FOUR SEASONS RESORT DALLAS AT LAS COLINAS

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2 FOUR SEASONS RESORT DALLAS AT LAS COLINAS PASSING THE TORCH Among today s challenges, building a strong, enduring culture, developing talent and planning for the transition to new leadership are at the top of every broker s list. The 2016 Gathering of Eagles addresses all three with Q&A sessions with Dave Ridley, former CMO of Southwest Airlines on culture Jeff Colvin, senior managing editor of Fortune magazine, on the search for talent and two great panels on those successfully transitioning to new leadership. Bonus: Don t miss the presentation from Berkshire Hathaway HomeServices CEO Gino Blefari on powerful cultures. Add a full afternoon where we talk about where technology is taking us and an industry update from REAL Trends President Steve Murray, and you have a tightly packed, information-intensive, two-day program. Don t miss it! Attire: Business dress for Wednesday evening and business/ business casual for the remainder of the conference. Conference Hotel: Four Seasons Resort Dallas at Las Colinas 4150 N. MacArthur Blvd., Irving, TX 75038, Our hotel room block (rooms at the discounted rate) at the Four Seasons Las Colinas has been fulfilled. Below is a list of near-by hotels. We do not have any room-blocks at these locations and do not have any negotiated rates. La Quinta -.2 miles away - (972) Aloft Las Colinas -.9 miles away (972) Dallas Marriott miles away (972) Omni Mandalay miles away (972) Registration: Begins at 12:30 p.m. on Wednesday, April 20 at the Four Seasons Resort Dallas at Las Colinas Dietary Request: Should you have any special dietary request, please call or dstufft@realtrends.com Airline and Ground Transportation: All primary carriers fly into Dallas/Fort Worth International Airport, only 15 minutes from the Resort. Dallas Love Field is just 20 minutes away. Driving: The Resort is convenient to all major highways intersecting the Dallas/Fort Worth Metroplex. Las Colinas is located in Irving between the Dallas/Fort Worth International Airport and downtown Dallas and is easily accessible to Interstate 35, Interstate 45, Interstate 635, Interstate 20 and Interstate 30. Services Provided by the Hotel: The Resort s Town Car is available to transport guests to local businesses within a five-mile radius of the Resort, on a first-come, first-served basis. Travel Time: 15 minutes to Four Seasons, 7 miles. Directions: Take the north exit from the airport to Highway 114 heading east, exit and turn right onto MacArthur Boulevard. The Resort is about two miles from this intersection on the left. The industry s most informative gathering for operating executives, this unique conference is by invitation only and limited to CEOs, presidents, COOs and senior management of the nation s Top 500 residential real estate firms and the up-and-comers, as identified in the 2015 REAL Trends 500. In addition, REAL Trends encourages attendance by Realtor association executives and senior management from national franchises, relocation firms and referral networks.

3 CONFERENCE AGENDA Wednesday, April 20, :30PM - 2:30PM Registration 3:00PM - 3:15PM Welcome and Opening by Steve Murray 3:15PM - 3:30PM Latest Technology Trends in Real Estate Thursday, April 21, :30AM - 8:30AM Continental Breakfast 7:30AM - 8:30AM Registration for Late Arrivals 8:30AM - 9:30AM Passing the Torch to Family Patty Scarafile, Carolina One Jack Fry, RE/MAX of Reading Michael Saunders, Michael Saunders & Company Caroline Ruhl, Ruhl & Ruhl Realtors For many owners, building a succession or transition plan is a tough challenge. It s not just letting go; it s developing people to lead their firm in a manner that will preserve the culture and performance of the brokerage. Hear from a panel of owners about how they are managing their way through this difficult process. 3:30PM - 4:00PM A Smart Home vs. A House Filled with Gadgets & Sean Blankenship of Coldwell Banker Real Estate 4:00PM - 4:25PM The Lifetime Value of a Lead Jed Carlson, AdWerx 4:25PM - 4:30PM Tools & Solutions 4:30PM - 4:45PM BREAK 9:30AM - 10:45AM Humans are Underrated The Value of Relationships Geoff Colvin Sponsored by: Geoff Colvin is among the most astute observers of the business world in his position as senior managing editor of Fortune magazine. He will share his thoughts on the issue of talent the pursuit of it, its importance to the success of an organization and other related issues. His two books, Humans Are Underrated, and Talent is Overrated became business best sellers. 4:45PM - 5:30PM A Team s Take on Technology Matt Curtis, Matt Curtis Real Estate Top Teams TBD 5:30PM - 5:45PM Tech and Marketing Q&A 6:00PM - 7:00PM Cocktail Reception 10:45AM - 11:15AM BREAK 7:00PM - 8:30PM Networking Dinner 8:30PM - 9:30PM Dessert Reception 11:15AM - 12:15PM Beyond the Founder Melody Bohrer, ERA Franchise Systems David Boehmig, Atlanta Fine Homes Sotheby s International Realty Fran Broude, Coldwell Banker Residential Real Estate Susie Ewing, The Group Inc. Real Estate There are some special challenges for newly minted CEOs when they are succeeding an iconic founder. Hear from those who are successfully dealing with these issues and what steps they took to make the transition work for the founders, management team and sales associates.

