HOME & PROPERTY 2019

Transcription

1 HOME & PROPERTY 2019

2 Houses priced under $1 million, like this one in White Plains, are the hottest sellers. HOME & PROPERTY SPRING FASHION Where to Find the Latest Looks WESTCHESTER WHAT S SELLING NOW REAL ESTATE MARKET REPORT Limited Inventory Fuels a HOT Westchester Real Estate Market + Actor Hank Azaria Is Loving Westchester HOME WESTCHESTER 7th ANNUAL DESIGN AWARDS 20+ CATEGORIES 60+ FINALISTS + Inspiring Ideas for Every Room 3 Fabulous Home Tours DESIGN AWARDS SPECIAL INSERT Mission Statement Westchester Magazine brings you an integrated source for home and real estate Home & Property. Home & Property is your source for the best design inspiration and real estate news from Westchester and the surrounding areas. We feature local real estate listings, extraordinary house tours, vacation properties, neighborhood news, home design products, and expertise from local designers. Through multiple-channels our brand is committed to bringing the highest quality and intriguing home design products to our audience. WESTCHESTER MAGAZINE Features monthly insight into how Westchester area residents live and includes a larger focus on homes and real estate several times a year. WESTCHESTER HOME Delivers sophisticated, inspiring home design four times a year. WESTCHESTERMAGAZINE.COM Reaches the digital home design and real estate audience through articles from monthly issues, as well as regular online-only content. OUR SIGNATURE EVENTS AND CUSTOM CLIENT PROGRAMS Bringing tremendous exposure to the design community and connecting fellow trade professionals with consumers. WESTCHESTER MAGAZINE HOME & PROPERTY [ 2 ] 2 CLINTON AVENUE, RYE, NY

3 Managing Editor, Westchester Magazine Amy R. Partridge Amy R. Partridge is a self-professed real estate geek, she loves tracking the ins and outs of the county's hyper-competitive real estate and development market. As a writer and editor for more than 15 years, Amy has covered everything from business, technology and economic development, to fashion and travel, to civic and human-interest journalism. Executive Editor, Westchester Home Jenn Andrlik Jenn Andrlik s background includes stints as a senior editor at Martha Stewart Weddings and Martha Stewart Living, editor of HouseBeautiful.com and positions with Better Homes & Gardens, Country Living, and ElleDecor.com. Jenn believes that a home is not just somewhere you live; it's where you raise your family, entertain, and make memories. Under her guidance, each issue of Westchester Home gives readers ideas and tips for how to do that beautifully. WESTCHESTER MAGAZINE HOME & PROPERTY [ 3 ] 2 CLINTON AVENUE, RYE, NY

4 HOME & PROPERTY Our Audience Westchester Magazine media reaches an extensive, affluent audience. 87% of Westchester Magazine readers purchased home furnishings in the past 12 months 82% had a home remodeling/renovation done in the past 12 months 91% say that the content in Westchester Magazine has influenced a purchase WestchesterMagazine.com is viewed by more than 204,841 unique visitors a month 89% of Westchester Magazine readers own a home and the average home value is $1,844,216 More than 81% of Westchester Magazine readers have a college degree and 42% have a graduate degree Westchester Magazine readers spent a total $3.175 billion on retail products and services Westchester Magazine average HHI $263,775 Westchester Magazine average net worth $2,236,000 Source: Google Analytics 2016 CVC Subscriber Study Erdos & Morgan 2012 Subscriber Study WESTCHESTER MAGAZINE HOME & PROPERTY [ 4 ] 2 CLINTON AVENUE, RYE, NY

5 Distribution Westchester Home * Circulation: 19,468 per issue Readership: 77,872 Approximate Distribution Per Channel 11,071 Subscribers 1,964 Newsstand 4,850 trade professionals including members of ASID, AIA, NKBA, select realtors, art galleries, and key targeted locations. Westchester Magazine * Circulation: 53,750 per issue Readership: 274,200 Approximate Distribution Per Channel 45,765 Subscribers 5,485 Newsstand 2,500 Events and select offices *Source: CVC Subscriber Study WESTCHESTER MAGAZINE HOME & PROPERTY [ 5 ] 2 CLINTON AVENUE, RYE, NY

