typography design fall 2016
neue bah flughafe sportfor hauptverwaltung ag, ham wohnhaus v hauptverwaltung europäisches hanseviertel renaissance-h fabrik ha stadthäuser flughafen s hillmann flughafen hambu museum für ham elbchaus zürich-haus stadtzentrum musik- und ko deutsch-japanis bhf. spanda neue messe grindelal hauptbahnh faltbrücke dreba pariser neue weim halle 8/9, h christuspavillon; flughafen wi deutsche sch olympiastad neues tempod airbus, h new c upper eastside, un villa g oper cho chinesisches na vogelbeobachtun graswa oper qin hanoi m maritim-mus cape town vietnamesisches men neues hans-s gelsenki contents 5 7 8 9 10 11 new Archiflop. A guide to the most spectacular failures in the history of modern and contemporary Nomadic Furniture 3.0. New Liberated Living? Neues befreites Wohnen? Rhetoric of Logotypes. A Primer for Visual Language Modern Architecture Kuwait, Vol. 2. Essays, Arguments, Interviews Postage Stamp Designs From Kafka to Loriot Purism in Concept, Form and Materials. The Pioneering Work of Hermann Rosa 13 14 14 14 15 15 15 16 16 16 17 17 17 typography The Typographic Grid Grid systems in graphic design The Graphic Artist and his Design Problems A History of Visual Communication Typography. A Manual of Design Graphic Design Manual. Principles and Practice Printed matter, mainly books An Initiation in Typography New Typefaces. Positions and Perspectives Yearbook of Type, Vol. 2 Max Bill: Typography. Advertising. Book Design Typography: Formation and TransFormation Overlap. Web & Typography die kunst der richtigen distanz architekturkritik im spiegel des werkes der architekten von gerkan, marg und partner dirk meyhöfer michael kuhn Eine Geschichte des Grafikdesigns im zwanzigsten Jahrhundert Kultur, Technik, Positionen Simon Zirkunow 19 20 20 21 21 22 22 22 23 23 23 25 26 26 27 27 design Design Basics. From Ideas to Products Drawing as Design Process 360 Industrial Design. Fundamentals of Analytic Product Design Tools for the Design Revolution. Design Knowledge for the Future 4661 m 2. Art in Prison Colour and Light. Materials for a Theory of Colour and Light The Intrinsic Logic of Design 2d Visual Perception. Elementary phenomena of two-dimensional perception Allgemeine Entwurfsanstalt with Trix and Robert Haussmann. Furniture for Röthlisberger Kollektion Visual Communication. 12 Ideas. From Principle to Realisation The Study of Rhythms and Technology. The Evertible Cube. Polysomatic Form-Finding Paulo Mendes da Rocha. Works and Projects Architecture Dialogues. Positions Concepts Visions Re-searching Utopia. When Imagination Challenges Reality Architecture + Perception In the Garden of Isfahan. Islamic Architecture from the 16th to the 18th Century 28 28 28 28 28 28 non-books Color and Form. Memo-game based on Johannes Itten Box 366. Color Card Set Color Accordion. Color Design Tool Colorondo. A Game with 80 Colors.puzzle Schneezeichen 29 further titles 3
typography design typography design 16 15 22 24 1 14 7 10 6 19 21 2 9 5 18 25 20 23 12 13 4 17 3 As soon as it leaves the protective environment of drafting boards, specialized computer programs, and sophisticated 3-D models, every architectural project is inevitably forced to face the circumstances of real life. In most cases, it s a relatively painless experience, it nevertheless progresses without major problems but sometimes things go wrong and it fails miserably! What remains are unfulfilled expectations and broken dreams of overly optimistic architects, owners, and clients. 11 8 1 Kangbashi New Area 2 Tianducheng 3 Nova Cidade de Kilamba 4 Gibellina Nuova 5 Sanzhi Pod City 6 Linea metropolitana Châtelet 7 Principato di Sealand 8 Kolmanskop 9 Cinderella City Mall 10 Hashima WE THOUGHT THERE D BE SO MANY OF US! WE THOUGHT NOBODY D NOTICE! WE THOUGHT WE D GET VERY RICH! WE THOUGHT WE D HAVE A LOT OF FUN! NOW WE TAKE CARE! p. 22 p. 28 p. 34 p. 38 p. 44 p. 48 p. 58 p. 64 p. 70 p. 76 11 12 13 14 15 Torre Abraham Lincoln Neft Das ları Hotel di Alimuri Ryugyong Hotel Palazzo del partito comunista p. 82 p. 86 p. 96 p. 102 p. 108 16 Centrale nucleare Krymska 17 Torre David 18 Kowloon 19 Nara Dreamland 20 Consonno p. 114 p. 122 p. 128 p. 138 p. 146 21 Gulliver s Kingdom 22 Spreepark 23 Repubblica delle Rose 24 Wonderland 25 Torre Galfa p. 150 p. 156 p. 164 p. 168 p. 178 Archiflop. A guide to the most spectacular failures in the history of modern and contemporary English, 196 pages, 120 illustrations 21 x 25 cm 8 ¼ x 9 ¾ in., hardcover 24.95 ISBN 978-3-7212-0960-0 ISBN 978-3-7212-0960-0 October 2016 With a tongue in cheek approach, this book presents a selection of the most spectacular architectural flops from the 20th century to the present. Each project is described briefly and its circumstances analyzed and extensively documented via photos. The reader is taken to monumental ghost towns in Asia, grotesque remnants of amusement parks, for example in the USA, and a nuclear power plant in Crimea. The author is not aiming to uncover faults and condemn failed projects but rather to contemplate on how difficult and nearly impossible it is to predict the future for any type of endeavor. Kamikuishi, Japan, Asia Opened 1997 Closed 2001 The Aikogahara forest, which is infamous for its large number of suicides, is located in the vicinity of the park. Gulliver s Kingdom is an amusement park located 2 ½ hours from Tokyo containing a 45-meter long figure of Lemuel Gulliver prostrated on the ground. The park was short-lived as it was only in operation for four years from 1997 to 2001. The low numbers of visitors forced the operators to abandon the project after only a few years. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse nulla nisl, dapibus egestas, molestie mattis, euismod quis, magna. Donec urna leo, tristique et, placerat quis, auctor ac, risus. Nunc sollicitudin ante ac tellus. Sed rutrum tempus sem. Etiam porta varius arcu. Vestibulum ullamcorper arcu in dolor. In pharetra. Nulla tristique dolor sit amet lorem blandit condimentum. Sed at nisl. Aliquam molestie purus. Ut ultricies lorem ut mi. Praesent vel augue. Donec interdum. Maecenas in lorem vitae nibh pretium convallis. Nam fringilla augue ut magna. Nam condimentum bibendum tortor. Ut euismod ipsum pretium augue. Morbi ligula. Curabitur hendrerit ultrices odio. Donec tempus. Suspendisse dictum malesuada augue. Ut sollicitudin, lectus id gravida tincidunt, nisl risus cursus Alessandro Biamonti dui, at ultrices lacus diam sed odio. In eget pede nec ligula cursus tristique. Quisque porttitor. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Cras sapien. In nisi erat, pellentesque ut, dignissim vitae, dictum non, velit. Sed arcu felis, facilisis ac, consequat a, pretium et, justo. Quisque augue mi, rutrum sit amet, hendrerit sit amet, condimentum eu, nunc. Nulla tempus vulputate dui. Nullam dignissim, lorem in accumsan semper, elit dolor vulputate mi, vitae aliquam nisl nibh nec lacus. Suspendisse bibendum ipsum a elit. Donec viverra lacus a erat. Cras consectetuer, nisl non molestie facilisis, massa ligula consectetuer sem, vitae semper orci nulla in justo. Quisque semper, arcu ut pellentesque pulvinar, diam justo feugiat lacus, ut semper erat purus non libero. Praesent sed nisl. Aenean risus. Donec tristique. Aenean nec quam at odio ultricies hendrerit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Ut nisl urna, convallis vehicula, ornare quis, pretium quis, neque. Aliquam orci. Duis congue dapibus mauris. _ A very different kind of guide _ Remarkable but sensationally failed projects since the early 20th century _ With an essay introducing different aspects of the topic _ Extensive photographic documentation of the presented projects 150 REMARKABLE FACTS: Gulliver s Kingdom is located underneath Mount Fuji, which is holy to Shintoists. It is so important to them that believers should go on a pilgrimage to it slopes at least once in their lifetime. The beauty of the mountain and the concept of the theme park while it was still in operation are in harsh contrast to Aokigathara, which is also known as Jukai (sea of trees). This forest is sadly known for being a magnet for people committing suicide. The high number of suicides led to signs being put up (with English translation) to dissuade people at risk for suicide to carry out their plans. The suicide victims select various ways to end their lives. The number of victims is very high, almost the highest in the world, topped only by the Golden Gate Bridge in San Francisco. Alessandro Biamonti graduated in and has a PhD in Industrial Design from the Politecnico di Milano, where he is now a lecturer and coordinator of the Research Team Labo IRInt (Laboratory of Innovation and Research on A view of the park with Mount Fuji in the background. Interiors). In his work he has explored for many years the Previous page: Gulliver lying on the floor among the houses of the park. anthropological aspects of design. 4 5
