The Coldwell Banker Difference

Transcription

1 Nothing in this document is intended to create an employment relationship. Any affiliation by you with Coldwell Banker is intended to be that of an independent contractor licensed real estate sales associate.

2 As an independent contractor licensed real estate sales agent, you have a choice of various real estate brokers with which to affiliate and I am pleased that you are considering Coldwell Banker Residential Brokerage. I believe you will clearly see that Coldwell Banker goes above and beyond for affiliated associates by partnering with you to help you maximize your business value and earning potential. As a licensed real estate agent with Coldwell Banker, you will have a full complement of resources, technologies and educational opportunities available to you at your discretion to facilitate your success. This complete menu of options is described in this booklet. The Coldwell Banker one-stop approach offers a vast array of traditional and convenient online resources that you may choose to leverage, build and grow your business. Experience has found that those sales associates who have taken advantage of these opportunities to their fullest extent tend to be more successful.

3 THE MOST IMPORTANT QUESTION TO ASK IS NOT WHAT AM I GETTING? THE MOST IMPORTANT QUESTION TO ASK IS WHAT AM I BECOMING? JIM ROHN

4 Welcome To Coldwell Banker Company Profile PERFORMANCE, EXPERIENCE, CARE AND STABILITY Coldwell Banker takes great pride in providing remarkable service. We have been a real estate pioneer for over 100 years a true testament to the strength of our brand. TOOLS, TECHNOLOGY AND TRAINING Coldwell Banker is a name that customers know and trust. But it s also much more. The best agents partner with Coldwell Banker because we make available the best resources and learning opportunities in the market, including unique programs, proprietary materials, and cutting edge technologies. Partnership with Coldwell Banker opens the door to a world of resources that you can use to help your business reach its full growth potential. SOME SAY WE OWN THE INTERNET! Coldwell Banker has the global prominence that creates opportunities unmatched in the industry. Targeted advertising and strong relationships with the nation s top search engines, portals and real estate sites, including, REALTOR.com, Trulia, YouTube, Yahoo! Homes, Zillow, The Daily Voice, ColdwellBanker.com and ColdwellBankerHomes.com mean our listings are viewed by millions of consumers around the world. It is the Coldwell Banker vision to be the clear leader in our market. This is achieved by creating an environment that attracts the leading agents in the industry and offering the best selection of resources and learning opportunities.

5 Welcome To Coldwell Banker Company Profile Coldwell Banker Residential Brokerage in Connecticut/Westchester County, NY is one of the largest and most successful real estate companies on the East Coast. Realogy s International Headquarters in Madison, NJ Coldwell Banker Residential Brokerage in Connecticut/Westchester County, NY is part of NRT LLC, an indirect subsidiary of Realogy Holdings Corp., the world s largest residential real estate brokerage firm. Our worldwide connections and local success are a winning combination for our customers and clients. Connecticut/Westchester County, NY Coldwell Banker Residential Brokerage 1 Independent Sales Associates....2,189 Residential Brokerage Offices Closed Sales Volume....$5.73 Billion Nationwide NRT LLC 2 Independent Sales Associates....47,000 Residential Brokerage Offices Closed Sales Volume....$167 Billion Worldwide Coldwell Banker Real Estate Corporation 2 Independent Sales Associates....84,793 Global Offices Worldwide....2,966 Coldwell Banker Presence...47 Countries/Territories Total U.S. Sales Volume....$225.2 Billion Coldwell Banker Residential Brokerage CARES Since its inception in 2005, the Coldwell Banker Residential Brokerage Cares Foundation in Connecticut/Westchester has given more than $935,000 to charities supporting local communities. Coldwell Banker Residential Brokerage Cares Foundation is a chapter of Realogy Charitable Foundation, a 501(C)(3) nonprofit organization incorporated in Delaware, tax ID Coldwell Banker Residential Brokerage Cares Foundation s primary purpose is to raise funds to provide financial assistance to housing-related causes in the communities where we have a presence. 1. Data based on closed transaction sales and buyer controlled sales are reported by Coldwell Banker Residential Brokerage offices in New Jersey and/or the Tri-state region for 1/1/ /31/2015. This information should be used only for comparison purposes deemed reliable, but not guaranteed. 2. Statistics as of 12/31/2015.

