Selling Your Home with

Transcription

1 Selling Your Home with Pam Giordano Branford Regional Office VM Cell QueenofReal@aol.com

2 Thank you for inviting me to discuss the marketing and sale of your home. It is my pleasure to present you with this plan, which is designed to outline proven strategies I will implement to market and sell your property in the days ahead. It is my goal to have your home sold in the shortest possible time, for the best price, with the utmost convenience to you. We will discuss your objectives in order to tailor the marketing of your property to best fit your goals. I am always available to answer your questions, offer guidance and provide you with information to ensure that you make sound decisions. I ll stand by you every step of the way. I m confident that you will have an outstanding real estate experience that will lead to a solid partnership for years to come. Sincerely, Pam Giordano, Realtor Branford Regional Office 944 Main Street, Branford, CT Direct Cell QueenofReal@aol.com

3 A REPUTATION BUILT ON TRUST We are committed to delivering the highest quality real estate services possible and making each customer experience one that surpasses all expectations. The integrity and reputation of Berkshire Hathaway, combined with the proven operational excellence of HomeServices of America, has led to the creation of the most respected and valued real estate company in the market, Berkshire Hathaway HomeServices. As a full service real estate company, our core values, service philosophy, cutting edge technology and, most importantly, our people, are what make us the leader in all the areas we serve. Candace Adams Candace Adams President/CEO

4 ONLINE MARKETING Pam Giordano Branford Regional Office VM Cell QueenofReal@aol.com

5 UNDERSTANDING BUYER BEHAVIOR WHERE BUYERS FOUND THE HOME THEY PURCHASED* 75% of buyers found the home they purchased through the internet or through an agent. That is why it is important to list your home with a REALTOR and company that provides unparalleled internet exposure. *Source: NAR 2012 Profile of Home Buyers and Sellers (2013 report will be released in November 2013)

6 UNDERSTANDING BUYER BEHAVIOR INFORMATION SOURCES USED IN HOME SEARCH* (BUYERS USE MULTIPLE SOURCES) *Source: NAR 2012 Profile of Home Buyers and Sellers (2013 report will be released in November 2013)

7 CAPTURING BUYERS ONLINE THE MORE BUYERS WE CAN ENGAGE, THE BETTER CHANCE YOU HAVE OF SELLING YOUR HOUSE To highlight your property s features, I will: Take exceptional photographs to capture the unique qualities of your house. Upload multiple photos to the Multiple Listing Service and. Your Property Page on will feature: A YouTube (Property) video showcasing your property s attributes and setting. Google mapping and directions. Links to share on social media sites. Access to neighborhood and school information. Optimization for tablets and mobile devices.

8 WEBSITE EXPOSURE In addition to the Multiple Listing Service, your home will be listed on these highly trafficked websites exposing your home to millions of potential buyers.

9 VIDEO TOURS Listings with virtual media are 40% more likely to get viewed online than those without YouTube videos utilize the power of the world s second largest search engine Berkshire Hathaway HomeServices New England Properties now utilizes ten YouTube channels, including one for each county, making it easier than ever for buyers to find your home. When you list your home with me, your property will automatically generate a video that is posted online for maximum exposure to potential buyers.

10 YOUR PERSONAL PROPERTY WEBSITE A TARGETED MARKETING STRATEGY TO SELL YOUR HOME We offer a custom-designed website for your home featuring information, photos, videos, narratives and links helpful in learning about your property, neighborhood and community.

11 TARGET MARKET YOUR PROPERTY WITH Our 24/7 service includes over 60,000 registered buyers. Registered buyers whose search criteria match your property will be ed your listing information. Any update to your property, such as a price change, open house or new photos, will also trigger an update to prospective buyers.

12 OUR MOBILE PHONE APP Berkshire Hathaway HomeServices New England Properties Mobile App is a comprehensive real estate search app, delivering the most accurate and up-to-date real estate information right to your phone. Buyers can easily use the GPS search feature to find your home, the closest available listings or sold properties nearby. The customizable search feature helps buyers find properties quickly and efficiently. Your property can go viral as buyers can save it to view later or share with family and friends via text or . As a Berkshire Hathaway HomeServices New England Properties REALTOR, I can send my personal app to prospective buyers to increase visibility for your property.

