Directions Advanced. Planning and Giving Stategies for Business Owners DEAR FRIEND, Daniel E. Wood Director of Planned Giving

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Directions Advanced Planning and Giving Stategies for Business Owners DEAR FRIEND, In our most recent newsletter series, we presented an introduction to business exit strategies what they are, why they matter, and how to get started. We hope you found the information helpful and were encouraged to consider steps you might take to make the most of your business assets. With this inaugural issue of Directions Advanced, we build on the foundation established in the previous series and explore some new territory as well. Each newsletter will examine a specific aspect of a sound exit strategy. In addition, a section of each newsletter will be devoted to gifts of real estate meaningful ways to turn property into a substantial gift that supports Cal Poly Pomona and provides important tax benefits to you. Directions Advanced Series Issue 1 of 4 - Spring 2018 Exit Strategy Topics Issue 1 - Why Plan Now? Issue 2 - Know the Pitfalls/Find a Trusted Partner Issue 3 - Preparing Your Business Issue 4 - Planning Your Strategy Real Estate Topics Issue 1 - An Asset with Added Value Issue 2 - CRTs and Real Estate Issue 3 - Bargain Sales Issue 4 - Partial Interest Gifts Please take a few moments to enjoy this newsletter and learn about planning ideas that can be extremely helpful to you or, perhaps, someone you know. We welcome the opportunity to be a part of your planning team. Be sure to contact us if you have questions or want more information, and thank you for considering ways to help Cal Poly Pomona make a difference for generations to come. Sincerely yours, Daniel E. Wood Director of Planned Giving

An Exit Strategy: Why Plan Now? In 1961, President John F. Kennedy made an important speech and established a national goal that, before the decade ended, the United States would send a man to the moon and return him safely to the earth. The goal was, of course, attained in July of 1969. Many factors contributed to the success of the mission: data from previous launches, dedicated financial resources, teamwork, commitment to reaching the goal, and skilled professionals doing what they did best. Ultimately, the nation celebrated when Neil Armstrong made his famous giant leap for mankind. In similar fashion, a successful business exit strategy depends on a number of factors. Do you have a defined goal? Are there resources available for taking preliminary steps? Have you identified skilled professionals who might help you? Regardless of your current business plan and long-term forecast, perhaps now is the time to plan or re-visit your exit strategy. 2 / Directions Advanced Spring 2018

Planning Opens the Door to Important Benefits The fundamental benefits of planning are no surprise. Planning facilitates efficiencies, identifies needs, and makes it possible to reach goals. Of course, planning an exit strategy provides these types of broad benefits, but you should know there are additional, more specific benefits that emerge early in the process of exit strategy planning. Preparation for timeline realities Nearly everyone has experienced the frustration of waiting for something to happen. Sitting in an airport when a flight is delayed is a good example. In this instance, planning beforehand allows you to have a book or video or even a work project at the ready to make the wait more enjoyable or productive. Exiting your business can take time that is often measured in years rather than months. A well-planned strategy prepares you for managing the timeline that emerges, thereby reducing the possibility of making hasty decisions that are not in your best interest. Further, the preparation done early in the process most certainly makes it easier to address and overcome unexpected obstacles that arise. Discovery of key success factors Every business owner sees ebbs and flows in cycles that are often predictable. Early in the planning process, you and your advisors can seize the opportunity to explore these cycles and use them to your advantage. Again, the earlier you begin your planning, the greater the opportunity to be aware of specific opportunities that may be present at key junctures. Another planning benefit is the possibility of shaping future business trends and capturing the awareness of potential buyers and buyer arrangements. Knowing who is likely to buy your business and why is a key part of your planning. What is your vision for the future? Who has business values and processes that align with yours? Is the buyer s management approach compatible with that of your organization? Are there special considerations with respect to your employees or customers? Are there acquisition or selling trends in your industry that come into play? Thorough, timely planning allows you to recognize and address factors that could be easy to overlook. Assessment of business assets Planning also provides time to properly identify and value business assets, whether represented by people or property. What are the critical ingredients to making your business function successfully? What are the key roles, and who will fill them? Are there weak spots in the current business structure? If so, what actions are needed to address them? With respect to managing your own expectations and preparing for your future role, consider that a buyer may need you to be on board and available as transitions occur. Other buyers, however, may prefer to minimize your role. In addition, an awareness of the buyer s preferences as to where your key employees fit is not only prudent with respect to the success of your transition, but will help retain the goodwill of valued coworkers. Regarding other business assets, keep in mind that real estate or other property may be of limited interest to the buyer but can open up additional opportunities for you, entrepreneurial as well as philanthropic. Identification of strengths and weaknesses One more benefit that emerges in the early stages of planning is the opportunity to identify business strengths and weaknesses. Building on strengths and shoring up the weaknesses allows you to maximize the value of your business and its attractiveness to buyers. In many cases, simple changes can make a substantial difference that has an impact on your bottom line. An Exit Strategy: Why Plan Now? / 3

