Advocacy: Three Ways to Act

Transcription

1 Advocacy: Three Ways to Act Panel Objective: Do members react to association advocacy messages and Calls for Action? Do they understand the issues and are they inspired to respond when needed? Gain tips and tools to prompt members to act on community outreach needs and Calls for Action when you need them to act. Learn how to ensure your message reaches members and elected officials in a timely and effective manner. Pick up ideas on programs that comply with Core Standards and how your association can engage in act activities. 1

2 Panelists: Brandon Alderete, Political Affairs Director, Texas Association of REALTORS Kipp Cooper, RCE, CEO, Kansas City Regional Association of REALTORS, KS Elizabeth Hancock Greenfield, Vice President of Government Affairs and Member Services, Richmond Association of REALTORS 2

3 Brandon Alderete, Political Affairs Director, Texas Association of REALTORS 3

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6 Date time Subject audience sender system sent opened open rate clicks click through rate actions Commercial Update 3 ways to 6/15/ :55 make sure you get your commission Commercial Target TAR (Marty) Squid 9,329 2, % 0.075% n/a Focus: What your unlicensed 6/16/ :00 Focus TAR (Michael) Squid 101,224 27, assistant can no longer do % 0.062% n/a 6/22/2016 9:37 unknown SABOR (presumably non responders) SABOR Convio % % 121 Property Management Update 6/22/2016 9:45 What to do when your tenant goes Property Management Target TAR (Ward) Squid 6,582 1,893 9 bankrupt % 0.137% n/a 6/23/ :59 I need a minute of your time statewide non responders Leslie Rouda Smith Convio 90,187 33, % 1, % 1,058 6/23/ :35 Trustee Alumni Call For Action 2016 TREPAC Trustee alumni Myra Oliver (Casey) Squid % % n/a Focus: FHA financing changes are 6/23/ :25 Focus TAR (Michael) Squid 101,652 26, coming % 0.119% n/a 6/23/ :50 Call for Action!!! All MBM Boards LRS (Nicci) Squid 1, % % n/a 6/23/ :25 June TREPAC Newsletter TREPAC Newsletter TAR (Casey) Squid 1, % % n/a 6/27/ :30 Special Edition Legislative Liaison Liaison Brandon Alderete Squid 13,642 4, % % n/a 6/28/2016 7:30 We can't do it without your help Aes, local GADs, field reps, TAR GA Brandon Squid % % n/a Call to Action Support Affordable Jennifer Stroh 6/29/ :00 Member Benefits Cmte Squid Housing (Ashley) %? n/a Technology/MLS Committee: Call for Christi Borden and 6/30/ :05 Tech/MLS cmte Squid action Kent Meyer (Amy) %? n/a Focus: Know the guidelines for using 6/30/ :00 Focus TAR (Michael) Squid 101,741 23, REALTOR in ads % 0.084% n/a Take action to support affordable 6/30/ :05 PM cmte Jim Smith (Abby) Squid housing %? n/a Help your members and your 7/1/2016 9:00 Aes, local GADs, field reps, TAR GA Patricia (Marty Squid association 0.543% 0.543% n/a 7/1/2016 9:57 Austin vs. San Antonio Austin non responders Aaron Farmer Convio 8,852 2, % % 96 7/1/ :02 It's Fort Worth vs. Arlington GFWAR non responders Jaci Coan Convio 2, % % 34 7/1/ :30 It's Arlington vs. Fort Worth Arliington non responders Tim Beary Convio 1, % % 14 June Trustee Monthly Report 7/1/ a.m. TREPAC Trustees Casie Born Squid Reminder 3.846% 0.000% n/a 7/1/ :07 It's Dallas Vs. Houston MetroTex non responders Russell Berry Convio 13,889 3, % % 122 7/1/ :20 All MBM Boards LRS (Nicci) Squid 1, % 1.704% n/a Help your members and your 7/5/ :30 Aes, local GADs, field reps, TAR GA Patricia (Marty Squid association % 8.696% n/a Year One Help expand your pool of 7/5/ :45 potential clients with this easy Year One TAR (Summer) Squid 15,349 4, action % 0.228% n/a June Trustee Monthly Report 7/5/ :05 TREPAC Trustees Casie Born Squid Reminder % 0.000% n/a 7/5/2016 1:35 Bandera County (MBM) TAR (Nicci) Squid % 3.226% n/a Your Texas REALTOR magazine is 7/5/ :00 Focus TAR (Summer) Squid 103,357 22, online % 0.074% n/a 7/7/ :00 President's column July 2016 President's Column (AEs and l ocal presidents) TAR (Summer) Squid % 3.704% n/a 7/7/ :30 Have you told them yet non respondents TAR (Jaime) Squid 88,681 21, % % n/a 7/7/ :45 Have you sent your message yet? Commercial Cmte Amy Gamber Squid %? n/a 7/7/ :40 Coastal Bend (MBM) TAR (Nicci) Squid % % n/a 7/7/ :45 Del Rio (MBM) TAR (Nicci) Squid % 3.000% n/a 7/7/ :20 Dumas (MBM) TAR (Nicci) Squid % 0.000% n/a 7/7/ :50 Eagle Pass (MBM) TAR (Nicci) Squid % 1.538% n/a 7/7/ :55 Jasper (MBM) TAR (Nicci) Squid % 2.222% n/a 7/7/ :55 Dumas (MBM) TAR (Nicci) Squid % 0.000% n/a 7/7/2016 0:00 Kingsville Area (MBM) TAR (Nicci) Squid % 3.279% n/a 7/7/ :05 Matagorda County (MBM) TAR (Nicci) Squid % 0.000% n/a 7/7/ :10 Navarro County (MBM) TAR (Nicci) Squid % 0.952% n/a 6