6 Welcome To Coldwell Banker Corporate Profile NRT LLC is a proud subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a publicly-traded company with some of the world s most recognized real estate companies in its portfolio. Realogy s brands and business units include Coldwell Banker, Coldwell Banker Commercial, The Corcoran Group, ZipRealty TM, Zap Labs, NRT LLC, Cartus, Title Resource Group and more. Collectively, Realogy s franchise system members operate approximately 13,600 franchised and company owned offices with more than 256,800 independent sales associates operating under our franchise and proprietary brands in 110 countries and territories worldwide.* Realogy Holdings Corp. has been recognized as a 2016 World s Most Ethical Company, the fifth consecutive year in which it has received this honor. Value Circle Realogy s business model is structured around a unique Value Circle approach. Through the Value Circle, Realogy is able to offer its residential real estate franchise system, brokerage consumers and relocation clients access to real estate products. Internally, their various real estate related companies provide many cross-selling opportunities. The Realogy Charitable Foundation Since its inception in 2004, the Realogy Charitable Foundation has donated almost $27 Million to support more than 3,100 charities.** Realogy, its brands and businesses support a number of charitable organizations, including Easter Seals, United Way, American Cancer Society, Muscular Dystrophy Association, Habitat for Humanity, Ronald McDonald House Charities, Make a Wish Foundation, and Homes for Our Troops. CHARITABLE FOUNDATION * As of 3/2016. * *As of 5/2016.

7 Welcome To Coldwell Banker Special Markets Coldwell Banker has a unique business structure that allow us to offer agents unparalleled opportunities in serving special markets. Catering to these markets can play a major role in the growth of your business. Coldwell Banker Previews International Specializing in luxury markets, Coldwell Banker Previews International sells over $133.5 Million in luxury home sales every day.* Should you decide to seek certification as a Previews Property Specialist, you are provided an entire palate of exclusive opportunities, including coaching in the art of providing expert guidance, superior individualized service, and the focused attention to detail that our luxury clients deserve and have come to expect. Coldwell Banker New Homes You will have access to a trained team of highly recognized and motivated New Homes experts who can help equip you with marketing capabilities to assist you in representing new home developments. Much of what you gain from the New Homes & Condominiums Division will assist you with your resale business as well. Coldwell Banker Commercial Armed with strong market knowledge, unparalleled services, the latest technology and exceptional educational resources, you will have the opportunity to offer the ultimate in client satisfaction. Coldwell Banker Commercial affiliates cover territory throughout North America, South America, Europe, Africa, Asia and Australia. Cartus The Cartus Broker Network Excellence Awards are presented to those brokers who master the Cartus performance criteria across the broad spectrum of metrics in support of all Cartus business segments. Coldwell Banker Residential Brokerage in Connecticut and Westchester County has been recognized as a Platinum award winner in six consecutive years based upon prior year performance. The Platinum recognition is the highest achievement level for overall performance available to all Cartus Broker Network Principal Broker members. Platinum recognizes those brokers who obtain 35 or greater performance points related to a wide variety of key goals in support of all Cartus business lines. Relocation-certified associates are eligible to receive solid referrals from the relocation team for clients moving into our area. * Data based on closed and recorded transaction sides of homes sold for $1 Million or more as reported by the U.S. Coldwell Banker franchise system for the calendar year USD$.

