, Aug. 2017 6
Furniture Industry Geographical Distribution China s furniture companies are mainly located in Guangdong, Jiangsu and Shanghai Top Locations of Furniture Companies Sichuan Liweijia 丽维家 Guangdong OPPEIN 欧派 Holike 好莱客 尚品宅配 SOGAL 索菲亚 Fujian Golden 金牌 Source: China Chugui White Book, China Yigui White Book, 2016 Liaoning YMJ 雅美居 Beijing Akani 爱嘉尼 Shandong SF 圣福源 Jiangsu OLO 我乐 东方邦太 Shanghai Lami 拉迷 Anhui ZBMO 志邦 Zhejiang Mougan 莫干山 Guangdong 249 Jiangsu 45 93 138 Shanghai 35 1 Beijing 43 83 126 Zhejiang Sichuan Shandong Fujian Liaoning 40 64 30 44 37 11 Wardrobes 85 48 74 Anhui 30 39 69 136 125 (2016) 61 125 25 76 1 Cabinets 221 There are 249 wardrobes companies in Guangdong, accounting for 35% of the total in 2016 There are 221 cabinets companies in Guangdong, accounting for 21% of the total in 2016 470 7
Key Players China s furniture market is quite fragmented, with cabinets CR3* 7%, and wardrobes CR3 12% Production Capacity in 2016 (units) Sales Volume (units) Number of retail stores by the end of 2016 Cabinets Wardrobes Cabinets Wardrobes Cabinets Wardrobes SOGAL( 索菲亚 ) 63,000 (SCHMIDT) ~ 29 million sqm. 46,000 ~ 29 million sqm. 600+ 1,900+ Holike ( 好莱克 ) OPPEIN ( 欧派 ) ZIBOM( 志邦 ) Goldenhome ( 金牌橱柜 ) PIANO ( 皮阿诺 ) BIGTIME ( 东方邦太 ) 0 ~480,000 0 ~480,000 0 ~1,300 500,000 730,000 457,000 658,000 2088 1394 200,000 30,000 200,000 25,000 1,112 153 135,000 0 128,000 0 764 0 65,000 25,000 ~76,000 ~28,000 658 296 0,000 30,000 n.a. n.a. ~600 Homekoo ( 尚品宅配 ) 1420,000 (Including all the furniture) 1,280,000 (Including all the furniture) n.a Notes: * CR3: Market Concentration Rate of the Top 3 Suppliers ** The actual sales volume of wardrobes is about 29 million sqm. And it is estimated to be 2200,000 units Source: 1. Brand owners/ annual report or prospectus. 2. PIM interviews and analysis, Sep. 2017 8
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