12x 6x MATERIAL (MILLIMETRE) STEP1 STEP4 STEP7 PART QTY. A 455 X 75 X 23 4 B 520 X 75 X 23 4 C 725 X 75 X 23 2 D 800 X 75 X 23 2 E 409 X 120 X 23 3 F 455 X 120 X 23 3 G FLAT HEAD WOOD SCREWS, 5 X 35 36 H FLAT HEAD WOOD SCREWS, 5 X 55 20 12x 3x STEP2 STEP5 STEP8 E F 3x 4x 169 B 30 30 D STEP3 STEP6 105 A A B C DIY Manuals OBJECT Nomadic Furniture 3.0 typography design typography design Do-it-yourself and prosumer culture promise liberation from the traditional norms of culture and individual tastes particularly in the digital era, where a wealth of new technologies, production methods and marketing strategies are being increasingly used. This volume shows the development of self-made furniture since the beginning of the DIY era and also offers numerous historical and current building instructions that are linked to a broader context of design and cultural history. Martina Fineder, Thomas Geisler, Sebastian Hackenschmidt Nomadic Furniture 3.0. New Liberated Living? Neues befreites Wohnen? English German, 272 pages, 500 illustrations 23 x 30 cm 9 x 11 ¾ in., hardcover with jacket 29.95 978-3-7212-0935-8 September 2016 In this book design history engages with everyday culture the title is a reference to the legendary handbooks Nomadic Furniture and Nomadic Furniture 2 from the 1970s. Where did the DIY movement originate? Who are the protagonists? Where and how do they exchange ideas and knowledge? How important are freedom, creativity, sensuality and perfection for DIY? And is there really a market for it? Nomadic Furniture 3.0 offers a range of instructions for building both DIY classics and new concepts, which were carefully tested within the framework of the research and exhibition project Nomadic Furniture 3.0 at the MAK. _ Design history engages with everyday culture _ Development of the do-it-yourself idea in the field of furniture construction _ Fusion of production and consumption _ Carefully tested classic and new concepts RAUMLABOR BERLIN / SEDIA VENEZIANA 262 YEAR COUNTRY 2010 DE CHAIR SEDIA VENEZIANA (THE GENERATOR) DESIGNER(S) RAUMLABOR BERLIN (FRANCESCO APUZZO, FRAUKE GERSTENBERG, JAN LIESEGANG) RAUMLABOR BERLIN / SEDIA VENEZIANA Martina Fineder is a design and cultural scientist who is involved in research, teaching and exhibitions at art and educational institutions like the MAK in Vienna, the New Museum in Nuremberg or the Bauhaus University in Weimar. Thomas Geisler is a trained craftsman and designer. He is also Head of Collections and exhibition curator for modern design at the MAK and also involved in founding the Victor J. Papanek Foundation in Vienna. 310 Sebastian Hackenschmidt is curator and Head of Furniture Collection at the MAK in Vienna and editor of numerous publications in the field of art, literature, design and 12 13. 6 7
typography design typography RICARDO CAMACHO Rhetoric of Logotypes A Primer for Visual Language Ricardo Camacho (b. 1979) holds a degree in Architecture from the Technical University of Lisbon(2002), Erasmus program at the Politecnico di Milano and Master of Architecture from Harvard GSD (2009) with grant from Calouste Gulbenkian Foundation and FLAD. As an architect, Ricardo has worked in Germany, Portugal, Angola, Mozambique, Brazil, UK, Kuwait, UAE,Bahrain and Qatar. From 2005 until 2011, Ricardo was the Principal of CasaGranturismo, and from 2011 to 2013 he was principal researcher for Resilient Coastal Leisure Environments program at the Northeastern University. Since 2009 has active architect and researcher in Kuwait he was deputy curator of Kuwait's first participation in the Venice Biennale of Architecture(2012), curator of the Conference on Kuwait Modern Architecture(2012), and coauthor of different projects in the city including the Reconversion of Kuwait City Green Belt (Al Shaheed Park phases I,II). Ricardo is co-author of Habitar Portugal 2006/2009 and participant in several other publications and conferences in Europe, USA and Kuwait. SARA SARAGOÇA SOARES Sara Saragoça Soares (b. 1975) is an architect with a Masters in Preservation, Building Conservation and Urban Rehabilitation from the College of Architecture at Lisbon Technical University. At FAUTL, her research focused on preservation of modernist buildings in Kuwait. During her career in Portugal, Soares centered her practice on architectural rehabilitation projects. In 2012, she moved to Kuwait to work on the Al Shaheed Park Development Project for the Al Amiri Diwan. Also, she was a contributing researcher for the Kuwait Pavilion at la Biennale di Venezia 2014. design MODERN ARCHITECTURE KUWAIT Published in 2016, Modern Architecture of Kuwait is the first systematic analysis on Kuwait building production between 194989. A second volume collects essays, arguments and interviews focused on the role that individuals and corporations have played in the process of perceiving, transforming, and building the State of Kuwait. The three formats expose relevant and critical material on the individual's education and experiences as well as the companies operation and influence. The post WWII political and artisctic solidarity in the new Arab World was determinant to promote the exchange of ideas and individuals throughout the region. This edited collection uncovers a regional context between the 1950 s and 1980 s that established a modern practice of and planning. essays, arguments and interviews EDITED BY R. CAMACHO S. SARAGOÇA R. FABBRI The editors and co-authors of Modern Architecture of Kuwait 1949-1989, carefully selected a diverse group of contributors from Kuwait and abroad that were invited to write essays and arguments that explore from different perspectives the advent. The interviews that where conducted between 2012-16 by the editors are here transcript as well as relevant texts and manifesto that were produced in or on Kuwait during this period. Along their own essays, the editors explore broader subjects such as the political and socio-economic process of modernization in the country, the education and professional establishment of the architectural practice in the region and the development of a comtemporary construction industry in Kuwait. The volume foreward is ilustraded by an Atlas that traces the movement of architects, planners and projects for and from Kuwait mapping a series of unprecedent reciprocities between geographical, economical, political and social realities in the this new Arab World. The afterword expands far beyond the summary of contents, challenging the contributors different narratives, overlapping the distinct fields to allow readers to formulate a local perspective based on the regional interest. ROBERTO FABBRI Eduard Helmann Eduard Helmann Rhetoric of Logotypes. A Primer for Visual Language English, 160 pages, 120 illustrations 14.8 x 21 cm 5 ¾ x 8 ¼ in., softcover with flaps ISBN 978-3-7212-0957-0 ISBN 978-3-7212-0957-0 October 2016 The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. Eduard Helmann holds Bachelor of Arts and Master of _ Introduction to the history and significance of logotypes for corporate design _ Analysis with regard to rhetoric style figures _ Classification based on communication strategies and intended effects _ Formulation of systems and methods for practical use Arts degrees in communication design from Hochschule MODERN ARCHITECTURE KUWAIT the edited volume Contributors include, apart from the authors, Sabah Abi Hanna, Sayyed Karim, Marco Albini, Charles Haddad, Sabah Al Rayes, Abdulaziz Sultan, Maath Alousi, Rifat Chadirji, Sami Abdul Baki, Adel Al Bolouchi, Dalal Al-Sayer, Asseel Al-Ragam, Marisa Baptista, Thorsten Botz-Bornstein, Claudi Cagneschi, Enrico Mambelli, Yannis Kitanis, Michael Kubo, Manar Morsy, Ismail Riffat. R. CAMACHO S. SARAGOÇA R. FABBRI Roberto Fabbri (b.1972) is an architect and researcher. He graduated from the University of Florence - School of Architecture (2000) and received his Ph.D. from the University of Bologna - Faculty of Architecture (2009). He alternates professional practice with theoretical studies. As designer he is currently a United Nations Development Programme (UNDP) consultant for the display of the Dar al-athar al-islamiyyah s (DAI) galleries and collection in Kuwait. He previously taught Architectural Studio and Exhibition Design at University of Bologna, and at American University of Kuwait (AUK). His research interests focus on mid-century modern in Europe and in the Middle East, lately as a visiting scholar at Center for Gulf Studies in Kuwait. On this subjects he contributed to several international seminars and conferences, published on international magazines and recently released two books on the work of Max Bill. Between 1949 and 1989, remarkable buildings of late modernity were constructed in the coastal city of Kuwait. Within these four decades, the city state on the Arabian Gulf was comprehensively restructured and practically redesigned. Following a first volume with 150 carefully selected exemplary buildings, this second volume features interviews, essays and arguments, as well as transcripts of contemporary publications of these years. Roberto Fabbri, Sara Saragoça Soares, Ricardo Camacho (eds.) Modern Architecture Kuwait, Vol. 2. Essays, Arguments, Interviews English, 192 pages, 200 illustrations 20.6 x 26 cm 8 x 10 ¼ in., softcover with flaps 29.95 ISBN 978-3-7212-0958-7 ISBN 978-3-7212-0958-7 September 2016 The texts by local and international scholars focus on questions regarding the significance and function of the buildings along with the role of individual and corporate protagonists that influenced, defined and created this highly dynamic restructuring process. Furthermore, all aspects are integrated into a wider regional and international context. The contributions are complemented by an extensive array of photographic, layout, and archive materials. After receiving his doctorate from the University of Bologna, Roberto Fabbri has been working as an architect and in the field of science. In addition, he is currently working within the scope of the United Nations Development Programme _ First systemtatic analysis of modern in Kuwait _ Interviews, essays, arguments by local and international authors _ With transcripts of contemporary contributions _ Includes photos, plans, drawings and archival materials (UNDP) for the Dar al-athar al-islamiyyah (DAI) collection and gallery in Kuwait. Ricardo Camacho attended the Technical University of Lisbon and Harvard. He has been working in Kuwait since 2009 as an architect and curator, for example of the Kuwaiti contribution to the Venice Biennale in 2012. also : Modern Architecture Kuwait, Vol. 1 Architect Sara Saragoça Soares is specialized in the areas ISBN 978-3-7212-0948-8 Konstanz. He currently works as a communications designer of monument protection and conversion. Since 2012, she has been actively involved in various construction and research in Basel, Switzerland. projects in Kuwait. 62 16 A A B Same street view today. The building is hidden behind a new façade. Some of the original cutout walls (on the left) are still visible. Fig. 1.32: East facade with additions from 2014. The Sief Palace clock tower can be seen on the left. Argument Thorsten Botz-Bornstein Essay Yannis Kitanis Kuwait, 11th of June, 2015 1.31 German philosopher specializing in aesthetics and intercultural philosophy living in Kuwait. Another example can be found in the»kompendium für Corporate B Identity & Design«(Corporate Identity & Design compendium). In a i Reima Pietilä s Kuwait Buildings Revisited Going back to the roots The origins of trademarks 1 this German-language reference book, Matthias Beyrow introduces the relevance model, based on the concept of visual rhetoric theory. He divides logos into three different action categories: What we today generally describe as a trademark actually has a very Logos that create a presence. The designer uses formal means to cated animals carrying brands. 1 Later on, Roman embossed stamps were found that were used for labeling oil lamps. 2 properties from other areas are visualized. 25 The heralds who can be described as the Presence, substance and reference are three content-related concepts Heraldry arms. They were in charge of the visual appearance of knights du- example, logos that convey substance and /or reference can at the same according to their context-related aspects. 26 However, the question of which stylistic devices can be employed to achieve the above-stated effective outcomes remains open. The analysis of the stylistic devices of existing logos according to the relevance model allows a more precise definition of what means (triggers) are used to accomplish the desired effect. 25 26 Beyrow, M., 2013, 268f. Ibid. founders of today's corporate design, were public officials with expertise in coats of of each other, but can also complement or overlap each other. Fore strategies and approaches are utilized by the logos to convey infor- C A Logos that create a presence. best, tempo, ludwigmaximilians-universität B Logos that convey substance. woolmark, haushan gruppe, naturkunde museum ring tournaments. They kept written records of which coat of arms A Egyptian tombstone around 1,900 B.C. Statement of the brand: Agricultural Administration section 43. was used by whom and developed a system for the differentiation of coats of arms. 3 The rules for this were based on the archetype of the shield. Initially they were simple geographic divisions into surface elements. Later on, lines, colors, depictions of people, plants, animals, etc. were added. 4 1.21 B Roman oil lamps, around lmarmi and fortis. 1. C The coats of arms were elements. From left to right top to bottom: fess, pale, bend, C Logos based on references. bend sinister, cross, saltire, ups, c&a, rolex, lufthansa chevron, chief, pall, pile, right 1 2 3 Mollerup, P., 2013, 27 Ibid., 32 Ibid., 17 Ibid., 20 René Magritte: Le thérapeute 200 AD by the manufacturer originally founded on basic berlin, hexal 4 quarter, right canton Indeed the Ministry of Foreign Affairs building presented an outside wall cut-away to reveal an unexpected scale of openings to the wall that separated the outdoor and indoor environment. The transition zone was a bit like a colorful lining and seemed to have the same purpose of the lining in a jacket or a coat. This feature was used by the architects to create a visual access from the street to what went on inside the building. Can you think of other buildings that could be compared to garments? (Battista 2011) 12 René Magritte: Le Double Secret Egyptian graves. They discovered hieroglyphs that showed domesti- that convey meaning to logos. They function not only independently mation about their sender, which is why trademarks can be divided 1.20 of the advent of early trademarks were found by explorers in ancient selling points of the company. Logos that convey references. Cultural or historically established time create presence. This categorization therefore indicates which C long history, dating back approximately 5,000 years. First indications capture the attention of the target group. Logos that convey substance. The logo presents values or unique 8 9 In 1969, Reima and Raili Pietilä were invited to participate in an competition for the improvement of Kuwait s Old Town area. In 1969-70 the architects spent four weeks in Kuwait to become acquainted with Kuwait s urban milieu; in 1970 they drafted a report entitled City of Kuwait: A Future Concept. No winner of the competition was announced. Instead the planning board asked each of the four participating offices to develop a particular area of Kuwait s Old Town. The Pietiläs were assigned the development of the downtown shore area located east of the Sief Palace. In particular, they were asked to conceive three buildings: an extension of the Sief Palace, the Council of Ministers, and the Ministry of Foreign Affairs. A certain absurdity of the paradigms determines the style of the Sief Palace Extension and, indirectly, also the style of the Ministry. The original Sief Palace consisted of two relatively small buildings constructed between 1907 and 1917. Both buildings had details such as mashrabiyas, balustrades, as well as doors framed with brick reliefs. The Old Sief Palace was directly connected to the much newer but predominant clock tower complex designed by British architects Pearce, Hubbard and Partners in 1963. In 1988 the construction of an immense government complex southwest of the two Sief Palaces (old and new) began. This complex would receive the name New Sief Palace making what had so far been called the New Sief Palace part of the Old Sief Palace. As a result, the entire old looking part of the Sief Palace, that