6 EDITED BY HOME & PROPERTY Our Print Publications WESTCHESTER MAGAZINE Westchester Magazine is more than just Westchester County s leading lifestyle magazine. We reach over 274,200+ influential and engaged readers each month who have the discretionary income to purchase products and services that cater to their dynamic lifestyles. Westchester Magazine is a trusted and established publication providing our readers with the best local resources On a monthly basis our Home & Property editorial team delivers to our audience design/home/real estate information in the pages of Westchester Magazine through a balance of in-depth articles and short, informative home design snapshots. Highlights Each issue features an exclusive front-of-book Home & Property section devoted to residential real estate and home design. (Ad space in this section is limited and considered premium placement.) Special Sections Five home-related advertising sections are available throughout the year in print and on WestchesterMagazine.com, providing our clients the opportunity to position their ad within relevant content, and in some cases, to benefit from direct advertorial coverage. Home Improvement (January) Outdoor Living (March) Spring Home & Garden Guide (April) Kitchens & Baths (May) Fall Home & Garden Guide (October) WESTCHESTER Limited Inventory Fuels a HOT Westchester Real Estate Market + SPRING FASHION Where to Find the Latest Looks Actor Hank Azaria Is Loving Westchester WHAT S SELLING NOW home REAL ESTATE MARKET REPORT PHOTO COURTESY OF DOUGLAS ELLIMAN BY JANE ANDERSON Houses priced under $1 million, like this one in White Plains, are the hottest sellers. property ON THE MARKET TOWN WATCH EXPERT ADVICE TOOL SHED ROUNDUP TREND ON THE MARKET City Meets Suburbs $5,499, Sheldrake Rd, Scarsdale; 6 BR, 5.2 BA, 7,000 sq. ft., 1 acre; $88,023 estimated taxes Sleek, urban styling elevates this chic Scarsdale Colonial. At 7,000 square feet, the home boasts stylish, expansive (and nearly all-white) living spaces, including a custom chef s kitchen, sun-drenched solarium, family room with gas fireplace, and a large children s playroom. French doors and plentiful windows keep the interior airy throughout; manicured grounds and a large blue-stone patio beckon outside. 32 MAY HOME WESTCHESTER summer Welcome Amy R. Partridge WESTCHESTER HOME Our pages present an eclectic mix of elegant and casual, old and new, priceless and found, photographed in lavish settings. Our quarterly publication showcases the most inspiring homes and designs in the region as well as extending its coverage to include outdoor living and entertaining. TRENDING NOW By Mary Kate Hogan A Haven for Her The ladies elevated answer to the man cave, she sheds are all the rage. Tour these two versions to see why. Each issue includes: Trending Now A renovation project, seasonal gardening advice, plus DIY tips for creating a specific design project at home Curb Appeal Experts detail how to create the perfect look outdoors Market Watch Unique and spectacular local homes currently on the market People to Know Local designers share their favorite go-to items and what inspires them In the Garden Tips and advice for creating beautiful and bountiful gardens She Sheds + how you can create your own outdoor entertaining ideas For the woman who s always wanted a room of her own and who doesn t? The she shed takes Virginia Woolf s notion and runs wild with it. The ladies elevated answer to the man cave, a she shed is typically a small outbuilding designed as a retreat, a place for creative pursuits and hobbies or reading, relaxing, practicing yoga, or even entertaining. Modern sheds are the granddaughters of the Victorian potting shed, and though some are used for gardening, the new shelters have more flair and typically offer a comfortable place to sit and stay awhile. We caught up with two she shed owners, each of whom credit their cabins with changing their lives. 12 westchesterhome > SUMMER2018 WESTCHESTER MAGAZINE HOME & PROPERTY [ 6 ] 2 CLINTON AVENUE, RYE, NY