8 JUDGE EACH DAY NOT BY THE HARVEST YOU REAP BUT BY THE SEEDS YOU PLANT ROBERT LOUIS STEVENSON

9 Growth Is The Difference GROWTH (/groth/) noun The process of expansion. LEADS = GROWTH. It s simple, really. Generating leads is the most important thing you can do to grow your business. Coldwell Banker believes that your leads are just that your leads. We also believe that having to pay for the business you generate is unfair and will keep you from growing. This is why Coldwell Banker: Will not charge you for leads on your own listings. Will not harvest your leads and sell them back to you. Will offer assistance to you in expanding and reaching your lead pool. Can help you generate and monitor leads. Will direct your leads to you at every opportunity. Will offer to assist you in farming the area of your choosing. Makes systems available to help you generate, monitor, and cultivate leads. Provides access to a global network to help you build your business.

10 LEAD MANAGEMENT Growth Is The Difference Lead Management & CRM HomeBase intouch powered by Market Leader is THE lead management system to quickly send company and partner website leads directly to Coldwell Banker sales associates. The CRM platform and integrated multi-channel marketing center helps promote you and your listings, and with mobile access to the system, you can be productive while on the move responding to new leads organizing contacts, adding them to marketing campaigns, and more. You have the ability to send e-cards, e-newsletters, flyers, postcards, build automated drip campaigns and more. Coldwell Banker also provides a customizable website, and ALL LEADS GO DIRECTLY TO YOU! Real-Time Education Coldwell Banker offers live educational opportunities in locations throughout Connecticut and Westchester County, New York including a complete new agent course, plus active prospecting sessions including CALL2Action and our exclusive S.O.A.R. (Seek Opportunities Achieve Results) modules to learn and practice the most effective F.S.B.O., Expired Listing and Online Lead generation techniques to catapult your success! We have convenient online learning opportunities that can be accessed from anywhere. Coldwell Banker makes it easy to increase your productivity with this powerful lead transaction management tool. Market Reports Coldwell Banker Residential Brokerage s powerful reporting tools provide real-time market data allowing you to stay on top of the market. You can print or a report to prospective or existing clients and help them make the decision to buy or sell. Enhanced Listings Coldwell Banker listings are enhanced and prominently displayed on seven of the top real estate websites, generating more leads. Best of all, these leads go directly to the listing agent with no referral fees. A powerful Featured Agent Branding upgrade is available as well for a small fee.

11 1234 MAIN STREET, ST CLOUD OFFERED AT $900, MAIN STREET ST CLOUD OFFERED AT $900,000 Growth Is The Difference Signage & Riders Coldwell Banker recognizes that listings are a great opportunity for you to generate more business. We believe in using the opportunity to promote your business, which is why we offer agent riders with direct contact information. Call Centers Call2Action is an exciting day of growing your business by prospecting. Coldwell Banker provides a dynamic environment that you can utilize to call your sphere, past clients, FSBOs, new listings/sales, expireds, and open house leads. The Coldwell Banker call center also provides private space should you wish to have a quiet place to make your prospecting calls. Just Listed Just Sold Listed/Sold Postcards Share your successes! Business leads to business. Coldwell Banker can mail postcards to the surrounding areas for each of your listed and sold properties. Marketing & Public Relations Promote YOUR success! Coldwell Banker agents have access to world-class marketing pros who can write press releases and send them out to the media, design marketing pieces, logos, tag lines and create impactful advertising!

12 Growth Is The Difference Video Profile The age of video marketing is here. Over 92% of homebuyers start their search online. Coldwell Banker staffs an in-house videography team ready, for a small fee, to work with you on creating a personalized high definition video profile. Listing Presentations Having a well-designed listing presentation that is both informative and distinctive can help you stand out from the crowd. It is what you use to communicate your value to consumers. Coldwell Banker Residential Brokerage offers print and digital presentations. So, whether, you are using a tablet, laptop or desktop, we have the presentation to match your business needs and, depending on the format, can also be customized for each listing opportunity. Toolkit CMA Sometimes it s all in the packaging. Toolkit CMA is an online market analysis resource utilized by many top agents in the industry. Coldwell Banker agents have immediate access to this powerful resource upon affiliating. NRERG You can expand your business by tapping into the National Real Estate Referral Group. This group allows the 5,000+ referral associates in their network to refer leads daily to active sales associates.