7 Kipp Cooper, RCE, CEO, Kansas City Regional Association of REALTORS, KS 7

8 Elizabeth Hancock Greenfield, Vice President of Government Affairs and Member Services, Richmond Association of REALTORS Developing A Community Land Trust Richmond Association of REALTORS Elizabeth Hancock Greenfield, Vice President of Government Affairs 8

9 Building Strong Neighborhoods: Vacant Property Strategies Held two full-day workshops in Fall 2015 Sponsored by NAR & The Center for Community Progress Met Community Investment Core Standard Goals: Bring together REALTORS, lenders, non-profits, for-profit developers, local and appointed officials, and key philanthropic partners Evaluate existing polices addressing vacant property Develop new tools and strategies that best meet the needs of our region Workshop Results Clarified different strategies to address vacant, blighted properties What is the policy goal for local governments: Eliminate blight? Revitalize a neighborhood/stimulate private investment? Develop affordable housing? Historic Preservation? Multiple goals may conflict. How do we balance them? 9

10 Next Steps Encourage the City of Richmond to develop a Land Bank Often takes the form of a government entity or a nonprofit corporation Focuses on converting vacant, abandoned, and tax delinquent properties into productive use and back on the tax rolls Works with City Attorney s Office to acquire property titles in a transparent manner, consistent with a locality s master plan Enabling legislation introduced and passed in 2016 Create a Community Land Trust that will operate in tandem with the City s Land Bank What is a Community Land Trust? A nonprofit corporation acting as a developer and steward of permanently affordable housing How does the housing remain permanently affordable? Land trust owns the land Homeowner owns the improvement The two parties share in the equity CLTs fill a gap in the housing market, providing opportunities for homeownership to people who would otherwise be unable to buy Benefits the community by placing vacant building back into productive use Currently over 250 CLTs in the United States 10

11 But why? Source: Virginia Center for Housing Research at Virginia Tech Maggie Walker Community Land Trust Spearheaded by the Richmond Association of REALTORS and its partner non-profit, The Partnership for Housing Affordability Leveraged existing partnerships with local government, philanthropic groups, nonprofits, and community members Goals: Provide high quality, permanently affordable housing in the City of Richmond Build a bridge to homeownership by filling an existing gap Prevent displacement from rising housing costs Eliminate blight Ensure community stability 11

12 Church Hill Neighborhood The MWCLT will seek to acquire tax delinquent, vacant parcels from the City of Richmond Partner with a housing non-profit to renovate the existing structure or construct a new home Houses will be available for purchase by households earning between 50 and 115% of AMI MWCLT will retain ownership of the land If owner sells, the cost of the land will be removed from the sale price and an appraisal based resale formula will be used to determine the final sale price Equity (profit) from the sale will be shared 50/50 between the home owner and the MWCLT Why Church Hill? Escalating housing costs Flat household income growth Historic neighborhood High residential property turnover High concentration of blighted, tax delinquent, vacant lots 12

13 The gap is a community problem Benefits for our members: Blighted building negatively affect property values across neighborhoods Isolated pockets of poverty harm school district quality Benefits for homebuyers: Revitalized and desirable neighborhoods Mixed income communities Benefits for our association: Builds positive community relationships Fortifies a healthy local real estate market Results Allows for the next purchaser to purchase the house affordably Permanently keeps price significantly below the prevailing market rate Eliminate blight Stimulate revitalization Prevent displacement Break up concentrated poverty Return non-performing assets to the City s tax role Especially important in land locked city like Richmond 13

14 RPAC Fundraising Using predictive analytics to boost RPAC fundraising success. Overview Combine all available REALTOR data assets with outside data attributes, including other political and charitable giving, and TargetSmart s political and consumer data. Create two predictive models to score members based on likelihood of contributing to RPAC (participation) and propensity/ability to give as a major investor. Deliver a scored list of members to improve efficiency of RPAC fundraising. 14

15 Predictive Data Attributes Scored list NRDS_ID First Nam e Last Nam e Phone RP AC RP AC Participatio n Category Major Investor Category Partisan Score JOHN SMITH Likely Investor Possible High $$ Donor Likely Independe nt JANE DOE Probable Investor Unlikely High $$ Donor Likely GOP MICKEY MOUSE Likely Investor Likely High $$Donor LikelyDem DONALD DUCK Probable Investor Unlikely High $$ Donor Likely GOP 15

16 Let s begin the Q&A 16