COLUMNS. Advertising Opportunities. AIA Dallas s Columns Magazine. A Publication of the Dallas Chapter of the American Institute of Architects

Transcription

1 A Publication of the Dallas Chapter of the American Institute of Architects AIA Dallas s Columns Magazine 2013 Advertising Opportunities

2 People look They look at the designs, the forms and functions of buildings, theaters, residences, hotels, shops, arenas, museums, schools, transportation centers, hospitals and other structures They look at how these enter and engage and impact our world They look at how these designs make up the art of our communities, our cities, our business districts, our retail venues and our public places. People look at architects, too, as professionals who aspire to deliver a better world one building -- one design -- at a time. Similarly, they look at architects who affiliate with the American Institute of Architects (AIA) to foster those high ideals. Through all of these ways and more, people also look at Columns, the print and online magazine that speaks to and for architects, the built industry and its many practitioners and allied professionals in North Texas. Columns is the only high-quality magazine produced and distributed in this region that is devoted to the art of architecture. With Columns, the same people who are doing all that looking stay informed, get inspired, and do business. Having built such a reputation over its three-decade history, Columns is a must-read for those in the building professions and is becoming the premier arts and architecture publication in North Texas. Wouldn t you like to reach most every architect, arts patron, and business leader in North Texas? Then consider advertising in AIA Dallas s Columns magazine. Ad rates are lower than most comparable publications and readership is targeted and influential. Columns should be a part of your plan. Why? Because people look! A Publication of the Dallas Chapter of the American Institute of Architects Summer Vol. 30 No. 10 A Publication of the Dallas Chapter of the American Institute of Architects Spring Vol. 30 No. 9 A Publication of the Dallas Chapter of the American Institute of Architects Winter Vol. 30 No. 7 A Publication of the Dallas Chapter of the American Institute of Architects Summer/Fall Vol. 30 No. 6 To view issues online, visit our interactive library at For answers to your advertising questions or to secure space in an upcoming issue, contact Jody Cranford at ext. 101 or jcranford@aiadallas.org.

3 ABOUT THE PUBLICATION Standing Tall A four-time award winning quarterly publication, Columns is the premier arts and architecture magazine in North Texas. The sleek and influential magazine provides contemporary, critical thought leadership on topics of significance to the architectural community and to professionals in related professions in the greater North Texas region and beyond. Columns is published by the Dallas, Texas, chapter of the American Institute of Architects (AIA), and is distributed to AIA members (architects and allied professionals) and subscribers. The mission of AIA Dallas and thus the focus of Columns -- is to encourage, promote, advance, and coordinate efforts to uphold the highest standards of the architectural profession in the community while creating positive change through design. An expert editorial board of Dallas leaders work to ensure each issue continues to meet the high standards that subscribers have come to expect. Who Reads Columns? Architects Allied professionals Business leaders Practitioners in the built industry Public officials Academicians Friends of the Dallas Center for Architecture Art and architecture enthusiasts Writing About Architecture Recognized for excellence in content and service to the architectural design profession and the larger built industry in the region, Columns has received awards from the International Association of Business Communicators, Marcom, and the Society for Marketing Professional Services. By Lindsey Bertrand Curtain Call Reviewed by Kathryn Holliday, director of the David Dillon Center for Texas Architecture in the School of Architecture at the Uni- versity of Texas Arlington. Points of Life by Shane Pennington on display at the Dallas City Performance Hall. HONOR AWARD BUILT 2012 AIA DALLAS DESIGN AWARDS Gilliam Academy is a progressive, 21st century educational environment tailored primarily to first-generation college stu- allowing students the opportunity to graduate with up to 60 transfer- The school s curriculum combines high school and college courses, dents. The facility mirrors a collegiate environment while maintaining able college credit hours. the supervision appropriate for high school students. Higher grade levels are housed on the first floor, allowing for more freedom and unstructured time. The lower grade levels, which are located on the second floor, have a more structured learning environment. The building is made up of academic and social spaces centered around a common area. These separate areas give the facility the feel of a multi-building collegiate campus. Open visibility provides transparency and accountability, while encouraging self-directed learning. Lindsey Bertrand is a writer with RTKL Associates. 5 For answers to your advertising questions or to secure space in an upcoming issue, contact Jody Cranford at ext. 101 or jcranford@aiadallas.org. Each issue of Columns includes informative features, beautiful photography and news of interest to art and architecture leaders and observers. Its informative articles have provided in-depth perspective of high-profile projects that shape North Texas. A sampling includes: Cowboys Stadium DART George W. Bush Presidential Library Fair Park Dallas Arts District Beyond the eloquent feature stories from guest authors, each edition also includes information on recurring themes: The Gallery A visual treat, featuring examples of fine architecture designed by North Texas architectural firms Critique Keen analysis of current architectural books, as critiqued by professionals in architecture and related industries Profile Personal interviews with North Texas thought leaders People, Places & Things News of note from local firms and organizations Web Wise Online spaces that intrigue, inform and educate Local Arts Tours, films, lectures and symposia of note