13 Growth Is The Difference EasyFax BPOs Coldwell Banker is different from the competition. For example, any money you earn preparing BPOs is yours to keep. This makes the effort involved in this business-generating activity much more worthwhile for you. Direct To You As an associate affiliated with Coldwell Banker, you will have access to the EasyFax system. You can easily create a cover sheet for your fax, fax any document to one or more recipients, archive, sort and search all your faxes. You ll be able to track whether recipients have received and viewed your fax so all leads get where they belong to you! Global Powerful Coldwell Banker websites generate millions of visits from around the world and our television advertising reaches millions of viewers. ColdwellBankerHomes.com combines the websites of 27 leading Coldwell Banker companies into one and will have an estimated 50 million visitors a year. This level of brand awareness brings you leads and builds credibility with your present and future clients. HomeBase insight Homeowners want feedback! HomeBase insight allows you to receive weekly online updates of the online visits of all the listings in a format that can be immediately shared with your client.

14 THE SPIRITED HORSE, WHICH WILL TRY TO WIN THE RACE OF ITS OWN ACCORD, WILL RUN EVEN FASTER IF ENCOURAGED OVID

15 Support Is The Difference SUPPORT e A strong foundation; to sustain and hold up. Coldwell Banker is a full-service real estate company. We take full-service to a whole new level. Coldwell Banker makes available a wealth of resources that can help you reach your goals. It is important that you know you can turn to us to help you exceed even your highest of expectations. Coldwell Banker offers you unmatched resources that allow you to focus on doing what you love so you can achieve success.

16 Support Is The Difference Online Forms With the sophisticated online forms program offered by Coldwell Banker, you can create, send and sign all aspects of your business from wherever you might be. Less time completing paperwork means more time doing the things you would rather be doing! HomeBase Coldwell Banker brings the office to you so that you can work on your own schedule from anywhere. HomeBase is an online portal that contains your transaction documents and details. or fax documents right from the website! This powerful resource is open for your clients to use as well. HomeMovies Differentiate yourself from the competition. HomeMovies are produced by professional inhouse videographers featuring the listing for posting online at a nominal cost. Virtual Tours Virtual tours can generate more interest and views for your listings. Take advantage of this by having Coldwell Banker create and load virtual tours for each of your listings!

17 Support Is The Difference Mortgage Services Mortgage specialists will assist your clients on the buy side in determining what price range is appropriate for them to begin their search. Mortgage pre-approval is the foundation for your buyer s negotiating position with sellers. Property Resources Coldwell Banker offers a wide array of resources to help agents fulfill the needs of their clients. From school reports to town videos, we can provide the resources you need! Title* Skyline TRG Title Agency offers the real estate professional unparalleled transparency and service. With services for real property searches, state and municipal searches, and other special services, Skyline is a company dedicated to creating exceptional experiences for customers through delivery of remarkable service. Direct Deposit Stop driving to the bank. One of the benefits of associating with Coldwell Banker is you may qualify for direct deposit of your commission checks. Getting them quicker is just an added bonus! *Applicable in NY only.

18 Support Is The Difference Personal Branding Say goodbye to ordering business cards, name badges, sign riders and announcement cards. Coldwell Banker can take care of all of these details for you, so you can focus on your business. Newspaper Advertisements While the majority of buyers are searching the Internet, Coldwell Banker understands there will always be those that want to see homes in print. That s why we maintain a significant presence in major and local papers. Property Flyers Coldwell Banker agents can showcase their properties with high-quality flyers that are the best in the business and leave a lasting impression!

