EXECUTIVE SUMMARY You currently have 4,805 listings and you are subscribed to 44 channels. 3,258 of your properties have been visited at least 1 time over the last 30 days. 0 of your brokers currently have a paid subscription to ListHub. You currently have 12 registered brokers using ListHub. Top channels (by number of visits) Visits % of Visits 1. Yahoo! Real Estate 2,777 26.4% 2. Trulia 1,876 17.8% 3. Google Maps 1,477 14.0% Top location of your online consumers Visits % of Visits 1. New York, NY 1,013 10.2% 2. Poughkeepsie, NY 993 10.0% 3. Nijmegen, 03 594 6.0% Listing inventory and over the last 12 months generated over the last 12 months Broker registrations Top property categories Description $200K - $300K - 3BR $100K - $200K - 3BR $1K - $2K - 2BR Residential Rental - For Rent Listing Count Performance Rank 533 1,240 0 1st 199 933 1 2nd 131 279 27 3rd Page 1 of 7
DETAILED ANALYSIS: CHANNEL COMPARISON CHART This report shows a comparison of activity generated from your listings online. Data is collected from the following two sources to report the : 1) from ListHub hosted property pages are included. 2) generated directly from the channel Web sites are included for channels which have chosen to provide ListHub with this data. Inquiry data generated on the brokerage Web site is not included in the report. How do the Internet marketing channels compare? Listings Consumer Traffic Channel Setup Total Property Emails Phone AOL Real Estate Opt-In 4,739 N/A 59 CLRSearch.com Opt-In 4,273 N/A 28 Cyberhomes Opt-In 4,739 N/A 356 Enormo Opt-In 4,816 N/A 9 erealinvestor Opt-In 4,815 N/A FrontDoor Opt-In 4,201 N/A 105 Google Maps Opt-In 4,739 N/A 1,477 HomeAwayRealEstate.com Opt-In 4,805 N/A HomeFinder Opt-In 4,739 N/A 228 Homes&Land Opt-In 4,816 N/A Homes.com Opt-In 4,816 N/A 12 HotPads Opt-In 4,822 3,238 128 68 43 111 InvestorLoft Opt-In 4,816 14 Keller Williams Opt-In 140 N/A LakeHomesUSA.com Opt-In 4,816 N/A 124 Listings to Leads Opt-In N/A N/A LoopNet Opt-In N/A N/A MyNewPlace.com Opt-In 178 N/A MyREALTY.com Opt-In 4,816 N/A Oodle Opt-In 4,879 N/A 923 OpenHouse.com Opt-In N/A N/A Overstock.com Opt-In 4,815 N/A 138 PropBot Opt-In 4,816 N/A 1 Property Shark Opt-In 4,815 N/A 22 RealtyTrac Opt-In 4,273 N/A 44 Total Page 2 of 7
DETAILED ANALYSIS: CHANNEL COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Data is collected from the following two sources to report the : 1) from ListHub hosted property pages are included. 2) generated directly from the channel Web sites are included for channels which have chosen to provide ListHub with this data. Inquiry data generated on the brokerage Web site is not included in the report. How do the Internet marketing channels compare? Listings Consumer Traffic Channel Setup Total Property RELOHomeSearch.com Opt-In N/A N/A Second Space Opt-In 4,815 N/A 910 Showing Suite Opt-In N/A N/A Trulia Opt-In 4,441 N/A 1,876 TweetLister.com Opt-In 4,805 N/A Vast Opt-In 4,676 N/A 23 Yahoo! Real Estate Opt-In 4,201 N/A 2,777 Zillow.com Opt-In 4,440 N/A 1,283 Emails Phone Total 0 3,252 10,523 68 43 111 Total Page 3 of 7
DETAILED ANALYSIS: PROPERTY CATEGORIES This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings. Listing activity by inventory category Description $200K - $300K - 3BR $100K - $200K - 3BR $1K - $2K - 2BR Residential Rental - For Rent $1K - $2K - 3BR Residential Rental - For Rent $300K - $400K - 3BR $200K - $300K - 4BR $300K - $400K - 4BR $400K - $500K - 4BR $100K - $200K Lots and Land - For Sale $100K - $200K - 2BR Listing Count There are an additional 285 inventory categories that are not shown. Performance Rank 533 1,240 0 1st 199 933 1 2nd 131 279 27 3rd 90 185 26 4th 334 565 0 5th 203 646 0 6th 228 524 0 7th 206 342 1 8th 295 247 0 9th 100 364 0 10th Page 4 of 7
DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding. GIS coding is technology used to geographically locate online consumers. Top states Visits State Total Percent Total Percent New York 7,380 74.5% 0 0 03, Grenada 600 6.1% 0 0 New Jersey 330 3.3% 0 0 Connecticut 221 2.2% 0 0 Florida 156 1.6% 0 0 South Dakota 131 1.3% 0 0 California 127 1.3% 0 0 A8, France 85 0.9% 0 0 Pennsylvania 82 0.8% 0 0 Massachusetts 78 0.8% 0 0 Virginia 76 0.8% 0 0 Texas 70 0.7% 0 0 Top cities Visits City Total Percent Total Percent New York, NY 1,013 10.2% 0 0 Poughkeepsie, NY 993 10.0% 0 0 Nijmegen, 03, Netherlands 594 6.0% 0 0 Wappingers Falls, NY 420 4.2% 0 0 Hopewell Junction, NY 396 4.0% 0 0 Brooklyn, NY 356 3.6% 0 0 Fishkill, NY 216 2.2% 0 0 Beacon, NY 202 2.0% 0 0 Bronx, NY 189 1.9% 0 0 Middletown, NY 170 1.7% 0 0 Hyde Park, NY 156 1.6% 0 0 Red Hook, NY 131 1.3% 0 0 Page 5 of 7
DETAILED ANALYSIS: BROKER REGISTRATION LIST This report shows a list of brokerages who are registered for ListHub. They are sorted alphabetically by company name. Brokerages that have paid for an upgraded account are indicated by a 'yes' in the "Paid ListHub Broker' column. Brokerages that appear in italics indicate an inactive status. Following are several possible reasons for "inactive" accounts: a) ListHub could not confirm that the registrant is the head broker b) the registration is a duplicate c) the registration is new and pending configuration by the ListHub team. Broker registration list Brokerage Name Office Codes Paid ListHub Broker # of Listings 24/7 Realty Inc. 1134 1135 33 Ambassador Properties 1146 6 Century 21 Anita Ferri Realty 655 656 850 97 Continental Real Estate Group, Inc. 0 East USA Real Estate, LLC 851 2 Empire Real Estate Management, LLC 909 0 Exit Drake Realty 647 98 Greene County Realty 924 0 Keller Williams Realty Team 1240 143 Leyland Alliance 0 MARYANNS PREFERRED PROPERTIES 699 11 MARYANNS PREFERRED PROPERTIES Yes 0 Northern Dutchess Realty, Inc. 713 54 River Realty Services 740 52 Susan Kuper Real Estate LLC 943 1 Weichert Realtors 0 Page 6 of 7
EXPLANATION OF TERMS Explanation of terms Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction. Channel labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the channels, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page. - occurs when a consumer is redirected to the property page for that listing (for example the ListHub hosted property page or property page on the brokerage Web site). - an event where the consumer starts an interaction with the broker or agent using one of the links on the ListHub hosted property page or by using a link on the channel Web site. This would result in the broker/agent receiving an email with a return email address for the consumer. The number of times a consumer clicked on "Click to view phone number" is also measured and reported under "". Listing Count - the number of active listings that each agent has on the date of the report, or the number of active listings in a property category on the date of the report. Listing Inventory - the total active listings that are being pulled from the MLS each month. N/A on Property - Reporting on Property View data requires that the Internet marketing channel shares detailed information on the number of times consumers accessed the property view for each property. The n/a indicates that property view data is not yet available for the site. Performance Rank - ListHub uses unique algorithms to determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of visits/click-throughs, and the number of inquiries. Property - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the Internet marketing channel Web site. It is from the property view that the consumer has access to the link for even more property information which would result in a "visit or click-through" when clicked. Property views, visits, and inquiries are based on the number of listings displayed by the channel. If the channel displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Page 7 of 7