is, the original two small buildings dating from 1917 plus the new pastiche part from 1963, would now be lumped together and receive the summary predicate Old Sief Palace. Today, tourist websites such as Kuwait-info.com and even the Government Website evoke the impression that the entire Old Sief Palace was built between 1907 and 1917. The Arch net entry on Pietilä talks about the nineteenth century Sief Palace adjacent to Pietilä s buildings, which is inaccurate because what is immediately adjacent to those buildings is the 1963 addition. The extension had to be built to what is today called the Old Sief Palace but which was called New Sief Palace when the Pietiläs were working on it. More precisely, the building contract stipulated that the Sief Palace extension was to follow the style of the original building and this irrespective of the latter s questionable originality. The Skin Technique The entire Ministry complex has the quality of being half-open because of its city-like floor plan. The other means by which Pietilä achieved openness was the skin technique that relies on a sophisticated use of cutouts and arches. However, the openness is only the secondary effect of the skin technique. The basically modern skin of the buildings enveloped an interior part containing those elements derived from Arab heritage. In this sense, the skin technique is supposed to be the right management of the tensions between identity and internationalism. The entire building suggests some of the surrealism also present in Pietilä s Dipoli building (1961 1966) as well as in the Malmi Church project. However, in Kuwait the strategy was taken one step further. Here, the skin concept engages in the surrealistic play with inside and outside presentations, which makes possible explicit comparisons with surrealist paintings such as René Magritte s Le Double secret (Fig. 1.20) or Le Thérapeute (Fig. 1.21). At the same time, Pietilä never gave in to any kind of concrete symbolism. The Italian fashion designer Anna Battista has been fascinated by Pietilä s Ministry as an example of through tailoring because for her, the building 1.25 offers a perfect outside to inside vision.1 The Ministry Transformed What remains of Pietilä s transcultural approach today? Ambitions such as Pietilä s could have gained symbolical dimensions in a place like Kuwait where seventy percent of the population are foreigners. However, because of the above described context, it appears that the statement could not live up to the idealist intentions of its creators. In 1994, major reconstruction works began on the Ministry site, the most ambitious project being the elimination of the cutout wall openings (in spite of intensive research it has been impossible to obtain the names of the architects and companies that carried out the work). Further major transformations included turning the open corridor into a closed one (Fig. 1.42 and 1.43) by adding several supplementary buildings in front of the street side facade. Most of the added building parts feature arch-like shapes decorated with modernist geometrical forms such as upright standing squares placed on the top of those arches or on rooftops (Fig. 1.26, 1.27 and 1.32). Initially, the use of the arch as a main motive has been against the guidelines for the design of the Ministry complex as issued by the Ministry of Public Works in 1970, which strongly advised against monumentality. The new monumental additions, placed right on the terrace that once permitted to see parts of the building s interior from the street side, have been equipped with a dome made of stained glass (Fig. 1.47). Again this runs counter to Pietilä s intentions as he had most conscientiously avoided domes. Underneath the new dome, heavy wooden doors mark the official though practically unused main entrance of the Ministry. Smaller dome-shaped windows have been placed on the roof wherever possible. The yellow bricks have been taken off from a part of the original street façade wall, showing this section without cladding in raw concrete (Fig. 1.30). Most recently, the east façade facing the fish market has been amended by placing additions in front of the original buildings occupying a surface of 9000 square meters (Fig. 1.31 and 1.32). The project value of this latest addition is $15 million and the work has been carried out by the office of Dar Saleh Al Qallaf Engineering Consultants. The aesthetics of these buildings draws on the theme of the upright standing decorative squares from the earlier. We have seen ourselves, so far, breasting a sea of architectural confusion, bewildered by problems and crises; we have defined the architect s role and responsibility, and have established what meager influence he in fact has over contemporary movements. Moreover, we have surveyed the new problems and sensed the new solutions that they require. Finally we have seen that we must move from the traditional to the contemporary, from the local to the universal, and that we are returning to an ecumenic. (Doxiadis) 1 1.32 1.26 1.34 1.35 Main Hall before. Painted aluminum reed soffits are placed on the ceiling (right side). The ceiling has a rugged shape. B. Um Qasaba chalet cluster (Slides 34937) Ministry of Foreign Affairs of Kuwait Raili and Reima Pietilä Pietilä had the double task of retrieving a non-existent past and anticipating an unclear future. How did he solve this conundrum? Was the 1963 Palace really an example of the new Islamic that the advisory committee or Kuwaiti authorities had in mind? If yes, it is safe to assume that it was not what Pietilä had in mind. With the Ministry Pietilä established a relationship with local tradition that transcended mere imitation and representation. Obviously he was looking for a new vocabulary. However, in many cases, the poetization results in a complete change of language that the local public might understand only with much difficulty. For example, the shapes of the colonnades are arguably too estranged and probably too experimental for the conservative local taste. The aluminum soffits in the corridors are painted in blue and in light green, which might look unfamiliar and inauthentic to the local eye because normally reeds are used after having been dried and are thus brown (Fig. 1.17). Further, the size of the tiles significantly differs from the traditional size of mosaic tiles and the choice of their colors is not related to any regional set of colors. Occasionally, by shying away from any literal reinstatement of shapes and items, Pietilä plays with themes that are alien to the Arab culture and seem imported. The most radical example is the silhouettes of spruce trees, which are typically European, or more specifically Finnish (Fig. 1.18). For Finns, the tree symbolizes a deep felt relationship with nature and certainly makes much sense on the Hervanta Community Center because this suburb of Tampere is located in the middle of the forest (Fig. 1.19). What feelings or thoughts do Kuwaitis associate with such trees? 13 C. Um Qasaba children's fun village (Slides 34936) Some years later, in 1968, Dr. Shiber died at the age of 45 and left behind his catalogue for the City of Kuwait, a passionate work resembling the author s dream on how to urbanize the desert by respecting and utilizing the principles of a broader but ancient non-western culture. The osmosis of the correspondence and interaction between the two men came finally in 1975, less than a year after Doxiadis s death, when the Doxiadis Associates won the second prize in an international competition for the creation of a leisure area on a waterfront not far away from the city of Kuwait. E. Um Qasaba model (DA REVIEW, April 1976) F. C. Xanthopoulos Archive_Um Qasaba Cluster Original Sticker The time frame of the competition was notably short and the loss of the leader particularly big, as the project manager of the design team Constantinos Xanthopoulos recollects from memories back in the mid-seventies (Xanthopoulos). Despite the intense workload of the office, Doxiadis had organized it in such a way that he could obtain the maximum control upon every possible project. The Um Qasaba waterfront happened to be one of the first projects that did not have his supervision. According to Professor Xanthopoulos, Doxiadis s absence during this project is evident through the deficient stance of the grid. Um Qasaba was designated to be a weekend destination for the urban residents of Kuwait since the distance from the city was less than 50km. Therefore the Tourism and