EXECUTIVE SUMMARY You currently have 4,434 listings. 3,298 of your properties have been visited at least 1 time over the last 30 days. 1 of your brokers currently have a paid subscription to ListHub. You currently have 15 registered brokers using ListHub. Top Channels by Number of Visits Visits % of Visits 1. Google Maps 3,482 25.6% 2. Yahoo! Real Estate 2,208 16.2% 3. Oodle 2,131 15.6% Top Location of Your Online Consumers Visits % of Visits 1. Poughkeepsie, NY 1,604 12.3% 2. New York, NY 1,050 8.1% 3. Wappingers Falls, NY 734 5.6% Listing Inventory and over the last 12 months generated over the last 12 months Broker registrations Top Property Categories Description $200K - $300K - 3BR $100K - $200K - 3BR $300K - $400K - 3BR Listing Count Performance Rank 457 1,520 0 1st 156 1,041 0 2nd 267 667 0 3rd Page 1 of 7
DETAILED ANALYSIS: CHANNEL COMPARISON CHART This report shows a comparison of activity generated from your listings online. Data is collected from the following two sources to report the : 1) from ListHub hosted property pages are included. 2) generated directly from the channel Web sites are included for channels which have chosen to provide ListHub with this data. Inquiry data generated on the brokerage Web site is not included in the report. How do the Internet Marketing Channels Compare? Listings Consumer Traffic Channel Setup Total Property AOL Real Estate MLS-ALL 3,758 N/A 28 CLRSearch.com MLS-ALL 3,919 N/A 14 Cyberhomes MLS-ALL 3,758 N/A 25 DataSphere (formerly SecondSpace) MLS-ALL 4,389 N/A 176 Enormo MLS-ALL 4,440 N/A 7 erealinvestor MLS-ALL 4,439 N/A FrontDoor MLS-ALL 3,922 N/A 98 Google Maps MLS-ALL 4,444 N/A 3,482 HomeAwayRealEstate.com MLS-ALL 4,425 N/A 1 HomeFinder MLS-ALL 4,444 N/A 216 Homes&Land MLS-ALL 4,440 N/A Homes.com MLS-ALL 4,440 N/A 1,077 HomeWinks MLS-ALL 4,425 N/A HotPads MLS-ALL 4,175 N/A 219 InvestorLoft MLS-ALL 4,390 N/A Keller Williams MLS-ALL 67 N/A LakeHomesUSA.com MLS-ALL 4,390 N/A 75 MyHomeRenter.com MLS-ALL 512 N/A MyREALTY.com MLS-ALL 4,440 N/A 4 Oodle MLS-ALL 4,444 N/A 2,131 Overstock.com MLS-ALL 4,389 N/A 125 PropBot MLS-ALL 4,440 N/A 1 Property Pursuit MLS-ALL 4,425 N/A 1 Property Shark MLS-ALL 4,389 N/A 5 RealtyTrac MLS-ALL 3,878 N/A 25 Emails Phone Total Page 2 of 7
DETAILED ANALYSIS: CHANNEL COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Data is collected from the following two sources to report the : 1) from ListHub hosted property pages are included. 2) generated directly from the channel Web sites are included for channels which have chosen to provide ListHub with this data. Inquiry data generated on the brokerage Web site is not included in the report. How do the Internet Marketing Channels Compare? Listings Consumer Traffic Channel Setup Total Property Relocation.com MLS-ALL 4,375 N/A Trulia MLS-ALL 4,175 N/A 2,075 TweetLister.com MLS-ALL 4,425 N/A 16 Vast MLS-ALL 4,390 N/A 31 Yahoo! Real Estate MLS-ALL 3,923 N/A 2,208 Zillow.com MLS-ALL 4,174 N/A 1,580 Organic N/A N/A N/A 2 Emails Phone Total 0 0 13,622 0 0 0 Total Page 3 of 7
DETAILED ANALYSIS: PROPERTY CATEGORIES This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings. Listing activity by inventory category Description $200K - $300K - 3BR $100K - $200K - 3BR $300K - $400K - 3BR $200K - $300K - 4BR $300K - $400K - 4BR $1K - $2K - 2BR Residential Rental - For Rent $400K - $500K - 4BR $1K - $2K - 3BR Residential Rental - For Rent $100K - $200K Lots and Land - For Sale $100K - $200K - 2BR Listing Count There are an additional 317 inventory categories that are not shown. Performance Rank 457 1,520 0 1st 156 1,041 0 2nd 267 667 0 3rd 175 694 0 4th 232 524 0 5th 128 545 0 6th 193 379 0 7th 91 466 0 8th 267 271 0 9th 86 346 0 10th Page 4 of 7
DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding. GIS coding is technology used to geographically locate online consumers. Top states Visits State Total Percent Total Percent New York 10,594 81.4% 0 0 New Jersey 379 2.9% 0 0 Connecticut 325 2.5% 0 0 Florida 214 1.6% 0 0 North Carolina 203 1.6% 0 0 California 159 1.2% 0 0 Pennsylvania 147 1.1% 0 0 Massachusetts 138 1.1% 0 0 Texas 78 0.6% 0 0 Maryland 53 0.4% 0 0 Ohio 49 0.4% 0 0 Georgia 48 0.4% 0 0 Top cities Visits City Total Percent Total Percent Poughkeepsie, NY 1,604 12.3% 0 0 New York, NY 1,050 8.1% 0 0 Wappingers Falls, NY 734 5.6% 0 0 Brooklyn, NY 730 5.6% 0 0 Hopewell Junction, NY 381 2.9% 0 0 Bronx, NY 339 2.6% 0 0 Beacon, NY 246 1.9% 0 0 Newburgh, NY 200 1.5% 0 0 Hyde Park, NY 198 1.5% 0 0 Carmel, NY 196 1.5% 0 0 Rhinebeck, NY 194 1.5% 0 0 Middletown, NY 177 1.4% 0 0 Page 5 of 7
DETAILED ANALYSIS: BROKER REGISTRATION LIST This report shows a list of brokerages who are registered for ListHub. They are sorted alphabetically by company name. Brokerages that have paid for an upgraded account are indicated by a 'yes' in the "Paid ListHub Broker' column. Brokerages that appear in italics indicate an inactive status. Following are several possible reasons for "inactive" accounts: a) ListHub could not confirm that the registrant is the head broker b) the registration is a duplicate c) the registration is new and pending configuration by the ListHub team. Broker registration list Brokerage Name Office Codes Paid ListHub Broker # of Listings 24/7 Realty Inc. 1134 1135 24 Ambassador Properties 1146 4 Barbara A. DeMaro 0 Century 21 Anita Ferri Realty 655 656 850 91 Century 21 Serino Realty 837 73 East USA Real Estate, LLC 851 0 Empire Real Estate Management, LLC 909 1 Exit Drake Realty 647 102 Greene County Realty 924 0 Keller Williams Realty Team 1240 67 MARYANNS PREFERRED PROPERTIES 699 Yes 6 Northern Dutchess Realty, Inc. 713 50 River Realty Services 740 58 Ruth Bezares Licensed Real Estate Broker 1300 4 Susan Kuper Real Estate LLC 943 0 Swan Realty of The Hudson Valley 1294 7 Page 6 of 7
EXPLANATION OF TERMS Explanation of terms Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction. Channel labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the channels, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page. - occurs when a consumer is redirected to the property page for that listing (for example the ListHub hosted property page or property page on the brokerage Web site). - an event where the consumer starts an interaction with the broker or agent using one of the links on the ListHub hosted property page or by using a link on the channel Web site. This would result in the broker/agent receiving an email with a return email address for the consumer. The number of times a consumer clicked on "Click to view phone number" is also measured and reported under "". Listing Count - the number of active listings that each agent has on the date of the report, or the number of active listings in a property category on the date of the report. Listing Inventory - the total active listings that are being pulled from the MLS each month. N/A on Property - Reporting on Property View data requires that the Internet marketing channel shares detailed information on the number of times consumers accessed the property view for each property. The n/a indicates that property view data is not yet available for the site. Performance Rank - ListHub uses unique algorithms to determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of visits/click-throughs, and the number of inquiries. Property - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the Internet marketing channel Web site. It is from the property view that the consumer has access to the link for even more property information which would result in a "visit or click-through" when clicked. Property views, visits, and inquiries are based on the number of listings displayed by the channel. If the channel displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Page 7 of 7