19 Support is the Difference Warranty Plans are available for buyers and sellers and payment is not due until closing. A dedicated representative ensures prompt responses to any questions or concerns you and your client may have. Home Guide The Coldwell Banker Home Enhancement Guide is available to help your sellers prepare their home and get the best price possible. This brochure identifies areas of improvement for maximum impact. In-House Copies Coldwell Banker offices are equipped with state-of-the-art color laser printers and copiers that produce print-house quality results.

20 THE ASSOCIATE WHO THINKS THEY CAN AND THE ASSOCIATE WHO THINKS THEY CAN'T ARE BOTH RIGHT. WHICH ONE ARE YOU?

21 Coaching Is The Difference COACHING /koch-ing/ verb Helping you select and implement the best strategies to be successful. Every associate is unique and measures success at different levels. In order to achieve success, some associates find it helpful to learn from the experience of others as they work towards their own goals. That s why Coldwell Banker is here to collaborate with you as you create a business plan that fits the goals you ve set for your business.

22 Coaching Is The Difference I Am Here For You I ve worked in the real estate industry for a number of years, and I m available to share what I ve learned so you can use my knowledge to promote your own success. My entire career has been dedicated to the art of partnering and strategy. I have held important leadership roles that depended on these two practices to ensure the success of our mutual goals. Numbers don t lie. We are in a business where success is measured by results. I am here to help you achieve the results you want in order to succeed. I am always available to visit with you any time you want to discuss your goals and business strategy for success.

23 Coaching Is The Difference Ongoing Education Coldwell Banker provides sales associates with a plethora of learning opportunities whether you are new to the business or a seasoned real estate professional. Live courses throughout Connecticut and Westchester include a comprehensive new-agent SkillBuilder course, plus 2-day BrandBuilder workshops, to take you through the process of building and promoting YOUR brand using the many Coldwell Banker systems and resources, as well as PREVIEWS, Rental and other specialized trainings. In addition, Coldwell Banker s infocus, a YouTube-esque resource, contains on-demand courses and Top Spots, featuring successful Coldwell Banker sales associates sharing their strategies for success. It Starts With You Only you can define your goals. But I can help you realize them. Let s partner to explore the ways that you can build your business. Grow Your Business Every agent has unique strengths and weaknesses. I am available to partner with you to develop a business plan that highlights your strengths and identifies your areas of opportunity for growth. Results Matter The bottom line is your earnings. Being available to help you meet or exceed your earnings goal is a top priority of mine. The Coldwell Banker Agent Dashboard is a proprietary resource that agents can use to identify trends for their continued success.

24 ALONE WE CAN DO SO LITTLE TOGETHER WE CAN DO SO MUCH HELEN KELLER

25 Culture Is The Difference CULTURE 'k lch r/ noun, verb Values and standards that create success. e e Coldwell Banker values ethics, compassion, and professionalism above all else. These values have been, and continue to be, integral to the company s success. Coldwell Banker believes that in order to have a thriving culture, everyone should have access to: Enrichment Professional Fulfillment Recognition Community Involvement Sense of Belonging in a Real Estate Community Stability Coldwell Banker is incredibly proud to be able to offer the following opportunities to all affiliated associates.

26 Culture Is The Difference National Networking Generation Blue is a two-day event packed with amazing speakers, events and sessions. Attendees have the opportunity to hear from the best in the industry while networking with thousands of Coldwell Banker associates. This is unlike anything you ve ever attended! Regional Networking Take advantage of a day full of presenters, learning, and networking. Find out about the latest in technology and resources, hear from your peers in panel sessions, and get to know other Coldwell Banker agents from all around New York and Connecticut. Preferred Alliance Partners To help you save on business-related expenses, Coldwell Banker has teamed with national and global companies to offer discounts to all affiliated agents on rental cars, vacations, business services, cell providers, shipping and more. The companies listed here are just a small sample of the savings you can choose from.

