Your Sales Team! honda Abony & & Perry Steinberg. Perry Steinberg. Rhonda Abony

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1 Rhonda Abony honda Abony & & Perry Steinberg Perry Steinberg Your Sales Team! Perry Steinberg Broker Office: x334 Direct: Fax: Rhonda Abony Sales Representative Office: x335 Direct: Fax:

2 Contents A Dynamic & Dedicated Team... The AbonySteinberg Story... Commitment to Service... Milestones... Testimonials Giving Back Marketing Your Home Your Listing Online... Social Media Marketing... Print Marketing... Open Houses... Signage Financing... Relocation Services... Rhonda & Perry: Your Sales Team!

3 A Dynamic & Dedicated Team A couple of great ways to sell real estate We are two dedicated real estate agents who are highly skilled with different strengths that complement each other. You get the benefit of two real estate agents working together, full time on your behalf! Rhonda and Perry have been working together as a team for over 30 years selling real estate. We specialize in homes and condominiums in many Toronto neighbourhoods including: Bayview Village, Rosedale, Forest Hill, Lawrence Park, North Toronto, North York, Don Mills, Leaside, Thornhill, Markham and Richmond Hill. We are also familiar with various ethnic communities throughout the GTA, including areas with a high Jewish population such as North York and Thornhill Woods. 3

4 The AbonySteinberg Story Rhonda s Personal Bio Rhonda prides herself on excellent customer service, before, during and after the sale. During her 20 year career with Harvey Kalles, Rhonda has been a consistent recipient of the Director's Circle Award as well as the Chairman s Club Award. She brings a special energy and passion to her work, with her clients being her number one focus and priority. Her strong negotiating and closing skills ensure that her clients get the best deal, whether they are buying or selling. Her flair for creativity is also beneficial, as she seeks new and interesting ways to market her client s properties to stand apart from the rest. And Rhonda s solid interpersonal skills have allowed her to enjoy life-long relationships with her clients, often servicing multiple generations. As real estate is Rhonda s passion, she is continually learning and improving her skill set, as well as staying current in technology, allowing her to be at the forefront of the industry to effectively and efficiently service her clients. Working with her life and real estate partner, Perry Steinberg, clients get the benefit of two Realtors working full time on their behalf. As top producing Realtors with extensive experience, Rhonda and Perry offer their clients a first class, professional representation with a comprehensive knowledge of the market, creative and targeted marketing, and results that often exceed expectations. Together, Rhonda and Perry have built their business on honesty and integrity, which is proven by their repeat clientele and continuous success. Perry s Personal Bio Perry s reputation for providing his clients with exceptional, professional service and winning results precedes him. With over 30 years of solid and comprehensive real estate experience, he has perfected the art of negotiating and closing the sale. During his 20 year career at Harvey Kalles, Perry has been a consistent recipient of the Director's Circle Award as well as the Chairman s Club Award. A Ryerson graduate, Perry commenced an executive career with Bell Canada and Philips Electronics in technical sales and marketing. Early on, Perry learned the ins and outs of complex sales transactions and analytical processes, which have both become main-stay s of his real estate career. He also excels in the preparation and application of legal processes associated with the sale and purchase of real estate, an integral part of today s complex industry. Perry s extensive work and experience of over 30 years in the industry has allowed him to enjoy positive life-long relationships with his clients, often transforming into life-long friendships. Working with his life and real estate partner, Rhonda Abony, their clients get the benefit of two Realtors working full time on their behalf. As top producing Realtors with extensive experience, Perry and Rhonda offer their clients a first class, professional representation with a comprehensive knowledge of the market, creative and targeted marketing, and results that often exceed expectations. Together, Perry and Rhonda have built their business on honesty and integrity, which is proven by their repeat clientele and continuous success. Ask for testimonials, as they have many. This is the sign of true professionals. 4

5 Commitment to Service Rhonda and Perry s commitment to service in selling your home: Here is what you can expect from them: To act in your best interests To get you the most money, with no headaches To disclose all pertinent facts and data To negotiate professionally with your interests and instructions paramount at all times Staying informed and ahead of the game: Rhonda and Perry continue to educate themselves on today s ever changing real estate market, to service you better Condo Assignments The Confusion is Over How to Market a Home for Maximum Value Residential Investment Property Residential Tenancies Excelling in the Real Estate Profession Communicating Real Estate in the 21 st Century RECO Real Estate Update Residential & Commercial A Comprehensive Review of MLS Rules Think in Legal Terms Buying a New Condominium: How to Avoid Legal Issues Toronto Real Estate Board: Comparative Market Analysis Toronto Real Estate Board: Land Registry and Assessment Data Toronto MLS: Fundamentals Toronto MLS: How to Effectively Work with Statistics New Stratus Information Searching in Toronto MLS Residential Wills and Estate Planning Legal Concerns for Residential Rental Properties Negotiation for REALTORS Fully Understanding Condominiums 5

6 Milestones Their commitment to excellence is founded upon honesty and integrity Rhonda and Perry are consistently one of the top producing sales teams at Harvey Kalles Real Estate Ltd. Every year for the past 20 years, Rhonda and Perry have been awarded the Director s Circle Award which exemplifies top sales achievements and ranking among the top 20 of over 300 agents at Harvey Kalles Real Estate. Of 48,000 TREB members, they ranked in the top 3.9% of all units sold and in the top 1.7% dollar value of all MLS listings sold in the GTA (2016). Average sale was 61% higher than the TREB $ average sale price (2017). Offer strong negotiating skills, sound financial advice, and real estate investment strategies. Offer a guaranteed commitment to service. Rhonda and Perry make sure their clients are thoroughly satisfied with their service and enjoy the entire process of selling or buying their home. Backed by Toronto s #1 independent office (Harvey Kalles Real Estate Ltd.) in both dollar value and units of MLS listings, with over $2.92 billion in sales (2017). 6