4 AD RATES Right Angles for You Advertising in Columns means your firm will be well positioned to get in front of an array of subscribers, readers and leaders who have come to rely on the premier publication in the Dallas area devoted to art and architecture. Here is qualitative research on how Columns influences its readers: In the past year, what actions have you taken as a result of reading articles or advertisements in Columns? Answer 0 % 100 % Number of Response(s) Response Ratio Discusseditemwithothers % Passeditemalongtoothers % Filleditemforfuturereference % Used/modifiedanidea % Soughtfurtherinformation % Visitedawebsite % Why YOUR Firm? Simply answer honestly the questions below: We want to be seen by the most influential people in North Texas. We want to influence buying decisions in the design community. We want to build market reach and brand identity in the large and growing North Texas region. We want to proudly show our support for Dallas architecture and art. We want to earn more business from architectural firms. We want very focused advertising at a rate below other magazines. We want to reach the decision makers in professional services firms. We want to support Columns because it is a thought-filled and valued publication. Yes No If you answered YeS to even one of the questions above, now is the time to contact Jody Cranford at ext. 101 or jcranford@aiadallas.org. Theme SPrInG 2013 Communicating Architecture:Think Differently SuMMer 2013 CelebrateArchitecture FALL 2013 BridgingtheGap betweeneducationand Architecture WInTer 2013 HomeTour Special Ad Section ExteriorProducts OfficeFurniture FaçadeMaterials YearinProjects Ad Closing Dates 11/30 2/11 5/23 8/27

5 Print Edition Rates Premium Position Rates Size 1x Rate 4x Rate OutsideBackCover(sold) 7x91/2 $2,750 $2,500 InsideFrontCover 7x91/2 $2,576 $2,342 InsideFrontCoverSpread 15x91/2 $4,226 $3,842 InsideBackCover 7x91/2 $2,489 $2,263 InsideBackCoverSpread 15x91/2 $4,139 $3,763 PremiumFullPage 7x91/2 $2,227 $2,025 DoublePageSpread 15x91/2 $3,703 $3,366 7 x 9 1/2 FullPage Additional Page Rates Size 1x Rate 4x Rate FullPage 7x91/2 $2,053 $1,866 1/2Hz (special Rate) 7x45/8 $1,062 $965 1/4Vt (special Rate) 33/8x45/8 $558 $508 1/8Hz (special Rate) 33/8x21/8 $395 $359 1/2HZ 7 x 4 5/8 TrimsizeforColumns magazine:81/2x113/8.bleedsize:9x117/8.livearea:7x91/2. Resolution300dpi.CMYKcolor,noRGB.Formatsaccepted:EPS,JPG,PDF,TIFF.QuarkXpress andindesign(withsupportingfontsandgraphics),photoshop(withlayersflattened),illustrator (withfontsconvertedtooutlines).fullpageadswithbleedmusthavetrimandregistration marksontheelectronicfile. For answers to your advertising questions or to secure space in an upcoming issue, contact Jody Cranford at ext. 101 or jcranford@aiadallas.org. 3 3/8 x 4 5/8 1/4VT Not to scale 3 3/8 x 2 1/8 1/8HZ Online Rates SpaceisLimited.ReserveYoursNow! Don t forget to order holiday subscriptions for each of your vendors. Multiple subscription pricing available. Premier Advertiser Sponsorship - $5,000 rewards you with the designation of Column s Exclusive Online Sponsor and choice of ad location for two years. Quarterly Online Advertising rates 728x90 300x250 Type Size (in pixels) Cost per Quarter Page-Sponsorship 728x90 $300 Footer-Bottom 728x90 $70 Square-Bottom 450x450 $70 Rectangle-Bottom 300x250 $50 Vertical-Top 300x450 $90 Vertical-Bottom 300x450 $70 300x450 For answers to your advertising questions or to secure space in an upcoming issue, contact Jody Cranford at ext. 101 or jcranford@aiadallas.org.

6 A Publication of the Dallas Chapter of the American Institute of Architects The design quality and publication content are supreme. TRISH MARTINECK, SR. VP/DIRECTOR OF COMMUNICATIONS, HKS, INC. I am reading Columns with a whole new sense of appreciation. What a constant effort this must be for you. ANN ABERNATHY, AIA, BOOZIOTIS & CO. ARCHITECTS "Architects read every issue of Columns magazine, so we know we'll reach them through our advertisements. The editorial quality and refined design of Columns fit well with our efforts to uphold architects' high standards. Columns is central to our targeted, support-oriented marketing." MARC BLACKSON, BLACKSON BRICK COMPANY FOr AnSWerS TO YOur ADverTISInG QueSTIOnS Or TO SeCure SPACe In An upcoming ISSue, COnTACT JODY CrAnFOrD ext. 101 JCrAnFOrD@AIADALLAS.OrG Columns Magazine,AIADallas 1909WoodallRodgersFrwy.,Suite100,Dallas,TX