Leisure Enterprise Company held a competition that required the coastal area to be articulated in several land uses in order to provide facilities and circumstances for recreation. Moreover, the competition-brief required that the use of cars should be reduced and hidden from the residents eyes albeit ensuring the environmental quality of the area. As far as possible, locally materials were to be employed in the construction resembling the discourse between Fathy and Doxiadis about fifteen years ago. In order to lay the foundations for the of the future and prepare the proper program of action, we have to start with a definition of our subject which can be generally accepted. We must, find out what is and what is trying to do. We must first remind ourselves that is the discipline not of designing houses or buildings, much less of designing monuments, but of building the human habitat. As such it consists of a science, a technique and an art. (Doxiadis 173) D. 22 Um Qasaba chalet cluster nucleus (Slides 34938) In the exact paradigm of its founder, the Doxiadis Associates study-team laid the foundations for the Um Qasaba waterfront by subdividing the region into five categories. The foremost guideline is the traditional affinity of Kuwaitis for the sea and the culture behind it. Residential chalets, active recreation areas, passive recreation areas, water based recreation, and communal and technical facilities 23
typography design typography design Hans Günter Schmitz Postage Stamp Designs From Kafka to Loriot English German, 160 pages, 100 illustrations 14.8 x 20 cm 5 ¾ x 8 in., hardcover with jacket 29.95 ISBN 978-3-7212-0959-4 September 2016 The world s first official postage stamp was issued in May 1840: the legendary One Penny Black with the profile of the Queen of England. The new payment system in the field of logistics by Sir Rowland Hill quickly gained hold all around the world. For the first time, this publication discusses the significance and functions of postage stamps as prominently visible elements of communication design. The expressiveness inherent in the small-sized images and the very peculiar and heterogeneous mage vocabulary of this medium of mass culture is analyzed based on more than 40 designs by Hans Günter Schmitz. The book also presents concepts that were not implemented, in addition to sketches, studies, and variations from Adenauer to the film festival Berlinale, from a mathematicians congress to the famous Wuppertal suspension railway. _ Insight into the design practice of renowned specialist _ Reflection about stamps in visual communication _ Image analysis of selected motifs _ With essay on the art of design Single-handedly literally, without heavy machinery or cranes the sculptor Hermann Rosa constructed studio spaces as accessible large-scale sculptures made of exposed concrete. On the one hand, they are open and cleverly composed surfaces, resembling the works of De Stijl or Bauhaus in the dematerialized spiritual classic modernity style while on the other hand they consist of commonplace heavy materials, similar to the down-toearth béton brut of his contemporaries Paul Rudolph or Le Corbusier. This volume sheds light on how Rosa s sculpting power and architectural spatial design melt into a singular expression. Radically and precisely he focused on the spatial and objective, foregoing any kind of color and decoration, with all details playing a subordinate role to the clarity of shape. Based on new and historic photos, sketches, plans and texts, his exceptional body of work is examined and placed in an international context. _ Interconnection of sculpture and _ Focus on the architectural and interior design projects _ View of his work in an international perspective _ Documentation by images, drawings and sketches Martin Bruhin (ed.) Purism in Concept, Form and Materials. The Pioneering Work of Hermann Rosa English, 180 pages, 100 illustrations 27 x 22.5 cm 10 ¾ x 8 ¾ in., hardcover with jacket 35.00 ISBN 978-3-7212-0955-6 September 2016 Decades before today s vastly celebrated concrete minimalism, Rosa created a masterful work of art whose powerful and moving spatial asceticism will continue to outlive many more architectural trends and that deserves a place of honor in the German history of of the post-war era. Wilfried Nerdinger Hans Günter Schmitz works as designer and corporate identity consultant, university professor and owner of schmitz Visuelle Kommunikation in Wuppertal. He is widely recognized as one of Germany s most renowned brand designers. Hermann Rosa (1911 1981) was born in Pirna, Germany and studied art at the academies of Prague and Dresden, before graduating from Munich. A scholarship by the French government allowed him to spend a year in Paris, where he associated with Léger, Chagall and Nina Kandinsky. Following his return, he avoided the commercial art sector. In addition to remarkable sculptural pieces, his work also includes the architectural structures presented in this book. 10 11
typography design typography design With his opus magnum, Hans Rudolf Bosshard has enhanced the grid as a design element with many new ideas. The book presents a collection of around two dozen typographic works books, brochures, and art catalogues. These works, which are documented in sketches and many individual illustrations, are not intended to serve as a set of instructions, but rather as a source of inspiration for users to help them initiate design processes. This is because comprehension of the essential elements of the esthetic shape alphabet is required for developing suitable individual solutions. Hans Rudolf Bosshard The Typographic Grid English German, 200 pages, 330 illustrations 29.5 x 24 cm 11 ½ x 9 ½ in., cloth binding with jacket 49.95 ISBN 978-3-7212-0340-0 The versatility of designing with grid elements is presented in a simple and easy to comprehend way. In addition, the theory section explains the basics of grid design. This makes this classic book a source of inspiration and text book at the same time as well as an essential resource for everyone working with typography. _ Grids as design elements enhanced with new ideas _ Clearly structured presentation of the various systems _ Presentation of informative typography works _ Comprehensive theory appendix Hans Rudolf Bosshard, born in 1929, was professionally trained as a typographer, and taught typographic design at the School of Design in Zurich until 1994. Between 1967 1991 he worked in the editorial department of the Xylon magazine. In addition, he is a popular designer of books, exhibition catalogues and posters for cultural institutions. 13
typography design typography design Josef Müller-Brockmann s work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. _ Comprehensive overview of grid systems _ Exact directions and instructions This book is the legacy of Emil Ruder, one of the originator of Swiss Style whose holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life-time of accumulated knowledge. _ Unabbreviated edition of the 1967 original edition _ Capturing Ruder s ideas, methods and approaches Emil Ruder Typography. A Manual of Design English German French, 274 pages, 500 illustrations, 22.5 x 23.5 cm 8 ¾ 9 ¼ in., cloth binding with jacket, 49.95 ISBN 978-3-7212-0043-0 Josef Müller-Brockmann Grid systems in graphic design. A visual communication manual for graphic designers, typographers and three dimensional designers English German French, 176 pages, 357 illustrations, 21 x 30 cm 8 ¼ 11 ¾ in., hardcover, 39.95 ISBN 978-3-7212-0145-1 In this publication Müller-Brockmann has aimed to solve the graphic designer s problem of finding the appropriate contemporary form. He has set himself the task of describing the essential character and the significance of the design elements. The standard work offers graphic designers a valuable survey of the fundamental tasks of design. _ The second masterpiece by Müller-Brockmann in an unabridged edition of the 1961 original _ Exemplary treatment of the development on an illustrator to a graphic designer Armin Hofmann s work is recognized for its reliance on the fundamental elements of graphic form point, line, and shape and the economic use of color and fonts. It still serves as a perfect starting point for contemporary design practices. To correspond to the contemporary design techniques, this new edition is divided into computer-system-friendly sections. _ Revised edition of the 1965 design manual adapted to modern design practices _ Easy to use examples and