Optimising Engagement With Consumers Thursday, 14th June 2018 Roomers Hotel Frankfurt, Gutleutstraße 85, 60329 Frankfurt am Main 19. Dezember 2017
Agenda In this interactive workshop, YouGov Associate Director of Data Applications Dörthe Peters will introduce a framework for understanding ad personalisation, and discuss: Which audiences are receptive to personalised ads, what sets them apart, and how best to engage with them Which marketing trends and innovations to watch out for and embrace in this context How to optimise your communication approach to reach those audiences that reject personalised advertising, whilst telling a compelling and cohesive brand story Afterwards, you will have the opportunity to analyse your own target audience in all breadth and depth with our audience segmentation and media planning solution Profiles. 2
Agenda 09:30-10:00 Arrival & registration 10:00-10:10 Welcome address 10:10-11:15 Keynote: "Optimising Engagement With Consumers" 11:15-11:30 Q&A 11:30-12:00 Hands-on session part 1: Audience segmentation with YouGov Profiles 12:00-13:00 Lunch 13:00-14:00 Hands-on session part 2: Audience segmentation with YouGov Profiles 14:00-14:20 Coffee & Networking Break 14:20-14:45 Wrap Up 3
DIRECTIONS Gutleutstraße 85, 60329 Frankfurt am Main Access by car: Wiesenhüttenstraße, 60329 Frankfurt am Main 4
DIRECTIONS for arrival by car Coming from the North From the A5 and Kassel to the junction Westkreuz Frankfurt. Change to the A648 in the direction of Frankfurt Innenstadt/Messe. Leave the A648 and take the B8 in the direction of Wiesbadener Straße. Follow the signs F-Innenstadt. Leave Wiesbadener Straße B8 and continue on Theodor-Heuss-Allee (B8/B44). Leave Theodor-Heuss-Allee and pass straight Friedrich-Ebert-Anlage, Düsseldorfer Straße and the Main Train Station Hauptbahnhof After passing the Main Station you turn onto Baseler Straße where you leave right to Gutleutstraße / Baseler Platz direction Anschluss West Stadtmitte, continue directly on the left to turn onto Stuttgarter Straße direction Anschluss West Stadtmitte Follow the street straight direction Stadtmitte and continue on Wilhelm- Leuschner-Straße. Leave Wilhelm-Leuschner-Straße and turn the first left into Wiesenhüttenstraße. You will find the Roomers on the left hand side. Coming from the South From the A5 and Basel to the junction Westkreuz Frankfurt. There, you take the A648 in the direction of Frankfurt Innenstadt/Messe. Leave the A648 and take the B8 in the direction of Wiesbadener Straße. Follow the street signs F- Stadtmitte. Leave Wiesbadener Straße (B8) and drive onto Theodor-Heus-Allee (B8/B44). Leave Theodor-Heuss-Allee and pass straight Friedrich-Ebert-Anlage, Düsseldorfer Straße and the Main Train Station Hauptbahnhof After passing the Main Station you turn onto Baseler Straße where you leave right to Gutleutstraße / Baseler Platz direction Anschluss West Stadtmitte, continue directly on the left to turn onto Stuttgarter Straße direction Anschluss West Stadtmitte Follow the street straight direction Stadtmitte and continue on Wilhelm- Leuschner-Straße. Leave Wilhelm-Leuschner-Straße and turn the first left into Wiesenhüttenstraße. You will find the Roomers on the left hand side. Coming from the West Leave the A66 at the junction Eschborner Dreieck and continue on the A648 in the direction of Messe. You leave the A648 and continue on the B8 in the direction of Wiesbadener Straße. Follow the street signs F- Stadtmitte. After leaving Wiesbadener Straße (B8), continue on Theodor-Heuss-Allee (B8/B44). You leave Theodor-Heuss-Allee and continue driving straight on Gutleutstraße, Baseler Platz. Leave Gutleutstraße and turn left to Baseler Platz. Leave Baseler Platz and continue straight on to Wilhelm-Leuschner-Straße Leave Wilhelm-Leuschner-Straße and turn left to Wiesenhüttenstraße. You will find the Roomers on the left hand side. 5
DIRECTIONS for arrival by public transportation Coming from the Frankfurt Airport Local Train Station Regionalbahnhof Take S8 or S9 direction Hanau or Offenbach Ost via Frankfurt Zentrum. Get out at the stop Frankfurt Hbf - Frankfurt Central Train Station. Coming from the City / Hauptwache / Konstablerwache Take S1 direction Wiesbaden Hbf or S2 direction Niedernhausen or S3 direction Bad Soden or S4 direction Kronberg or S5 direction Friedrichsdorf or S6 direction Friedberg or S8 and S9 direction Wiesbaden Hbf. Get out at the stop Frankfurt Hbf/main station.ausstieg an der Station Hauptbahnhof Frankfurt. Coming from Frankfurt fair Messegelände From Torhaus Süd take S3 direction Darmstadt Hbf or S4 direction Langen or S5 and S6 direction Frankfurt Süd. Exit at the Frankfurt main station. From Festhalle Messe take U4 direction Enkheim or the tram 16 direction Offenbach Hbf or 17 direction Pforzheimer Straße. Get out at the stop Frankfurt Hbf/main station. Roomers (Gutleutstr. 85) lies in close walking distance to the main station Frankfurt Hbf Exit on the main entrance and go down the street Am Hauptbahnhof or Baseler Straße to the right, turn half left into the Wiesenhüttenstraße. You cross the Wiesenhüttenplatz and see the Roomers corner Wiesenhüttenstraße/Gutleutstraße. 6
Bild: Markus Bollen Any questions? Please don't hesitate to contact us Miriam Fischlein Business Development Manager T +49 (0) 69 173 200 473 Miriam.Fischlein@yougov.com Justus Riemann Senior Account Manager T +49 (0) 69 173 200 471 Justus.Riemann@yougov.com Dörthe Peters Associate Director of Data Applications T +49 (0) 221 42061-452 Doerthe.Peters@yougov.de 7