ESTABLISHING AND MAINTAINING AN ONLINE BRAND AND PRESENCE

Transcription

1 ESTABLISHING AND MAINTAINING AN ONLINE BRAND AND PRESENCE

2 PANELISTS Tego Venturi Venturi Realty Group Keller Williams Realty Rich Cederberg exp Realty Shelley Fowler Director of Industry Relations RE Technology Nick Fowler Finance/HR Manager - GAAR

3 KEY TAKEAWAYS The Research: How Clients Find and Evaluate You Establishing your presence Profiles Reviews and Testimonials What Sites Should You Be On Resources and Tools What to do now? A Challenge!

4 THE RESEARCH Z I L L OW GROUP: C ONSUMER H OUSING T R E N D S R E P ORT N AT I O N A L A S S O C I AT I O N O F R E A LTO R S : 2016 PROFILE OF HOME BUYE R S A N D S E L L E R S TODAY S BUYERS & SELLERS

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6 NATIONAL ASSOCIATION OF REALTORS 2016 PROFILE OF HOME BUYERS AND SELLERS

7 NATIONAL ASSOCIATION OF REALTORS 2016 PROFILE OF HOME BUYERS AND SELLERS

8 NATIONAL ASSOCIATION OF REALTORS 2016 PROFILE OF HOME BUYERS AND SELLERS

9 NATIONAL ASSOCIATION OF REALTORS 2016 PROFILE OF HOME BUYERS AND SELLERS

10 GOOGLE TRENDS

11 ZILLOW GROUP CONSUMER HOUSING TRENDS REPORT 2016

12 FREE TOOLS TO EXPRESS YOUR EXPERTISE Courthouse Retrieval System (CRS)

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15 FREE TOOLS TO EXPRESS YOUR EXPERTISE Courthouse Retrieval System (CRS) InfoSparks / FastStats

16 FastStats Local Market Update Monthly stats by Area or Zip Code Print or Share Online

17 InfoSparks S e a rch b y C i t y, Z i p Code, Ar e a, C o u n t y, o r Draw Yo u r Ow n Ar e a C o m p a re u p t o 4 areas s i m u l t aneously L i m i t r e sults b y P r i ce R a n g e, P r o p e rty Typ e, Construction Typ e, Square F o o t a g e o r Bedrooms S t a t s i n c l u d e S a l es P r i ce, N e w L i s t i n g s, H o m e f o r S a l e, P e n d i n g S a l es, C l o s ed S a l es, D a ys o n Market, Months S u p p l y, % L i s t P r i ce R e ceived, $ / Sq F t., Dollar Vo l u m e

18 InfoSparks statistical charts using live MLS data displayed on your website!

19 FREE TOOLS TO EXPRESS YOUR EXPERTISE Courthouse Retrieval System (CRS) InfoSparks / FastStats REALTORS Property Resource (RPR)

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21 FREE TOOLS TO EXPRESS YOUR EXPERTISE Courthouse Retrieval System (CRS) InfoSparks/FastStats REALTORS Property Resource (RPR) Social Media Personal Blogs Free IDX Website from NAR / Placester

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23 BE OMNIPRESENT Zillow / Trulia Realtor.com Facebook Yelp Linked In Google Business Homes.com NMHS / Flex Brokerage Website Personal / Individual Website

24 Where can people find you online? How does your brand appear online? Is your brand an accurate representation of you and your business?

25 2015 Move, Inc. All rights reserved. Do not copy or distribute. 25

26 2014 Move, Inc. All rights reserved. Do not copy or distribute.

27 2015 Move, Inc. All rights reserved. Do not copy or distribute. 27

28 2015 Move, Inc. All rights reserved. Do not copy or distribute. 28

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30 AGENT VISIBILITY Free on all listings! 2015 Move, Inc. All rights reserved. Do not copy or distribute. 30

31 PROFILE PRIORITIES Be Consistent Phone Number, , Headshot, Bio, Links Consider quality of images and content Be Professional Expertise, Specialties, Niché, Certifications, Designations Production Reviews and Recommendations

32 ZILLOW GROUP CONSUMER HOUSING TRENDS REPORT 2016

33 GOOGLE TRENDS

34 REVIEWS AND RECOMMENDATION SITES

35 WHERE SHOULD YOU GET REVIEWS? Zillow? Facebook? Realtor.com? Google Business Page? Yelp?

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41 HOW TO GET GREAT REVIEWS Before the transaction Have you seen my client reviews? If not, send them a welcome with a link to your reviews and tell them this is the kind of service you can expect During the transaction Tell them I m working hard to get the great client review from you! When they thank you for something you ve done, tell them I m happy to do my best for you, you can return the favor by giving me a great review once we re done!

42 HOW TO GET GREAT REVIEWS During the transaction Look for opportunities to get Face to Face with your client Don t take the human element out of the real estate transaction. At the final walkthrough At the closing table After the transaction 7 day check up 30 day check up

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45 Dear Scott, Congratulations on the sale of your home, and thank you for the opportunity to serve you! Every time I represent a client in the sale of a home I appreciate the fact that they are entrusting me with their valuable asset. Now that we're almost all done, I need to ask you a quick favor. There's something you can do for me that's really important to my business success. For a Realtor, having great client reviews on line is crucial. If you would be so kind, will you go here and write a three or four sentence review for me? You may have trouble doing this on your mobile device; if you do, and you don't know what to do, please call me and I'll be happy to help! P.S. I know you're busy, but if you wouldn't mind, if you're on Yelp can you review me there too? Please and thank you! Rich Cederberg (505) Read My Client Reviews Agents: Learn About exp Realty

46 RE TECHNOLOGY (GAAR.COM)

47 RE TECHNOLOGY (FLEXMLS)

48 RE TECHNOLOGY (FLEXMLS)

49 RE TECHNOLOGY DIRECTORY CONTAINS OVER 100 CATEGORIES OF REAL ESTATE TECHNOLOGIES

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51 RE TECHNOLOGY HAS OVER 25,000 ARTICLES TO REFERENCE

52 LIVE AND PREVIOUSLY RECORDED WEB TRAINING

53 RESOURCES

54 CLOSING REMARKS AND Q&A Tego Venturi Venturi Realty Group Keller Williams Realty Rich Cederberg exp Realty Shelley Fowler Director of Industry Relations RE Technology Nick Fowler Finance/HR Manager - GAAR