instructions Josef Müller-Brockmann The Graphic Artist and his Design Problems English German French, 200 pages, 735 illustrations, 26 x 22.5 cm 10 ¼ x 8 ¾ in., cloth binding with jacket, 49.95 ISBN 978-3-7212-0466-7 Armin Hofmann Graphic Design Manual. Principles and Practice English German French, 200 pages, 301 illustrations, 21 x 24.5 cm 8 ¼ 9 ¾ in., softcover, 29.95 ISBN 978-3-7212-0006-5 In this volume Müller-Brockmann presents a cultural history of visual communication. He has selected a sequence of meaningful images, accompanied by very knowledgeable texts, showing the enormous variety of visual communication from the prehistoric era until the 1980s. The author deliberately concentrates on those subjects of particular interest to him: straightforward informative advertising, experimental works that influence our way of thinking, and major artistic works which seet the stylistic trend. _ From prehistoric carvings to the beginning to visualized conception of the digital era _ Sequence of images with introductory texts Although book design forms only a small part of Jost Hochuli s activity, he has become well-known particularly through this aspect of his work. The book is structured in three thematic blocks which are accompanied by theoretical texts by authors such as Robin Kinross and Hans Peter Willberg while generously documented by numerous examples from Hochuli s work ranging from book designs via typefaces to commercial artwork pieces. _ Overview of Hochuli s work as book designer _ Awarded Most Beautiful Swiss Book Jost Hochuli Printed matter, mainly books English German, 212 pages, 600 illustrations, 20 x 30 cm 7 ¾ x 11 ¾ in., hardcover, 35.00 ISBN 978-3-7212-0399-8 Josef Müller-Brockmann A History of Visual Communication English German, 168 pages, 280 illustrations, 28.5 x 22.5 cm 11 ¼ x 8 ¾ in., hardcover with jacket, 39.95 ISBN 978-3-7212-0188-8 14 15
typography design typography design The publication is an invitation to dicover a profession, a skill and art. The authors introduce the reader to the world of visual design and typography, arouse curiosity through an elaborate esthetics. Challenges of typography are illustrated through simple geometric shapes. Short and precise texts familiarize the reader with the respective subject matter. The volume sets in on a largest scale possible, the proportions in outer space, and ends with the smallest of typographic scales, with typefaces. _ Comprehensive introduction into the field _ Artfully designed volume This book offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. It shows that most of the projects that were realized by the Swiss Avantgarde movement during the 1930s have been visualized in Bill s studio bill-zürich reklame. The reader discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor. _ Presenting Max Bill s less known work as a visual designer highlighting his influence _ Numerous examples of his typefaces and logos Anne Denastas, Camille Gallet An Initiation in Typography English German French, 128 pages, 270 illustrations, 22 x 31 cm 8 ¾ x 12 ¼ in., hardcover, 35.00 ISBN 978-3-7212-0597-8 Max Bill Typography. Advertising. Book Design English German, 304 pages, 600 illustrations, 23 x 28 cm 9 x 11 in., cloth binding with jacket, 35.00 ISBN 978-3-7212-0341-7 This publication shows that current type design is not subject to randomness or a fashionable hype. From the rich international cosmos of typefaces the book presents experimental type designs. Key protagonists offer insights into their thinking and working, take a position on current developments under the new technical, esthetic and socio-political conditions. To transform even the simplest piece of information into a sophisticated message, the typographic designer must grasp approved theories and esthetic principles of visual communication. Willi Kunz explains how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they can express character and emotion. _ Overview of current developments _ Insight into the creation of each typeface, complemented by interviews and personal reflections by the designers _ Guidelines and suggestions for graphic designers facing the digital age _ Practical use through many annotated examples Willi Kunz Typography: Formation and TransFormation English, 160 pages, 390 illustrations, 22 x 27.5 cm 8 ¾ x 10 ¾ in., cloth binding with jacket, 39.95 ISBN 978-3-7212-0495-7 Gutenberg-Museum Mainz (ed.) New Typefaces. Positions and Perspectives English German, 248 pages, 176 illustrations, 17 x 22.5 cm 6 ¾ 8 ¾ in., softcover, ISBN 978-3-7212-0892-4 Desktop publishing and programs for the design of own fonts allow a previously unimaginable wealth of new typefaces. This independent compendium presents a selection of new releases from around the world from large publishing houses to small, independent typographers and foundries providing both visual impressions as well as background and detailed information about the finishing. A section with essays additionally provides background information, technical aspects, as well as instructions or descriptions from the sector. _ Detailed presentation of all selected fonts with background information _ Index with classification The rapidly developing technologies of the digital world keep typography in a constant state of evolution. This volume offers support in the selection and optimized application of fonts for web design combining established print typography rules and the special characteristics of web design. Based on contents ranging from basic information to analytical font selection criteria, this book can be a valuable guide to gaining finesse in the use of web fonts. _ Methods to evaluate typefaces and its web use _ Linkage of established rules of print typography with particularities of web design Tabea Hartwich, Jana Kemmer Overlap. Web & Typography English, 120 pages, illustrated throughout, 20 x 23 cm 7 ¾ x 9 in., softcover, ISBN 978-3-7212-0946-4 Slanted Publishers (ed.) Yearbook of Type, Vol. 2 English, 416 pages, illustrated throughout, 16.5 x 24 cm 6 ¾ x 9 ¾ in., hardcover, 39.95 ISBN 978-3-7212-0942-6 16 17
typography design typography design Lich i und a b Physik Erscheinung Wahrnehmun Product and industrial design are broad subjects, drawing inspirations and techniques from a lots of different fields. Therefore it is essential for every designer to have a set of guidelines at hand to help enhance the design process. This book explores a wide area, tracing the history of design from its roots, providing an outlook for the future, and describing comprehensive product functions, complex design processes and fundamental theories with illustrative case studies. It is a concise introduction to industrial design written by Gerhard Heufler, an insider who drew on his longstanding experience. There are many questions on the highly topical subject of design and this book aims to provide the answers. Gerhard Heufler Design Basics. From Ideas to Products English, 192 pages, 380 illustrations 12 x 21.5 cm 4 ¾ 8 ½ in., softcover 25.00 ISBN 978-3-7212-0531-2 _ Concise introduction to industrial design _ Written by an insider of the design industry _ Description of processes and product functions _ History of design as well as outlook to the future Gerhard Heufler (1944 2013) began his international career as a product designer with Siemens in Munich in 1970. From 1975 onwards he worked as a freelance industrial designer in Graz, and from 1979 to 1995 taught design analysis and ergonomics. Since 1995 he was involved in establishing the Industrial Design degree programme at FH Joanneum in Graz, Austria which he then led and developed into a leading institute of design education wordwide. He received numerous awards for his designs, including one for the world s smallest mine detector and an unmanned helicopter, both now part of the permanent design collection at MoMa in New York. 19
