R E A L E S T A T E S T A G I N G P R I C I N G C A N A D A

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1 R E A L E S T A T E S T A G I N G P R I C I N G C A N A D A WALK AND TALK CONSULTATIONS WRITTEN CONSULTATIONS OCCUPIED & VACANT STAGING

2 Real Estate Staging Real Estate Staging is the act of preparing and showcasing residential or commercial property for sale. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer. Preparing property involves all or part of cleaning, de-cluttering, updating and repairing, while showcasing is the process of arranging furniture, accessories, art and light. Whether the property is owner-occupied, or vacant, staging is recommended before listing a property. It can be equally effective after a property has been on the market for an extended period unsold. The RESA Report on Real Estate Staging Pricing will guide you through the different service levels professional real estate stagers offer. Professional real estate stagers offer four main types of services: Walk and Talk Consultations Written Consultations Occupied Staging Vacant Staging Each home is unique with regard to the scope of work that needs to be completed for the best outcome. Prices vary depending on different factors of each project.

3 RESA Members Were Asked Walk and Talk Consultations Q. Do you provide Walk and Talk Consultations? A. 74% Yes 26% No Q. How often does the agent pay for the Walk and Talk Consultation? A Walk and Talk Consultation is a verbal consultation in which the stager gives advice to the home owner and/or listing agent (they take notes) to get the home into market-ready condition. It may include cosmetic fixes, furniture placement, and actual staging advice. The homeowner or agent may then choose to do the work themselves, do some of the work themselves and hire the stager to do a portion of the work, or hire the stager to do everything. Real Estate stagers were asked what their fee is for a one to two-hour Walk and Talk Consultation. Walk and Talk Consultations A. 88% of the time Average Investment Condo $200 Townhome $220 Semi $275 Detached Luxury $230 $ Results based on a survey of professional real estate stagers in Alberta, Brittish Columbia and Ontario.

4 Written Consultations Average Investment Condo $240 Townhome $260 Semi $260 Detached $275 Luxury $325 FACT: From start to finish (viewing the property, taking photos, viewing photos, creating the written report) it can take 2-5 hours to prepare a written consultation.

5 Written Consultations A written consultation is described as the stager views the property, takes photos, and provides a written report (giving the homeowner or listing agent all the information on cosmetic advice and how they can stage the home themselves). Reports may include check lists for: Common repairs Cleaning Curb appeal Declutter advice In addition, the report may include information on: Furniture placement Paint color changes Accesssories Art and lighting Q. How often does the agent pay for the written consultation? A. 75% of the time FACT: 74% of professional real estate stagers provide written consultations.

6 Photos courtesy of Amanda Shields RESA 2018 Rising Star Occupied Category Before Staging After Staging Before Staging Photos courtesy of Yvonne Laanstra-Rooth RESA Best Occupied Home Stager Of The Year Canada After Staging

7 Occupied Staging An occupied staging is described as staging a property using primarily the homeowner s furnishings. Stagers may bring in accessories and/or a few key pieces, i.e. end table, nightstand. Occupied Real Estate Staging Investment Ranges Staging Fee Only with no additional accessories or furniture **Additional Rental Fee Averages Condo $ to $3, $ Townhome $ to $3, $ Semi $ to $3, $ Detached $ to $3, $1, Luxury $500 to $5, $1, *A small percentage of very high-end properties may require an advanced level of advice and furnishings, and the cost of providing these services may be higher than stated in this survey.

8 Vacant Staging Services A vacant staging is described as a staging in which the stager supplies all the furniture, artwork and accessories for an unoccupied home. Vacant Real Estate Staging Initial Investment First 30-Days Including accessories, furniture, labor **Additional Months Rental Fee Averages Condo $1, to $4, $1, Townhome $1, to $5, $1, Semi $ to $5, $1, Detached $ to 6, $2, Luxury $2,600 to $10, $3, A small percentage of very high-end properties may require an advanced level of advice and furnishings, and the cost of providing these services may be higher than stated in this survey. Fees shown reflect the initial staging investment and the average monthly rental fee. Additional month(s) of rental may be required so be sure to ask your professional real estate stager about additional monthly rental fees.

9 RESA Members Were Asked Q. Do you provide vacant staging services? A. 96% Yes Q. How often does the agent pay for the staging fees? A. Less Than 20% of the time Q. When do you usually get paid for your services? (most of the time) A. Partial deposit before staging begins; Balance upon completion 34% Deposit before staging begins; Balance prior to staging 29% In Full - Prior to staging 15% In Full - Upon staging completion 22% Photo courtesy of Joanna Lane RESA Professional Stager of the Year Vacant Category 2018 Canada

10 Real Estate Staging Fees by Province Walk and Talk Consultation Alberta Written Consultation Condo $ $ Townhome $ $ Semi $ $ Detached $ $ Luxury $ $ Occupied Staging Fee w/ Some Rental $1, to $1, $1, to $1, $1, to $1, $1, to $1, $1, to Vacant Staging Initial 30-Days $2, to $2, to $2, to $2, to $3, to $3, Walk and Talk Consultation British Columbia Written Consultation Condo $ $ Townhome $ $ Semi $ $ Detached $ $ Luxury $18500 $ Occupied Staging Fee w/ Some Rental $ to $1, $ to $1, $ to $1, $1, to $2, $1, to $2, Vacant Staging Initial 30-Days $1, to $1, $1, to $4, $1, to $5, to $6, $3, to $6,500.00

11 Walk and Talk Consultation Ontario Written Consultation Condo $ $ Townhome $ $ Semi $ $ Detached $ $ Luxury $ $ Occupied Staging Fee w/ Some Rental $ to $2, $1, to $1, to $2, $1, to $3, $1, to $4, Vacant Staging Initial 30-Days $1, to $1, to $5, $1, to $5, $1, to $6, $3, to $10, *Fees will vary based on the sq. ft. of the house, the number of rooms, and the amount of furniture/accessories needed to complete the staging. **Only provinces with adequate data submissions are shown. *** Fees shown reflect the initial staging investment including rental of furnishings. Additional month(s) of rental may be required so be sure to ask your professional real estate stager about additional monthly rental fees. ****No data for the other provinces.

12 2018 RESA Reports The Real Estate Staging Association (RESA ) is the trade association for professional real estate stagers and redesigners. For more information about real estate staging, or to find a professional stager or redesigner, call or visit the RESA website at