Ithaca Market Statistics

Transcription

1 2016 Ithaca Market Statistics Ithaca 101 OFFICES ACROSS NEW YORK STATE

2 VALUE DRIVEN BEHAVIOR CONSISTENT FOCUS ON THESE SIMPLE YET POWERFUL VALUES FUEL OUR DECISIONS AS WELL AS OUR INTERACTIONS WITH OUR CLIENTS, AGENTS AND EMPLOYEES. - Merle Whitehead, CHAIRMAN RealtyUSA.com, 1st Priority Mortgage ACTING WITH TRUTH AND INTEGRITY Do what is Best for the Whole Use Timely and Effective Communication Honor Your Commitments POSITIVE WORK ENVIRONMENT Exercise Respect for All Take Personal Responsibility Maintain Equitable Business Relationships IMPROVING LIVES Be Agent Driven A L i fe of Abundance Build Our Communities CLIENTS... OUR 1st PRIORITY Make Every Contact a Positive One Be a Trusted Source for Real Estate/Mortgage Knowledge Understand, Advocate & Achieve Client Goals PURSUIT OF EXCELLENCE Realize your Unlimited Potential Be the Best and Accept Nothing Less Life-Long Learning

3 Average/Median Selling Prices* 850 $250,000 $200, NUMBER OF $150,000 HOMES SOLD 700 Price Average Selling Price Median Selling Price $100, $50, YEAR $ Year * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County

4 Average Days on Market* DAYS YEAR List to Contract Date List to Closing Date List to Contract Date - Changed by the MLS System * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County

5 Accepted Contracts by Month* NUMBER OF HOMES Contracts SOLD Jan Feb Mar Apr May YEAR Jun Jul Aug Sep Oct Nov Dec Month * Based on both transaction sides in all property types for RealtyUSA - Ithaca in 2016

6 Accepted Contracts by Month* Five Year Average NUMBER OF HOMES Contracts SOLD Jan Feb Mar Apr May YEAR Jun Jul Aug Sep Oct Nov Dec Month * Based on both transaction sides in all property types for RealtyUSA - Ithaca in 2016

7 Homes Sold in Tompkins County* Homes Sold Through Ithaca Board of Realtors MLS in Tompkins County NUMBER OF HOMES SOLD YEAR * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County

8 Average List to Sold Ratio* 98.0% % % DAYS Percentage % % % YEAR Year * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County

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10 Pricing Pyramid

11 The RealtyUSA Advantage Market Image Serving the Ithaca market for 28 years Hundreds of signs and recognized leadership in the local market bring buyer s inquires to the office Statewide presence with over 101 affiliated offices, #1 Family Owned Real Estate Company in the nation RealtyUSA.com, featuring weekly open houses, mapping and mobile version Three Convenient Locations 2333 North Triphammer Road Ithaca, New York Open 7 days a week 710 Hancock Street Ithaca, New York Main Street, Cortland NY (By appointment only) Service Award winning Support Staff Global Relocation Department Leading Real Estate Companies of the World Responsible for more referrals than any other company in the nation, including all franchises Full-time in-house Marketing Specialists, and corporate graphic design services available to Agents Home Warranty available In-house Lender: 1 st Priority Mortgage Full-Time Agents o Predominance of Brokers o Agents hold many advanced designations such as CRS, GRI, GREEN, ABR, CBR, and e-pro o Agent dedication to personal service and client care Facilities and Technology o Direct-dial Agent extensions o Voic 24 hours a day o Conference rooms for client confidentiality o Spacious meeting rooms for large group and community get-togethers o Website receiving millions of hits monthly Networking/Team Working o Active Agent involvement in professional associations such as Tompkins and Cortland County Chamber of Commerce o Extensive volunteer contributions to the community

12 2016 Highlights Corporate Sponsorships and Community Involvement IPEI (Ithaca Public Education Initiative) Spelling Bee, Sponsor United Way Annual Campaign, Contribution Salvation Army Holiday Family, Sponsor Cayuga Chamber Orchestra, Sponsor Vitamin L Chorus, Sponsor Family Reading Partnership, Contributor Habitat for Humanity, Assistance with Playhouse Raffle Myers Park Harbor Fest, Sponsor Ithaca Festival Parade, Participant SPCA March for the Animals, Sponsor and Participant Ithaca Cooperative Softball Team, Sponsor Ithaca High School Sports Booster, Sponsor Festival of Black Gospel, Sponsor Advocacy Center of Tompkins County Alcohol and Drug Council of Tompkins County, Inc. Community School of Music and Arts Historic Ithaca Tompkins County Area Development Tompkins County Chamber of Commerce Wharton Studio Museum Fransizka Racker Center, Supporter Loaves and Fishes, Supporter ICSD Black History Month, Supporter Cortland Chamber of Commerce, Member

13 RealtyUSA Marketing Plan RealtyUSA.com website receives millions of hits and hundreds of thousands of unique visitors monthly Weekly print advertising with biweekly pull-out section Timely response to inquiries including evenings and weekends All leads from Zillow, Realtor.com and Trulia go directly to listing agent; unique to Howard Hanna companies Offices open 7 days a week to service our clients with two highly visible locations Enhanced Realtor.com listings with additional photos and office or agent contact Regional advertising of brokerage and crossover of listings across 8 states RealtyUSA holds more open houses than any other office including featured open house weekends throughout the year, with some benefiting charitable organizations (see chart) National and international referrals through Leading Real Estate Companies of the World, which out performs all national franchises Referrals from over 101 affiliated offices across the state Referral broker in Cornell University program Full service in-house marketing department staffed with graphic design artists Sellers Advantage Program 100% Money Back Guarantee Program to enhance sale and give Buyer confidence Home Warranty Program protection plan available Comparative Market Analysis, Buyer s Tour and Demographic Information available to our clients List Hub Report showing website response from syndicated websites

14 2016 RealtyUSA Open Houses* YEAR TO DATE OPEN HOUSES 2016 STANDARD 01/01/ /31/2016 All Others, 9% COMPANY 2, 31% RUSA, 61% *Based on open houses listed in the Real Estate Journal and the Cortland Standard

15 RealtyUSA Market Comparison Number of Transactions Price Range Total Market $0-$99, $100,000-$199, $200,000-$299, $300,000-$399, $400,000-$499, $500,000-$599, $600,000-$699, $700, Price Range Total Market $0-$49, $50,000-$74, $75,000-$99, $100,000-$124, $125,000-$149, $150,000-$174, $175,000-$199, $200,000-$224, $225,000-$249, $250,000-$274, $275,000-$299, $300,000-$324, $325,000-$349, $350,000-$374, $375,000-$399, $400,000-$449, $450,000-$499, $500,000-$549, $550,00-$599, $600,000-$649, $650,000-$699, $700, * Data drawn from MLS Residential, Ithaca Board of Realtors, Inc., Tompkins County

16 Link Your Future Success to Ours MLS Realtor Open Houses Public Open Houses Internet Data Exchange Independently Owned, Non Franchise Company Two Ithaca Locations Open 7 Days a Week Advanced In-House Tech Support Professional In-House Marketing Department In-House Nationally Recognized Trainers Home Warranty Largest Global Reach Relocation Network Regional Multi-State Company Advertising Bi-Weekly Advertising Pull-Out Section In-House Mortgage Company Nationally Ranked #1 Family Owned Company Brokers Listed in Top 10 Most Influential Real Estate Leaders in the US* 100% Money Back Guarantee Program Zillow/Trulia Leads Go Directly to Listing Agents to Better Promote Your Property REALTY USA Remax Warren *Ranked by Inman News