typography design typography design The digital creation and production of images in all the design professions has led today to fundamental changes in the design processes. Nevertheless, or exactly therefore, drawing as the basic design tool has gained a new importance. Designing by drawing mobilizes the eye, the head and the hand to an equal degree, and it establishes connections among the senses that the designer can only experience in a very limited way on the computer screen. The publication invites the reader to take part in a critical examination of today s sustainability fashion and our own consumer culture. Switching between activist demands and subtle humor, it shows the position of current designs at a critical turning point and offers guidelines for sustainable design processes. It presents practical tools alike to be used as basic equipment to clear the way to a social, ecological and ethically sustainable future. Peter Olpe Drawing as Design Process English German, 248 pages, 558 illustrations 26 x 24.5 cm 10 ¼ x 9 ¾ in., cloth binding with jacket 49.95 ISBN 978-3-7212-0319-6 This publication teaches the use of techniques and varying palettes as a means of exploring visual communication. Richly illustrated, it is the perfect tool for students, professionals and anyone interested in the eternal art form of drawing. The author is a graphic designer, photographer, and illustrator. He taught at the Basel School of Design, where he was head of the master class for graphic arts. _ Emphasizing the importance of drawing as a design tool _ Mobilizing function of all sense _ Proven methods from the Basel School of Design _ Presenting a multitude of drawing techniques with concise instructions A term like open source design stands for a changing understanding of design processes. Learning from each other, exploring experimental strategies and mindsets in combination with scientifically proven methods is the key to change. Design is more than just giving an appearance to products it plays a vital role in changing the appearance of a society fit for the future as well as in the formulation of sustainable lifestyles based on global solidarity. _ Analyzing impact of design practices on the environment _ Guidelines and ideas for sustainable design _ Search for new forms of participation in design processes _ Practical tools for everyday use Institute of Design Research Vienna (ed.) Tools for the Design Revolution. Design Knowledge for the Future English, 192 pages, 260 illustrations 15 x 21 cm 6 8 ¼ in., softcover with flaps ISBN 978-3-7212-0903-7 Arman Emami 360 Industrial Design. Fundamentals of Analytic Product Design English, 168 pages, 100 illustrations 24 x 24 cm 9 ½ x 9 ½ in., hardcover 29.95 ISBN 978-3-7212-0915-0 Our world is developing in the fast lane, getting more complex by the second. But what does this mean for the field of product design? Rapidly shrinking resources and ever-fiercer global competition are forcing to rethink the entire design process. The book comprises a comprehensive view of relevant matters relating to industrial design. Development steps from idea to mass production are described gradually. They are supported by illustrated examples of good practices. The short, clear and entertaining texts display complex processes in an understandable way. This makes this publication a working compendium not only for design students and young designers, but also for creative lateral thinkers, product and marketing managers and all those who are interested in intelligent design. _ Comprehensive compendium for contemporary industrial design _ New approaches to the field of product design _ Illustrated by examples of good practice _ Complex processes are understandably presented Surrounded by gray walls made of concrete for many years. In the Swiss town of Lenzburg, however, the situation is somewhat different: from fall 2012 to spring 2014, well-known Swiss street artists designed 4661 square meters of wall space at the new local penitentiary. They were free to draw or spray paint anything they wanted. In more than 25,000 hours of work, a total of 1,400 spray cans and 200 liters of paint were used to turn a barren, cold concrete bunker into a lively and unique comprehensive work of art. This impressive and tangent art across eight recreation courtyards, five colonnades, a staircase, and two oversized exterior walls remains, similar to the prisoners themselves, locked up behind the heavily guarded gates and walls. The wall paintings and graffiti are made to the public in this art book. In addition to a presentation of the works of art, 4661 m 2 also provides an insight into the work processes while also allowing the 16 involved artists to speak about their efforts. _ Wall design of 16 artists in new prison in Switzerland _ Artistic freedom was guaranteed _ Documentation of the artistic work _ Interviews with the artists Malik, Claude Luethi (eds.) 4661 m 2. Art in Prison English German, 192 pages, illustrated throughout 25.8 x 28 cm 10 x 11 in., hardcover 35.00 ISBN 978-3-7212-0947-1 20 21
typography design typography design With practical examples and theoretical explanations the author explains the correlation between surface colors and light as well as that between dynamic light situations in spatial and virtual contexts. Extensive photo and video documentations from experiments done with spatial installations or models plus a color-light-compendium provide manifold suggestions and inspirations for all those working with or interested in color. _ Multimedia study including interactive DVD _ Practical examples and theoretic analysis For the first time, a publication presents the full scope of artistic and handcrafted furniture that was developed in Trix and Robert Haussmann s Allgemeine Entwurfsanstalt for the Röthlisberger Collection. The design objects were highly sophisticated in the planning of each detail as well as their realization and required a high level of innovation, new techniques and technical expertise. _ Range of furniture design starting in 1979 _ Every piece is presented with facts and drawings Trix Haussmann, Robert Haussmann Allgemeine Entwurfsanstalt with Trix and Robert Haussmann. Furniture for Röthlisberger Kollektion English, 80 pages, 150 illustrations, 21 x 28.5 cm 8 ¼ x 11 ¼ in., hardcover, 29.95 ISBN 978-3-7212-0818-4 Ulrich Bachmann Colour and Light. Materials for a Theory of Colour and Light English German, 160 pages, 400 illustrations, 21.5 x 28.5 cm 8 ½ x 3 ¼ in., hardcover, 35.00 ISBN 978-3-7212-0779-8 In recent years, design has grown in importance for economic and technical development projects. This increase is in turn associated with very topical social issues. Yet, how can this dimension of social design be researched and made visible? This was the question that was tackled by the authors of this book to shed light on the specific rationalities of the processes and methods of design. _ Examination of the rationales underlying various methods and procedures _ Analysis of a new societal significance of design All design work uses and interconnects the principles of visual communication in different combinations and emphases. This results in a building set of almost infinite resources, which can be used to generate a wide variety of solutions. The exemplary projects picked for this book clearly manifest the principle that each one is based on. _ Textbook about the basic principles and theories of visual communication _ Twelve ideas in subjective perspectives and significant extracts Gerhard M. Buurman, Marc Rölli, Design Department of the Zurich University of the Arts (eds.) The Intrinsic Logic of Design English, 224 pages, illustrated throughout, 19 x 25 cm 7 ½ x 9 ¾ in., softcover with jacket, 39.95, ISBN 978-3-7212-0933-4 Waidmann/Post Visual Communication. 12 Ideas. From Principle to Realisation English German, 128 pages, illustrated throughout, 21 x 14.8 cm 8 ¼ x 5 ¾ in., hardcover, 24.95 ISBN 978-3-7212-0713-2 Elementary phenomena of visual perception are described in this book that one encounters on a daily basis. Brief accompanying texts encourage the viewer to give the pictures his deeper attention in order to consciously experience the phenomena. The book gives a comprehensive, clearly structured overview, and the illustrated examples span from two-dimensional form and color phenomena to the formation of spatial perception up to the influence that emotions and logic have upon perception. _ More than 200 examples to entice readers to experiment _ Awarded Most Beautiful Swiss Book This volume provides the basis for a detailed study of the geometrical and mathematical foundations of the completely novel approach to technology invented by wood sculptor, technician and inventor Paul Schatz. His journey of discovery leads to stunning developments in design, in the perception of the geometric and architectural space, and to a new art of mechanical engineering. _ Translation of the book Rhythmusforschung und Technik originally published in 1975 _ Additional contributions by authors engaged in further research and development Moritz Zwimpfer 2d Visual Perception. Elementary phenomena of two-dimensional perception. A handbook for artists and designers English German, 304 pages, 300 illustrations, 24.5 x 17 cm 9 ¾ x 6 ¾ in., cloth binding with jacket, 12.95 ISBN 978-3-7212-0277-9 Paul Schatz Stiftung (ed.) The Study of Rhythms and Technology. The Evertible Cube. Polysomatic Form-Finding English, 156 pages, 200 illustrations, 24 x 28 cm 9 ½ x 11 in., softcover, 35.00 ISBN 978-3-7212-0886-3 22 23
