PRE-SALE PACKAGE Prepared For By Paul Shao
My Biography Personal Service Areas: Languages: Hobbies: Residential Sales, Business Sales, Commercial Sales English, Chinese (Mandarin), Spanish Volleyball, Golf, Skiing, Racquetball, Rollerblading, Reading, Rich Dad Poor Dad, Paintball About Me: My name is Paul Shao. I graduated from Boston University with a BS in Electrical Engineering. I am originally from Princeton, New Jersey where my family has been in the Real Estate business for over two decades. I got my New Jersey Real Estate license in 1997, and after coming to Massachusetts and working for a few years in the engineering industry, I decided to partner with Keller Williams Realty and continue my Real Estate career. Using my knowledge and expertise in the real estate business, and combined with my technical and analytical background, I will sell you property for the best price in today s market using the latest marketing technology while providing you with the highest quality of customer service.
My 10+ Customer Service Commitment As the REALTOR you have chosen to exclusively represent you in the sale of your home, I promise that I will: 1. Provide you with 10+ Customer Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times. 2. Help you obtain the highest possible price for your house in the shortest amount of time based on your needs. 3. Advise you on pricing and assist you with staging your home. 4. Implement the 15 Point Marketing Plan to market your house through as many channels as possible. 5. Coordinate the home showing process. 6. Present all offers in person and advise you on the terms and contingencies. 7. Negotiate offers on your behalf. 8. Schedule and coordinate completion of contingencies and inspections. 9. Monitor the buyer s loan process. 10. Coordinate and supervise the preparation of all closing documents and guide you through the closing process. I look forward to selling your property! Paul Shao
My Unique Value Proposition How is Paul Shao Unique? I offer a 10+ Customer Service Commitment so that you are guaranteed the best service possible. I offer a 15 Point Marketing Plan that will give your home the best chance of selling in today s market by giving it maximum exposure. I am a Technology Specialist which means I can utilize the latest technologies and my technical expertise to help sell your home and help facilitate communication between all parties involved. I have superior Communication Skills so that all parties are up to date with that is happening on the property. I am available 24-7 and I m very responsive to emails and phone calls. I use all types of communication methods so that I can be reached at any time. I am Tri-lingual and Culturally Diverse. In addition to English, I am fluent in Chinese and conversational Spanish. My cultural background allows me to create additional marketing exposure for your home by targeting non-english speaking communities. I have a reliable Vendor List of contractors, handymen, painters, movers, lenders, etc who can be available on short notice to perform any work that is needed.
Listing property with KELLER WILLIAMS means receiving the following benefits: o Experience o Integrity o Skill o Effectiveness o Advanced Techniques and Aids o Intimate Knowledge of the Marketplace o Financial Counsel and Assistance. Keller Williams Facts: Founded in Austin, Texas, on October 18, 1983. KELLER WILLIAMS Realty laid the foundation for agents to become real estate business people. Mo Anderson owned the #3 franchise in the largest real estate company in the world. Gary Keller was chosen by Realtors across the U.S. as one of five of the Most Admired REALTORS in the nation. Most Innovative Real Estate Company Inman News Features 70,000+ real estate consultants. 500+ offices in the U.S. and Canada. 4th largest real estate company in North America. 50 Major Markets. Excellence in real estate consultation training. How is Keller Williams Realty Unique? Keller Williams Realty consultants are not only trained in real estate, they are trained in customer service. Your wants, needs, and values will always be listened to and understood before any action is taken We have a network of over 450 offices throughout the USA and Canada that can bring together many buyers across North America who might be interested in your home. Not only is your home being marketed locally, it is also marketed nationally. We are a Profit-Sharing Company which means that when any agent sells a home, everybody profits. This motivates every agent in my office into helping me to sell your home. We have Market Centers throughout the area with many agents all working together as a Team. This means there are multiple agents trying to help sell your home and there is a lot of cross selling and cross marketing.
Preparing Your Home For Sale With a little effort on your part, your home can be sold more quickly and at a better price. The following tips have proved invaluable to owners and are worth your special attention: Preparation For Showing: 1. First impressions are lasting! The front door greets the prospect. Make sure it is fresh, clean, and paint the trim. 2. Keep lawn trimmed and edged, and the yard free of refuse. Reseed the lawn and fertilize if necessary, weed the gardens, and add mulch. Deep green grass makes a lasting impression. In winter, be sure snow and ice is removed from walks and steps. 3. Decorate for a quick sale. Faded walls and worn woodwork reduce appeal. Why try to tell the prospect how your home could look, when you can show him by redecorating? A quicker sale at a higher price will result. An investment in neutral new kitchen wallpaper will pay dividends. 4. Let the sun shine in. Open draperies and curtains and let the prospect see how cheerful your home can be. (Dark rooms do not appeal) 5. Do the windows and window screens work well and look good? Have the windows spotless. 6. Are the appliances operating properly and sparkling? 7. Fix the faucet! Dripping water discolors sinks and suggests faulty plumbing. 8. Repairs can make a big difference. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from home value. Have them fixed. 9. From top to bottom. Display the full value of your attic, basement and other utility space by removing all unnecessary articles. Brighten dark, dull basements by painting walls and adding brighter light bulbs. 10. Safety first. Keep stairways clear. Avoid cluttered appearances and possible injuries. 11. Pack excess linens and clothing to make closets look bigger. Neat, well-ordered closets show the space is ample. 12. Bathrooms help sell homes. Check and repair grout in bathtubs and showers. Make this room sparkle. Don t let the Handy Man add gobs of caulking when grout is what you need. 13. Arrange bedrooms neatly. Remove excess furniture. Use attractive bedspreads and fresh looking window coverings. 14. Have I removed or mentioned to my realtor any attached items that are not included, such as special chandeliers, shelving or garden plants? 15. Am I familiar with similar homes on the market that I may be competing against? 16. Have I asked my realtor for a list of ways I can improve the marketability of my home without wasting time and money?