13 OVER 6 BILLION TEXT MESSAGES ARE SENT EACH DAY* Text Message Buyers send a text requesting information on your property and instantly receive an automated text response with information on the number of bedrooms, bathrooms, square footage, acreage, price and upcoming open houses. QR Codes Interested buyers can scan the QR code and be instantly redirected to the mobile web page for your property. Source: Forrester.com

14 TRADITIONAL MARKETING Pam Giordano Branford Regional Office VM Cell QueenofReal@aol.com

15 DIRECT MAIL CUSTOMIZED FOR YOUR PROPERTY A variety of customizable pieces including: Postcards Flyers Brochures Newsletters Property Business Cards

16 YARD SIGNS YARD SIGNS ARE A PREDOMINANT SOURCE USED BY BUYERS TO FIND THEIR HOMES Many buyers discover homes that interest them by driving through the neighborhoods they find attractive. A Berkshire Hathaway HomeServices New England Properties yard sign will increase the visibility of your home by capitalizing on drive-by traffic. The distinctive colors of cabernet and cream will differentiate your home from the competition.

17 NEWSPAPER ADVERTISING STATEWIDE COVERAGE Each week, Berkshire Hathaway HomeServices New England Properties places ads in leading newspapers and community publications to market your property to readers throughout the region.

18 OPEN HOUSES Pam Giordano Branford Regional Office VM Cell QueenofReal@aol.com

19 STATEWIDE OPEN HOUSE WEEKEND 46% OF BUYERS ATTEND OPEN HOUSES AS PART OF THEIR PROPERTY SEARCH* In addition to regular open houses each month, every office of Berkshire Hathaway HomeServices New England Properties coordinates open houses for a statewide open house weekend. Buyers are more likely to visit an open house when they can plan to see several in a single day. Open houses are featured in: Updates distributed to registered buyers through our 24/7 Services. All websites where we display your property. Newspaper advertising. Source: NAR and Google Digital House Hunt 2013

20 MAKE A GREAT FIRST IMPRESSION THE GOAL OF STAGING IS TO SELL YOUR HOME QUICKLY AND FOR THE HIGHEST POSSIBLE PRICE Research has shown that home staging can reduce a property s time on market by as much as half and increase the sale price by as much as 10-15%. Together, we will review strategies for creating a lifestyle and visually appealing setting in which any buyer feels at home. As we tour your property, I will make suggestions for changes that will help present your house in its best light. Examples of cosmetic changes might include: A lighter color palette or rearrangement of furniture to provide a more spacious appearance in key rooms. Removal of personal items to focus buyer attention on the unique and attractive aspects of your property, rather than personal keepsakes. The addition of flowers and plants to add a sense of welcome to walkways and landscaping. When potential buyers feel at home touring your property, they will want to make it their own.

21 OUR NETWORKS Pam Giordano Branford Regional Office VM Cell QueenofReal@aol.com

22 OUR GLOBAL RELOCATION NETWORK BERKSHIRE HATHAWAY HOMESERVICES & BROOKFIELD RELOCATION Brookfield Relocation is one of the largest and most financially viable relocation companies in the world. We provide relocation service to over 85,000 government and corporate employees annually in more than 125 countries. Berkshire Hathaway HomeServices New England Properties partners with every third-party relocation company and their transferees in our coverage area.

23 OUR NATIONAL NETWORK HOMESERVICES OF AMERICA, INC., A BERKSHIRE HATHAWAY AFFILIATE Being a part of HomeServices of America, Inc., a Berkshire Hathaway affiliate, expands my network to 30 real estate companies in 24 states with more than 21,000 real estate professionals. That gives Berkshire Hathaway HomeServices New England Properties an unmatched ability to serve sellers, expanding the pool of potential buyers for your house exponentially.

24 OUR REGIONAL NETWORK BERKSHIRE HATHAWAY HOMESERVICES NEW ENGLAND PROPERTIES We have grown to include over 1,400 agents in more than 50 sales offices located throughout New England. Avon Branford Bristol Colchester Danbury Darien East Hampton East Lyme Enfield Essex Fairfield Farmington Glastonbury Granby Greenwich Litchfield Madison Marlborough Middletown Milford Mystic New Canaan New Milford Newington North Haven Norwalk Norwich Old Greenwich Old Saybrook Ridgefield Rowayton Shelton Simsbury South Windsor South Woodstock Southbury Southington Southport Stamford Stonington Trumbull Vernon Wallingford Watch Hill West Hartford Westerly Westport Wethersfield Wilton Windsor Corporate Berkshire Hathaway HomeServices New England Properties Headquarters is located in Wallingford, CT

25 OUR FAMILY OF SERVICES A single phone call to one world-class organization gets you all the services you need. Berkshire Hathaway HomeServices New England Properties and our partner companies are with you every step of the way. Licensed mortgage banker offering free pre-approval. Mortgage & Financial Services (800) x 201 CTHM.com Property, rental & auto insurance and every type of personal insurance coverage. Southern Connecticut (866) New Haven (203) Northern & Central Connecticut & Rhode Island (888) Ctinsurancegroup.com A full menu of services associated with relocating a new hire or transferring employees, from a single move up to complex multi-stage, group move programs. Jim LaBanca, Director (800) jimlabanca@bhhsne.com Sales & marketing for new developments, land sales and apartment buildings. Terence Beaty, Director (860) tbeaty@bhhsne.com