27 Culture Is The Difference Referral Rewards Earn tens of thousands of dollars in referral fee commission just by talking to your friends. It s that simple with the NRT Sales Associate Referral Rewards Program once you affiliate with Coldwell Banker Residential Brokerage. Find a friend. Refer them to an NRT company and then wait for the extra cash to roll in. If that friend associates and makes sales, you can earn the equivalent of 2% of the recruited sales associate s gross commission income per year on transactions that close during the two-year period following the recruited sales associate s date of association. Better yet, beginning the third year, you ll earn equal to 1% of the recruited sales associate s gross commission income on all closed deals, as long as you both remain associated with an NRT company. Coldwell Banker Residential Brokerage CARES Coldwell Banker Residential Brokerage Cares organizes opportunities for Coldwell Banker staff and affiliated agents who choose to spend time supporting local charities that focus on the four basic needs: Food, Shelter, Health, and Community.

28 Culture Is The Difference Local Awards Rookie of the Year Presented to the Associate with the Highest Gross Commission Income and the Highest Total Units in their first year of real estate Top Sales Associates by Region GCI Top Associate in Gross Commission Income in each region Top Sales Associates by Region Units Top Associate in units in each region Top Teams GCI Top teams in Gross Commission Income for Connecticut and Westchester American Home Shield Awards NE Moves Mortgage Awards Top Associate in Most Closed Units in Connecticut Coldwell Banker Mortgage Award Top Associate in Most Closed Units in Westchester National & International Awards Top Associate in Gross Commission Income in Each Company Top Team in Gross Commission Income in Each Company Top 10 NRT Associates in Gross Commission Income Top 10 NRT Teams in Gross Commission Income Top 10 NRT Associates in Total Units Top 10 NRT Teams in Total Units Top 10 NRT Associates in Listing Units Top 10 NRT Teams in Listing Units Top 10 NRT Associates in Selling Units Top 10 NRT Teams in Selling Units Top Associates in Building & Developments Total Units Top Associates in Building & Development in Gross Commission Rookie Sales Associate of the Year in Gross Commission Rookie Sales Associate of the Year in Total Units #1 NRT Commercial Associate Top Associate In Each NRT Commercial Company Mortgage Services Top Associates in Closed Units (All Platforms) Settlement Services Top Associates for Title Performance in Units

29 Culture Is The Difference 2016 Award Designation Criteria for Affiliated Associates and Teams DESIGNATION INDIVIDUAL LARGE TEAM** (4+ Team Members) SMALL TEAM** (1-3 Team Members) International Society of Excellence Award GCI* $1,600,000 Award Units 200 Award GCI* $1,600,000 Award Units 200 Award GCI* $1,600,000 Award Units 200 International President s Premier Award GCI* $600,000 Award Units 75 Award GCI* $1,350,000 Award Units 180 Award GCI* $1,225,000 Award Units 180 COLDWELL BANKER INTERNATIONAL PRESIDENT S PREMIER TEAM International President s Elite Award GCI* $375,000 Award Units 50 Award GCI* $880,000 Award Units 120 Award GCI* $800,000 Award Units 110 International President s Circle Award GCI* $245,000 Award Units 35 Award GCI* $560,000 Award Units 80 Award GCI* $505,000 Award Units 75 International Diamond Society Award GCI* $165,000 Award Units 24 Award GCI* $400,000 Award Units 65 Award GCI* $360,000 Award Units 60 International Sterling Society Award GCI* $120,000 Award Units 18 Award GCI* $315,000 Award Units 50 Award GCI* $285,000 Award Units 46 Award designations are based solely on residential production. Commercial production will not be included. *Sale, lease and referral income are included in the Award Gross Commission Income (GCI) calculations. **Team size as reflected in Trident.

30 ColdwellBankerHomes.com 2016 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker logo are registered service marks owned by Coldwell Banker Real Estate LLC. HomeBase and HomeBase powered by Realogy are trademarks of Realogy Services Group LLC and are used under license. Nothing contained herein is intended to create an employment relationship. Any affiliation by you with the Company is intended to be that of an independent contractor licensed real estate sales associate /2016 CT