Advantages of a Team Approach Neil Armstrong received the credit for being the first man on the moon, and accolades were certainly deserved. Nonetheless, he clearly didn t accomplish this feat on his own. His crew, the NASA experts, his family all played important roles in preparing Armstrong for the historic footstep. Planning and implementing your business exit strategy should also be a team effort. There are several advantages to assembling a trustworthy team that includes financial professionals and experienced specialists who know the nuances of sound exit strategy planning. Keep the main thing the main thing Identifying and working with a well-qualified team allows you to keep the main thing the main thing. In other words, you can focus on the successful operation of your business and the things only you can do. Of course, your contributions are key to strategy development, but letting others focus primarily on this task allows you to keep the business running at its best. When the time comes to implement an exit strategy, having the business at the height of its productivity and efficiency increases its value. Accomplish multiple goals A team approach also allows you to accomplish multiple goals. As you develop a sound strategy for exiting your business, you can consider legal ramifications as well as the needs of your family and employees. Often, business owners find the sale of their business to be the ideal time to establish or enrich a personal philanthropic legacy. Who will be on your team? The next issue of Directions Advanced will include a look at the factors to consider when putting your team together. We are happy to provide help in this area right now if you would like to have more information. Just contact Dan Wood at (909) 869-4825 to find out more. Benefit from others expertise Catchy proverbs are often oversimplifications. Nonetheless, the kernel of truth a proverb holds is usually worth considering. For example, You don t know what you don t know. The kernel of truth here is that, when planning an exit strategy, you may not know enough about the nuts and bolts of the dealmaking process to get the full benefits out of the business you ve spent your life building. Others who have deep experience in planning and carrying out these strategies can help you in a variety of ways. In some important ways, they can look out for your interests better than you. And in the end, finding and enlisting the help of these experts can save you time, increase the value of your business, and minimize or eliminate obstacles to making your strategy work. 4 / Directions Advanced Spring 2018

Real Estate: An Asset with Added Value For most of us, real estate represents a significant part of our wealth. Whether you hold property for investment, business purposes or personal use, it can play a significant role in your legacy planning and provide a means to make a creative gift. If you own real estate that qualifies as longterm capital gain property, it is important to consider the unique options that may be available. Real Estate: An Asset with Added Value / 5

Outright Gifts Maintenance costs, taxes and the desire to downsize later in life are a few of the factors that may make a particular property unattractive to you. By making an irrevocable gift of property you have held for more than one year, you can deduct the fair market value of the property on the date of the gift. Such a gift to Cal Poly Pomona will not trigger capital gains tax on the appreciated value and effectively removes the property from your gross estate for estate tax purposes. Partial Interest Rule. Some prefer to give only a partial interest in a property. As a general rule, a gift of a partial interest does not qualify for a charitable deduction. However there are several important exceptions: Gift of an Undivided Interest - If your interest in the property is limited to a partial interest (you own property as a tenant-incommon, for example), the contribution of your entire interest qualifies for the charitable deduction. An example would be giving your 25% interest in a parcel of real estate owned by four investors. Gift With a Retained Life Estate - A gift where you retain a life estate in the property qualifies for the charitable deduction. The real property need not be your principal residence the possibilities for this gift include a second home, a vacation home or other residential real property. A gift of a retained life estate can be attractive when your desire is to occupy the real estate during your life and still benefit from an immediate income tax charitable deduction if you itemize. You can either make a gift of the entire remainder interest or an undivided portion of the remainder interest 50% to your children and 50% to Cal Poly Pomona, for example. Charitable Remainder Trusts Real property is often used to fund a charitable remainder trust that pays you and/or others an income for life, a term of years (up to 20 years), or both. One of the most important characteristics of a charitable remainder trust is flexibility. You may reserve a fixed-dollar income (e.g., $20,000/ year for life) or income that will vary (e.g., 5% of the annual value of the trust assets). The fixed-income version is called a charitable remainder annuity trust (CRAT), while the variable-income version is known as a charitable remainder unitrust (CRUT). A CRUT is preferred for real estate, since it is more flexible than a CRAT. For example, a flip unitrust is a CRUT variation that is especially beneficial. The flip unitrust begins as a CRUT that is limited to pay a fixed percentage (or the actual income produced by the trust, if less). Upon the occurrence of a triggering event, the flip unitrust loses its income limitation and becomes a straight unitrust. If you fund a CRUT with real property, the triggering event under the terms of the trust could be the sale of the real estate. 6 / Directions Advanced Spring 2018