17. Can you see the light? Illumination is like a welcome sign. The potential buyer will feel a glowing evening when you turn on all your lights for an evening inspection. 18. Am I ready to disclose any structural defects such as roof, foundation or wiring problems? 19. Have I started looking for my new home? Do I know what I want in another home? 20. What do I need to do to prepare for my upcoming move? Showing The House: 1. Whenever possible leave your house for showings, if not, follow the tips below. 2. Three's a crowd. Avoid having too many people present during showings. The potential buyer will feel like an intruder and will hurry through the house. 3. Music is mellow. But not when showing a house. Turn off the blaring radio or television. Let the your agent and buyer talk, free of disturbances. 4. Pets underfoot? Keep them out of the way--preferably out of the house. 5. Silence is golden. Be courteous but don't force conversation with the potential buyer. He wants to inspect your house--not to pay a social call. 6. Be it ever so humble. Never apologize for the appearance of your home. After all, it has been lived in. Let the trained agent answer any objections. This is his/her job. 7. Remain in the background. The agent knows the buyer's requirements and can better emphasize the features of your home when you don't tag along. You will be called if needed. Allow the buyers to take "psychological possession." 8. Why put the cart before the horse? Trying to dispose of furniture and furnishings to the potential buyer before he has purchased the house often loses a sale. 9. A word to the wise. Let your Realtor discuss price, terms, possession and other factors with the customer. They are eminently qualified to bring negotiations to a favorable conclusion. 10. Use Keller Williams Realty. We ask that you show your home to prospective customers only by appointment through this office. Your cooperation will be appreciated and will help us close the sale more quickly.
FACTORS THAT DON T AFFECT THE VALUE OF YOUR PROPERTY The value of your property is determined by what a BUYER is willing to pay in today s market based on comparing your property to others SOLD in your area. Buyers ALWAYS Determine Value! Paul Shao, Your Realtor www.paulshao.com
Activity Versus Time Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market.
Effect of Over-Pricing on Selling Time & Price
Utility Information Please fill in the following information: PROPERTY ADDRESS: Electric Provider: Phone: High: Low: Average: Gas Provider: Phone: High: Low: Average: Solid Waste Provider: Phone: High: Low: Average: Water Provider: Phone: High: Low: Average: Cable Provider: Phone: HOA Fees: $ Annual Monthly Mandatory Voluntary Paul Shao, Your Realtor
Where Buyers First Learn About Home Purchased 7% - Other 5% - Builder 2% - Open House 11% - Mag/Newspaper 36% Real Estate Agent 15% Yard Sign 24% Internet Source of Information for Buyers Real Estate Agent 90% Internet 77% Yard Sign 71% Open House 52% Newspaper 50% Builders 41% Magazine 37% Television 24% Relocation Company 16%
My 15 Point Marketing Action Plan What everyone else does to try sell your home( The 5 P s aka: Passive Marketing): Put a sign in your yard Put an ad on the web Put an ad in the paper Put your house in Multiple Listing Service(MLS) Pray it sells What I do differently to sell your home in addition to the above(active Marketing): Dedicate 3 hours a day making calls to find the right buyer for your home. Perform Competitive Market Analysis (CMA) Use next generation lock box to make showings easier and more convenient. Professional picture taking and photo editing. Create a colorful Property Feature Sheet for prospects to take. Floorplans and virtual tours. Contacting the top agents in the area to inform them about the home for sale. Use reverse prospecting list to contact agents who have buyers interested in your home. Conduct a Broker s Open House and tour for agents working in the area. Advertise on the internet o www.realtor.com (premium listing) o www.kw.com (national website) o www.boston.com (premium listing) o www.paulshao.com (personal website) o www.craigslist.com (nationwide bulletin board) o dozens other real estate websites Advertise in local Newspapers and Magazines (as needed) Notify neighbors that the property is on the market o Just listed postcards o Sale pending postcards o Just sold postcards Conduct public Open House. Give you statistics and feedback from prospective buyers. Keep you constantly updated on current real estate market conditions in a biweekly report. With a combination of aggressive marketing, superior service, and constant communication, trust that your home is in professional hands and that it will be sold in a timely manner with your needs in mind.