7 Testimonials Don t just take their word for it! Extraordinary times in real estate takes extraordinary realtors. Rhonda and Perry not only made us feel that we were their only clients, but were exceptionally responsive, adaptable and skilled in the full breadth of personal and professional efforts it takes to achieve a successful outcome for all.of particular note, was their capacity to engage networks and resources, with integrity, care and effectiveness in addressing the diversity of our needs and challenges. In summary, they valued our opinion, shaped relationships and remained confident and positive. It was a real pleasure to have worked with such high caliber and thoughtful individuals.- Julia & Stephen Rhonda and Perry were excellent in their consulting approach, their knowledge of the market, their explanations of contracts and terms, and their professionalism. Most helpful were their fast response to phone calls and questions and their honesty in preparing for the sale, as well as the time they took to keep us up to date on what was happening and on what we needed to do. Most important they did what they said they were going to do and made the sale as easy as sales can be! - Simmy Hyman Thank you very much for doing such an excellent job in representing your Sellers at 2 Rean Drive #901. Real estate transactions come together best when agents co-operate in an atmosphere of mutual respect and team work. Here at Bosley Real Estate Ltd we take pride in our performance and I see you do too. Your hard work, professionalism, dedication and great attitude have not gone unnoticed and are appreciated. Wishing you continued success and Good Selling! - Bosley Real Estate Ltd. Perry Steinberg and Rhonda Abony are completely devoted agents who are compassionate, professional and phenomenally motivated. They helped to make the process of selling and buying our homes a smooth and enjoyable one. - Robyn & Michael Young 7

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9 Giving Back It is important to Rhonda and Perry to give back to the community they live and work in. Here are some of the organizations they have supported, and continue to support. Bathurst Jewish Community Centre Crohn s & Colitis Foundation Daily Bread Food Bank Habitat for Humanity Heart & Stroke Foundation MADD Virgin Drinks MS Society Princess Margaret Hospital Save a Child s Heart Sunnybrook Hospital Reena Foundation UNICEF Canada 9

10 Marketing Your Home Rhonda and Perry provide sound advice, extensive knowledge and over 30 years of solid experience in getting your home sold for the highest price. Guarantee of services in writing Comprehensive, detailed plan Effective pricing strategy Targeted marketing Expert advice on home saleability Home staging advice and services Networking to a wide range of contacts Solid negotiation skills Qualified showings Qualifying buyers Database access Relocation services International affiliates In-house financing Newspaper/internet ads Social media marketing Professional, colour feature sheets Agent and public open houses Elegant signage 10

11 Your Listing Online 90% of first time homebuyers start online, and 77% of first time homebuyers drove by a home they viewed online. Online advertising works! Toronto MLS Your listing will be showcased on the Toronto MLS website database, which can be accessed by more than 40,000 licensed real estate Brokers and Salespersons in and about the Greater Toronto Area. 11

12 AbonySteinberg.com Your listing will be showcased on the AbonySteinberg website ( This website showcases new listings as well as sold properties over the past few years. Search engine optimization has ensured that this website comes to the forefront when key words like real estate, new homes and Toronto realtors are searched. Harvey Kalles Real Estate Website Your listing will also be showcased on the Harvey Kalles website. For over 50 years, Harvey Kalles Real Estate Ltd., Brokerage has been dedicated to offering professional service to all of its customers. It upholds a standard of excellence and service unparalleled in today s ever-changing real estate industry. 12

13 Social Media Marketing Rhonda and Perry have a vast network including past clients, other realtors, business associates and colleagues, acquaintances, personal friends and family. This network spans over 30 years! Put their network and networking skills to use! facebook Rhonda and Perry have a large following on facebook, where your listing and any pertinent information like open house dates, etc., will be posted and shared. Their large network of over 900 people will ensure that your listing is seen by potential buyers as well as other realtors. twitter With short, punchy ads and pictures, your listing and any pertinent information will be tweeted and viewed by Rhonda and Perry s large following. LinkedIn With a predominantly business network, your listing will be exposed to over 700 potential buyers, realtors, lawyers, appraisers, and many other professionals in the real estate industry. 13

14 Print Marketing Rhonda and Perry send out monthly and bi-monthly newsletters to targeted areas in the city, as well as a more generic newsletter to their whole contact list. 14

15 Marketing cards are also sent out on a bi-monthly basis, to specific communities/neighbourhoods in the GTA, as well as to their full database. 15

16 Open Houses Open house advertising consists of an exclusive agents-only invitation to inform agents who are actively working in the neighbourhood. When it comes time to have our first public open house, information will be mass ed to the neighbourhood and phone calls will be made to everyone in the database that is currently looking to buy in your neighbourhood. 16

17 Signage A FOR SALE sign will be installed and maintained on your property in order to advertise your home 24 hours a day, 7 days a week. Open House signs will also be installed at the appropriate time. And when your home is sold, a SOLD sign will also be installed. 17

18 Financing Rhonda and Perry have a wide network of finance contacts which they can put you in touch with so you can get the best mortgage that best meets your needs. With many lending institutions that offer a variety of mortgage products, financing options and rates can vary widely, so it is important to do your research. 18

19 International Affiliates 19

20 Rhonda & Perry: Your Sales Team! Perry Steinberg Broker Office: x334 Direct: Fax: Rhonda Abony Sales Representative Office: x335 Direct: Fax: Call or us today! 20