26 PRICING STRATEGY Pam Giordano Branford Regional Office VM Cell QueenofReal@aol.com

27 UNDERSTANDING MARKET VALUE PRICING IS THE KEY TO POSITIONING YOUR HOME TO ATTRACT QUALIFIED BUYERS A property s value is based on: Location, design, amenities and condition. Comparable available properties and sold properties. Economic conditions that affect property transactions and values. Factors that have little or no influence on the market value of a home include: The price originally paid for the property. Expected net proceeds. The impact of accurate pricing: Properties priced correctly generate more showings, more offers, and sell in a shorter period of time. Properly priced homes may streamline and fast-track the appraisal process. A COMPARATIVE MARKET ANALYSIS (CMA) CONSIDERS SIMILAR PROPERTIES THAT: Are currently on the market: These properties will be competing with yours for the attention of available buyers. Have recently sold: This shows us what buyers in the market have paid for properties similar to yours. Failed to sell: Understanding why these properties did not sell can help avoid extended marketing time.

28 UNDERSTANDING MARKET VALUE AN ASKING PRICE THAT EXCEEDS MARKET RANGE CAN ADVERSELY AFFECT THE MARKETING OF A PROPERTY Overpriced homes may be bypassed by the pool of interested qualified buyers. An overpriced property helps accurately priced homes look better by comparison. Marketing time is prolonged, and initial momentum is lost. Fewer offers are received. If an offer is received above true market value, it may not appraise, and the buyers may not be able to secure a loan. The property may eventually sell below market value. PERCENTAGE OF BUYERS WHO WILL VIEW THE PROPERTY

29 MARKETING PLAN OF ACTION TO SUCCESSFULLY PROMOTE YOUR PROPERTY TO THE MARKET, A COMPREHENSIVE PLAN OF TARGETED ACTIVITIES IS ESSENTIAL Property Marketing Take property photos. Prepare marketing materials. Enter listing into Multiple Listing Service (MLS). Submit your listing to national real estate websites. Put up For Sale yard sign. Install lock box. Invite local real estate agents to tour your home. Prepare and place advertisements. Submit open house announcement to MLS & office sales meeting. Prepare and send direct mail. Hold Sunday open house. Ongoing Activities Handle incoming calls and inquiries. Update you on showings and feedback. Review price based upon market conditions and comparables. Secure pre-approval letter from buyer s agent. Present all offers and recommended counter-offer strategies.

30 COME HOME TO QUALITY Berkshire Hathaway HomeServices is grounded in financial strength and the deep tradition of its HomeServices of America and Brookfield Asset Management parent companies. Both companies are immersed in residential real estate and understand the business from every angle. Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, Nebraska. Its chairman and CEO is Warren Buffett, often referred to as the Oracle of Omaha, who according to Time magazine s 2012 ranking, is among the world s most influential people. Berkshire Hathaway is the No. 1 company in Barron s annual ranking of the world s most respected companies; it stands at No. 8 in Fortune magazine s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive s reputation study of the 60 Most Visible Companies. Our mission as Berkshire Hathaway HomeServices New England Properties is to provide an unparalleled customer experience throughout all aspects of the home transaction process.

31 Pam has been selling real estate for over 27 years and is a licensed Broker- Realtor in CT and FL. Pam has A.S. and B.A. degrees and the following real estate designations: GRI, ABR, CRS, PSCS and CHMS. Pam has been a consistent Top Producer and has received numerous awards throughout her real estate career. Pam was selected a 2011, 2012, 2013 and 2014 Five Star Real Estate agent. Pam was one of just seven percent of 17,500 licenses agents in CT to be selected and she appeared in the March 2011, 2012, 2013 and 2014 issues of CT Magazine. Winning agents were identified by a rigorous research process that evaluated them on nine criteria, including customer service, integrity, market knowledge, communication, negotiating skills, closing preparation, ability to locate the right home, marketing of the home and overall satisfaction. Pam was selected as the #1 Realtor in New Haven Advocates Best of New Haven Readers Poll for Pam has assisted more than 1,100 families in buying, selling and renting their homes, many of which are repeat clients and referrals over the past 27 years and delivers solid results to her clients.

32 Professional Associations Middshore Association of Realtors Connecticut Association of Realtors Connecticut Statewide Multiple Listing Service National Association of Realtors