neue bah flughafe sportfor hauptverwaltung ag, ham wohnhaus v hauptverwaltung europäisches hanseviertel renaissance-h fabrik ha stadthäuser flughafen s hillmann flughafen hambu museum für ham elbchaus zürich-haus stadtzentrum musik- und ko deutsch-japanis bhf. spanda neue messe grindelal hauptbahnh faltbrücke dreba pariser neue weim halle 8/9, h christuspavillon; flughafen wi deutsche sch olympiastad neues tempod airbus, h new c upper eastside, un villa g oper cho chinesisches na vogelbeobachtun graswa oper qin hanoi m maritim-mus cape town typography design typography design typography design The story of Paulo Mendes da Rocha s rise to recognition begins with his sensational debut project Clube Atletico Paulistano. He is known for the innovative use of concrete and steel in provocative architectural designs that are both critically acclaimed and broadly popular. His striking and poetic use of simple materials is seen in both residential and commercial projects. This book is a comprehensive monograph on Mendes da Rocha from the beginning of his career to the present day. In addition to a complete list of projects a selection of the most important buildings with planning material, sketches and photos is presented in detail. Annette Spiro Paulo Mendes da Rocha. Works and Projects English German, 272 pages, 367 illustrations 28 x 22.5 cm 11 8 ¾ in., hardcover 39.95 ISBN 978-3-7212-0413-1 _ Comprehensive monograph about Paulo Mendes da Rocha _ Detailed presentation of selected aspects of his works _ Complete list of his works _ Documentation by images, drawings and texts die kunst der richtigen distanz architekturkritik im spiegel des werkes der architekten von gerkan, marg und partner dirk meyhöfer michael kuhn Paulo Mendes da Rocha (born in 1928) is a Brazilian architect, honored with the Mies van der Rohe Prize and the Pritzker Prize. In 1957, against the background of Brazilian modernism, begins the story of his rise to recognition. Mendes da Rocha was Professor at the Architecture College of University of São Paulo until 1998. 24 25
typography design typography design Marc Angélil, Jörg Himmelreich (eds.) Architecture Dialogues. Positions Concepts Visions English, 628 pages, 180 illustrations 14 x 22 cm 5 ½ x 8 ¾ in., softcover with flaps 35.00 ISBN 978-3-7212-0802-3 For decades, Swiss has enjoyed international acclaim. Yet how are Helvetic architects positioning themselves in Switzerland s drastically changing working environment? What impact are they having at present? In Architecture Dialogues, several interviewers talk with leading Swiss architects about guiding themes, directions and perspectives in their theoretical explorations and building projects. Over the course of conversation, these architects present not only their positions on the constructive, conceptual and esthetic dimensions of, but also their projections for the future of this discipline against the backdrop of the emerging 21st century and its challenges. The viewpoints compiled in offer insight into the possibilities and limitations encountered by architects in their complex roles and responsibilities. It serves both as a snapshot as well as an important contribution to the international discourse on. _ Research projects by ETH Zurich _ Nine interviewers talk to thirty architects _ Established and younger architects reveal assumptions, motifs, designs of their work _ Tracing trends within contemporary architectural practice Certain aspects and contexts of the perception of can best be explained by means of images that is the idea upon which this book is based. The author has divided selected structural details into individual chapters, including such subjects as space, color, dynamics and surface. The reader can discover analogies as well as contradictions and view the photos completely independent of the texts. In the back of the book all the information about the structures depicted in the front can be found, as well as a complete view of the buildings and texts about and perception. _ Explaining through images _ Structured according to different architectural aspects _ Images can be experienced with or without the text and facts _ Buildings from different cultures and eras Jörg Kurt Grütter Architecture + Perception English German, 280 pages, 400 illustrations 28 x 28 cm 11 x 11 in., hardcover 49.95 ISBN 978-3-7212-0831-3 The great majority of architectural productions attempt to satisfy our everyday needs and to maintain the status quo of this basic requirement, an effort which is generally dubbed the state of the art. But architects of all times have simultaneously attempted to leave these limitations behind them and to propose entirely innovative paths, challenging the status quo of their environments and creating something entirely new. Isfahan is a heavenly city of gardens, mosques and palaces. In addition to the artful dome constructions over the prayer halls of the larger mosques, the highpoint of Persian is the multitude of garden complexes, staged as a mirror image of the cosmos or Paradise. With their aromatic shrubberies and trees the galleries of pillars are typical for these geometrically laid out Islamic gardens in which nature becomes a work of art. Vienna Technical University (ed.) Re-searching Utopia. When Imagination Challenges Reality English German French, 248 pages, 130 illustrations 21 x 27 cm 8 ¼ x 10 ¾ in., softcover 35.00 ISBN 978-3-7212-0908-2 During the 1960s and 1970s in particular utopias served as a source of inspiration for many architects. In the following decades utopias continued to be a relevant issue in the humanities, but now tended to be pushed aside in architectural discourse. This volume sets out on a journey of discovery to find the contemporary role and possibilities offered by utopias. _ Collection of approaches, ideas and plans of utopia in _ Aim is to reveal relevance of utopia today _ Interdisciplinary research approaches _ Contribution by architects, designers, artists Every good seeks to create a world, and every genuine building is a unique specimen filled with atmosphere. Now is the time to see with new eyes, with an artistic view. From this standpoint, with its fascinating two hundred year building history, the architectural currents of Isfahan continue to have a lucid effect today. _ Masterpiece of Persian _ 200 years of construction history _ Focus on garden design _ Photographic essay Werner Blaser In the Garden of Isfahan. Islamic Architecture from the 16th to the 18th Century English German, 148 pages, 90 illustrations 23 x 24.5 cm 9 x 9 ¾ in., hardcover 29.95 ISBN 978-3-7212-0675-3 26 27
non-books further titles Pictowords. Semantic Typography ISBN 978-3-7212-0560-2 One Hundred An Experiment on Myself: A Designer s Reckoning with Things ISBN 978-3-7212-0852-8 14.95 The Toms Collection. Tapestries 16th to 19th Centuries ISBN 978-3-7212-0730-9 59.95 1:1 Signage, Orientation, Identity ISBN 978-3-7212-0890-0 35.00 Color and Form. Box 366. Memo-game based on Johannes Itten Color Card Set ISBN 978-3-7212-0865-8 ISBN 978-3-7212-0624-1 89.95 Experimental Design. Visual Methods and Systematic Play ISBN 978-3-7212-0913-6 39.95 61 books with black type on white cover (large format) 978-3-7212-0920-4 49.95 Tadao Ando The Nearness of the Distant ISBN 978-3-7212-0555-8 Tadao Ando Sunken Courts ISBN 978-3-7212-0609-8 The Pitched Roof. Architectural Manual ISBN 978-3-7212-0680-7 24.95 Shell Structures in Mecklenburg-Western Pomerania ISBN 978-3-7212-0747-7 Before Steel. The introduction of structural iron and its consequences ISBN 978-3-7212-0756-9 29.95 Thinking Space ISBN 978-3-7212-0768-2 35.00 Color Accordion. Color Design Tool Colorondo. A Game with 80 Colors ISBN 978-3-7212-0626-5 ISBN 978-3-7212-0572-5 12.95 Icons of World Architecture ISBN 978-3-7212-0797-2 29.95 Detached Houses the Future? ISBN 978-3-7212-0830-6 35.00 Ithuba. A Kindergarden in South Africa ISBN 978-3-7212-0880-1 The Marburg Building System. Open as a Matter of Principle ISBN 978-3-7212-0882-5 39.95.puzzle ISBN 978-3-7212-0633-3 Schneezeichen ISBN 978-3-7212-0944-0 45.00 Wulf Architekten. Rhythm and Melody ISBN 978-3-7212-0901-3 45.00 28 29