4 CONFERENCE AGENDA Friday, April 22, :00AM - 8:00AM Continental Breakfast Thursday, April 21, 2016 cont... 12:15PM - 1:30PM 1:45PM - 3:00PM 3:00PM - 3:30PM 3:30PM - 5:00PM Lunch The Character of Organizations Gino Blefari, Berkshire Hathaway HomeServices Everyone talks about culture being the glue that binds people to a realty organization. Hear from one of the pre-eminent leaders and culture builders about how he applies his lessons learned at the national level. Break A LUV Lesson Dave Ridley, SouthWest Airlines Sponsored By: 8:00AM - 9:30AM 9:30AM - 10:30AM Valuations, Mergers and Acquisitions Workshop Scott Wright, REAL Trends Alex Seavall, HomeServices of America Steve Murray, REAL Trends This panel will delve into the methods and approaches for valuing residential brokerage firms, talk about where valuations are today and where they are likely heading. They ll also cover the ways brokerage firms can improve the value of their firms. Looking Ahead: Trends in the Realty Services Industry Steve Murray, REAL Trends Murray will report on the key issues and trends determined through REAL Trends original research that will define 2016 and beyond. 10:30AM Adjourn LUV is the NYSE symbol for Southwest Airlines. There are few large organizations that have spent as much time and effort on differentiating their company than Southwest Airlines. To them, the culture and core values are what separates them from their competitors. Hear from Ridley about how Southwest built it s culture and the steps they take to keep it. THANK YOU TO OUR SPONSORS 7:30PM - 10:00PM Casino Night

5 REGISTRATION IS EASY! REGISTER ONLINE BIT.LY/GOE2016 MAIL OR DANIELE STUFFT REAL Trends 7501 Village Square Drive, Ste. 200 Castle Rock, CO /FAX Conference Hotel Four Seasons Dallas at Las Colinas 4150 N. MacArthur Blvd. Irving, TX Hotel Phone: Please reserve early bird registrations at $1,200 per person. (Payment confirms registration.) Registrations received after January 1, 2016 are $1,400. Please make your check payable to REAL Trends. PLEASE PRINT OR TYPE (Do you have a special dietary request? If so, please call ) Name Title Company Address City State Zip Address Phone Fax ADDITIONAL MEETING REGISTRANTS: at $1,200 ($1,400 after January 1) Name Title Address Phone Fax GUEST 2 Name Title Address Phone Fax SPOUSE/GUEST SOCIAL REGISTRATION ($400) Attending registered spouses/guests will be included for the Wednesday dinner and Thursday evening cocktail reception. (Spouses who are business partners and will be attending the conference sessions must register at the regular registration rate listed above.) Name Total $ ($400 each) AIRLINE RESERVATIONS REAL Trends has chosen not to affiliate with any particular airline for this meeting and encourages registrants to shop early for the best airfare that will fit his or her needs. For the best deal, check with your travel agent, shop online and/or call the airlines directly. Refer to additional information regarding flight schedules on page 3 and also below. REGISTRATION IS EASY! (Mail, or go online) Conference registrations at $1,200 ($1,400 after Jan. 1) $ Spouse/guest social registration at $400 Total $ PAYMENT Check Enclosed (Payable to REAL Trends) Charge My Credit Card Visa MasterCard AMEX Number Exp. Date Signature IMPORTANT DETAILS Full payment confirms registration. Registration will be accepted on a first-come, first-served basis. Reservations are limited to: CEOs, presidents, senior management and COOs of the nations top 500 residential real estate firms and the Up-and-Comers identified in the 2015 REAL Trends 500, association executives of the REALTOR associations, senior management of national franchise companies, relocation firms and referral networks. Cancellations: Substitutions may be sent at any time. All cancellations must be received in writing at least 10 days prior to the event in order to receive a refund. All refunds are subject to a $100 administration fee. No refunds are available later than 10 days prior to the event. Please contact the Four Seasons Resort Dallas at Las Colinas directly at and ask for the REAL Trends room block to receive the discounted negotiated rate of $295 per night. The room block deadline is Friday, March 18, 2016, unless we fulfill the room commitments prior. Flight Schedule: Please plan your flights to arrive in Dallas no later than 1:30 p.m. on Wednesday, April 20 and depart no earlier than 12:30 p.m. on Friday, April 22. Questions? Call REAL Trends at / dstufft@realtrends.com, Visit us online at