Open House / Check List. Open House Guide

Transcription

1 Open House / Check List Open House Guide

2 Open House / Check List Interior Secure valuables Tech devices, prescription drugs, weapons, bills, keys, etc Clean/Declutter Counters Put away personal items Organize/ Clean Refrigerator Remove magnets from exterior Set thermostat at a reasonable temperature Empty trash Minimize family photos Clean bathroom(s) - Toilet seat down, clean mirrors, bathtub, sink Turn on soft music Turn on all of the lights Put out snacks and water Put toys away Check and replace any burnt out lightbulbs Secure pet items Clean litter box Hide feeding bowls, litter box, beds, etc Scent Bake cookies, light a candle, etc Exterior Mow the lown Trim back over ground shrubbery Mulch Paint shutters Weed gardens Address the trim Fix walkways Clean exterior windows Power wash exterior Clear pathways to and from the house

3 How & Where to advertise? Add the open house date and time on these websites 1. Mris 2. Crest through 21online 3. Agent Marketing 4. Zillow 5. Trulia Social media 1. Promote the open house in Facebook ( let your client share it ) 2. Linkedin 3. Twitter Old fashioned advertisement 1. Open Sign / Balloons 2. Flyers 3. agents open house flyer 4. Postcards

4 Agent Marketing Press on Property Properties Press on the open house dates Click on the tool icon for the right property Add the date and the time

5 Trulia Fill in the info and sign up Press on Sign-in If your listing isn't here press on add listing Press on the the Are you a Real Estate Professional? Register here. After your listing is attached to your account click on the open house None scheduled to add date and time.

6 21online/ crest Log-in to your 21online account Press on quick update listing Click on crest Listing Management Add the date and time for the open house 3. Find your property

7 Facebook / Linkedin / Twitter 1. Log-in to your Agent Marketing account Press on quick update listing Press on the HTML, Website Links & Sharing Press on Property -> Properties Add the date and time for the open house Click on the tool icon for the right property First open another tan and login to your social media, after that press on the social media you want your listing to go to.

8 Facebook / Linkdin / Twitter 6. Add OPEN HOUSE DATE & TIME And press post on FACEBOOK

9 Real Estate Open House Ideas Create a property website. Most people when they visit an open house, are pulling out their mobile phone to take more photos of the house to remember / evaluate it later in the day or a day or two later. In addition, buyers usually end up visiting 3 to 5 house in the same day, so how do they remember your house versus the other ones they saw? A good marketing strategy is to create a property website where you already have photos of every room in the house from multiple angles, as well as close up photos of all the interior and exterior features of the home. Once you have this, then provide a simple flyer with a QR code / short url link as an easy way for visitors to the open house to see all the photos, especially after the leave the house. Advertise your open house on Facebook. Open Houses: We ve had great success promoting open houses on social media for our clients. Typically, we include 4-6 photos of the home in a boosted Facebook post, which links to a landing page where visitors can see a little bit more about the home, and fill out a contact sheet to be notified when the open house is taking place. This is a great way for real estate agents to generate leads for themselves, as well as draw attention to the open house they re promoting. Team up with other agents. Talk to other agents with listings in the area and coordinate a neighborhood open house weekend. Having multiple homes in the area held open will attract more traffic, and you can all take advantage of each others marketing efforts. Try something fun like creating a punch card or open house bingo where visitors get a stamp at each house they visit and can turn it in at the end for a gift card or prize drawing. Make sure you give attendees these 3 handouts. Mortgage Loan Breakdown Helps prospects understand the potential costs of financing the property. Glossary of Home Ownership/Mortgage Terms A single sheet of key terms and phrases can be extremely helpful to both first-time buyers and move-up buyers who haven t purchased a home in a while. Neighborhood Information Note local schools, grocery stores or restaurants and the walk score of the home. And don t forget today s buyer concerns such as the best cell phone carrier/coverage for the area (very important in hilly, mountainous and coastal areas).

10 Come prepared with the right information. Here are some of the ideas from members of our team: Know homes for sale, builders, and floorplans of the whole area around your open house. The people who come into your open house may have no interest in that home in particular, but you can still be valuable to them by knowing what is available and helping them to find the best home for them. For residents of that community, knowing the nearby builders and floorplans will allow you to talk to them with a degree of expertise, potentially lending more of an idea to them of what THEIR home could be worth. Collect addresses to keep interested lookers informed about future open houses. Collect addresses the moment people show up. Do not bother them with advertisement, but have photos sent to their addresses immediately after they view the house. This will keep the property on their mind, and expose them to things they may have not seen/noticed (ideally nice things). List in the correct radius. In order to have a productive open house, you have to invest time and effort which is the same thing as money. Before you commit yourself to such an investment, make sure that the property you want to hold open has what it takes. Here are the five things you need: Make sure it is priced right. Any neighbors who visit your open house probably have some idea of selling, or at least refinancing, in the not too distant future. Create good traffic flow with directional signs off a main thoroughfare. It doesn t make sense to hold an open house when no one can find it. List within your service area. Don t drive forty miles to hold an open house. The sellers must be gone. Buyers only go to open houses to avoid contact with either owners or salespeople who are too pushy. Stage the home. The sellers must know that the house must be impeccably clean for starters. Don t forget about good, old-fashioned advertisement. Regarding promoting the home for sale, I run several different ads in both local prints as well as out of area. I promote via the web on several different websites. Open houses I often run an ad in the local newspaper, which is also on the website. Along with that I put on other websites such as Zillow, Trulia and much more. I put out several open house signs to direct prospective buyers to the house to view.

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13 PROPERTY EVALUATION First Impression from the outside Low High First Impression when you entered Low High Features you like- Items you don t like- In your opinion, does the price seem fair? Can you see yourself living here? May I offer some recommendations for lenders? If this is not the right house for you, please describe the right house.