Example: John is a consistent donor to Cal Poly Pomona. He intends to make a significant planned gift and is considering a gift of real estate. John s net worth consists mainly of inherited wealth, which he has invested so that the fair market value of his holdings substantially exceeds the stepped-up basis he took upon the deaths of his parents. Part of his holdings consists of unimproved land that has been rising in value as city land development plans move closer to the property. John decides to transfer this parcel to a flip unitrust. The trustee will continue to hold the land for some period of time to reap the full benefit of its anticipated rise in value. The trust pays nothing to John until the land is sold. When the timing looks right, the trustee will sell the land, reinvest the proceeds into income-producing assets, and the trust will flip to a straight CRUT. In this way, John s payout is not limited by the trust s net income in low-earning years. Bargain Sales Ordinarily, we all hope to sell an asset for more than what we paid yet, parting with real estate for less than full value is the very essence of a charitable bargain sale. The elements of the transaction are straightforward: You sell the property to Cal Poly Pomona at a discount and receive cash while enjoying a charitable tax deduction in the amount of the discount if you itemize. The difference between the fair market value and the bargain sale price is considered a charitable contribution. Cal Poly Pomona sells the property for a tax-exempt gain. A bargain sale to Cal Poly Pomona provides you with the additional benefit of being able to sell the property at a time of your choosing without incurring marketing expenses. Moreover, a bargain sale may allow certain donors to make a gift that might otherwise not be possible. A bargain sale can also be structured as an installment sale and act as an alternative to a charitable remainder trust, providing a stream of income to you. Here, Cal Poly Pomona would pay the bargain price in installments, giving you a periodic cash flow. You could then spread any capital gain over the payout period and still take an immediate deduction for the gift portion of the transaction. A Gift of Real Estate Requires Careful Planning Planning a gift of real estate requires time and attention to detail. The first step for such a generous gift is to speak with your advisors as well as a representative of our development team. Together we can explore the advantages of different options in your particular circumstance. Though donating real property may be less time consuming than selling the property on the market, you need to consider a number of factors. For example, you will need a qualified appraisal. Furthermore, the property will require standard inspections, including environmental and zoning reviews. In upcoming issues of Directions Advanced, we will further explore charitable remainder trusts, bargain sales, and other real estate gift options. In the meantime, if you have questions about real estate gifts or if we can help you in any way, please contact us. Real Estate: An Asset with Added Value / 7

California State Polytechnic University, Pomona 3801 West Temple Avenue Pomona, CA 91768 Directions Advanced Issue 1 of 4 - Spring 2018 Inside this issue: An Exit Strategy: Why Plan Now Real Estate: An Asset with Added Value Please contact us for more information. Simply return the attached card, call us or email us. We can help. Daniel E. Wood Director of Planned Giving (909) 869-4825 dewood@cpp.edu California State Polytechnic University, Pomona 3801 West Temple Avenue Pomona, CA 91768 WWW.POLYLEGACY.COM Please consider making a gift to Cal Poly Pomona in your estate The information contained in this newsletter is for informational purposes only and does not constitute legal or tax advice. Please consult your own counsel with any questions.