7 Digital Capabilities WestchesterMagazine.com features the same authoritative journalism and insider information found in the pages of our print publications, with expanded coverage of the county using fresh, daily content, helpful guides, and e-newsletters. Viewed by more than 199,652 people each month, WestchesterMagazine.com is the online and mobile-friendly choice for stylish and sophisticated local residents. Home design and real estate content has its own devoted page, Home & Property, within the site and hosts related content from Westchester Home, Westchester Magazine and the Home & Property e-newsletter. With its own dedicated following, our content is curated and accessible for these home enthusiasts. Reach the online readers that make up our nearly 500,000 monthly page views through: E-newsletters Web advertisements Social media Video Native content HOME & PROPERTY BLOGS By Design inspiration and ideas for all of your home and interior design needs, including life-changing renovations, eyecatching décor, home design products, and expertise from local designers Hot Properties the latest and greatest in local real estate listings, extraordinary house tours, vacation properties, neighborhood news, and more E-NEWSLETTERS Reach our opt-in list of over 58,000 enthusiasts with our daily and weekly e-newsletters. Westchester Today a daily compilation of what s happening locally Home & Property a weekly e-newsletter highlighting the latest news in residential real estate, design advice and inspirational homes EXCLUSIVE E-BLAST Target our subscribers on your own schedule. We ll send a dedicated to our VIP list of 50,000+ opt-in subscribers. WESTCHESTER MAGAZINE HOME & PROPERTY [ 7 ] 2 CLINTON AVENUE, RYE, NY

8 HOME & PROPERTY Westchester Home's Design Awards Home Events Wine & Food Festival Westchester Magazine executes over 10 signature events every year, reaching an audience of influential tastemakers beyond our subscribers. From our Wine & Food Festival with 7,000+ attendees to Best of Westchester, we produce high end, diverse events and brand experiences that are well-known throughout the region. Through our attention to detail, creative approach and wealth of resources, we successfully create custom integrated programs to best activate a brand across all verticals. DESIGN AWARDS The area s premier design awards competition draws entries from across the county. Judges for the competition include nationally known designers as well as locally-based professionals. Finalists are showcased in the Spring issue of Westchester Home and the winners are announced live, on-stage at a gala, red carpet, awards event. Art of the Table Westchester by Bilotta Kitchens CUSTOM PANELS AND PRESENTATIONS AT SHOWROOMS We connect design experts with your products and showrooms to create one-of-a-kind presentations for the local design community. WESTCHESTER MAGAZINE HOME & PROPERTY [ 8 ] 2 CLINTON AVENUE, RYE, NY

9 Planning Calendar WESTCHESTER HOME Spring THE ART ISSUE Space Close: 2/1/19 On Sale: 2/26/19 Summer COOKING OUTDOORS Space Close: 5/3/19 On Sale: 5/28/19 Fall YOUR HOME FROM A TO Z Space Close: 8/10/19 On Sale: 9/4/19 Winter THE KITCHEN AND BATH ISSUE Space Close: 11/8/19 On Sale: 12/3/19 WESTCHESTER MAGAZINE Appearing each month in Westchester Magazine - Home & Property editorial section. January IS EVERYONE IN WESTCHESTER RICH? Special Section: Home Improvement Space Close: 11/30/18 On Sale: 12/26/18 February TOP NEW RESTAURANTS Space Close: 1/2/19 On Sale: 1/26/19 March PRIVATE SCHOOLS/PUBLIC HIGH SCHOOLS RANKING Special Section: Outdoor Living Space Close: 1/25/19 On Sale: 2/19/19 April THE RENTAL MARKET Special Section: Spring Home & Garden Guide Space Close: 2/22/19 On Sale: 3/19/19 May HIKING & BIKING Special Section: Kitchens & Baths Space Close: 3/22/19 On Sale: 4/16/19 June OUTDOOR DINING Space Close: 4/26/19 On Sale: 5/21/19 July BEST OF WESTCHESTER Space Close: 5/31/19 On Sale: 6/25/19 August FOODIE TOWNS Space Close: 6/28/19 On Sale: 7/23/19 September FALL GETAWAYS Space Close: 7/26/19 On Sale: 8/20/19 October REAL ESTATE DEALS Special Sections: Fall Home Resource Guide Space Close: 8/30/19 On Sale: 9/24/19 November TOP DOCTORS Space Close: 9/27/19 On Sale: 10/22/19 December FAVORITE SHOPS Space Close: 10/25/19 On Sale: 11/19/19 WESTCHESTER MAGAZINE HOME & PROPERTY [ 9 ] 2 CLINTON AVENUE, RYE, NY

10 HOME & PROPERTY HOME & PROPERTY 2019 For partnership opportunities and more information please call x. 138 or